Australian Windows Phone news blog, Windows Phone Down Under is kicking off a small campaign to show the country's public-funded broadcaster just how much demand there is for platform support. Just like we did recently with BSkyB, if you're wanting ABC (www.abc.net.au) on your phone, you'll definitely want to check this out.
While we compared this campaign to our own, WPDU is going about it slightly differently. Instead of relying on a social campaign, the site is urging everyone who owns a Windows Phone and resides in Australia to visit the ABC website this weekend. The idea is to have the platform spike on website analytics.
They're not asking for you to spam the websites, though. WPDU have provided a handful of links that can be clicked through once, and when completed in the designated order it should leave a trail showing Windows Phone consumers interested in the catch-up server (which isn't available on Windows Phone).
WPDU reports, "in recent months has confirmed that approaching mid 2013 Telstra Business were seeing Windows Phone devices selling at a rate as high as 20% of its overall ranged monthly handset sales to its business customers." There's certainly some level of demand witnessed by mobile operators.
Unfortunately, it's an up-hill struggle when you're attempting to get companies and organisations on board to release apps for a platform they don't feel has a high enough ROI. Luckily, as noted above, ABC is funded by the public.
It's a sound idea, without having to rely on social media. That said, should you want to lend a hand on your social profiles, you can. Simply tweet at ABC with the hashtag #ourABCtoo. Also, be sure to get word out about the campaign itself to get as many consumers rocking their Windows Phones this weekend.
Head on over to Windows Phone Down Under for more details on how you can get involved, as well as links and more.
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