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Apple just 'reinvented the notebook,' apparently

You might have noticed that other company is having an event today. At said event, Apple just "reinvented the notebook." Their words, not ours. The brand new MacBook is 12-inches, slim as hell, has a Retina Display, an Intel Core M CPU, comes in gold and has almost nothing in the way of ports.

Starting at $1299, it's definitely a premium priced product (as if you'd expect anything less) and we'll admit that there are things we like about it. It'll also probably run Windows pretty well.

Our buddies at iMore are live on location and all over the Apple event if you're curious what's going on, so swing by and check it out. Opinions on whether the MacBook reinvents the notebook will definitely differ, but we'll leave this image below as just one example of how Microsoft's partners are doing just fine right now.

Dell XPS 13

Dell XPS 13 (Image credit: Windows Central)

Richard Devine is an Editor at Windows Central. A former Project Manager and long-term tech addict, he joined Mobile Nations in 2011 and has been found on Android Central and iMore as well as Windows Central. Currently you'll find him covering all manner of PC hardware and gaming, and you can follow him on Twitter and Instagram.

509 Comments
  • Can't stop laughing
  • I don't understand. They just improved the screen size and now they want to interact with an inch watch?
  • Apple's logic: We invent what's been already invented but with our precious logo on it to sell them well.
  • Yeh, like Smosh says: Its outclassed, overpriced, but you'll still buy it....
  • To me, it's not the Apple marketing of "reinvented" that bothers me.  Heck, every company tries to overhype their stuff, that's just marketing.  What kills me is that the tech journalist buy it all 100%, without questions.  Do they even realize that its bascially a smaller screened Dell XPS 13 with fewer ports, and a $400.00 Apple premium?  No. Below is one of the first article headlines from a tech "journalist".  He calls it "incredible" although he's never tested it or compared it to any other product, and based only on the Apple presentation.   And, this is just the first of hundreds of fawning tech "journalist".  They are so biased they might as well be Apple marketers.  They appear to have no other value. --------------- Apple’s incredible new 12-inch Retina MacBook launches April 10 starting at $1,299 By Zach Epstein 1 hour ago  
  • Yeh, its absolutely ridiculous. CNET team uses it, even though Smosh calls it outclassed and overpriced, they use the I Phone 6 too. Its absolutely pathetic to me how blinded they are... They're just scared to try anything different.
  • The iPhone 6/Plus is a fantastic phone. The new MacBook, I'm not so sure. 
  • Sorry the iPhone 6 is a great phone.
  • If you think an 8mp camera is good ok. I'll keep my Lumia 1020.
  • 8mp back camera is lowest phones today have. 1.6mp is lowest front.
  • A smartphone is not about camera only...Apple's build quality is the best..Battery life is solid. It also has the best app store
  • Really... IPhone 6 build "quality" http://tntreview.com/wp-content/uploads/2014/09/iphone6-bend.jpg
  • I didnt say about iphone 6..did I? Apple has macbook, iPad , ipod as well ..I have used Iphone 5 and its build quality is pretty solid. I have iPad mini and I can tell its build quality is awesome..Much better than the tablets at this range..
  • Apple is doing a recall for many macbook pro with video problems like the same problem with HP Pavilion in the past. Read at https://www.windowscentral.com/e?link=https2F2Fc%2F2...
  • Last I checked my htc one m8 doesn't bend ;) and the internals are great. Lol
  • Yeah it features the flexible technology that LG uses and wow 50000 variations of flappy bird to play with!! :D
  • Why so much hate? Its just a product..
  • Not hating, just saying. Kinda sick of the love for Apple y'know. There are other companies with products of the same quality or even better. People keep using that reason to justify Apple being "superior".
  • I agree with you regarding this matter..Not everything made by Apple is great..People shouldnt follow it blindly..Even tech journalist follows them blindly like the Verge..No of articles on apple watch and new macbook by them is not at all justified.
  • iSheep. Nuff said
  • Can't argue with that logic. I'd love a WP version if they made it with a microUSB port and physical buttons. It would be nice to have a high end phone again. :P
  • I wouldn't be so quick to say that. Over the past few years Apple's build quality is dropping while everyone else is really making some decently built products. In my own opinion, Apply's build quality is on par with others in the market, and it's only people's opinion that will sway them either way. But that's 2014 specs, If the trends continue like they are, Apple's lower build quality will be obvious to even the most Apple blind user by the end of 2016. Apple really needs to get back to what they were good at 5 years ago.
  •   It's good enough. My M8 was Camera trash, completely unusable without stabilization. Besides, I have a DSLR. So, LOL... Camera phone... LOL If I was after a camera phone, it would be an Icon. It's a better balance of speed and quality. I don't have all day to wait for the 1020 to process a picture. Seriously, how many pixels do you need for snapshots and selfies? The iPhone 6 covers all the bases and then some more. If I were to trash something, it would be Google Maps, the Native Map app, and Siri. Everything else, apps, ergonomics, weight, response, antennas, third party accessory and app support... All top notch.  My M8 got delegated to GPS and Here maps duty in the car and it's where I used Cortana most anyway. I might even look for a used 1520 to fill that roll.      
  • @Novron. Not sure what 1020 you had, but mine has very acceptable image processing speeds, and GORGEOUS pictures!
  • +500
  • Friend at work had the 1020, I had an Icon at the time.  We shot pics with them side by side.  Yea, he had better maximum capability but I could shoot 3-4 pictures in the time it took for the 1020 to process one.
  • Let's just put it this way that when my sister or brother who use iPhones send me pictures of for example my daughter when she's visiting them, I wish they would've had proper cameras in their phones. Meanwhile my 930 and my fiancees 1020 take so good pictures that i could make A3 posters out of them if I wanted to, while the iPhone photos arn't even good enough for me to favourite on my Windows Phone to show them in the live tile..
  • Exactly my experience as a 1020 user.  Both of my best friends have an iPhone 5 & 6+ and they send me photos that look awful when compared to my 1020 and my son's 920.  I was shocked that Apple released the 6th generation with such a crappy camera.
  • #swizzlerz. Agreed, bro. Me and my 1020 heartily agree. ZOOM REINVENTED. IN REALITY.
  • Good joke
  • Yes, the people at Apple are good folks and successful. It' the journalists that make me want to puke over every Apple product I see.
  • Look up an article on 9to 5 Mac about Apple media manipulation. Here is a link to a blog that has a link to the original: http://thetechwhore.com/2014/08/29/inside-apples-pr-practices-from-media... In short: Most of the big tech blogs jocky to get invites to Apple events or to get review units by giving glowing headlines, biased reviews, and by bashing Apple's competition. Also many of the big blogs force their staff to work only in the Apple enviorment so they have a vested interest in NEVER writing anything negetive about that company. Apple keeps tabs on who sucks up to them the hardest. The ones that dont get cut off. When was the last time you've ever seen an Apple product get a bad review even when you latter find out that the product had all types of flaws? Now compare that to EVERY OTHER COMPANY. They all do it because they know no one will call them out on it, because they all do it! Just look at the Apple watch. Take out the Apple name, and that device would be laughed off stage. Slap the Apple name on, and virtually no techblog wants to knock it even though if this was a watch from Samsung or Microsoft or Google, they would have ripped it to shreads months ago. They are all pretty much curroupt at best. Wholly-owned parts of Apple PR department at worse.
  • 100% agreed, and well said my friend.  I have been trying to say that, but no brainwashed iSHEEP ever hears me out. Look at CNBC's Jon Fortt(the technology guy, more like kissing crapple's ass guy), that all he talks about is CrApple. Even another brand comes out, he has to mention CrApple. its so crazy, that average ppl just don't see it, and see what CrApple is up to. Even when there are Soooooooooo many better devices at much lower prices, they still trying their best to brainwash and fool, low IQ ppl, by giving them bunch of BS about CrApple. CrApple is the MOST EVIL comp on the planet, and with its Mark Of The Devil, that Bibble has mentioned. "people will blindly fallow the mark of the beast", does that ring a bell?
  • CrApple is the Mark of the Devil mentioned in the Bible, and it will have people fallowing the beast blindly. We ALL know here how Overrated, Hyped-Up, 4 years behind others, these overpriced trash are, but people going around and buying them like if the last thing on earth, not even knowing what they are buying, or even paying 3 , 4, 10 times what the CrApple MSRP is. With its devilish Logo, how can noone see that???? you have to be so brainwashed, or in Devil's trans, that you just do whatever you asked to, like these iSHEEP. unfucking believable
  • What's more, since it is running the core M with no active cooling, it will be outclassed by the previous generation macbook air. We've already seen that the Core M processors that don't need fans perform fairly poorly.
  • I love my Suface Pro 3, but isn't the Pro 4 supposed to have a core M processor also?
  • Surface 4 is announced already?
