NVIDIA has taken the wraps off of the GTX 1060, the successor to the GTX 960. This $249 card is aimed at the mainstream gaming audience, which should allow those with competent builds to enjoy some VR games. For the price, you get an advanced card with the power of the GTX 980 and 6GB of VRAM, plus support for virtual reality.
While more expensive than AMD's own RX 480 offering, NVIDIA states you are getting more power for your investment. If you wish to take advantage of the Founders Edition when the card is made available, you'll need to shell out $299, which is far and beyond the $239 tag on the 8GB RX 480. The GTX 1060 will launch on July 16.