Hawaii Five-O just Bings it: WP7 makes another TV appearance

So last night on CBS, the new series (of an old series) Hawaii Five-O had a snazzy Windows Phone 7 placement. At about 18 minutes in to the show, two of the characters are in a museum. The male character suggests that the art piece was an original Clifton Bowles, the female doesn't believe him (they never do, amirite?), so he tells her to "Bing it!".

The female lead then pulls out an LG Optimus 7 and proceeds to Bing the gentleman's name. After this the show evidently went to commercial, where not one but reportedly two ads appeared. Not bad Microsoft, not bad.

Things I learned: Hawaii Five-O has a lot of pretty girls in it and I'm glad I'm vegetarian.

Thanks, Joe C & Tim O., for the tip!

Daniel Rubino
Editor-in-chief

Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been here covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics and ran the projectors at movie theaters, which has done absolutely nothing for his career.

4 Comments
  • That MS ad money at work, this is just as effective as a normal TV ad can be imo. I've seen lots of shows that use Apple Macs and Macbooks or Dells, or HP etc. Just look at all the shows where someone whips out a Blackberry for example. People are paying more attention to whats going on in the actual show than when ads play.
  • I get tired of seeing TV shows or movies w/ an apple laptop. I sit there and think, I know an apple can't do that but you never really see anyone using it, it just sit there, but when you see a PC in a TV/movie, people are using it to do stuff.
  • This is my favorite show and I was pleasantly surprised to see Bing being used on a WP7 phone. I agree that this type of approach is more effective than a hokey commercial. Nice job Microsoft.
  • Thank you,The article is nice
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