The Windows 8 Live Tile experiment in Norway

Live Tiles Experiment

An interesting video has been published on the Microsoft Norge YouTube channel, which takes place on October 26th in Oslo, Norway. The video shows a team setting up a stage for the popular Norwegian electro rock band Datarock. This platform for the band to perform on is hidden behind a false wall on a street. The band, along with volunteers, will then surprise the general public.

Members of public who pass by will notice music playing within the 'fake' building and see what appears to be a Live Tile on the ground. Should the person stand on the tile the false wall will fall down around them, revealing what's really behind.

The band will be pushed out, as well as a live crowd that magically appears around the unsuspecting victim. Check out the video below to see it all in action.

It's an interesting concept, one that works extremely well on the male wielding a hot dog (see above photo). Fooling members of the public into using Live Tiles that are present in both Windows 8 and Windows Phone 8 is an effective marketing strategy.

Source: YouTube; thanks, Alex, for the heads up!


Reader comments

The Windows 8 Live Tile experiment in Norway


I'm pretty sure those were actors.  Can you imagine what would happen if that wall fell on someone.? They had to have actors who knew it was coming so they wouldn't get scared and try to move out of the way and get crushed. 

I agree that this has to be staged... that would be INCREDIBLY dangerous if it was a real person who didn't know the wall was going to fall around them standing there. Still a cool concept though.

coooooooool comercial. but on my desktop the music app doesnt work! :( it opens only the libraby with all my songs, i can play songs but where is the xbox music ability to play my music like before? :(

It's probably fake (would be too dangerous to have someone unknowing stepping down from the tile and getting squashed), but still really cool video. :D

man Ireally like there these type of campane
and I love WP Central too its great website for WP news
nokia lumia 920