The Google & Microsoft lifestyle: a match made in hell
There was once a time when being a heavy Google services user and a Microsoft fan was the easiest choice on the block. The boys in Redmond could provide a robust and productive operating system platform while the Mountain View search cowboys could back you up with web services. Now, the two companies are going head to head and it might just be causing a hellish nightmare for consumers.
Microsoft has been attacking Google with their now infamous “Don’t get Scroogled” campaign; the advertising strategy is carried out by picking on Google services and software, stating that the company makes money off of you by sharing your personal information with 3rd parties.
On Google’s home front, they are pulling services from with under Microsoft’s feet and refusing to build applications for the operating system giant’s latest platforms including Windows 8 and Windows Phone stating that:
But like all fights between corporate giants, the consumers are the people being hurt in the mix. How easy is it for heavy Google services users to pick up Microsoft’s latest operating systems and get to work?
Comscore estimated that Google’s Gmail service was attracting just under 288 million unique visitors in October 2012, while Microsoft’s Hotmail/Outlook service was attracting around 286 million. This pits the number of active users between the two email services very close.
Are we willing to believe Google Director Clay Bavor’s statement that users are truly not to be found in great numbers on Windows Phone or Windows 8? Microsoft’s latest adoption rate for its PC operating system has been lacking behind Windows Vista and Windows 7, but it is still selling. Most likely, Google just isn’t willing to play nice with the boys in Redmond. That being said, the Redmond boys aren’t exactly sharing the playground at the moment (though they did at least add Google Talk support to Outlook.com).
So how are users actually being affected by Microsoft/Google War? Looking at a possible scenario, based on Google’s post popular services, we can construct a fictitious character (let’s call her Nina) and assume that she uses Google Search, Gmail, and YouTube.
Nina has decided to upgrade her current Windows 7 laptop to a Windows 8 Ultrabook hybrid (let’s say the Lenovo IdeaPad YOGA). After booting up the machine she heads to the Windows store to download her collection of Google applications.
Right away, on her search for an official Gmail application, she notices that there isn’t one. Other apps from smaller email hosting providers and even Yahoo, but there is no Google. Interesting that Yahoo is able to publish an application for the platform, but Google (one of the largest email services in the world) just doesn’t have time.
Nina can use the built in Windows 8 Mail application and she decides to go ahead and do so, but there is no push support for her account and she is limited to grabbing her email every 15 minutes – a bit troublesome since she wants to know exactly when her latest digital issue of Popular Mechanics is in, but she can deal with it.
Back in December of last year Google made a move to pull support for Microsoft’s Exchange ActiveSync protocol, giving Microsoft just over a month to solve the problem. Currently, Microsoft is supporting Gmail’s IMAP protocol allowing users to receive their email (just not instantly via push).
In addition, Google chose to now support calDAV and cardDAV, two protocols not supported by Microsoft, to push calendar and contact information. As of now, Windows Phone and Windows 8 products do not support either although Windows Phone users who get the upcoming GDR2 update, will reportedly have this feature. Users can also opt for a third-party Gmail App that gives a near native like experience.
As a result of Microsoft and Google battling it out, Nina is left with an incomplete email service that won’t sync her contacts and calendar. Microsoft’s suggestions is to switch to their Outlook email service. Google’s suggestion is to… buy a Chromebook? The Mountain View company has not made it clear to Gmail users on Windows 8 what they should do, for now – they are in the cross fire.
Google Search applications are currently the only apps published by Google for Microsoft’s platforms. This makes Nina quite happy and she downloads the application and pins it to her Start Screen. She isn’t exactly happy with Microsoft’s decision to integrate Bing into the entire system, but for her, the Google application makes up for it. Same goes for other Google services like Voice or Maps, which need the assistance of third party apps.
Lastly Nina wants to sit back and watch some cat videos on YouTube and once again, there is no official Google application to do so. Luckily the world’s best YouTube client MetroTube (seriously, this isn’t an advertisement – it is awesome) is available for download.
As of now, the Microsoft ecosystem relies on third party applications like MetroTube, MyTube or MetroTalk to connect its users to core Google services. The problem begins to arise when Microsoft platform users cannot access Google protocols (for example: calendar and contacts).
Trying to live the Google/Microsoft lifestyle is currently viable thanks to 3rd party developers, like LazyWorm Applications, and their willingness to work with current Google APIs. But what would happen if Google tightened their YouTube API?