  • M is very good, however its NOT as powerful as 5th generation i5 or i7 CPU Intl makes. Of course it depends on what you are doing on your computer. I just don't think M can handle highend games, or doing some serious computing, that you can do on 5th gen i7 CPU or i7 CPU Extreme. Thats why they cost a lot more.
  • yup couldnt agree more, just the typical isheep crap journalists. already better products on the market for less money. I can not believe how gulable people are time after time with apple crap. i bet if you stuck an apple logo on each piece of your lego set it would fetch about $20,000
  • +1299
  • There's some truth to that, but look beyond their hyperbole: they don't really invent anything new, but they do come into a maturing market and perfect a product to an absurd point. That's why they ask for ridiculously overpriced sums of money. This bodes well for Surface Pro 4: core-M and usb-c to make it super thin and fanless. Can't wait!
  • Don't forget the gave us the mouse and the first computers running an OS with windows. Then they gave us phones and tablets with pinch to zoom. Apple have given us some great new products and some wonderful devices. Posted via the Windows Central App for Android
  • Not true. Xerox invented this.
  • Apple did not invent the mouse. And it wasn't the first computer with a GUI.
  • Please learn some history before telling the world who invented something.  Take a few minutes to research Xerox PARC.  http://en.wikipedia.org/wiki/PARC_29
  • Splitting hairs I think. Apple gave us the mouse as we know it today. Posted via the Windows Central App for Android
  • Every Apple mouse I have ever used sucked.
  • No, they did not. For years they did not have a mouse that couls right and left click. And, Apple never "gave" anybody anything.
  • Bah. I was using a mouse and windowed multitasking on my Amiga before there was an apple worth owning.
  • As others have commented, Apple didn't give us either the mouse or the GUI. As for pinch to zoom? Do you suppose they'll ever offer a touch-friendly computer? And after nearly 4 decades, they're finally conceding that they need to play better with others in the enterprise environment. They might have fared better in the business world if they didn't insist on proprietary protocols and hardware for everything from headphones to networking. IT departments like to be able to maintain spare parts that works with all their equipment. Add to that premium price tag for anything Apple or spec'd to work with Apple equipment? Epic fail in the market that buys and replaces equipment more often than consumers.
  • +8.1 - Truth right here folks.
  • Not true. Don't even try to rewrite the history of the mouse and window.
  • Bill Gates also invested millions into apple when they were about to go under. otherwise they would have. then years later they did the steve jobs vs bill gates commercials. apple has no shame. they just market like crazy and everyone just follows them blindly. also xerox created the mouse. jobs just stole it.
  • the only thing CrAple invented was iSHEEP. Everything else was invented by others Like ""Xerox"" and Microsoft,..................................and so many others. YOU and PPL LIKE YOU, just don't know who had what, so you and ppl like you ASSUME CrApple invented what you mentioned.  As for pinch to zoom, the very 1st device that had all that features was from Europe running ""WINDOWS CE"", which CrApple COPIED AGAIN. 1St Tablet PC, was Invented by Microsoft's BILL GATES in 2000.  Don't worry they are Coping Watch too, just like they did SMART PHNS, TABLETS, MP3 PLAYERS, HEADSETS,.............................WAS ALL COPIED by CrApple. please search,""""""apple copied SONY""", and click on the images and see what SONY had BEFORE 2007 iJUNK came out. 
  • Yes, can't Wait for the surface pro 4!
  • Exactly.  They take other people's ideas, slap a candy-coating on them, along with a huge price tag, and that's about it. Laughing all the way to the Bank and back at how gullible people are I'm sure.  
  • If its that easy why doesn't everyone else do the same. Apple has a strategy that it stick to no matter what? Other companies change their strategy to try to compete with Apple, usually reducing their prices to a point where they don't make any money. Our house is full of computers and tablets of all makes and operating systems and the brand that's lasts the longest is Apple. If you don't like it or can't afford it, don't buy it. I have decided that I can get away with using low to mid range phones now and so will not be buying a new iPhone. That doesn't mean that I have to hate iphones or their users. The thing is they can't force you to buy them, you have a choice. Posted via the Windows Central App for Android
  • I do hope the SP4 doesn't use the core M. I'll take the fan and the added weight in exchange for the extra power. If they do use it, it will need to be pretty spectacular to get me to move up from my SP3, which I currently view as the closest anyone has come to perfection for the form factor. Posted via my HTC One (M7)
  • Well, that's just it: I don't think the SP4 will be catered to SP3 owner, but anybody else who's looking for a good balance of performance/portability. Core-M gives just that, similar performance to SP3 but lighter and thinner. Most likely it'll be SP5 that'll target hardware refreshes from SP3 owners like you.
  • Well seeing as how the Surface brand died perhaps the Surface will have Core-M while the Surface Pro will get the i3/5/7?
  • Perhaps. Or perhaps the rumored 8" variant will have the core M, while the larger ones have the i series. I would be cool with that. Posted via my HTC One (M7)
  • Honestly I don't care if it doesn't have a small fan. As long as the shrouding is well designed they work just fine to cool.
  • More likely: We invent what's been invented. But when we do the (re) invention, the product is actually acknowledged by the peers because of our precious logo.
    Logic: World acknowledged peers use our product they very well can't criticize the product they use!!ha
  • I am getting one. And, guess what, your favorite writers will too. There is just something about a Mac that is efficiently polished. My SP3 is close but it is for a different purpose. Or maybe I will wait for the Pro version. Either way, I will be replacing my Macbook Air with one of these new generation beauties. 
  • If you get one of these you are, without a doubt, an idiot. I also seriously doubt that any of the writers of this site will get one, they are way too smart for that. A dell venue pro offers much more for the same price. And yes, even a surface pro 3 is a much better all around machine.
  • No. Anyone who buys anything made by Dell is the idiot. I am no Apple fan -- I don't own a single one of their products, at present -- but Dell?  Shudder.  I have had multiple Dell laptops (or their associated power bricks) literally blow up on me. Dells are the worst.
  • There were several years when this was true, but recently Dell has been putting out some really good stuff.  I think it coincides with their change from a publicly traded company (that was under pressure to maximize profits by churning out lots of cheap crap) to a privately held company (that seems to have taken steps to maximize quality).
  • That would be nice, if true.  But my PDSD (post-Dell-stress-disorder) has left me highly skeptical.  And my Venue 8 tablet, being a piece of garbage, leads me to suspect that nothing has changed.
  • Pdsd... That there is funny.
  • Couldn't be happier with my inspiron 15
  • I have an office full of dells and have not had a single one with a power brick that blew up. We also bought an xps13 for one employee who was previously using a MBA. She needed windows to access clients files. Here word were that it's teh best laptop she ever had. I didn't ask her. She just walked into my office and said it. I would say Dell as a private company is doing some great things. Plus, that power brick on the xps13 is very ingenious. . 
  • Right. my office uses Dell. Servers, desktops and laptops. No issues. My own Dell laptop has 2 bricks, one for travel, one for the dock. Docks been plugged in for 3 years. Hasn't exploded yet. I call bullpoop.
  • Alienware is under the Dell flag, and I absolutely hated them for so many years, from back before Alienware was a Dell product. I was in the market for a gaming laptop since I've been traveling for work so much the last 8 months (every single week, leave monday come home friday). I tossed and turned between my tried and true Asus and going out on a limb for an Alienware. After reading hours upon hours of reviews, video highlights from CES, and some older reviews of other "recent" Alienware releases from my one of my favorite sites MobileTechReview (Lisa's video reviews are by far some of the most non-bias I've ever seen personally) I made the jump. Bought a new Alienware 15, spect'ed it to the max and I absolutely LOVE it. Awesome performance, awesome portability for the power shes got, all around well built. I've had her running for about 45 days and I'm now a fan. I use a Latitude for work (company is a Dell shop) and its not bad, my company just doesn't know how to spec units for our line of work. If they gave us what we demand of our customers running our software, and removed so much of the ineffective bloat security software, they would be champs.
  • I liked my Alienware too, but it was only good for the life of one operating system. I got it when Windows 7 was out. To this day, they still haven't released Windows 8 drivers for it.
  • I really enjoy using my Venue Pro 8, guess I'm a idiot..
  • @x I'm tc Dude, every brand has had bad times... I remember a time when Apple products had to be replaced every other month for failing fans, HDDs, chassis parts coming off, cables easily breaking, exploding/burning, plus overheating, easily blocked antennas and other highly unusable designs that need(ed) thick covers. Just because Apple blamed alll of it on the user doesn't mean Apple didn't fail utterly. So seriously, wake up, Dell is definitely not the worst.
  • The Dell Precision line holds some of the finest notebooks I have ever had the pleasure of owning. MBP? Mehhh.. Not the best, but the device certainly looks premium
  • True, I've nothing but bad luck with Dell over the years. Now with Lenovo debacle, I don't know what to recommend to my friends that want to buy pcs. I guess the Microsoft store is the only option, but there aren't any near me. 
