"We're doing everything we can": Price hikes at the world's largest chipmaker seem inevitable, and the fallout will be felt everywhere

The TSMC (Taiwan Semiconductor Manufacturing Company) logo is seen in the background beside a printed circuit board (PCB).
TSMC's CFO explained that price hikes for its foundry services seem almost inevitable due to inflation. (Image credit: Getty Images | SOPA Images)

Taiwan Semiconductor Manufacturing Company (TSMC) is a cornerstone of the global chip supply, accounting for roughly 70% of the world's foundry production (and more if you're talking only about the most cutting-edge semiconductors).

Considering the Taiwanese firm supplies tech giants like NVIDIA, Qualcomm, AMD, and Apple with chips, if there's one company that I don't want to see discuss price increases, it's TSMC.

Unfortunately, that's not the case. In a recent interview with the BBC, TSMC's Chief Financial Officer, Wendell Huang, cited inflation as a reason why the chip maker could be forced to hike prices.

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The good news, at least for now, is that TSMC won't be hiking prices (if at all) in the same way that memory manufacturers have been doing for the last couple of years as AI's appetite grows.

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Wendell Huang, TSMC CFO

Huang explicitly said that TSMC would not suddenly raise prices "fourfold, fivefold" for customers despite inflation causing the company's costs to increase.

TSMC is a publicly traded company, and so it rides the markets with plenty of pressure from shareholders. Indeed, earlier in the day, before the BBC interviewed Huang, TSMC's Chairman and CEO, CC Wei, reportedly told investors that he'd like to mirror his firm's competition and raise prices accordingly.

This is in line with a May report from Commercial Times suggesting that TSMC is planning a 2026 price hike of up to 15% on its 3nm products, some of the most advanced in the world.

TSMC CFO Wendell Huang speaking at a 2023 shareholder meeting. (Image credit: Getty Images | Bloomberg)

TSMC is undoubtedly under a lot of pressure to deliver a lot of chips to some of the most valuable companies in the world, and its impressive stock price reflects that demand.

We're doing everything we can, wherever we can, and however we can. The customers ask us to grow so much, but all we can do is try to grow as fast as possible. So far, still trying.

CC Wei, TSMC Chairman and CEO

TSMC has a duty to maximize returns for its investors, and considering it's essentially working at maximum capacity in all of its operational foundries, it only makes sense, from a fiduciary standpoint, to raise prices.

The question of whether or not the AI revolution is a bubble doesn't seem to be playing a role in TSMC's operation. Huang told the BBC that "these [AI] companies are financially very strong with a lot of financial resources, so we believe that they're able to continue to invest."

Windows Central's take on rising TSMC prices

NVIDIA's RTX Spark is an upcoming chip that's manufactured by TSMC. (Image credit: NVIDIA)

Although TSMC has not committed entirely to a price hike, it seems inevitable that the firm will eventually have to start charging more for its services. What would this move look like across the rest of the tech industry?

Considering TSMC's dominance, particularly in the world's most advanced chips, companies like NVIDIA, AMD, and Qualcomm would immediately be forced to either absorb the raised costs or pass those costs on to customers. I don't want to make any assumptions, but you can probably guess which avenue is more attractive to shareholders.

And I don't think these effects would be felt only in AI markets. Everything from phones to PCs to automobiles with a chip inside would go up in price. Do note that NVIDIA's new RTX Spark platform, announced at Computex 2026 and coming to the Surface Laptop Ultra, is manufactured on TSMC's 3nm process node

Considering how much almost everything already costs in the tech world, this news doesn't give me hope for the future of affordability. It's but another step toward the end of personal PCs, a once-upon-a-time "conspiracy theory" that's not so much of a conspiracy anymore.


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Cale Hunt
Contributor

Cale Hunt brings to Windows Central more than nine years of experience writing about PC gaming, Windows laptops, accessories, and beyond. If it runs Windows or in some way complements the hardware, there’s a good chance he knows about it, has written about it, or is already busy testing it.

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