We can see this issue with the current Google+ API for developers – there really isn’t one. While basic access to Google+ is available, there isn’t a complete system for developers in place; this results in applications that simply serve as launchers (similar to a web bookmark).
To summarize, the two corporate technology giants are flinging shots at each other left and right. While Microsoft chooses to attack Google in advertisements to try and advance their Bing service and Windows Phone platform, Google chooses to restrict access to essential APIs and refuses to build applications for Windows 8 and Windows Phone.
This childish game first started growing out of hand when Google made a claim that Microsoft and Apple got “into bed together” to wage a “hostile, organized campaign against Android”. This “organized campaign” was the big patent war of 2012 in which the three companies battled for what they claimed was their own intellectual property.
A war between two of the major conglomerates will always have casualties, and unfortunately for us, this time we are the casualties. We aren’t yet at a state where it is impossible to use Google services on Microsoft platforms, but we are moving towards a stricter ecosystem world where we might see Googlers/Gmail users on one side and Bingers/Outlook users on the other.
We can only hope for the sake of technologies future and for the sake of innovation that the two companies can learn to work together in an ever expanding world of data.
A question to our Gmail users: How do you feel when using your Windows Phone or Windows 8 device? Do you feel restricted and has the wall that Google and Microsoft constructed ever make you feel like jumping the Windows ship and running to the Android platform?
Let us know in the comments below!
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I still have my gmail up and running, but only for the spam mails from all my social networking profiles. :)
Same goes for maps. Bing maps? Why would anyone use this?
Same here with the SPAM on Gmail, REAL mail on Windows Live.
And BING... it does alright. At least you can differentiate the Ads from the search results. It's harder every day on google.
I use duckduckgo for my searchs.
i hope they will shake their hands one time.. but hey! Without competition there wouldn't be so much new innovations in the mobile / IT / Computer-World.
This bickering is forcing consumers to pick a side, and I guess I'll side with Microsoft. Time to shut down Chrome and move to Internet Explorer. I need to migrate all my online accounts to use my Outlook address over my Gmail address. I wish I could find a subsitute for YouTube, but that isn't an option...
Anyways, once I switch browsers and email, the only Google product I'll be using, and again, that's because there really isn't any comparable alternative.
As WP user I miss Google services in my Lumia.
Both companies are fighting, Microsoft attacking Google and in response Google isn't providing any services to Microsoft users. So, I totally areed with last paragraph. I am planning to buy Nexus.
But I think world will be a better place if both company resolve their dispute and provide better services to their consumers.
MS is a fast, nimble company now releasing software at a breakneck pace because Google and Apple forced it to be that way.
Just like Firefox moved the whole Web forward by bringing innovation back to browsers, in the end, competition is good for all of us. I consider Google to be a spyware company (actually, I'd say that's objective fact), and so I don't like to use their products. But the fact is, they make a lot of excellent products to spy on us with. And that makes their competitors make excellent products to compete with them. And so, we all win, overall.
As for push email, I get it on my Windows Phone (7.5) from Gmail and all sorts of other places. It's DIRT SIMPLE. Just create an Outlook.com account and set up your other stuff to forward a copy of incoming emails to it. Done. This is neither rocket science nor the cataclysm you make it out to be.
On Windows 8 or RT, you can fire up IE and have a full-screen web experience.
The only area where this war really hurts is for Windows Phone. Doing web on a smaller screen is do-able, but far from ideal. Also, Google has blocked some services by user-agent (IE) in the past. Hopefully they are done with those shenanigans, since WP8 runs IE10, a modern browser.
...and a six pack of beer when you find things aren't working properly and want to beat your head into the desk.
If you are seriously going to use Office on Linux, just run a Windows VM and save yourself a lot of pain. If you are a light user, just use the web version of Office and save yourself a lot of pain.
With outlook.com, there are a LOT of people that prefer it to even the richer clients like Outlook itself and Windows Mail built into Windows 8.
It is the first 'web' based email service that can compete head to head with rich clients, and most casual users outside of a corporate environment just don't need the hard core features of Office Outlook on the desktop.
(Besides, you can use it with your phone or at the library and get the same experience.)
I also prefer Bing and use it whenever I can. I do feel MS should make the new search function in Win 8.1 be able to use other search engines - which doesn't seem like it can just yet.
Those one WP8, similar solution, but due to the size of the screen, you're a bit more limited since it defaults to the mobile site. Load up the desktop site, and the screen size at this point becomes a problem, but you do have all the updates.