  • Lenovo's problems are software.  They can be fixed with just a touch of elbow grease.  Dell's problems are hardware.  They can be fixed only by going out and buying another computer. It may be that Dell is better since going private.  I've had only one Dell device since then (a cheapo Venue 8 tablet) but it is garbage.  The power port will accept the USB facing up or down, but only actually works one way.  I would chalk it up to just a bad device, but it's my third replacement and they all did it!!!  And now, on device #3, every time I access the front facing camera from any application, it instantly powers off.  I know I shouldn't expect much from a $150 computer, but still... Because many of the schools and workplaces I have been at over the years have been Dell shops, I've used a lot of them, and every single one of them has had major issues.  None gave me a trouble-free three years, which I consider the life of a PC and which every Lenovo (and for that matter, three Gateway 2000s, two of the three HPs, and one CyberMax) PC I've owned has given me.  My current laptop, a Sony, has been working fine for about two years, now. As for the Dells that blew up on me: Two were power bricks associated with Inspiron laptops back when they were blue (I know, that was a long time ago) -- they were the same make and model and so there must have just been issues with those particular devices.  But one was a high-end Precision laptop (I think I spent close to $3000 on it about a decade ago).  It was a real beauty and I loved that laptop until there was the loudest "crack" noise I ever heard (like a firecracker going off) and then the smell of ozone.  A whisp of black smoke rose through the keyboard and the computer never turned on again.  It was under warranty and Dell did replace it with a refurbished model -- after about a month and a half of dealing with their horrid, horrid customer service -- but it had all kinds of issues from day one with crashing and slowing down and failing to read PCMCIA devices, etc.
  • I know Daniel will definitely add one to his collection.
  • He's standing outside in cue already... Holding hands with Richard Devine... Sharing hot coco..
  • LOL. If you are a day older than 12, that would be a shame. Calling me names for wanting to buy what works for me shows your level of maturity (or lack of it).  Grown men still acting like kids.... and over gadgets.
  • Good for you, jbestman, but I think you're crazy. You can get a much better Windows device for Apple's ridiculous price tag. Btw, I'm not a fan boy. I have an Apple TV which I LOVE. My 1020 keeps me with WP, though.
  • efficiently polished? What does that mean? I'm a high school broadcast teacher, and we got a new iMac lab (not my choice). Out of 24 iMacs, within the first 3 months three had died and had to be sent back for repairs. One had the screen fall off. I had to do constant hard resets and FCPX froze constantly. The MBP's weren't much better. Apple has been making a variation of the same design for about ten years. Innovators? I think not. Also,  I'm not a Mac novice. I've been forced to use them by educational institutions since 1984. 
  • Have you seen ASUZ ZENBOOK and DELL XPS 4K Infinity TOUCH SCREEN laptop, LG the lights laptop, Lenovo Yoga 3, and several other brands in that class??????? this MacCrap does NOT even come close to those superior TOUCH SCREEN laptops. This is just another Overrated crap, that does NOT even come close to other brands. just like other CrApple's products, its a gold painted poop, shiny on the outside, pure poop on the inside. 
  • Hate them or love them, you've got to admire Apple's marketing skills. Marketing is one thing that Microsoft desperately needs, but is absolutely terrible at it.
  • Shhheeettt... I'm GLAD Microsoft isn't claiming they reinvented the laptop... LOL... It's ridiculous.
  • It may be ridiculous, but that's how you appeal to the ignorant and to teens.
  • Man Im so ticked... Now im gonna have all my apple fan friends ask me how to use crap all the time because there just now getting technology from 2 years ago :(
  • Change friends, they r iDiots.
  • Hey, that's clever iDiots...
  • That's why I said Tim Cook should be working in the circus.
  • He runs one
  • Well now that just impressed the hell out me, ya okay that's all apples got.
    see since Steve jobs passed they have nothing new and exciting.
    Wow really I've got a really thin laptop I built out of cardboard lol. Runs MSFT'S new Air OS it's so good you can't even see it.
  • Lol I see what you did there
  • Hey!! So mean of you!! Nothing exciting!! Nothing exciting!! Well what about those iPhone 6 & 6plus huh?? And that Apple watch just released?? So insensitive you are!! Huh huh huh!!!!!
  • What about the iphone 6? It's a bigger version of the iphone 5 with some modification to the design. It's a bigger case. So, tehy moved around some components and shaved a couple millimeter off. Is that really exciting? People have been saying for years that they should build a larger screen phone and when they finnally do, that's exciting? Apple watch isn't all taht exciting. Short battery life and does the same things the android watches do. The only benefit is that they will have better developer support. There won't be any subsidies from the carriers and that thing is an awful expensive accessory for their phone. It will be interesting to see how well it does. 
  • I didn't go for the plus, just the regular 6. You know what? I love it. It's light as hell and paper thin. It's solid as a rock, feels great in the hand, and I can't even feel it in my pocket. The antennas are stronger than in my Windows M8, the camera is better. MS apps have more functionality, I can access password protected pages in OneNote. It works with my Sonos speaker system, Xbox Smart Glass too, and just a hell of a lot more apps to choose from.  Every third party makes sure their stuff works flawlessly with iPhones and I don't have to dig through pages and pages of reviews to find earphones that are both good and have full inline control compatibility. If all that wasn't enough, an hour charge and I can go all day.    
  • Are you 12 years old? Because you talk like one
  • Was that sarcasm, AKANKSHA? I sure hope so! I will say - WITHOUT ANY BIAS - that the Apple Watch is the ugliest device I have seen! It is SO fat!
  • I am in no way convinced that Jobs being still alive would have made any meaningful difference. If anything, he might still be stubbornly insisting 4in is the max any phone screen should be. :D
  • Well.... Maybe they could dig up and reinvent Steve Jobs....idk... Then market the hell out of him... Show him hanging out at day of the dead festivals...
  • Pretentiousness
  • @100rabh G Sand here LOL!
  • Yesterday I read a webpage where they were explaining what to do if you have windows xp after the support from MS ended. The first thing the writer suggested was to "just get a Mac". And the last option was to get windows 8. Seriously, I don't understand this blindness people have towards Apple's overpriced products. But whatever Apple is doing, they are doing great.
  • Absurd media blindness continues... http://www.cnet.com/news/apple-watch-already-wins-prestigious-design-award/ Z
  • I stopped reading CNET's BS once I realised how stupidly biased they are to apple... Especially when obviously superior products are knocked down in comparison, while other sites give a more logical viewpoint. Even pocket now, a phone news and reviews site, says the Lumia 930 beats everything else out there hands down... Even if sometimes they come across a little apple centric
  • The 929/930 is an awesome phone. My only gripes are that it's heavy, storage is small, and it's not the least bit ergonomic. I still have yet to see a better display on any phone. The things that killed it in the US, were it was Verizon only and it only just now got updated to 8.1
  • Nice!
  • Laughing apart, there are some nice touches in the new macbook that companies like Dell could borrow from - best of them being the end to end keyboard design and that huge pressure sensitive trackpad. This design gives a lot of room to space out the keys. Just think how slick an end to end display + end to end keyboard would look on the above image? The display on the dell shines, but the keyboard looks, well, old school!
  • I barely use the trackpad on my Surface Pro 3's keyboard... guess why? because it has a 12" "trackpad" and an awesome pen to use it :) On the other hand, If MS could provide a SP keyboard that's on par with the Macbook's, that would be EPIC :)
  • Yeah me too at how mobile nations felt the need to throw something out for fanboys. How much is a SP3 256GB or a 512GB now? Without Keyboard. Carry on....
  • WITH an awesome touchscreen, an awesome surface pen, a full size USB port, a mini DisplayPort... imagine connecting a Macbook to a beamer (no, there's no Apple TV) and it needs to be charged at the same time??
  • Cook is trying to cast the Illusion spell like Jobs but he fails. LOL
  • for me apple has really re-invented the notebooks...It's not just about the screen resolutuions and i haven't seen any company doing work for improving keyboards keys(except Apple now) to improve typing experience and haptic feedback will also improve user experience dramatically.Now what's going in android ecosystem every year only screen resoltion changes and processor nothing new..Even the laptest dell laptop with very thin bezels is all about screen resolution..Just imagine a macbook pro with same looks..and one more thing now apple has realeased usb type c ports..If we see this thing in long term a single port will be used for all things(no need for separate ports for video,charging and others).But so far surface pro 3 is also best..If microsoft improve some looks it will be amazing...
  • They do make the best Windows devices.
  • I completely agree lol
  • Not really. Drivers aren't optimized for Windows ...youll get way less battery life and optimization running windows on an apple device compared to a PC.
  • Definitely true to a certain extent, though I was surprised when I ported some OpenGL code to DirectX and got a 10% performance boost when running on a Macbook in Windows versus the same Macbook running MacOS. Shows more about OpenGL versus DirectX, I guess.
