Fitbit now owns Vector as it scoops up another smartwatch maker

Fitbit continues to grow its portfolio, with the fitness tech company now acquiring Vector, our favorite smartwatch maker. This comes a short time after the acquisition of Pebble, though with Vector offering full support for Windows Mobile we're a little more despondent this time around.

From Vector's blog post:

Today, we are happy to announce that the Vector Watch team and our software platform are joining Fitbit, the leader in the connected health and fitness market! We believe this is an important milestone as a moment when we will start building other new and amazing products, features and experiences, incorporating our unique technology and knowhow with Fitbit's experience and global community.

It all sounds like the usual PR spiel from such an acquisition, but Vector is also answering a few questions. Mostly you can still buy a watch and it will still work and be supported, but it looks like the end of the road for new features:

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New product features (software and hardware) will not be added. Our support technical team will continue to offer assistance for Vector Watch customers through our traditional contact channels.

As for what Fitbit intends to do with all this smartwatch software it's purchasing, only time will tell. But at least Fitbit is a good partner of Microsoft and continues to support the Windows platform, so we'd expect to be included whatever it ends up being.

Richard Devine
Managing Editor

Richard Devine is the Managing Editor at Windows Central, where he combines a deep love for the open-source community with expert-level technical coverage. Whether he’s hunting for the next big project on GitHub, fine-tuning a WSL workflow, or breaking down the latest meta in Call of Duty, Forza, and The Division 2, Richard focuses on making complex tech accessible to every kind of user. If it’s happening in the world of Windows or PC gaming, he’s probably already knee-deep in the code (or the lobbies). Follow him on X and Mastodon.