If anything, all services that Google offer work best directly from their web pages, and not through apps that require updates before they have all the functions of the websites. I think this is one advantage of having a Windows 8 tablet is, you literally get the full web experience, no need for all these apps. You need to look for something on Youtube like Nina? Just put Youtube to your Start Screen. I'd say you get 100% of all the features of Youtube, since it is on the internet vs an app that constantly needs to be updated to catchup to any changes Youtube makes to its website. Same can be said with Facebook and another handful. If you really think about some of these apps, they're just wrappers for the webapps.
You may ask yourself, where is that large automobile?
You may tell yourself, this is not my beautiful house
You may tell yourself, this is not my beautiful wife
Letting the days go by, let the water hold me down
Letting the days go by, water flowing underground
Into the blue again, after the money's gone
Once in a lifetime, water flowing underground
Same as it ever was, same as it ever was, same as it ever was, same as it ever was
Having moved through MANY phones, you are making this out to be a bigger issue that it really is... Outside of Apps backup/reinstall and few login changes you could do this in a manner of a few minutes.
The last phone change I did was when I was testing the 928, and flipped everything on it to my personal MS account literally on the way to hitting the airport for Vegas on a dead run.
The rename lets you keep your history, 25GB on skydrive (if you had that), etc. I've renamed my @live account to @outlook as well as renamed my wife's @gmail MS account to @outlook and it went very smoothly. Everything came over. Just needed to reset the WP devices, but WP8 makes it easier than WP7 because it lets you restore your app purchases all at once.
I'm very happy I got my services back and not even by a bit sad to leave G.
Mind that I also have a Note 2 and my primary contacts/calendar/mail account is Outlook, Gmail is now my official spam Bait-Box! :)
Although I do still have a cheap android tablet that I use....
No mess. No fragmentation. No Google. A better world.
But what these two company are doing is not ok .
Me, I can gladly live without Google. Started using Outlook.com, no need for Gmail or Google Calendar. Started using Bing, no use for Google Search. Only thing is Chrome. Not quite given up using that browser, too bad. But soon.
I stick to Microsoft, they care. They tried making a Youtube app after all, Google did not.
I do not stop using Microsoft / Windows because Google is not available. I stop using Google! I do not want to use Android, so too bad for you Google.
And as far as Gmail is concerned, I've never used an app for it anyway, so going online for my mail is not an inconvenience for me.
But IMO google will (or should) regret this. I know it's difficult for people to view google for what they really are and to view MS positively for some dumb-ass reason, but if/when apple fully pulls away from google services they will change their stance all over again.
Say what you will about big brother watching over you shoulder, but you have to admit that Google does do a lot; and to say they are "complete crap" is unfair. Don't get me wrong, I love my 928 and I'm trying to use more and more MS products everyday, but it's not like Google services are completely useless.
*Microsoft killed their version of Youtube, so that is the only thing you mentioned that is unique to Google. You need to poke your head outside the Google bubble once in a while and see what else is happening. It might be also worth noting that Google's privacy policies are significantly different than Microsoft. (Example: A Google employee can do a 'search' for you, and literally read your email and view your content stored on GDocs/GDrive. A Microsoft employee cannot, because it is not human readable or accessible like it is at Google. Maybe you would like a pervert taking an interest in you and your photos, but most people wouldn't. At Microsoft, these are machine readable and dual encrypted data stores, that even if Microsoft wanted to open up an account, it has to fire through a set of machine fired and time based queues. -Like a Safe. And even then the employee can't access the data, as it sends out a 'release' to the user first.)
To answer the question: I'd never switch to Android. I still have my personal Gmail and could switch to Outlook if pushed further. I also have my work email with Google Apps so I have no choice there, but would jump to iPhone if it ever reached a point where WP couldn't get me email/calendar items.
As a Windows Phone user, I've been content. Email and calendar sync just fine. The page for mobile sync settings seems to conveniently not recognize the WP8 browser as mobile all too frequently so I need to fake the Default User Agent on a desktop to make changes sometimes, but at least things work despite the annoyance.
As a Windows 8 user, both parties annoy me. When they gave the Mail/Calendar apps a refresh the first time, Microsoft took away the EAS support and pointed the finger at Google. Google gave EAS a stay of execution while Microsoft sorted things out with WP8 moving toward CalDAV and CardDAV, but when those apps got updated, Microsoft went to IMAP and made a page blaming Google for yanking it. Why is Windows 8 not getting CalDAV and CardDAV support (yes, I know Google is dropping that too, but obviously MS is on the whitelist of those that can keep it)? It's annoying their solution is to move to Outlook. As I mentioned, I don't have a choice with my work email so I'm stuck with a read-only calendar on my tablet because these two can't resolve their stupid little slapfight.
