In 1994, Bill Gates explained what makes a tech company successful: It's all about four secret ingredients

Bill Gates
Bill Gates (Image credit: Microsoft)

What you need to know

  • A Microsoft employee orientation video from 1994 runs through the history of the company and Windows.
  • It covers the creation of the first language program for personal computers through the early days of the consumer-facing internet.
  • Microsoft founder Bill Gates discusses semiconductors, software development, and the evolution of Microsoft in the video.

Nostalgia is a powerful thing. It drives movie reboots, fashion, and the rebirth of the Tamagotchi. The Computer History Archives Project recently shared a Microsoft employee orientation video from 1994. The video was originally made to welcome new employees to Microsoft, but it now serves as an overview of the early days of the company.

The 90s-style video looks like it was popped into a VHS player right after an episode of Seinfeld. It's colorful, enthusiastically narrated, and has a boxed aspect ratio. It includes several segments with Microsoft founder Bill Gates. The founder and first president of Microsoft discussed himself and Paul Allen completing Basic in 1975 and the successful launch of Windows 3.1.

Here are a few highlights detailed in the video:

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  • Bill Gates and Paul Allen completing Basic, the first language program for a personal computer
  • Microsoft launching the SoftCard, which could plug into an Apple II
  • IBM releasing a computer running MS-DOS
  • The introduction of the mouse
  • A demo disk for Microsoft Word appearing in PC World magazine
  • Microsoft stock going public in 1986
  • Word for Windows launching in 1989
  • Microsoft launching Windows 3.1

The orientation video is a fun look back at a company that was already large in the 90s, but that became ubiquitous in the modern age of computing.

At the end of the video, Gates outlines four keys to making a tech company succesful. His remarks were made over two decades ago, but still apply today: Making products useable, making products enjoyable, putting personality into products, and making devices worthwhile for familes.

Sean Endicott
News Writer

Sean Endicott is a News Writer at Windows Central, where he covers Windows 11, Surface hardware, Microsoft 365, AI, apps, and the broader PC ecosystem. Since joining the site in 2017, he has written well over a thousand articles across the Microsoft landscape, covering breaking news, analysis, and feature reporting.

He writes Windows Wrap, a weekly column covering the biggest stories in Windows and the PC industry, and what they mean for the platform going forward.

Before joining Windows Central full-time, Sean worked in journalism and media production after earning a First Class degree in Broadcast Journalism from Nottingham Trent University. Outside of tech, he is an award-winning American football coach based in Nottingham, England, and was named BAFCA Youth Coach of the Year in 2024.