  • Nah, no touch-screen support, no 2-in-1 models. They're hardware is too limited and boring.
  • alienware the king baby enough said
  • Alienware lol? Maybe their desktops. Like the area 51. But Alienware laptops suck.
  • In your opinion coip. Not everyone agrees with you. Mac OS X isn't designed around touch screen, unlike Windows.
  • You don't need to specify that someone's opinion is an opinion, nor is it necessary to point out that not everyone on the planet agrees with every opinion. Everyone already understands this, so it's merely a waste of everyone's time to redundantly point that out. That said, most of what I said was  fact, not opinion: no touch-screen support = fact; no 2-in-1 models = fact; limited hardware = fact.
  • As you said "most", you knew what I was referring to. It's when you said "They're hardware is too limited and boring." It isn't boring imo, and many others agree. If you don't like it that's fine, but just respect other people's opinions.
  • Again, it's not necessary to specify that one's opinion is an opinion. Everyone knows this. Having said that, yes, Mac hardware is completely boring. That's what happens when you have one hardware maker. There are no Dells, HPs, Lenovos, and the like making brilliant design innovations like Windows 2-in-1s in the Apple camp: they have an all-in-one desktop, a functionally limited ultrabook with no touch screen and no ports, and a functionall limited tablet with a nerfed OS and no ports. No gracias, Apple.
  • Well I love the Mac hardware, features, and the OS. So believe what you want to believe and like whatever you want, but I like it.
  • I prefer variety and innovation instead, but good for you. May I suggest iMore? It's where the lemmings gather while their iPhones are charging. You can masturbate over all things Apple over there. It's awesome.
  • Also NO 4K screen (like my Dell XPS 15 Touch with 3800x1800 res, and several Windows true 4K laptops/2-1), NO 5th Gen i7 CPU(i do like the M, however i7 is much better and more powerful, IMO). What CrApple has done, they put an 8 inch tablet Motherboard/M cpu(from AZUS, DELL, or Toshiba.......LOL), inside thier MacCrap laptop with lost of batteries. WOW that's so exciting:( NOT. Since they could NOT do it with i7 cpu and real powerful motherboard, like DELL XPX infinity 4k touch, ASUS Zenbook and other models, Surface, Lenovo Yoga and other models,.................................just another way CrApple to fool people. 
  • No... The surface is the best Windows device next to my gamer PC.
  • My Surface Pro 3 disagrees with you.
  • My MacBook Air is dusty after I bought a Sufrace Pro 3.
  • Geez lol. I can't stand Apple presentations. I feel like I'm in kindergarten
    EDIT:" OMG" it can even pick up the calls.!
  • So true
  • But it's copied......... eerrr reinvented❗
  • They just want to test their fanboys
  • HA....
  • Awesome article Richie Boy..!! Lol
  • Seriously they need a rival in marketing!!
  • Samsung...
  • But is it MAGICAL???
  • Yes, it comes with fairy dust and a wand.
  • Don't you dare forget it being light weight!!
  • I'm assuming it can fly then.
  • Oh! Fly it will!! But the real question is will it even survive its first landing?
  • Apple created the first notebook. WoW was also the first MMO.
  • Remember, Apple also invented touch screen phones LOL
  • They might not have invented them, but they certainly started something that wasn't there before with the first iPhone.
  • Well, I think the iPhone really kicked off because of their computers and they already had a fan base with that. So people were really excited for the phone
  • It was that, but even more so iPod integration. So many people had iPods, that being able to get a phone that already played their existimg music was huge.
  • No, they invented them. And they invented the USB-C today and also invented the first ever touch screen watch. Later this year they're inventing the first ever tablet/laptop hybrid called the iPad pro. You're going to love it.
  • Sarcasm Tony?!
  • They also invented paying for purchases with NFC.
  • Well Lumias had NFC long before iPhone 6
  • Apple invented Lumias too.
  • hahaha... apple invented HUMANS don't you know?
  • Guys, Apple invented inventions
  • And ball biting..
  • Hey guys, stop saying "invented". Only Apple has the legal rights to use that word. :P
  • and reinvented too. :P
  • Sorry, you are correct, they Patent the Word ""invented"" and ""Invent"", so anyone use those 2 words along with some other ones, you are in trouble with CrApple. 
  • Don't forget the word "reinvent". That's their favorite one.
  • I can't wait until they invent wireless charging.
  • I over heard several iSHEEP that CrApple invented the universe. 
  • Why did people downvote your comment? Ffs, it's true, and people on this site are in denial about it.
  • Apple also invented the mouse and GUI (Xerox PARC) and the MP3 player (multiple companies).
  • invented mouse but couldn't play decent games. disappoinmemt is a mac
  • oh! an apple spy appeared!
    apple spy use leer on windows. windows' defense fell. apply spy use swag. it's super effective! windows fainted. and butthurt.
    :'(
  • 2/10 Have seen better snark.
  • Wow what innovation!
  • If you think that's amazing wait til you see their next product called the "iWheel".
  • Before that iGlares
  • Did you mean the Macbook Wheel? http://www.theonion.com/video/apple-introduces-revolutionary-new-laptop-...
  • I watch that video far too often. It still rings so true, both about Apple and how the media covers them. LOL. "Everything is just a few hundred clicks away."
    "I'll buy almost anything if it's shiny and made by Apple."
    "The computer is virtually unbreakable unless dropped or hit".
  • And that's how CrApple invented the """iSHEEP"". BRAVO CrApple, Bravo.
  • Never saw that video, OMG that was great...
  • The iCar is coming!
  • I am ready for iAmsotiredofitall
  • iTOO
  • Guess iWheel(s) is launching before iGlares then...
  • Cant wait! It baffles me that no one else has built one yet, gonne be nice to hang the bicycle on the wall.
  • I wonder who they're going to COPY from, and tell the world/iSHEEP , they invented the car. We are imagining things right now, there are no cars or even roads, till CrApple invent BOTH Cars, and Roads for us. I can't wait. 
  • I love the writers sarcasm.
  • I also own a MacBook Pro Retina. So I'm being unbiased in my sarcasm. I would not 'upgrade' to this laptop from the one I currently have.
  • I only own an iPod touch just for some apps i don't have for Windows Phone!
  • Yep, totally not an upgrade.. going from Core i5 to Core M.. sheet just got less productive. And actually shorter, battery-wise.
  • Typical, Apple have reinvented a device. Well, if this was 5 years ago I would agree.
  • Epic Fail
  • Buhahahaha
  • I honestly, no bullshit, did not know Apple had an event going on. I guess being busy coding at work has it's positives (besides being paid for actually working).
  • Coding, eh??? Then how did you get here. Get back to work !!
  • That big ole unread number on the tile is way too inviting!
  • Same happens with me too, in my case it is OCD, I want the WC tile to be without any tile count.
  • Exactly lol
  • So true with me too lol. (that tile thing not coding)
  • Sounds like you are me. Coding away and decided to give in and remove the notifications and unread counter from the tile :)
  • Fruit Company. LOL
  • Yeah that got me laughing like hell as well...Richard and his sarcasm. LMAO.
  • I thought after Tim Cook became CEO we are not allowed to call Apple a fruit company. #PC #Whiteknighting
  • I think that is actually a reference to the Forrest Gump movie? When Forrest calls Apple "some kind of fruit company". I'm not sure. lol
  • iFruit  (GTA games)
  • its Forbidden Fruit Comp. Didn't Bible mentioned something abut """there will be a Mark of The Beast, and those who fallow it Blindly"""" Huuummmmm
  • Reinvented. I don't recall less ports being better
  • It is if it functions for all
  • It will. Just buy the $50 chord from Apple and you're fine.
  • One at a time, or you have to plug in a hub.
  • In the same way that a phone with fewer buttons is better. That is, for people that prefer to look at their devices rather than actually use them. Apple is all about vanity.
  • Apple-Functionality=Fail
    Microsoft-Functionality=Success
  • Not every invention makes things better ;P
  • The only thing that is special about their Macbooks is an operating system, that I don't even like...
  • Couldn't agree more. While I have nothing against having multiple OSs on the market, in fact, just the opposite: the more the better as it diversifies the market. My partner gave me his old macbook and I used it as a server for BTSync. Before that though I tried using it, and I was WAY less productive on a Mac than on a Windows machine. Even with a propper mouse and connected to larger screen, I found I needed multiple more steps to do what I normally did. Or I'd have to tweek the OS to get it to do simple things. Right now I can't remember, because this was 3 years ago, but I remember even after 3 weeks it was a nightmare. Installed windows and left it running as a server. But hey, I'm sure for a ton of people it works awesomely and it suits their purposes exactly! yay for them! I'd rather get more and pay less and do more in less time ;) 
  • iOS and OSX was rated the WORST OS for 2014. Check it out. 
