Adobe's Project Rush brings 'all-in-one' video editing to all your devices

Adobe today took the wraps off of Project Rush (opens in new tab), a new video editing tool that works across platforms and brings elements from several apps in Adobe's suite together in one package.

The highlight of Project Rush is its ability to work across your devices. According to Adobe, the video editor will be available across both desktop and mobile devices. And you'll be able to easily pick up where you left off, too: Rush will automatically sync stuff you're working on to the cloud. So, if you start editing on your desktop and need to head out the door, you can continue your project on your phone.

In terms of features, Adobe is calling Project Rush an "all-in-one" video editor. The company has combined elements of Premiere Pro, Audition, After Effects, and Adobe Stock to allow editors to do anything they need to without worrying about switching apps. Within the app, you'll find familiar controls for adding filters, optimizing audio, color correction, and much more. When you're done, Project Rush will be able to publish to multiple social platforms with a click, Adobe says.

Going forward, Adobe says it plans to focus on social platforms, making it easier create different versions of a video that are optimized for each platform you'll be publishing to.

As for an official release, things are still up in the are. At the moment, Project Rush is only available as a beta, and you have to apply for a chance to test it (opens in new tab). Still, for content creators, Project Rush looks like it will be worth giving a gander once it lands.

Dan Thorp-Lancaster

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

  • Do they have one of these cross platform for photo editing instead of video?
  • Lightroom CC. Photography Plan is cheap; one of the better values on the market considering how weak most of their competitors are in cloud integration...
  • I'm intrigued but it's hard to imagine a sizeable market exists for people that want to edit both on their phones and desktop. Serious youtubers (the ones which above par production values) edit almost exclusively on their desktop. Maybe people that have long commutes will find this useful.
  • If you think of phones, sure. Things change when you bring in iPads and Android tablets, though. You don't need Premiere Pro to produce 1 minute social media videos.
  • This sounds like a perfect use case for UWP.
  • The amount of work needed to get these types of User Expeirences done in UWP is massive. It simply isn't equipped for it. That's why the apps generally look like crap compared to those using "native" frameworks (Cocoa [Touch], Android SDK, Qt, WPF, etc.). There are barely any controls in the UWP SDK that make it easy to create decent desktop user interfaces, and mobile isn't really much better. That's part of my issue with UWP. Nothing created on it looks attractive. It all looks like a bad mobile port, and even on mobile the stuff looks like it was designed with colored pencils and pale pastel colors.
  • Interesting. Looking forward to see how it performs.
  • The new premiere elements.
  • I doubt this will replace Premiere Elements. Elements lacks the track limitations that Rush enforces, and - as of now - has much better selection of transitions and effects. Additionally, Premiere Elements supports quite a few Premiere Plug-Ins, which Rush is likely not to support (similar to how Lightroom CC doesn't support Lightroom Plug-Ins). This is more like an iMovie 1.5. If not for iMovie's harsh track limitations and [IMO] lazy mobile port, it wouldn't even be much better. A lot of what's in rush is already in iMovie/FCPX. The ability to roam your project across mobile devices is there (iCloud Synching). The ability to bring your iMovie Project into FCPX is there. iMovie will do 4K editing and rendering on Mobile. Rush seems to use Proxies on Mobile (so you won't be rendering full quality videos on the phone, generally). The issue with iMovie is the limitation of only 1 overlay track (Rush does 3 Video Tracks) and some Audio Track limitation (Rush does 4... haven't checked iMovie because... I don't use it that much). Rush does have better Color Correction, though, and can use Premiere Pro Motion Graphics (iMovie doesn't integrate with Motion at all, IIRC - a shame, because Motion is dirt cheap). In any case, Premiere Elements needs to stay as a hedge against the army of Consumer video editors - especially on the Windows Platform. Corel, VEGAS, Cyberlink, MAGIX, etc. all have better video editors in that section of the market than Premiere Elements, but Adobe still does well with it because of brand recognition and [probably] bundling with Photoshop Elements (which I don't find that good, but name recognition matters).
  • Off topic, but am I the only one who hates "peace sign selfies". That pose jumped the shark years ago when GTA V used it as a parody of Lindsay Lohan and her constant self-absorption.