Here's one developer's compelling case for why Bing is a worthy alternative to Google

Microsoft Bing Logo 2020 Hero Browser
Microsoft Bing Logo 2020 Hero Browser (Image credit: Daniel Rubino / Windows Central)

Luke Blevins is a developer interested in .NET, Azure, and Windows. He's also a contributor to the popular third-party file explorer Files. Over the last two years or so, the developer switched to Bing as his primary search engine. Blevins' recent Twitter thread discussing how the search engine has evolved over the years provides a unique perspective on Bing.

Blevins dipped his toe in the Bing waters before this recent experiment, but he never stuck around for long. That changed after Microsoft made significant improvements to Bing's results, design, and feature set. Mostly drawn in by improved searched results, the dev came to appreciate other elements of Bing, such as its rich UI.

Bing also differentiates itself from Google by how it presents information to developers. Blevins points to an example from Arlo Godfrey, the person behind the UWP Community Discord server:

Near the end of his thread, Blevins points to the value of Microsoft Rewards. He purchased an Azure t-shirt and donated $105 to the Khan Academy through Give with Bing. The rest of his reward points were given to the American Cancer Society.

Blevins isn't alone in crediting Microsoft Rewards. Windows Central Editor Richard Devine argued that "Microsoft Rewards is the best Xbox feature you might not be using" back in December 2020. If you know how to get the most out of the Microsoft Rewards program, you can get Xbox Game Pass for free every month.

I spoke with Blevins regarding Bing's future and what's holding the platform back. "I think at a broader level, Bing is held back by societal pressure to use Google. This may sound trivial, but 'googling' is a verb now," said the developer. "Not to mention, my university classmates ridicule me for using Bing. Ultimately, it will be a battle of cloud compute and AI which Microsoft is positioned to succeed at with Azure."

Blevins represents a specific use case, but it shows that, at least in the eyes of some, Bing has improved significantly and is a viable alternative to Google. Blevins notes that he's in the United States, which is an important factor in all of this. Like many of Microsoft's products and services, the Bing experience is limited outside of the U.S.

Sean Endicott
News Writer and apps editor

Sean Endicott brings nearly a decade of experience covering Microsoft and Windows news to Windows Central. He joined our team in 2017 as an app reviewer and now heads up our day-to-day news coverage. If you have a news tip or an app to review, hit him up at