Review: Samsung Focus

One of the more anticipated Windows Phone 7 releases was the Samsung Focus. The black slab phone gained appeal with its 4" super-AMOLED screen and thin form factor making it one of the more anticipated Windows Phone 7 releases.

The tell of the tape has the Focus measuring in at 4.8" tall x 2.5" wide x .4" thick and weighing a meager 3.88 ounces. The Focus sports a glossy black and gray finish with chrome accents. It feels solid in the hand with just enough curves to eliminate a boxy feel.

Join us after the break for more on the Samsung Focus.


The Samsung Focus is a slab styled phone with no physical keyboard. The volume key sits high on the left side with the power and camera buttons sharing the right side.

To the top you will find the micro-USB port and 3.5mm headphone jack. I really like the sliding door that covers the micro-USB port. All too often we found hinged, rubber covers that felt like they were a breath away from falling off the phone. While the little tab on the sliding cover can be tough to get at, it's a welcomed design change.

I like the button layout of the Focus but it does take some time to get used to the side power button. I have grown accustomed to having the power button at the top of the Windows Phone and caught myself pressing down on the 3.5mm jack several times. Another thing to get used to with a side power button is if you carry your phone in a top loading case, you have to be more careful when removing the phone. Your natural gripping area is the sides of the phone, right where the power button is.

The face of the Focus has the three Windows Phone 7 buttons (Back, Start, and Search) that are capacitive buttons. The buttons are faded to the point you can barely see them. Thankfully, they are backlit when pressed.

The Focus has a glossy finish that attracts fingerprints. I've grown to accept these glossy finishes but it sure would be nice if we could see these phones offered with a matte or textured finish. Luckily, the finish isn't slick to the touch and offers a nice gripping surface.

The most striking design feature of the Focus is its weight and thickness (okay... I know that's two things). While the Focus weighs 3.88 ounces (light in its own right) the phone feels lighter. I don't know if the thinness of the phone makes it feel lighter but you will forget you have it in your pocket or on your belt.

My only nit about the Focus's design is that the screen is slightly recessed from the sides of the phone. I see this as a collection point for dust, grit and grime. This may be a nit picky issue but I think a raised screen that is flush with the edges would have been better.


Speaking of the screen, it's a 4", 480x800 super-AMOLED screen that has terrific colors. This isn't to say non-AMOLED screens suck wind but rather the AMOLED screens have a little more gusto to them.

The touch responsiveness of the Focus's screen was much better compared to what I experienced with the Surround. Swipes, taps, touches and drags all were picked up nicely by the screen. While I did have to double tap buttons on occasion, it wasn't as common.

The Focus doesn't have a physical keyboard and relies on the on-screen keyboard. The keys are spaced out nicely and with the touch responsiveness of the Focus, I didn't miss the physical keys at all.


Along with Windows Phone 7 (you'll find that review here), the Samsung Focus is loaded with a handful of AT&T applications (FamilyMap, myWireless, Navigator, Radio and U-Verse Mobile) plus the Samsung app "Now".

While the bloatware from AT&T has been dramatically minimized, one really nice feature with the AT&T apps is that they can be uninstalled.

The "Now" app is a news reader that lays out your weather, top news stories and stock information in a three page hub. The weather page can be set to pull up multiple cities and you can choose what category of top news stories you'd like to see (news, sports, entertainment, etc.). The Stock page will show you market indexes and/or specific stock gains/losses.

The "Now" app is a nice addition to the Windows Phone 7 app lineup. Not as graphically animated as the HTC Sense but it offers a good amount of information.

Expansion Cards

The Samsung Focus makes no bones about it. It has an openly accessible microSD card slot. This is a nice way for users to expand the on board 8 gigabytes of memory but it has a few limitations.

You can install up to a 32gb card but we've seen that some classes of cards aren't playing nice. The memory card isn't hot swappable, in that once installed you can't remove it without creating problems. The card becomes integrated with the main memory and requires a hard reset for the Focus to recognize it.

While you can remove it, you have to perform a hard reset to get the phone to correctly recognize the main, 8gbs of memory.

Another issue comes back to some cards aren't being recognized. Microsoft is working on a fix that should be included in the next update. Until the update occurs, AT&T is cautioning customers not to install the expansion cards.  The expansion card is a nice feature on the Focus but proceed with caution if you choose to make use of it before the update.


The Samsung Focus is fitted with a 5mp camera that has HD video capability. The Windows Phone also has a light that tries to act as a flash.

Consistent with other Windows Phone 7 devices, the camera on the Focus operates just like other Windows Phone 7 devices. The only slight difference is seen with the settings.

Settings on the Focus include:

  • AF Mode: switches between normal and macro
  • White balance
  • Image Effect: mono, negative, sepia, antique, green and blue
  • Contrast
  • Saturation
  • Sharpness
  • Exposure Compensation
  • ISO
  • Metering
  • Photo Quality
  • Wide Dynamic Range
  • Resolution: Max 5mp (2560x1920)
  • Anti-shake

Your video settings include many of the above with the only two resolution settings being VGA and 720p. The light, as with other Windows Phone 7 devices, can be turned off, turned on or set to automatic.

