HTC had help with the Diamond

Ever wonder about the stark contrast between HTC's last generation devices and their new Diamond/Touch themed ones? Did you notice how the Diamond's design is "...both modern and clutter-free to allow a strong focus on the innovative interface"?

Turns out there was an open secret that many of us were oblivious: HTC worked with San Francisco design studio One & Co. on the ground-breaking Diamond's aesthetics.

Granted, HTC gets the credit for execution, delivery and that quite popular TouchFlow3D interface. But it never hurts to get the input of some schmancy artists sportin' some black turtlenecks and speaking (inexplicably) with Swedish accents.

So next time you stare down at your purty HTC Diamond and you think to yourself, boy the " materials and diamond-like surfacing convey its power and sophistication", you can thank One & Co.

[Via I.D Magazine; Thanks Darren]

  • I'm disappointed they didn't go with Sven. then our phone would breath fire :)
  • I is a leap forward. My 6800 was pretty ugly and a huge contrast to the diamond. I dont miss the soft touch of the HTC Touch at all. The slick shiny finish and the square/triangle design of the Touch Pro and diamon looks and feels great. So far it is the coolest looking device I've owned. I have notices that the finish wears off quickly though. I already have 2 worn spots on the back cover :(
  • Remember, they had help with TouchFlo as well, from
  • I have to say I do NOT like the new design. The dpad is horrible/unusable and the pointy corners jab my thigh when in my pocket.
    Why did all the CDMA providers go with rounded corners? Because it's better... They also raised the ridge around the "dpad" as well, not that it helps any.