HTC finds diamond in the rough, buys it

Love it or hate it, you have to acknowledge that HTC's design with the Touch Diamond and Touch Pro with the sharp edges and multifaceted back was a pretty big leap for the Taiwanese manufacturer. (For the record, we still think it's pretty cool, even if a little rough on the hands in its early form.)

And after numerous iterations of sliders, some Palm devices and later with its own rounded Touch line, you have to give HTC props for looking outside its own walls in the design when it brought in San Francisco's One & Co. to lead the charge.

Now One & Co. has been rewarded, being purchased by everyone's favorite smartphone maker. Terms of the acquisition weren't disclosed.

From the news release (read the whole thing after the jump):

"Design is key, it is why you love or hate something," said HoraceLuke, Chief Innovation Officer, HTC Corporation. "Integrating iconicdesign into HTC products is an inspiring and dynamic challenge thatrequires a unique combination of consumer insight, creativity,innovation and an appetite to take risks; attributes that embody One &Co."

We also learn that the two companies began on the Touch Diamond all the way back in 2006. We can only imagine what HTC will have up its sleeves for 2009.

HTC Bolsters Design Credibility With Addition of One & Co

Leader in lifestyle design will be cornerstone of HTC's design

capability and philosophy while continuing as an innovative design consultancy

Taoyuan, Taiwan and SAN FRANCISCO, December 3, 2008 – Furthering its

reputation as a global leader in mobile innovation and design, HTC

Corporation today announced the continuation of its design focus with

the acquisition of San Francisco-based lifestyle design firm One &

Company Design, Inc. (One & Co).  Recognized for its award-winning

work with some of the world's best known and most design-savvy

lifestyle brands, One & Co will maintain its name and client base

while it joins forces with HTC to create an unparalleled force in

global mobile design.

"Design is key, it is why you love or hate something," said Horace

Luke, Chief Innovation Officer, HTC Corporation. "Integrating iconic

design into HTC products is an inspiring and dynamic challenge that

requires a unique combination of consumer insight, creativity,

innovation and an appetite to take risks; attributes that embody One &


HTC and One & Co first began collaborating in 2006 on the initial

incubation and creation of the HTC Touch Diamond, a highly touted

phone with iconic design that blended unprecedented use of material

and industrial design.

"One & Co is excited to bring our lifestyle, user focused approach to

HTC and we look forward to creating iconic, compelling products

together," said Scott Croyle, partner of One & Co. "Knowing about

HTC's cutting edge technology and proven track record of innovation,

we are excited to collaborate with HTC as a global lifestyle brand."

In addition to its work with HTC, One & Co has broad design experience

in a variety of industries that range from footwear, snowboarding and

skiing, furniture, packaging, houseware, timepieces and more.  One &

Co has been recognized by the design and business communities by

winning numerous BusinessWeek/IDSA IDEA Awards, the Good Design

Awards, CES Innovation Awards, and ID Magazine awards.

About One & Co

Privately held, One & Co is an internationally recognized design

leader that delivers design and engineering services to some of the

world's best known and most admired companies. With expertise in areas

ranging from ethnographic research and design forecasting and

manufacturing technologies, One & Co is committed to bring the highest

level of creative talent to every endeavor and provide an unmatched

attention to detail.

About HTC

Founded in 1997, HTC Corporation (HTC) designs innovative, feature

rich smartphones. Since its establishment, HTC has developed strong

R&D capabilities, pioneered many new designs and product innovations

and launched state-of-the-art PDA Phones and smartphones for mobile

operators and distributors in Europe, the US, and Asia. These machines

are available as HTC devices and as products individually customized

for operator and device partners.

HTC is one of the fastest growing companies in the mobile device

market. The company is listed on the Taiwan Stock Exchange under

ticker 2498. For more information about HTC, please visit

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The names of companies and products mentioned herein may be the

trademarks of their respective owners.

WC Staff