We first heard of Hipstamatic bringing their popular Oggl app to Windows Phone back in May. It was supposed to launch alongside the Nokia Lumia 925, but that didn’t happen. At least not with the European release of the Lumia 925. Instead, we’re getting Oggl Pro with the newly announced Nokia Lumia 1020. If you aren’t familiar with Oggl, you’ll know why the two are a good match. Photos and video after the break.
Oggl Pro is made by Hipstamatic. It will be exclusive to the Nokia Lumia 1020. It allows you to capture photos, apply filters, and share out to social networks. Those networks include places like Facebook, Twitter, and yes, even Instagram.
The app was built using some of Nokia’s new imaging/camera SDK. That SDK is available to all developers and all apps on Windows Phone. The guys at Hipstamatic did some pretty creative camera UI using the SDK. Check the video out above to see all the little touches that add up to what looks like a very compelling photo taking experience.
Oggl Pro also brings over some touches that you get with the current app on iOS. In the gear section of the app you’ll have access to filters that you can apply to the filter – lenses and film. Oggl Pro is free and comes pre-installed on every Nokia Lumia 1020, but access to the gear costs (like on the iOS version). It will set you back either $2.99 per quarter or $9.99 per year. With that you get access to the entire catalog of Hipstamatic’s lens and film filters, with new gear each month.
Here are the features of Oggl Pro vs. Oggl in your ever favorite, easy to digest, bullet list:
- Have greater control of their shot by making a variety of manual adjustments
- Reframe their shot by using the lossless 3x zoom feature
- Set manual exposure and tap to focus
- Orient their shots using the auto-leveling feature
- Control white balance, ISO and shutter speed
- Capture full resolution images at 41 MP and apply Hipstamatic’s film and lens effects
Why would you share to Oggl over others? Mostly Oggl is positioned to be a place where you find high quality, original content. Heck. They describe themselves as “a community for creative people to capture and curate their lives through photography”.
What about everyone without a Lumia 1020? Can they use Oggl Pro? Doesn’t look like it. The Lumia 1020 will exclusively get Oggl Pro, but the original Oggl app is coming to Windows Phone devices that have at least 1GB of RAM!