Bing Pulse 2.0 beta brings real-time polling to the masses

Microsoft announced that it is making its Bing Pulse polling platform available to the public today. Used mostly by news outlets in the past to gather real-time polling data from select groups, the Pulse 2.0 beta will see it extend its polling features to organizations and broadcasters on a wider basis.

Though it may not be readily obvious, Bing Pulse has already gained quite a bit of traction with various broadcasters and organizations. According to Bing:

Over the past two years, Bing Pulse has enabled massive real-time viewer polling and feedback for a range of broadcasters and organizations, managing 35 million votes for events ranging from small auditorium conversations hosted by the Clinton Global Initiative to two of President Obama's State of the Union addresses on Fox News. Most recently, Bing Pulse was adopted by CBS News for its program on the 50th anniversary of the US Civil Rights Act and was integrated into CNN's election coverage. MSNBC launched its Great Debates series built around Bing Pulse's audience engagement.

Bing Pulse 2.0 will now be available to a more public base, with Microsoft saying that it will be free for an undisclosed portion of the beta. According to Bing's blog post, this is sure to be a boon to anyone looking to gather valuable data from their audience:

Participants can make their voices heard, and make more informed decisions about the content they're viewing by understanding others' reactions to events unfolding in real-time. Event producers keep their audiences more deeply engaged, and can use audience sentiment to deliver content that best meets their needs. Bing Pulse 2.0's self-serve technology enables event producers and organizers to bring these benefits to participants at events of any size – from 10 people at a nonprofit meeting to 5,000 people gathered in a Vegas ballroom to millions watching a nationally-broadcast show.

Source: Bing Blog

Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl

40 Comments
  • Meh
  • Dirt bag......if you don't care, why respond?
  • Cool
  • Cold
  • Hold
  • Fold
  • Sold
  • Gold
  • Bold
  • Told
  • Mold
  • old
  • polled!!!!
  • Trolled.
  • Bolled
  • Old
  • @alvarezjpr You win! I LOL'd
  • Rickrolled.
  • Stoled
  • Awesome
  • We need to take a poll about how we feel about polling.
  • Lol
  • Straw
  • I thought It was an app...
  • Me 2
  • Same here
  • Me 3
  • Bing took a poll asking Poles about their opinions of poles in Poland.
  • Or a poll about polling poles of Poland on whether they want polls to poll poles in Poland on polling polish poles on pole immigration to a non pole country all while on their polish smartphone. Also, I'll need the link.
  • LOL
  • How about a twitter type ape where we can debate the most popular tv show movie song of the day/week/hour. as well as vote for.
  • It will be rebranded MSN Pulse in 48 hoursm
  • Jajaj it's a fact.
  • Lol
  • No. They'll first let it establish its name as Bing Pulse. And then they'd want to revive MSN again after a few years and they'll rename this thing to MSN, too.
  • ummm...for a fee, it brings it to the "masses".
  • Dan, what is the case you have on your phone? I've seen it in two of your articles now. It looks like it could possibly be leather or wood.
  • Great News!!!  
  • This sounds like it could be really usefull for our exhibition we run.
  • This has been the most entertaining comment reading in a while.