The one big issue I have with the camera settings (and this is more a Windows Phone 7 issue than a Samsung issue) is that when you exit the camera, the setting revert to the default settings. This can be very frustrating because you will forget to go back to your custom settings at some point. Hopefully, Microsoft will change this with the first update (hint, hint).

Image Quality

I found image quality on the Focus to be very good. Still images are sharp and colorful while Video images were equally nice.

Here are a few sample images and video.  The only processing done on either is resizing for publication reasons.  The video was shot at dusk to explain the darker footage.


Overall, I'm very pleased with the performance of the Focus's camera.


Call quality was outstanding with the Focus. Calls came in loud and clear with the microphone picking up my voice with no issues.  The speaker performance was very good as well.

I've been using a Windows Phone 7 device for about two weeks now and while I'm getting used to the absence of physical answer/end keys, I still miss them.  Ending calls isn't so bad, especially if the other party hangs up first.  But it would be oh so nice if you could answer the phone without looking (e.g. pressing a physical button).

I did find the vibration setting on the Focus to be stronger than what was experienced with the HTC Surround. However, the vibration was still on the weak side. I didn't miss any calls but it took a second for the alert to register that I had an incoming call.  I don't know if the motor is smaller in the newer phones but they don't have the same gusto the Windows Mobile phones have.

Battery Life

The Samsung Focus is fitted with a 1500mah battery that performs wonderfully. With heavy use, the battery easily makes it through the day without needing to charged. The battery is rated at 6.5 hours of talk time and 10.4 days of stand by time. These estimates may be on the conservative side.


The Samsung Focus is a fantastic phone. The Windows Phone is solidly built, comfortable in the hand and has a good deal of zip. It is a black slab phone that some will argue lacks personality but turn it on and your opinion may change. The feather weight, thin form factor and super-AMOLED screen makes a very good first impression.

Once you get past the first impression, you find the Focus to be a solid performer. The 1ghz processor moves things along with purpose and very little delay. The touch screen is nicely responsive to the touch and while the button layout (mainly the power) takes a little getting used to, no complaints on thier performance either. I like the sliding microUSB cover but often forget to close it. Everyone will like the Focus's battery performance.

What would I change on the Focus? With respects to design, change the glossy finish to a matte finish, stronger vibration setting and raise the screen to match the sides.  Otherwise, most of the changes I'd like to see are more related to the OS than the phone itself (e.g. camera settings saved, vibrate alert on new messages, etc.).

If the black slab styled phones are your style you'll be very happy with the Focus. If they aren't, the Focus will grow on you quickly.


Reader comments

Review: Samsung Focus


So far I am using my Focus way more than I used my Fuze in the last year. I give a nod to both the hardware and software side of the equation. So far the only thing I would change is the size of the battery. I would have traded a little overall thickness to get a really nice battery. Not to say the current battery is bad, it gets me thru a day plus of pretty good usage. I would have prefered a mat surface as well, but I will be putting the Zagg skin on it anyway. As far as the power button goes, I used to press the one on the Fuze all the time taking it out of a side holster so I kind of like the new location although it does take a while to get used to it. Oh one other thing, I would have loved to see an indicator LED on the phone. That is the one thing the Fuze had going for it.

Very impressed with the quality of the wp7 phones so far. Very optimistic on the platform. Look forward to full reviews of the Dell Venue Pro soon.

If I was a gambling man, I would say that video was shot on the main road thru Cahaba Heights.

I haven't been able to figure this out from all the samsung focus reviews and unboxing's on youtube.

do the headphones that come with the focus have volume control, play/pause, skip ability similar to the iPhone's headphone?

thanks in advance.


The headphones have volume controls, an answer/end button (?), microphone and comes with a spare set of ear gels. I'm so used to garden variety headphones, I never looked.

@jason The headphones have three buttons: "+", "-", and "..". The last is a multifunction button - it serves as "answer" and "end" in calls and it serves as "pause" and "skip" while listening to music (one press will pause; two quick, deliberate presses will skip). HTH

Yoooo he totally said gusto, Cant wait to get this phone, show it to my friends and "Hit them with the Gusto" Love the Screen. Nice review.

Great review. You've just made my choice of a WP7 phone that much harder. LOL! The recessed screen is actually a great design. My Backflip is the same way. It's deep enough to protect from a drop and slide on a normal flat surface, which most indoor floors are.

I always knew Samsung was Korean. I never heard anyone say they thought that Samsung was Japanese but if they did, it would probably because of Japan's reputation. Most think Japan makes good electronics and wither think China or Japan when it comes to Asian brands.

My comments were removed once, not sure why, but there are two glaring problems with WP7 that no one is mentioning.

1) There is no secure (SSL) for Exchange Active sync and Outlook. This means that most business Exchange email accounts cannot sync with this phone.

2) No DHCP with WIFI, only static IP - this means you cannot use WIFI at most hotspots. How many hotspots allow you to set your own IP?

This is a massive fail on Mirosoft's part.

I believe that you're wrong on both counts.

In the Outlook/activesync settings setup on the Focus there is a checkbox for "Server requires encrypted (SSL) connection and by default it it already checked.

I've attached both of my Focus phones to several DHCP WI-FI networks without any problems. Static IP is most definitely NOT required.

I already know Samsung is a Korean. I use Samsung phones.People think it is Japaneese or Chineese because they are very developed in the field of electronics
Mystic White