  • At this price point it better has a touch screen. And fairy dust popping out of the keyboard on every key stroke.
  • Fairy dust with keystrokes is a genius idea, I think I would pay for that.
  • They also invented "glance"
  • Yeah, i loved that Lumia ad there....
  • No its Iglance.
  • Laugh all you want.  Apple will sell more of these "reinvented" notebooks in one week than Microsoft Surface has since Surface has been out.
  • Only because of the blind Apple fans who fail to see through the ugly truth behind their company..
  • Like or not, Apple is highly successful at it.  Microsoft, while producing superior products, fails miserably.
  • Microsoft does not fail miserably, you're basing this off Windows Phone and that alone. There was an article a few months ago on here. ~92% of people who own computers run Windows, ~8% run Mac OS, and about .1% run Linux. I guess that means Microsoft is failing miserably..
  • I think he's talking about the surface products which have failed miserably, 92% running windows are not all surface devices.
  • Yes, that is exactly what I'm talking about, Surface products have failed miserably.  Hey, I have a Lumia 1020 and a Surface Pro 2.  I'm a Microsoft junkie, but it is impossible to defend them anymore.  My Windows phone is not really a "Smartphone".  Functional apps are non existent.  There are no local news apps.  There are no museum apps. There are no mass transit apps.  There are no amuzement park apps.  Where are all those apps?  They're on iOS and Android.  My Windows Phone is a glorified feature phone, it is not fuctional as a smart phone.
  • Perfectly put there, so much this.
  • If becoming a billion dollar business is failing miserbly, I'll take miserable failure all day long.
  • I'd like to put in surface products(specifically the higher end SP3) perhaps have failed due to their obscene price for what actually comes in it. I personally think in the coming 5 years Microsoft will improve WP substantially. But that's my opinion, could go the other way too.
  • I'd like to have a "failing" product like the Surface line that sells a billion dollars of procuct per quarter and is profitable.
  • Really? How about wiping your butt app? or chew your food app? EVERYTHING you mentioned is in BING and Internet. You do NOT need app for everything. I have about 30 Apps that use sometimes. if its not there, i find it on BING, and pin that page to my start as a tile. DONE. Not to mentioned, our Windows phns CAME with MANY installed Apps, that works GREAT. yes CrApple and Android have more USELESS apps. of those Useless apps and repeats, how many of them actually works and you can install on a single phn???????????????30, 40, 60,....100??? So does it matter how many freaking apps are out there, or can you install them ALL on your phn????? Our AWESOME Windows Smart Phns, can do so many things far better than iJUNK6/6+. You can NOT base a smart phns , on how many apps it has in the app store. My Nokia 1520 with Denim update, does so many things that iJUNK6/6+ can NOT and will NOT do. 
  • Welll...I don't like it ;)
  • ...because MS is evil, oops M$. No one wants their products. Imagine a world without MS. I guarantee the hypocrites will beg for their return. There's this mindset mind control thing out there. I've seen it with my own eyes the stupidity.
  • Blind or not. We need more clueless lemmings like those Apple ones.
  • Lemmings jumping off cliffs was staged.
  • Well someone's gotta go first, clearly they'll follow each other iblind..
  • Apple makes good products. Thats why. Regardless if they aren't special.
  • Apple doesn't make good products. They take 5 year old technology, and put it in a shiny new case. Haha.
  • Oh, come on, you know that will be a very nice laptop. If dell made exactly the same thing, we would be impressed. I just dont think they are worth the premium price and I dont want to deal with OSX.
  • I'm still impressed with the xps 13 despite Apple reinventing the laptop today ; )
  • Dell could make the same thing, but after the logic board fried itself a few times and you got tired of the adware/malware pre-installed, you'd return it for a mac :) 
  • No I'd return it for a different brand of PC. Haha
  • At least they aren't putting Snapdragon 400's in all of their phones, and convincing their fans that it's great. 
  • My 1520 has a snap dragon 800, so what you're saying doesn't apply to me, but since you brought it up, those phones do work well for first time smartphone buyers and developing markets no matter what you or I think so your comment isn't relevant to the articles topic or to me!
  • I'm not the one who brought up mobile phones in a notebook article. You're only calling foul on me because I'm saying something you don't want to hear. 
  • instead they have iJUNK 5C(C stands for CRAP, and S stands for SAME SHIT), that cost them $30 to make, which they are selling them for $650+. SD 400 is a great CPU, and installed in affordable windows phns. The flagship phns will have SD 810 or 820 just so you know.  
  • Lol, you're a joke
  • Apple makes expensive products.  If there were only Mac computers in the world, only the rich would have computers.  Windows based PC are so cheap that pretty much anyone can afford one.
  • And PCs are still better in most circumstances
  • CrApple makes 0 products. they have 0 factories. they depend on Samsung, LG, Sharp, Sony, Foxconn( factories).......................(and so many other companies), to used that Devilish Logo on a product that someone else makes for them(mainly China). 
  • Blackberry CEO John Chen call then "Wall hugger"
  • Oh god I hate those! Always stuck to an outlet charging their iCrap! 
  • So? I couldn't care less about how many foolish people there are. It just makes me laugh even harder.
  • Apples sells much less Macs than you realize.... Do some research and come on back.
  • No they won't. It's not running iOS and that's the only OS Apple could sell well.
  • Good luck spending 1299 on a 1.1ghz cpu machine and another at least 100$ on adapters, another 700 on a 16gb phone with a terrible battery and nothing else in it but apps. I'll stay with a far superior Surface 3 and a much cheaper Lumua 930 with double space,a far better camera and a less limited OS. Good luck switching to 2g band on your iphone..oh you cant't, good luck uploading anything but on a web page..oh you can't, just photos...and pray for Apple to remember to fix the answer lag...
  • + Surface Pro 3
    + Lumia 930
  • The iPhone 6 Plus has a two day battery, and the most accurate LCD on any phone, and a fantastic camera, and the best apps in the world, and a tap & pay payments system that is taking over the industry.  Yes, I'm dying for a Lumia flagship, but at least getting to try out the 6 Plus has given me some perspective on what the iPhone is all about.  It's a damn good phone. 
  • Hmm... I don't know about you but iPhone 6+ costs 800 euros for 16GB. Lumia 930 for 32GB cost most 375.... My 1520 cost me 255 (but it was used, but in perfect condition). an 800 euro device SHOULD work well. But I believe spec for spec, I'm much happier with my 1520 than with a 6+. Especially since I can buy 2 more devices with the cash I saved, or AT LEAST another flagship when I want :) I'm a phone junkie :$
  • The problem is, with the app situation on windows phone, the 800 euro device is way more functional and productive than the lumia, so they the iPhone actually the better value until Microsoft can get developers on board. 
  • I can understand that. All I know is that I'm not missing ANY apps on my WP except for White Noise. I wrote the dev and he said no WP app any time soon. Other than that, I'm not missing anything! Now, there is a difference from app to app. For example, in LINE there is no backup. In Trip Advisor you can't download maps for offline use. But these are limitations from the DEV, not the phone. I find the phone hardware very capable.  But I get what you're saying... 
  • hahaha :D Its like they have patent on reinventing. :P It seems they think they can reinvent something by just saying "We have reinvented it". And it somehow works on the masses as you said. Very amusing.
  • Like I said, blind Apple fans.
  • All fans are blind. 
  • Yeah, but that doesn't mean it is actually something special.
  • Is it just me or has the hate of all things Apple increased the last couple of weeks?
  • I've pretty much always hated them since the 4S. I used to have a 4, but I got 3 defective units consecutively. I didn't mind paying more for somethign. But why pay more for something that was equally or more broken than other phones? My Samsung devices lasted me for YEARS upon YEARS! Now I can't stand Samsung because I've had too many Samsung devices! Now I'm on my Lumia devices :) Hope it lasts years, too! So far, not 1 defective device from Samsung OR LG OR Nokia! I had 6 Xperia Z2. All defective. I really wanted a Z2, too!
  • 3 back to back defective iPhones, and 6 back to back defective Xperia's...sure, whatever you say. 
  • You know, I really REALLY need you to completely agree with me. After all, this is the internet! But just for giggles: Iphones: 1st one was perfect, but screen washed out and brightness was out of control and couldn't read the screen, second one broken home button within 5 days, third one battery died within 8 hours of AIRPLANE and STANDBY.  Xperia Z2: 1st - call quality total shit, 2nd - battery life crap, 3rd - glass flexed on the back, 4- half the screen was yellow and the other white, 5- call quality shit again, 6- offset camera. Sent them back.   Now, whether you believe me or not, I don't care. But I certainly don't gain ANYTHING from posts like these. QC is an issue. Just check through any forum. I just had a streak of bad luck for the Z2. 
  • OH, MY DICK GOT SO HARD WHEN I SAW THIS. I HAVE BEEN WAITING MY WHOLE LIFE FOR A UNDERPOWERED SUPER-THIN $1300 LAPTOP.
