At BlizzCon 2026, Blizzard Entertainment unveiled World of Warcraft: Forever, offering a glimpse into the future of the world's most iconic MMORPG.
The future ironically lies in the past, as WoW players finally get their wish: a version of the game inspired by the Classic era, albeit with new dungeons and raids, refreshed visuals, new storylines, and new class balancing.
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World of Warcraft: Forever launches in November, but I got an opportunity to speak with World of Warcraft Game Director Ion Hazzikostas to learn all about what the future holds for the franchise in general, and answer some burning philosophical questions about the game's direction.
On the popularity of WoW "Classic+", and its future
I remarked to Ion Hazzikostas that I was a tad surprised Blizzard ended on World of Warcraft: Forever rather than StarCraft, which I would've expected to have broader appeal. Hazzikostas remarked upon Blizzard's commitment to the BlizzCon audience and the company's core, who have been very patiently waiting for their answer to "Classic+."
"It's going to be a huge part of the future, and will shape World of Warcraft going forward," Hazzikostas told me, "A big part of it is, that this isn't 'Classic,' right? Classic remains, with Vanilla, Burning Crusade ... that ecosystem will continue. Forever is designed to be a third pillar alongside Retail and Classic."
He explained that WoW: Forever will maintain roots in Classic, drawing on philosophical design ideas pioneered by the old-school version of the game. That means a more grounded storyline, more "crunchy" systems, and a bigger emphasis on community building over auto-matchmaking systems. Although he did acknowledge that WoW Forever will streamline many things beyond Classic. Talent trees and specs will be rebalanced, trying to make every class viable (which was not the case in Vanilla), and things like tedious World Buff farming for raiding will also be removed from WoW Forever.
"There's a large pre-existing audience that has been asking for something like this, who are closely connected to Classic. We are trying to position this as a truly new experience, right? This is a new game. There are new adventures here. Everyone can start at the beginning, and will be updated for years to come. That's not something that comes along very often in World of Warcraft. We've got expansions people have come to expect and re-releases of prior expansions ... but this is something truly new and open-ended. That's quite exciting."
Talking WoW Forever vs. WoW Retail, and community fragmentation
On the topic of something new, as a World of Warcraft retail enjoyer, I couldn't help but wonder if Blizzard is going to end up stretching themselves too thin here. There are already things in WoW Forever that retail players are hoping to see emerge in the modern era of the game.
I asked Ion Hazzikostas pretty broadly, will WoW Forever lead to further degradation of WoW Retail's "social" fabric as players seeking social experiences drain out even more from Retail? I made the point that chat channels on my server on WoW Retail are already dead, and WoW Forever will likely make it even worse.
"Anytime we think about any new WoW experience, even if it's something simple or as like a Plunderstorm or a Remix, we think about fragmentation, the risk of splintering communities — because of how important that is to World of Warcraft. So we do it very carefully."
"In no way, shape, or form, do we see any perceived withdrawal from social systems in WoW retail as desirable, or as a good thing. I think there's a lot more we can and should do there.
There are still strong communities in retail, but a lot of that organization now happens outside of the game in Discord. It's inevitable that when you offer more solo convenience and reduce friction, many take the path of least resistance, and you end up with a more solitary experience.
"The presence of friction, the lack of automatic matchmaking ... that lends itself to establishing social connections. It's part of the thing that makes Classic inherently more social. On the other hand, it can be alienating for a number of players. It's inconvenient. It means if you log in and want to run a dungeon on your lunch break, you likely can't. There are inherent trade offs here. There remains very large differences between Classic and Modern, in terms of pace, difficulty, right? People who enjoy gameplay at a cutting edge level, Heroic or Mythic raiding, pushing keys ... that is not what Forever is going to be about."
A world where the outer world is devoid of threats or excitement is missing something. We would never say 'Go play Classic if you want that.' All versions of WoW should have that.
Ion Hazzikostas
Hazzikostas emphasized that Blizzard wants to make WoW Retail a place where you can make new friends too, even in an era where it's designed for maximum convenience. I really wanted to drill down into this point of divergence, though, as the Classic and Modern games develop away from each other.
Does this mean that we should no longer expect the Modern WoW games to get things that are objectively more interesting in Classic, like a more consistent world for leveling alts? A more polished and immersive new-player experience? A more engaging open world?
"No," says Ion Hazzikostas. "We do not think along those lines. Those are problems that I acknowledge are real problems in Modern, and things we want to fix. We've done experiments like the Heroic World Tier in Remix ... I think they're promising. I think we would like to offer something like that in The Last Titan, for people who want a more challenging, rewarding outdoor experience ... as well as more friction, and more purpose. A world where the outer world is devoid of threats or excitement is missing something. We would never say 'Go play Classic if you want that.' All versions of WoW should have that."
Hazzikostas also commented on the difficulty of performing another "revamp" on WoW's modern leveling system for new players, Cataclysm style, noting that it's a "challenging pitch" to ask players to stick through dozens of hours of leveling to catch up to friends. However, he emphasized that Blizzard knows it has "a lot more" work to do to make the new player experience up to par in WoW's modern version, to help players get immersed in their class fantasy, and learn the story.
On the Horde vs. Alliance, and the future of faction identity
On the topic of class fantasy, I wanted to ask how Ion and the WoW team are thinking about reactions to World of Warcraft's modern story direction, with Horde and Alliance de-emphasized in favor of a single neutral storyline every player experiences. I asked if the choices therein represent budget constraints ... or something more philosophical.
"It's a bit of both, right? Resources are finite, and while the WoW dev team is bigger than ever, we still have to choose where we place our time and efforts. Building two versions of the leveling storyline inherently means giving players half as much of an experience, times two. But it's also a function of the story, and feedback we do get from our players. If a majority of players were saying they wanted faction conflict, then we'd lean into faction conflict. That isn't what we're hearing ... they want more cross-faction gameplay ... it's also story credibility to some extent. The Horde and Alliance being at each other's throats in the face of world-ending threats ..."
I noted here that it wasn't necessarily about Horde vs. Alliance conflict but faction identity and consistency.
"Horde and Alliance identity is something we definitely want to preserve," says Hazzikostas. "We want to make it clear that there's a deep history of enmity and conflict here that shouldn't be forgotten or brushed over ... but there is a need to co-operate in the face of ... just as was the case back in Warcraft 3 at Mount Hyjal. Nothing else mattered except saving Azeroth. Given the current storyline, faction enmity gets pushed aside a bit, but they're still there. I think it's something we intend to return to in a more central way further down the line ..."
I'm still not getting my playable ogres ... though ...
World of Warcraft remains near and dear to my heart despite having played it for decades. I'm not always a fan of the game's direction (where are my playable ogres, Blizzard?!), but it remains a valuable source of rest and relaxation for me. I have an awesome guild, made lifelong friends therein, and still find myself as intrigued by its potential today as I was over 20 years ago, which is not something you can say about most games.
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BlizzCon offered a glimpse at World of Warcraft's near future, and the franchise's potential more broadly. We're still left wondering what's on the horizon for World of Warcraft: The Last Titan, and what might lie beyond the Worldsoul saga in general.
I'm concerned that Blizzard might split itself too thinly attempting to develop three separate pillars of the game in tandem ... I'm also concerned that community fragmentation may become an issue as players drain out of regular Classic and Retail looking for the "newness" of Forever. But it's also exciting too. I've always hoped Blizzard would look to Classic for inspiration when shaping Retail, because I do think Retail could use a little more danger and immersion. Whether or not we ever get it remains to be seen.
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