Just last week, T-Mobile dropped another bomb on the mobile phone industry by announcing their JUMP! program, allowing consumers to upgrade twice a year (after an initial six month wait), with no upgrade fees or contracts.
Now it’s AT&T’s turn, who just announced 'AT&T Next', their yearly device upgrade program for smartphones or tablets. Unlike today, when you opt for the yearly upgrade using Next there will be “no down payment, no activation fee, no upgrade fee and no financing fees”.
So how does it work? It’s similar to the T-Mobile model in that you agree to pay a monthly installment on the phone, which can range from $15 up to $50, depending on the device (the Galaxy S4 is cited as an example at $32 a month). After 12 payments, users can upgrade to a new device with no down payment or they can continue to pay off their device for another 8 months (for 20 in total).
Will this be a hit? Does it give consumers more freedom? We’re not too sure yet, but we like to see change in the mobile industry and believe we’re ripe for an overhaul of current practices.
Anyone now reconsidering a Lumia 1020 purchase instead of waiting? Sound off in comments.
Read the full press release below.
Source: AT&T Press Release
AT&T CUSTOMERS CAN GET A NEW SMARTPHONE OR TABLET EVERY YEAR WITH NO DOWN PAYMENT WITH “AT&T NEXT”
No Down Payment, No Upgrade or Activation Fees, and All On The Nation’s Fastest 4G LTE Network
AT&T 4G LTE Now Covers More than 225 Million People
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Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.