  • I had to change my pants!
  • This really made me laugh. Thank you.
  • No comment.
  • You just did❗
  • Lol
  • A core m for $1200?!
  • Exactly. One big sacrifice for all those new "features".
  • Watching the event on ustream. Instagram apparently had time to develop an app for the Apple watch(which isn't even out yet) but not for updating the windows phone one. WOW
  • U can say the same about a lot other developers also. No one loves MS
  • Sad but true
  • Guess they are still evangelised by the "I'm a PC" and "I'm Mac" adverts apple ran all those years ago lol.
  • Even Facebook is making an app for apple watch
  • As long as sheeps are still gonna pay their life savings on these so called "innovations" devs will continue to be sheeps as well.
  • Sheep with good business sense
  • We will see I bet u on that
  • Hahahahahaha
  • I'll still really want it.
  • I want it too then I can sell it and buy a SP3 for the money
  • Why? For the looks and the apple logo?
  • I can see the ship is sinking bye bye apple
  • Its Apple. "Amazingly the Same!" That's their new motto
  • Lol.
  • Hahahha surface e pro was a reinvention...apple is just slimming down..
  • Surface e pro. Now that's new. So new it hasn't been made yet. Lol. (just messing with you)
  • I smiled reading the writers sarcasm
  • New tentative date to announce the Surface Pro 4: April 7. Do it, Microsoft!
  • Thinner than the new iPad Air, more powerful, better screen, better battery life, and amazingly it's a tablet! Microsoft are going to really promote the hell out of windows 10 and all its devices :)
  • Some rumors say the Pro 4 will have a M processor too.. for good or bad.
  • Don't get too attached to these words people. It's just marketing, get over it.
  • It is, but people eat that crap up.
  • This changes everything...
  • Again :P /s.
  • I certainly don't like this trend of thinner over functionality...you pay such a premium and get just 1 port for all your tasks...just shit...they could have taken the existing MBA...improved the resolution...put in Core M as they did...put bigger batteries as they apparently did...just leave the thickness and the ports there...damn...but I will probably get one of the updated MBA or the older model with a reduced price...i need those damn ports simultaneously
  • Looks like the biggest rip off they've ever made
  • Man, if they get any thinner, they'll be Kate Moss.
  • The iKate
  • Thats too funny! LMAO
  • the size is neat, but it is literlly all battery on the inside. also, using a core-m, wouldn't this be more of a macbook air than a macbook? also, a single port, despite being USB-C, is not enough at times.... yet, people will now force themselves to work on 1 port. I'll stick to my SP2.
  • Yeah that sucks. Having to work with one port and less battery life just for the newest cool macbook... No thanks. I feel sorry for people who are stuck in the apple ecosystem.
  • Maybe I am the only one who needs a 17" screen to truly work on a laptop. MacBook has the best trackpad. It has been the only laptop I can really use without a mouse. (I no longer have the MacBook)
  • Well they are seriously "fruity" after all :P (as in daft just like their blind followers).
  • Cant beat a surface...boom...
  • "drops the mic"
  • $1299... oh please. the worst... some people will say it's an amazing device and they will get it and give the best reviews. Apple are clowns followed by lifeless clowns as well. I am glad I have $1299 to spend on better things. anyway I am sure if a Windows OEM released a 12 inch netbook, with 1 port, and 1.1ghz dual core and at $1299 most news sites would say how expensive and limited and wortheless it is.
  • So true
  • Huh, iZombies❗
  • exactly my thoughts too.
  • The true is they need to bring more adapter with it...usb port all kind
  • USB C port is a good addition... But only one port and  that too no other port for power??? That is terrible. Too muh sacrifice for a thinner design, in my opinion.   Let's see what adapters Apple comes up with that could help their users.
  • Let me correct that last sentence for you, "Let's see what adapters Apple comes up with to further milk their users" :P.
  • Wonder how much the iInsurance will be.
  • Just $200 more only...
  • As far as the buyer do not get a mail saying "You are using it wrong. If you want to connect anything, do not charge the device. If you wants to charge the device, do not connect anything. That's how it is supposed to be!!!".
  • http://www.neowin.net/news/this-adapter-might-be-required-for-those-that-purchase-apples-new-macbook   ;) your wishes are granted.
  • Hi spazinvader,   We will be most glad to help you. To further your experience with the new MacBook and to help you adapt to the brand new and Apple-invented USB-C connector (no, Nokia didn't release a tablet with it already. Don't be silly) we would like to direct you to our brand new iAdapter, which can transform your USB-C port into a multiple USB port. You can buy it at an Apple Store or online, for the recommended price of US$2500.   Hope we helped you, Your Apple Customer Support Team.
  • Wow!!! It is dirt cheap(dirt might be made of platinum... But this is Apple!!!)
  • Dont expect more than one pussy for your wife might be their answer
  • In the image you left below, is the beer a touch screen or non-touch screen, I know the phone and notebook are. Wonder if it is expensive, always cool or runs hot during sip.
    Anyone have link to the beer spec and or reviews?
  • Starting to wonder if I was the only one that saw the most truly incredible invention in that photo...
  • Off topic.  Those Apple Watches are expensive as hell. 
  • Yep.
  • And with less battery life and more charging time than the MS band... Just like everything they make.
  • The sarcasm is strong with this one
  • I'm going to reinvent the toothpick... Make it thinner, dull the points, put an apple sticker and gold plate it.... Then charge $200 for it. I bet someone would buy it... Even though its fairly useless, its still Apple.
  • Will it blend?
  • That is the question...
  • Hahahahahahahhahahahahahahahahahahahahahahahahahahajajjajajajajajajajajhahahahahahahahahahahahahahahahhahahhahahahahahahahahahahahahahahahahahahahahahah...Gays are too funny, I like them for their sense of humor ;)
  • Lol...!! XD
  • Fruit company.. Laughing till death.. HahahahaHahahahaHahahahaHahahahaHahahahaHahahahaHahahahaHahahahaHahahahaHahahahaHahahahaHahahaha
  • Is got only one USB port for changing,hdmi and vga o don't really get when I think about it
  • no thank you.
  • Oh wow, a 12 inch laptop. Such innovation. :/
  • bahaha 1 usb c port for charging, data transfers and video output which isn't even in widespread use or out for that matter... what are they doing...
  • If it costs a shit ton of money, it must be the best!
  • Unless if they gonna sell it in USA because other countries internet is quite expensive. This mac only works on wife to share ur files.
  • Well, for this price i'll get a very good Surface Pro 3!
  • Well said.
  • I love apple it's the best & I can't wait more :'(
  • What a fudgin joke!!!
  • So sad that people are actually going to buy this just to say they did.
  • That new Dell xps is much better. 1299 for a 1.1 ghz cpu??? With one port only so you have to buy adapters which of course are priced as usual by Apple? Be serious...seen the prices for the watch? Wtf??
  • One huge difference - marketing. Microsoft and their partners make some awesome stuff but when they refuse to tell anyone about it this situation will keep happening. Don't blame apple for taking advantage of incompetent competitors.
  • This!
  • At least in the US Surface Pro 3, for example, has been marketed quite a bit, actually. IMO.
  • not only that, but the major tech and news sites always cream their pants when it comes to iDevices.
  • Wonder who'd be first to cream?
  • Apple doesn't market. They have the journalists and tech journalists that does it for them and for free.
  • Finaly I got it why Apples stuff is so expensive. If they need to reinvent the whole product just to end up with a slight improvement they must have realy huge expances for developement. But let's be serios, Microsoft reinvented the notebook when itroducing the Surfece Pro series 3 years ago. That realy was something new to combine tablet and notebook even if it wasn't perfect.
  • Apple copy...errr reinvent and it's magical (the magic being people pay for it)
  • one port? Seriously? I don't even...
  • yeah. i dont really need to carry another apple adapter which will probably sell for 100 bucks. for that insane price of their notebook, the adapter should be included...
  • They cost either 80 or 120 bucks apparently
  • I love Apple events ,you always hear the speaker say we're the "first" to do --------, and apple fans go crazy and boast about it and i show them on my hardware that it's not new technology or innovation one bit
  • So why did u post this on "windows" central ? , your words , not mine :|
  • We needed a bit of humour lol
  • For the humour I'm glad they posted here.
  • This new Macbook is decidedly impressive. It's the exact thing I picture for the SP4 evolution: switch to ONE USB-C port (or more) that does audio/video/power/data, which will allow for a much thinner form factor and the core-M will make it fanless. Can't wait for the SP4. My Surface 2 is ready to be substituted.
  • Rumored to be M processor though... I am sure there will be a lot of complaining from the MS fanbase if all of the Pros are based on M.
  • But it will probably be more powerful than 1.1ghz
  • Hopefully/probably. I can still imagine there will be some complaints if no i3/i5/i7 variants are coming.  
