Nokia has hosted a number of events in London the past few months, including Nokia World and a performance featuring deadmau5 with a huge video presentation. Already tripling their expenditure wasn't enough as it seems the Finnish manufacturer still isn't done. Should you be out and around London and happen to spot a London black cab (taxi) wrapped up in Lumia promotion material, you'll be sure to hail it since Nokia are offering free rides.
The handset maker has paid black cab drivers so you don't have to. Fitting in nicely with Social Media Week (February 13-17), which Nokia is a sponsor of, this advertising stunt is yet another effective campaign under the marketing team's belt. Bravo.
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Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.