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Apple now says 'TRY THE NEW SAFARI' when you use Microsoft Edge

Macbook Pro Touch Bar Hero
Macbook Pro Touch Bar Hero (Image credit: Windows Central)

Microsoft Edge Mac Hero

Source: Windows Central (Image credit: Source: Windows Central)

What you need to know

  • MacBooks now show a message inviting people to use Safari when they use Microsoft Edge.
  • A similar tactic has been used by Microsoft and Google to promote their browsers and services.
  • The message reads, "TRY THE NEW SAFARI. Fast, energy efficient, and with beautiful design."

Microsoft, Google, and Apple all try various ways to get people to use their respective apps and services. The latest effort from Apple tries to sway people away from Microsoft Edge on macOS in favor of Apple's own Safari browser. A report from ZDNet shares a notification that appears when opening Edge on a MacBook Air.

The notification reads, "TRY THE NEW SAFARI. Fast, energy efficient, and with beautiful design." It was spotted when ZDNet's Chris Matyszczyk opened up Edge on his MacBook Air.

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Tactics like this are common among tech giants. Microsoft prompts people to try Edge and other Microsoft services throughout Windows 10. Google also suggests that you use Chrome if you use certain Google services on Edge.

Apple's decision to try to sway people over from Edge could be a sign of respect from the company. As pointed out by Matyszczyk, Apple doesn't prompt you to use its services when opening other Microsoft apps on macOS devices.

It's not clear at this point if this notification opens for everyone when they open Edge on a MacBook, but based on Matyszczyk's report, it's at least showing up for some people.

When Edge rolled out to macOS last year, it earned a positive review from our sister site iMore. It has since gained several new features and improved.

Sean Endicott is the news writer for Windows Central. If it runs Windows, is made by Microsoft, or has anything to do with either, he's on it. Sean's been with Windows Central since 2017 and is also our resident app expert. If you have a news tip or an app to review, hit him up at sean.endicott@futurenet.com.

15 Comments
  • Been seeing that for a couple weeks now
  • safari is a dying outdated browser.
  • Apple or Mac?
  • I find this very unsettling, personally.
    I get it when Google does it when you use Google services on non-Chrome browsers (although it's sketchy as hell). I get it when Microsoft promotes it across Windows (although it's annoying regardless whether you use Edge or not).
    Microsoft took flak a while back, when they needed to offer alternative browsers and services in Windows. In the meantime, Google and Apple can do whatever the hell they want. There is no way for me to uninstall Chrome on Android, for example. Now Apple goes full retard too.
  • You can disable Chrome on Android, which you can't even do with Edge on Windows, by the way. So why do you get it when Microsoft promotes Edge on Windows but you find it unsettling when Apple does the same?
  • What means this "disable"? You can't use your google account until you install google chrome on android. That was pretty surprising when installed google services on ungoogled phone. Yeah, you can "disable" it in the same way as you can not run Edge on Windows.
  • Disable, as in, go to settings and disable the app like you do with other preinstalled apps (where it's possible). So it's basically uninstalled (never runs, doesn't appear in the app drawer, doesn't update), except it's still in storage because it's in the system partition from where it cannot be deleted. I have never had to sign into Chrome or even open it to be able to use my Google account.
  • If you're willing to go through the same effort required to remove Chrome from Android, you can remove Edge with the same amount of effort.
  • This. The Android hardcores think that everyone will root their phone and spend time following tutorials.
  • This is absolutely not what I'm talking about. I'm talking about going to settings and disabling Chrome from the list of apps, or even from the app drawer. It doesn't get any easier than that. And I can't do that with Edge, as the "uninstall" button is greyed out.
  • What effort? Going into settings and tapping the disable button on Chrome's entry? Or long-tapping Chrome on the app drawer and selecting "disable"? Can I do that with Edge?
  • Bing is better. Used Google for six years left it last June for Microsoft Edge and bing and it is far superior. In my opinion
  • Don't worry, this is only bad when Microsoft does it.
  • Hasn't happened on my Macbook. Even set Edge as the default browser. No nagging here.
  • And of course not a single apple side tech website posted this news