  • Just one question.....how much does it bend??
  • Laugh as much as you want, this will sell more than surfaces, underpowered or not, Apple means fashion, Microsoft could learn from their marketing team, as much as I like the Windows environment, it's marketing is terrible in comparison
  • Every brand in the world could learn from their marketing...
  • The thing is, apple doesn't market. The tech journalists and journalists in general does it for them and for free.
  • That's shit. In my country. We are surrounded by advertisements!! Concerning apple watch and macbooks. Everyday a celebration!!!! Even notifications is being sent to my phone about the shit! I hate this! When Microsoft launch its band and a lumia as well as hololens , nobody in this world knows!!! (exaggeration but this is the truth)!!!!!!!!!
  • what the fuck this topic is doing here
  • U mad?
  • Humour :D
  • Bwahahaha.... "fruit company"
  • "It'll also probably run Windows pretty well."
    That line just made my day.
  • I love this article.
  • Now ppl will get mugged for their iWatches too.
  • Coming soon... - Apple Stun Gun - Apple Mace
  • What about Apple iMoneyWaster?? Oh wait!!! its already in store....
  • Take an Asus UX305, change the color, remove all ports, add USB-C, and add Apple logo. And voila your new Macbook.
  • Sure, and way better!
  • You can rant what ever you want about apple, but at least they have a good marketing. They have the same objective as MS and Samsung ( and all those others )... That is to make money, and they are quite good at it.
  • Microsoft makes money other ways, so they don't have to sell crap and market it as gold.
  • Microsoft tries to sell gold and market it as crap.
  • No, they just don't spend money on discrediting news sites that say bad things about their company, so people don't see them as friendly and good, like people see apple. Apple takes its public image super seriously. Microsoft just doesn't have as good of a PR team, they spend that money making good devices instead.
  • So it's thin and light, what I want to know is if it's bendable?
  • What I want to know is if its snapable!!!
  • What I want to know is Apple eatable❗
  • Well the ones found on trees are but the ones manufactured in the factories?? They eat you!!not the vice-versa!!!
  • Nailed it.
  • lol "reinventing" then Microsoft OEM's are creating from scratch!
    A core M! Ja, to something out of power such as previous MacBook airs ja! Surface Pro 3 was reinvented, with the power of true PC! Something that could even handle true demanding games, where the Airs can't even do that!
    C'MON Apple! Stop investing In such a garbage like that!
  • Error 404: Money not found.
  • Lol
  • The Apple hate, because consumers WILLINGLY CHOOSE to buy their products, borders on absurd, lol.
  • It's more of a conundrum. "Sane" people can't figure out what drives seemingly normal people to pay up twice the price for half the product...
  • I feel like you can question this about anyone and their choices in what they purchase, even if the price seems sensibly reasonable. I personally think if something works for a person and does the things they want them to do, then they are the only ones who can determine if they paid too much for it.
  • You definitely can say this about any purchase. With Apple the spell over the masses is just extraordinary all founding. For reason the consensus seems to be that if everyone can afford Apple everyone would buy Apple. Apple has a nearly unjustifiably status. I say nearly because they really should have credit for their ability in marketing. Something MS truly lacks...
  • I can afford apple but i don't buy apple. I know I can get better things for the money.
  • Apple never invented anything... They have modified and made huge amounts of cash on others inventions. Just think how things would have been if someone at MS had got the idea of getting Windows Mobile to the masses... So, Apple haven't invented anything that's not already invented... Ever...
  • 6 months ago they reinvented nfc.
  • Oh and back in the day they invented the 1 button mouse :D
  • 1 year ago they invented magic.
  • Apple will become a tomato pretty soon.
  • Even my Surface 2 has an USB port
  • Ugh that fruit company isn't healthy at all. Cant wait til someone throw them out and their "5 min" of fame is over
  • Sorry but this one's pushing it.. Could not care less about what crApple is upto and if I would I'd have iMore
  • Read the imore article and the fans seem disappointed, its not "reinvented" but "shrunk" lmao :D
  • Interestingly enough, every single one of those devices will sell in droves and Apple will be richer and richer. It's psychology people, people aspire premium devices but will use average products like they do with Android before they graduate to iPhone. All MS needs is premium devices to showcase their software. For some reason they just won't do it. I'd like to see a product line up from MS and their partners like the one in the picture from Apple. I'd pay top dollars for those, especially if they ran Windows. All i get is compliments when i pull out my Surface Pro 3, people asking left and right if it's an Apple product. Why can't MS make more like Surface Pro3. Hopefully Win 10 will bring more devices from MS. We'll see.
  • +Surface Phone
    +Surface Band
  • Yes!
  • Still no touch screen, removable keyboard, or stylus? Boring! And of course it's over a grand? Weak apple...
  • But it will magically make them money.....or maybe iZombies will see through this one. Ss for the watch prices, don't even....
  • Damn near an apple chromebook.  lol.
  • This is so not what Steve Jobs would have wanted... Just look where has apple reached from its first iPhone and this 'reinvented Intel core m notebook'... Sheesh...did Apple really turn into Bapple???
  • Surface pro is a reinvention of a notebook
  • It's Microsoft we're talking about though, so technically it's the "laptop reimagined"
  • hahaha :D Its like they have patent on reinventing. :P It seems they think they can reinvent something by just saying "We have reinvented it". And it somehow works on the masses. Very amusing.
  • They'll probably invent iBike one day, with a full-body aluminum construction, two iWheels and a safe place for you bottle which will be secured with an app from your iPhone
  • I love you Apple For making me laugh
  • I'll take a Spectre 360 or UX305, thanks. I work for a living and don't have money to burn. Posted via the Windows Central App for Android
  • But no matter what, people will buy it. Posted via Windows Phone Central App
  • Mostly all those "Wall hugger"will buy it I think.
  • They have reinvented the meaning of the word reinvent for sure.
  • Core M? There went apple's cred as high class. That CPU is awful.
  • The part when he said cross platform and open source killed me lol.
  • The only thing they invented today is very expensive gold: 10,000 for a 24k gold gadget?! What gold did they use?!!!!!
  • Microsoft should just poach Apple's marketing department
  • All Apple product are overpriced and they never really improve anything's they are still stock with dual core like the Iphone 6 and now the Core M Broadwell dual core in their MacBook, they sell past, boring OS !!! Its overpriced just because there is an half eaten Apple on the product !!! More core mean better use of multitasking and ecosystems so it take less power to run a lots of things, load faster and take less energy/battery.... I think the search engin on apple dont work or he give results from 2005 so the apple engineers can't find anything better
  • Apple fanboys: "STFU and take all my money (here is all my life's savings)" 
    Apple: "Hahaha... B*tch please. Like you can afford our stuff that easy"  
  • Hahahaha
  • I'm Mac everything except for my 920, and I am heading back to Windows if 10 is a good release. Apple are a nasty company.
  • Why do you think they are nasty?
  • It'll sell 75 million in its first week of launch. If you think zombies don't exist, think again.
  • Looks like a Chromebook... :/ What's so special about this? It's a tablet power and size point, but doesn't feature touch.... The Dell XPS 2015 13 kills both Macbooks in my opinion.... Had this been a sized portable Macbook, but in the $600-$700 range, it'd be solid...
  • But Apple don't invented the wheel just did something that already existed and added their louder logo that is all before iPhone 6 already was smartphones with display size of 6 inches, so they don't invented, anything just released something that the market demanded before their business, go, in decrease that is all, isn't new a laptop of 12 inches, already have to recall the netbooks ones that used tiny displays and runs an,atom processor, in fact apple products isn't more than a PC with a Apple logo, in fact is a shame that uses an Intel video card instead of a nvidia or ati one even and they thinks that it's premium product.
  • Please note the "Windows Central" header in the top left.
  • Didn't even know there was an apple market ehhh... event.
  • If fruit is already bitten I'm not going to eat it, end of story.
  • Lol, like the apple watch can receive phone calls. In what year did they live in?
  • Apple CEO still in 2012 :D hey Tim it is 2015 and you and your company is far away from inventing anything! maybe Jobs do  but not after him! every one know apple when he leave you!!!! and Surface is Invention not this toy!
  • Nothing out there can compare to Surface Pro 3. Absolutely nothing.
  • Probably worth holding off until their genius design team come up with being able to add an extra port into the next iteration but all in the same incredible construction as before. ; )
  • MacBook and Apple? I tell you to look at the Surface Pro 3 and see how your notebook is shunned in nearly EVERY single way. Reinvented? Try "changed and marked up its price". SP3 FTW!
  • I actually think its pretty ugly. It's profile is nice, but head-on that keyboard is just UGLY. The bezels compared to the screen bezels make it look so strange. They could have made it a bit wider without a doubt.