I'll probably be more loyal to Microsoft in this, but I'm far from feeling they're a saint. Neither side realizes the consumers are the ones getting sprayed the most in their pissing match.
there is only one service from google that i use and need some times; youtube... and maaan im so sick of using it they now force me to use their damn gmail thing instead of my simply nickname even facebook lets me use mi nickname to login and they keep asking my freakin phone number for stupid security wtf how can they even talk about security if their entire bussiness depends on advertising, its the most annonying webpage i have to use nowdays and im fuckin desperate to see a damn alternative from MS or even a new player like facebook
i see how google loses this war pretty easy
Matter of fact, take Skype... Skype is what it was long before MS bought it. Same with youtube, youtube is also what it was long before google bought it. But if MS refused to create a skype client for android devices the tech world would lose their collective shit, and revolt! Google refuses to make a decent usable YT app, and their bullshit reasons are backed up.
If you're a Microsoft fan in a Google world, you can get along just fine... All of Microsoft's major services are now available on the Android platform, except for Office itself (which we know is coming), and there's QuickOffice and OpenOffice that are available on Android in the meantime. Bing, Hotmail, Skype, SkyDrive, and so much more are freely available and work great on those platforms.
This means that in spite of all the hullabaloo about how evil Microsoft is, they're the ones being open and supporting everything. And while you don't lose anything going to Google, a Microsoft fan actually wins and gains on Microsoft platforms, because the overall experience is greatly improved and enhanced on Windows devices. So maybe Microsoft isn't the big evil company everyone wants to believe they are.
Even Google's services on Apple are very slim these days. I don't think it will be long before they declare iOS off limits too.
Email is one of the services that I can't just walk away from, and Google knows that. For Calendars & Contacts, I can store that information anywhere, and it won't impact me at all. The bigger issue is email, I need to know that the people I've been communicating with for years will be able to reach me whenever they want, without me having to update everyone on my new address.
Let's just say, if email offered "porting" in the way that the telephone business does, I would have jumped ship away from Google a long time ago. If it weren't for my reliance on this old address, I would not be supporting their business.
Because of google's attitudes and inferiority, I've actually closed my gmail account and had new business cards printed up with my Outlook email address (which, if you don't use it, you should really try it. Blows gmail out of the water in every way I use it for). I no longer recommend android to friends and family (why would I when Windows Phone is so much easier and functional to use for most folk?), I haven't used google search since Bing came out, and, excepting YouTube, I believe I'm google-free. Makes me feel like I beat a disease, really.
But if this becomes a full blown war, with Google services being cast out of Microsoft's platforms completely (no YouTube, Google search etc) you know what I will do?
I'll go Apple. I'll jump both ships. I'm not leaving Microsoft for Google, that's for sure. If that's Google's strategy, well, it won't work. But I will also not be constricted on Windows without the entertainment provided by YouTube and forced to use Bing (nothing against, but I still prefer Google) as a search engine.
Google came into smartphones and tablets using the classic divide and conquer strategy. They puked out 100s of cheap devices and flooded so that there were two choices... Apple and Android, and the average Joe can't afford Apple, so they bought what was out there, because Apple is never going to be the obvious or most affordable option.
Need that YouTube app...
I can completely see a need for a more native GMail client but that's because I really can't stand the GMail web experience.
That said, I have to aggree with glassadam who basically said "since when do we need apps for these web sites?"
The Google calendar is what I can't totally drop. Luckily I can access it decently well through Cronos Calendar. I'd love to switch to the outlook.com calendar, but it lacks functions I need (ability to have more than one pop-up alarm for the phone, and the ability to customize the reminder times [the default options don't cover everything]).
I still get instant push email on my phone, and to be honest, when I'm using my surface, the website works great, so I'm not that bothered that there's not an app.
Switching to bing took time. I had wanted to switch to bing for a long time. Not because of any Microsoft vs Google wars. But because I didn't want a monopoly in the search space. I had previously tried to switch a few times, but kept finding myself going back to google cause their results was better. I finally made the switch perminately about a year and a half ago. How does it compare to google? I find them pretty even.
Maps, In Australia, I do believe Nokia/Microsoft has some catching up to Google to do. Just on the bing maps webpage, While zoomed in on my city, type in a street name or something close by and bing decides to show me a place in US or England which matches the search.
