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Hands-on with the Windows 10 Mobile powered Cherry Mobile Alpha Prime 4

Despite such a name this is no 'flagship' device. And it's going to be location restricted anyway, but come later this year folks in the Philippines will be able to pick one up. So we swung by the Microsoft booth last week in Taipei to check it out.

Recapping on the specs, then. Microsoft's information at the show seemed to be a mix of the 4- and 5-inch models, but as set out in the official release, this is what we're looking at:

Alpha Prime 4 Specs:

  • Snapdragon 210 (MSM8909)
  • 1.1Ghz Quad Core
  • 4-inch Screen
  • WCDMA 900/2100
  • FDD-LTE B1/B3/B5/B7
  • 5mp Main Camera
  • 2mp Front Camera
  • 4gb ROM
  • 512mb RAM

Alpha Prime 5 Specs:

  • Snapdragon 210 (MSM8909)
  • 1.1Ghz Quad Core
  • 5-inch Screen
  • WCDMA 900/2100
  • FDD-LTE B1/B3/B5/B7
  • 8mp Main Camera
  • 2mp Front Camera
  • 8gb ROM
  • 1gb RAM

So, what's it like? Well there's not a lot to talk about on the software front since the show demo model was just running the Windows 10 Mobile Insider Preview, just like many of us already are. There's no sneaky look at any future stuff here. But it's a nice little device for what's presumably not a lot of money. You get capacitive, rather than on-screen buttons, and lots of plastic with a not terrible looking screen for a 4-incher. The one we saw had a gold trim offset against the black front and rear, and for something pretty low spec it looks pretty nice.

Except for that Windows Phone logo on the back. For obvious reasons when this is a Windows 10 Mobile device.

But that's just picking. Microsoft's global partners are continuing to show good support for the platform and as we're moving forwards it seems to show no signs of slowing down.

Cherry Mobile Alpha 4

Richard Devine is an Editor at Windows Central. A former Project Manager and long-term tech addict, he joined Mobile Nations in 2011 and has been found on Android Central and iMore as well as Windows Central. Currently you'll find him covering all manner of PC hardware and gaming, and you can follow him on Twitter and Instagram.

99 Comments
  • Not excited
  • What the hell is wrong with the tiles iconography? Look how over blown are the store and the dialer tiles! Even the battery indicator is not aligned and looks like shit.
    Can't believe that those basic things (which were done before) are re-made but with a fu*k added to them!
  • It's running W10, which is not done yet.
  • It will be fixed in future updates. It's still in preview. If I recall correctly, the desktop version also had this issue with tiles but that is fixed now
  • what the hell are you talking about?????? 1st of all its not DONE yet. its the preview ver of Win10 """""NOT"""" the final version. did you hear and listen what the said on the video? 2ndly, Even in this unfinished preview build of Win10, i do not see anything wrong. and it looks ok. have you not been watching and reading ALL the Win10 mobile articles and video's on "WindowsCental"? If you did, you would not made such an ignorant comt here. WC clearly have been on top of Win10 Mobile OS with detail info. I subject you read WC more often about Win10 and Win10 mobile. here is a link to WC's latest Win10 leak: (take a look at click through the photos of latest Win10 build preview).  http://www.windowscentral.com/screenshots-unreleased-windows-10-mobile-b... Also i would like for you to explain in detail what you mean by """"re-made but with a fu*k added to them"" means, when its NOT done and NOT a final and Finnish prod yet. 
  • You made a good argument and I agree with you but most probably stopped reading after your first sentence due to sloppy punctuation! Your argument is valid but credibility and reader interest is lost when you proclaim your information source as "WindowsCental"! Then negating a simple edit to fix that blunder added to your exuberant use of six "?"  and 9 quotation marks around words already unnecessarily capitalized portrays you as an irate fanboy (much like the person whom you replied to) instead of someone that knows the product well and has a solid opinion backed by facts and personal experience to make his point. Next time just present your opinion with spell check and I can almost assure you your insights will be acknowledged and appreciated to the extent they deserve. I hope you don't take this as an insult as I never inteded for that, my intent was to point out that sloppy punctuation and typos can really change the effect a good opinion or article will have on its reader.
  • 512mb ram?? Another phone that will do damage to ignorant people, like older ones
  • I heard the reviewer say 1 gig of ram. 1:03 mark. But I see what you mean by damage to the ignorant.
  • Looks pretty good with the windows phone logo at the back. Would be better if it was just Windows seeing as win 10 is coming.
    Not sure that running windows 10 preview is a good idea for a new phone. New customers will only get confused and it is still very rough.
  • It won't launch on the preview. Plus computex is primarily an industry event. But what else can they demo it on right now?
  • Oh sorry, I thought it was being launched on the preview
  • The naming is going to work against it, a little long winded, while their at it they should have it read Microsoft windows phone eight
  • Cherry, Apple...which fruit is next?
  • + BlackBerry
  • The next fruit is orange :))))
  • + Lemon
  • Lemon Haze #420
  • Blackcherry
  • + Papaya
  • Guava