Earlier today, Windows Central began receiving reports from users that their Nokia Collection in the Windows Phone Store had altered to Lumia Collection. Sure enough, hours later the conversion is going wide as our Store now reflects the new name as well.
The shift in branding should come as no surprise, as for months now Microsoft has been scrubbing the Nokia name from apps, websites, Twitter, Facebook and more.
The name change from Nokia Collection to Lumia Collection is nearly the last remnants of the Finnish company, with only the Lumia boot screen still showing Nokia.
The Lumia Collection is a list of apps in the Store restricted to Nokia Lumia phones, as opposed to HTC, Samsung, and others. Focusing on imaging, gaming, and utilities, the Nokia Collection was one of the largest repositories of unique apps for Lumia Windows Phones. Now, it looks to carry on that tradition as the Lumia Collection with the latest addition being the Movie Creator app released yesterday.
So with that, we bid Nokia Collection farewell and embrace Lumia here on out.
Thanks, Parimal G., and Abhroneel G., for the tips!
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.
Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.