Youtube, I love metrotube. I just really wish there was a true competitor for YouTube. I know the cost of running it is high, but I do get really annoyed with Google taking advantage of the fact that it's a monopoly.
Finally google docs, I find it funny that people make this argument. Office is so much better, and while I'm sure that there are people who prefer google docs, I doubt many of them would ever consider Windows Phone over Android.
It was inevitable.
Next up: Amazon. Watch them carefully. They also have expanded into 'devices and services' , have already begun encroaching into Microsoft's enterprise server business, and all hell will break loose once they finally release a 'Kindle Phone'.
And the thing with Amazon is, they're very formidable. Bezos is pretty much a genius, as much as Jobs or Gates were in their heyday, and since they're also THE major online retailer, can knock back both Microsoft and Google (via Android), by emphasizing or de-emphasizing products in their store.
All told, this is very uncompetitive and short-sighted, and there's no legitimate reason for it. Offering its services on a competing platform doesn't seem detrimental to their business, especially since they probably hate Apple just as much and yet have the iPhone all kitted out with Google services. Microsoft having an aggressive ad campaign doesn't warrant a technology embargo as a form of retaliation, and even though Microsoft has had a history of anticompetitiveness, I'm pretty sure they haven't deliberately withheld their technology from its competitors (sans stuff programmed in and for Windows, of course). I'm more and more thinking Google has essentially ditched their "Don't be evil" mantra.
I have tried to use Bing and for the searches I do the results are truly terrible. I returned to school to study Chemical and Biolgoical engineering and I find myself searching often for chemicals, material safety data sheets, protocols for lab techniques etc. Often the queries just result in nothing useful at all on the first page on bing but the entire page on google is useful with the first hit being exactly what I need for that. I admit these are FAR from the normal search people do and when I have used Bing on things that more people search on it does pretty well. I especially love unit conversion although it looks like Bing has that now also. When I last tried that a few months ago it didn't work.
This fighting though mostly just pisses me off. I use windows for all my engineering programs and classes. The best chemical plant design software runs on windows, MATLAB works very well on windows and so I don't realy have a choice and don't plan to give windows up but I am also not giving google up either. It would suck if I needed two computers just to get normal work done.
All the services like calendar, mail, maps etc are available, in addition all the other apps like Twitter, Facebook and whatever else you want is just a web browser away!!!!
So why is such a big deal being made out for non availability of apps for the same things....
Its the same as Win 7, XP, Vista, Mac OSX .....
just my 2 cents
For email, like comments above, I have also mostly switched to Outllook which works better for me and even via IE, Outlook is more aesthetically pleasing and more user-freindly than Gmail.
IMHO, Google might in the long run screw themselves up by forcing users to try alternative services which they might like and stick there. Android might be winning the Smartphone war but it will take a long time to win the PC war. Even if PC sales are declining, there is still a huge user base out there.
Switching to Outlook.com and other Microsoft services was quite easy, and killing Google Reader together with oppressing Google+ everywhere made Google's services for me almost useless. Since I keep my GMail account for some legacy reasons, I simply don't check it from Windows Phone. I don't like watching videos from the phone, so the only serious reason that stops me from completely dropping it is Google Talk. My wife is quite used to it, so I use Talk.to Messenger for GTalk/Hangouts.
In Russia Bing is by default replaced by Yandex, our local search engine that is quite good compared to Google, but for search queries in English I still open mobile IE and go to Google.
And I still think so
I was brought up with Microsoft and have seen how good is it
Sent from my Misrosoft Surface Pro Windows 8.1 PC.
people whi keep writing to my gmail, still get replies. Sooner or later they will start replying to my outlook address.
Heavy google user? Head to iOS you have official gmail, maps, youtube google+ hangouts, etc. (only thing lacking is push email
Heavy Microsoft user? Head to iOS over android you now have official office application, iwork suite can read and edit office docs unlike google docs, you have skydrive push email bing apps and now bing is integrated into siri.
Heavy user of both? Head to iOS because they both play great on there.
It just does not make sense to me the two corporations fighting apple for market share are giving it just as much of their services as they have ( for the most part not entirely) so if your a heavy bing/microsoft user android is probably not your best choice and maybe your find windows phone selection of apps not to your standard hey iOS has everything you need, and same goes for the google end. My point is both companies are fighting apple for market share and control in this mobile spectrum and instead of levying your strengths against everyone they are only doing it to each other.....i just think this methodolgy is going to hurt both of them. This is not an iOS fanboy argument this is merely a statement of facts if you look at what i have said and the facts of what is going on you will see this is not biased.