  • Waiting for a headline like this: "What is wrong with the new MacBook Air." That was a recent title on (substitute any MS product here) Are there ever any negative reviews of an Apple product? Are there ever any lines like "the best phone you shouldn't buy?" That was a review of a Lumia phone. Praise praise praise. But then said you shouldn't get one. Wake me when you see a balanced review or negative take on this reinvented notebook.
  • Next year's device will be so thin people will lose fingers. It will still win Most Innovative Device awards.
  • On iMore the comments are more realistic. But with just one. USB for power, data and peripherals an adapter will be required, extra to carry around and no doubt expensive. It will be a reinvented adapter and win awards lol
  • Oh Tim, that's too gay.
  • Lmao. Fine. It's a bit thinner. but now it doesn't have any ports. Lol lol
  • *COUGH* *COUGH* Samsung Ativ Book 9 12.2" *COUGH* *COUGH* Rip off
  • Apple is reinventing the meaning of the word reinventing!
  • That's all?!
  • I can't believe Apple just invented the laptop! I'm going stand in line starting today.... I'm taking orders of anyone wants me to pick their new laptop up for them : /
  • So now that they have had their little show and are feeling so good about themselves, can we stop talking about the watch and the car by App$e?
  • Richard Devine that pic of the dell XPS 13 with da beer and windows phone is just so sexy.
  • Boring! Apple just rehashes the same products every year and calls it new.
  • Still, i love my Surface Pro 3
  • Surface Pro 3 reinvented the Laptop.
  • Tim Cook can suck my dick. Oh wait he'd love to. Haha.
  • That's shameful. Grow up my friend. Making fun of a sexual orientation is ignorant
  • Pfft...Dell XPS13 is still sexier, so clearly they didn't 'reinvent' the Bezel.
  • Thank you for introducing this new apple product. I will know what to avoid.
  • Hopfully Microsoft still got its Apple stocks ;-)
  • Well I think they are talking about their line up. I think no idiot will believe that they reinvented the whole industry. Who cares anyways though apple did invent the Bible. That explains all the zombies Posted via the Windows Central App for Android
  • I am impressed with the device and I think it is good for competition.  I think the surface team raised the bar and apple has responded, and I think this will push the surface team to raise the bar again.  I look forward to seeing what Panos and the gang come up with!
  • No thanks, I'll keep my new Dell xps 13 inch touch screen laptop... .uck Apple and their over priced products..
  • So "innovative" lol! At that price point it better be "magical"... GTFOH
  • That XPS 13 is the best thing on the market, i wish i could afford it, i want it so bad. And still Apple is going to win, because its Apple, and they cant do wrong.... sigh.
  • Their website says the watch will last day, then shows 18 hours battery life. Curious how accurate the time will tell.
  • A day is now 18 hours. Guess we will have to get used to it as Apple has just reinvented the day as well.
  • Get this off
  • I love my xps13 but this Apple imitation is going to sell millions. Good grief.
  • I'd like it, it's beautiful ! But the price though, shit better built new PC. Posted via the Windows Central App for Android
  • They always "reinvent"
  • May be would look good at receptionist's desk, people who do real work would be using windows.
  • Hope it runs Windows. Lol
  • Seems faster !!!! They know touch screen is the way to go but do not want to cannibalize iPad sales
  • First, I find apple products boring. Secondly, over prized. Thirdly, backward. And most annoying is when people say that I should buy apple products since I make money....wtf!!!
  • The iPhone 6 plus is the best all around device(service and hardware put together)
  • <p>First Apple butchered the definition of &quot;innovation&quot;, now they are butchering &quot;reinvent&quot;. What&#39;s next, redefine &quot;orange&quot;?</p>
  • Kinda funny!My local news station act's like they're the first company to ever put out a smart watch.
  • Aren't note books bundled paper in the form of a book that you write/draw notes into? If that's the case the Surface did that already with OneNote. :p
  • Sorry the laptop in that image isn't as good. The keyboard doesn't go almost to the edge of the laptop therfore it's not a full keyboard also too many ports. I'd like to buy an adapter for every item I want to plug into my computer. Just isn't as good as the new macbook. Sorry maybe next time. Posted via the Windows Central App for Android
  • Barf.
  • Apple will sell more macBooks on launch day then Dell will sell all year long. Think about that.
  • Seriously, 2015 and still no touch screen.  Bought the Dec 2013 MBP and am annoyed it has no touch screen.  Would have gotten the surface pro 3 if it was availabled then.  
  • It's an impressive piece of hardware for sure.  Sadly the lack of ports is a bit of a deal breaker for me.  While I'm a heavy Onedrive user, the idea of using flashdrives still ranks highly on my list.  Not sure about redefining anything, and it certainly hasn't sold me, but whatever.  It's another wonderful piece of marketing in a slick package. 
  • Dumping all your ports and getting slimmer is not innovation. Now if the display was detachable from the keyboard and it was a touch screen Apple would have innovated... Sorry copied, but they would have said it was thiers.
  • Even after the announced from Apple and their "reinvented" notebook Microsoft still doesn't need to change their commerciales like this one: https://www.youtube.com/watch?v=yYC5dkQlQLA&index=2&list=PLNA-j_cL4mUQfVcjrQiARsekT66OdqSPQ
  • Oh heeeree we go again....thinner and lighter is supposed to be "reinvented" and "revolutionary", but yet you'll still get all of those mindless puppets to go out and buy one, then convince you its the best thing since sliced bread. Please.... I don't hate Apple, they make amazing products I will give you that, but they need to stop ripping their customers off with all of this "revolutionary" bullshit. It's the same stuff they've had for years. It's nothing new. Seriously...how is it that when Microsoft tries something different they're constantly criticized, but when Apple or Google do the same thing and call it "new", people adore it? Such a mind boggling world...
  • In this case "Retina": 2304 x 1440. Seriously, stop using words that mean nothing.
  • Thanks to Apple we may walk and breathe and eat...and crap shit.
  • "Slim as hell"
    So hell is slim huh.
  • Microsoft fanboys... You guys make you look like total idiots. Man I hate this forum.
  • The butthurt is strong in this thread . . . Maybe it's all those years of Windows phone playing second fiddle to iPhone finally being released. But it's quite sad. While I don't really care for laptop mentioned in the article, saying Apple didn't revolutionize alot things and jumpstart a lot industry's is just blind hatred. The iPhone six is frankly amazing, and people weren't thinking about a touch screen phone before Apple came along. You at least have to give them that. Posted via the Windows Central App for Android
  • The iphone 6 cant touch the 1520 which is still the best and underrated phone on the market.
  • You removed fruit company? Some people won't have much laugh now?
  • So why are we giving an Apple announcement that much attention on WINDOWScentral? :)
  • Underwhelming! I used to look forward to Apple events because I knew that even if I did not purchase an Apple product it would point the industry in a new and exciting direction that would determine the products I would purchase down the road. They moved the industry forward. It has been years since that was true and the new MacBook is no exception. Microsoft will not need to hurry in the slightest to get the Surface Pro 4 out the door to counter any threat from this MacBook. Purely evolutionary and catch up, not revolutionary. Heck, the Surface Pro 3 is still way beyond this MacBook. No touchscreen, no stylus, no detachable keyboard, no Cortana equivalent..., no fun! This MacBook is not what it should have been. And this was the highpoint of the event. Apple is becoming the company of yesterday.
  • Is iMore running out of space in their forums that we need this.
  • No matter how much you bash Apple and their products, the bottom line is their products sell and consumers line up to purchase any product that's released. Can we say the same for Microsoft?
  • Reinvented what.! ;)
  • Does it have a touch screen?
  • The fruit company has reinvented the word reinvent.
  • for me apple has really re-invented the notebooks...It's not just about the screen resolutuions and i haven't seen any company doing work for improving keyboards keys(except Apple now) to improve typing experience and haptic feedback will also improve user experience dramatically.Now what's going in android ecosystem every year only screen resoltion changes and processor nothing new..Even the laptest dell laptop with very thin bezels is all about screen resolution..Just imagine a macbook pro with same looks..and one more thing now apple has realeased usb type c ports..If we see this thing in long term a single port will be used for all things(no need for separate ports for video,charging and others).But so far surface pro 3 is also best..If microsoft improve some looks it will be amazing...Apple's proven over and over again that it's not afraid to cause short-term discomfort for its users for long-term gain; people wrung their hands when Apple excised the floppy drive from the Mac with the introduction of the iMac. Same happened with optical drives.USB-C is the right interface specifically for the new MacBook.
  • Yay! A thicker, heavier, considerably slower, sp3, Dell xps 13, yoga pro 3, etc...apple reinvented their marketing hype, once again.
  • I think people are taking the whole MS vs everyone else a bit too far. MS would probably also use "the NB reinvented" quote. Macbooks have great screens and trackpads, decent batteries (unlike my XPS12). The software is a bit meh though. Besides the software and the number of ports, its a solid laptop.