AT&T announces Lumia 830, available Friday, Nov 7 for $99.99 with a two-year contract
As expected, AT&T have announced that the Lumia 830 from Nokia goes on sale this Friday, November 7 across all retail channels. Those picking up a Lumia 830 from AT&T will also grab a free Fitbit Flex health tracker, a $99 value.
The cost of the Lumia 830 will be $99 on a two-year contract, $18.75 a month with Next 182 and $22.50 a month with Next 12. If customers do not want a contract, they can pony up $449.99 flat for the 'affordable flagship'.
The Lumia 830 features a 5-inch HD display, 1.2 GHz Snapdragon 400 CPU, 1 GB of RAM and a 10MP PureView camera. The AT&T version of the latest Lumia will also feature built-in PMA and Qi wireless charging, along with an extra back plate in the box.
AT&T also posted a new highlights video boasting about the features of the new Lumia, which so far is receiving favorable reviews.
For those interested in the AT&T Lumia 830, you can head to att.com/Lumia830 (opens in new tab) for more information.
Source: AT&T (opens in new tab)
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.
Consider...if you purchase a phone on the normal 2 year contract of course you have to commit to a the
1. Service and Data Plan
2. The Two Year commitment is also the carriers way to have the customers pay the BALANCE of the DISCOUNTED device that they got for $99 or $199 out of the door for a $400-$700 device. Of course they can't just eat the cost of the device. So the cost of the device is added into the costs of the contracted services. This all realize is evident in the fact that an early termination fee is assessed if one were to cancel thier contract. That os designed to go toward the cost of the device you recived at a discount under an agreement that ot soul be paid for over time.
3. Now with the NEXT plan though your not STUCK in a 2 yr contract, you are paying the cost of the device in installments AND for the service at pretty much the same rate you would be paying IF stuck in 2 yr contract "PAYING OFF" the device over time.
4. Additionally, the device is being TURNED IN, after a year, if you choose that option, so the several hundred paid to ATT was simply paid to them for the USE of the device, a LEASE in effect, and then you start the process all over with a new device.
5 ATT(and others with similar plans) have a win win here because, one(1) the coat of the plans into which the cost of the device is added into is still pretty much the same EVEN with the NEXT plan, so they get paid the monthly INSTALLMENT AND the "built in cost" that thief plans were designed to absorbs the cost of a device(service plans for NEXT customers SHOULD BE A LOT LESS). Second, after getting YOUR money for the USE of the device over a year, which if your turning in, must be in really good shape, they now not only have about HALF of the cost of that product back but the ALSO have the product which can be RESOLD.
It really is a ripoff to customers and a way to optimize Carrier profits. An ATT associate told me how they are required to have a certain percentage of customers sign up in the Next plan. Shame in these carriers.
I am really hating the phones on ATT now.
A different approach, to garner the attention of consumers I think could be coupled with strong marketing tied to ATTENTION GETTING PRICING.
Psychologically as consumers we're used to seeing $99 and $199 price points for new devices in the market on contract. $0 down on contract could be costly for sellers and give the "perception" to general non-techie/non-enthusiasts that the device is of lesser quality than it is and that there is a greater disparity in specs and performance than more popular brands like the iPhone and Galaxy line, which most consumers walk into stores keenly aware of.
But how about an $89 price on contract with the tag, The Affordable flagship. That's eye-catching, different and positions the price JUST belowthe$99 price we've seen for some flagships- AFFORDABLE. It also maintains the perceived value because it costs SOMETHING out the door, and is again relatively close to what we perceive aslower cost acceptable pricing- and this AFFORDABLE FLAGSHIP at $89 beats THAT. PZushing that and the respectable spec just might really move this device.
Edit: I mean the actual price of the 1520 in US not the AT&T version specifically
This is a fail all around. Fail for the pro-summer, fail for the value customer, fail for the sales people, fail.
Edit: I'm thinking the $99 down is for the free Fitbit.
830 is a higher number than icon
Fries are from France Gotta love America...
I do not believe everyone needs a flagship device with all the bells and whistles, but I don't think a product should be sold at a fare value.
With other string options from Apple and Samsung what are people who want Windows Phone to do!?
MS offers the phone to ATT with a MSRP of $350.
ATT says that they and their sales staff will not make any money selling the 830 for such a low price!
So ATT says to MS, how about we increase the price by $100 for the initial launch, but throw in a free $100 item!?
The free item, in this cas the Fitbit, is not a missed sale because customers aren't buying Fitbits with their phone purchase.
This way, thee sales associates at ATT promote the bundled package including the 830 so that 2 items sold are reflected per transaction.
This gives each sales person incentive to sell the Lumia 830 because with each sale they are making two sales - a $100 premium added to a sale which typically may buy a cheap accessory for $20 or so.
The trouble is, the 830 isn't worth the inflated $450 price and people buying a Nokia Windows Phone would prefer owning a MS Band - not the more limited Fitbit.
So while this does create a problem for Microsoft and does impact their ability to sell the "lifestyle" of an affordable flagship and a strong platform, it is being mucked up by ATT/carriers again.
What MS needs to quickly move forward with is sell direct with Open SIMs that work with any carrier. Sell gem for a fare price and sell a lot of them -- to their intended market.
Intended market is key. Buyers who spend $450 "value" on essentially a souped up 635, will not be satisfied customers and will lose trust with the brand/platform.