And i'm not sacrificing anything, Hotmail is great now if not better with a simple great looking interface, while Bing has proven equal to Google search to be honest, so it's my search engine now on mobile.
This way i can slowly get rid of Gmail and transition to Outlook smoothly while not missing out on the old Gmail mails, Slowly I will get rid of it completely;
I have never really liked Google+, after Orkut was crushed by FB, never felt the need to go on Google+, and the best part now is i can updated my status on FB.Twitter all at once.
that people hub and me tile are one of the best thingh i love about WP8.
Best way to teach a lesson to Google will be to ditch their services.
Switched from Google to Oulook for both work and personal emails. Glad that i did that plus i got the address i was looking for. HAHA
Google is evil. Die you bitch!!!!
i really cheer google for so long before wp7 come out, 'cause they is nice ( even though i only like two products search engine and chrome browser), but now, they resist to dev app for wp7 user " becuase it do not have a profit to do so ", is that only a reason??? i think because they fear for WP if they do that it will be a big threat for Android,
google product does not that good enough, they rely on big resource to make it run smooth,
BTW, i do not hate of google's way but i don't like the way they do to WP users because for me i do not attract to google products.
last thing last, i really love Lumia running WP.
Main reason is that I use Google voice and the integration between Gmail/contacts/voice is nice. No keeping multiple contact lists. Also, there are no good alternatives to Google Voice.
I may have to think about changing some things around when I get a new Window Phone, but right now my 7.8 is still syncing contacts and callendar.
I really like Gmail and on WP8 it works great from my point of view, but I would hate if it would somehow change for the worst. I would have liked a proper google maps app on WP8 and I thought of jumping ship a few times because of the great Google products that are available on Android.
But I agree that the only people being hurt are the consumers, and as a consumer I'm only interested in an experience that doesn't get in my way. So since I use mostly google services that might mean going Android. Or maybe iphone since that seems to work.
I don't understand Microsoft's thinking on this, but when you are a minority player you bend over and take it. They seriously need to get ahead of this.
Google is actively preventing Microsoft from developing their own YouTube app, and yet Google won't develop one either. It's exceptionally frustrating, but I'd rather deal with the third party apps on my Windows Phone than switch back to the feeling of using an operating system that the devs didn't care enough about to really fix.
I was on a Galaxy Nexus on Verizon before this, and it was just over a year old when it started really screwing up. Massive lag, huge glitches and bugs. And the general response was "Well just do a reset".
I have a Lumia 920 where I have my Google account as Exchange (hope this will continue to work) but I also have a work iPhone 4S. I tried adding the Google account without using Exchange... it was terrible. You have to setup your email as IMAP You have to set another account for CalDav and You have to set a third account for CardDav or You have to download the Gmail app and give it access to your contacts and calendar Reality is that Exchange may not be free but it is a great all-in-one solution. Took me 5 minutes after setting up my new Lumia 920 to have all my contacts, all my calendar entries and all my email up to date. And it just works!
The only two reasons I use Google now are for Youtube or when I need a currency exchange rate. It is really easier to type "100 USD in EUR" in Google than to go open a site and then select what you need and enter the amount.
i love my windows phone and I love windows 8 and experience skydive, office, Facebook, twitter and even Skype fully integrated and one click away is just great, I use Gmail and hangouts only because I have to (corporate account).
Once you experience that and try to do the same on Drive, hangouts, and google docs, you'll notice that it isn't the same.
i have to admit that Google has done a very good job, but good is not the best and Microsoft's new look and business strategy is way better than Google's.
In this day and age, most people are just going to deal with the closest choices. THey get their email via the home page of the service they use. They might forget why they were on the service, realizing it after the 3rd news article they've read, they got on the computer to check their email. Just remember in the 90s/2000s yahoo had a peak and everyone used YMessenger and YMail. Back then, to use just their POP servers you had to pay $15 a month. It was either that they use some free email service or they had just dumped dial-up with Juno, AOL, Earthlink (but they don't keep your email) and still use that same email to tis same day.
My case is where my grandmother has a gmail and a hotmail which she never uses, its only for syncing settings and apps. She never uses them, instead prefers to use her frontier email. She doesn't care when her email comes in, she just cares for it to work when she wants to use it.