Beating Apple's exclusivity: How Microsoft caters to developers while Google does not

Recently, in a jocular back and forth between Matthew Mller (ZDNet), myself and Chad Garrett of TiPB, Chad suggested that we're enjoying just old ports of iPhone games and therefore nothing special when it comes to things like Assassin's Creed.

But after reading John Gruber's excellent article on Where Are the Android Killer Apps? I realized that Microsoft has done something that Google/Android have not: taken away Apple's exclusivity on various games and killer apps. Sure, we don't have nearly as many and are still lacking some big ones, but isn't that just a matter of time? Here's Gruber's quote on the matter which sums it up perfectly:

A final thought, regarding Android’s relative weakness as a software platform. iOS’s exclusivity for a bunch of big-name mobile games — Need for Speed Undercover, Star Wars: Battle for Hoth, Monopoly, Tetris, The Sims, Assassin’s Creed — has been broken. Not by Android, where none of these games exist, but by Windows Phone 7, a one-month-old platform.

That really is huge. Why, despite how popular Android is, have they failed to get many big titles? Why no killer, exclusive apps, except the closely held "Google experience" ones (e.g. Gmail, Google Talk)? We already know about why there's no Netflix (poor security, fragmentation).

Of course we know the answer: Microsoft puts a lot of emphasis on courting developers, even throwing money at them to cover the cost of development. Sure it's brash, perhaps uncouth but it works. Remember, this about the ends (consumer experience) not so much the means (save it for you business ethics class). Fact is, at this pace, Microsoft and Windows Phone 7 will have more quality big-name offerings than Android, who's big sellers instead tend to be ones that modify or fix the OS.

Sounds a lot like our old Windows Mobile, aka the past.

So yes, Apple, we'll take your ports and exclusives and any apps that make your platform "unique"--you'll loose that  and a reason for people to choose your product over Windows Phone 7.

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.