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Instagram rolls out its new feed algorithm for all users to put best posts on top

As promised earlier this year, Instagram is now rolling out a new feed algorithm to all of its users. It is supposed to put the posts that users want to see first on the social network on top of their feed.

Instagram tested this new post algorithm with a small portion of its users before this week's rollout. In a blog post, it stated:

Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way.With this new ordering you won't miss your favorite band's video after the concert, even if it took place across the world in a different time zone. And no matter how many accounts you follow, you should see your best friend's latest posts.

The new post feed may take a few days to roll out to all Instagram users.

Download Instagram from the Windows Store (opens in new tab)


  • That won't need an update for the app from store...think so
  • Backend update
  • This app is crashing down, frequently any one experiencing same....
  • No crashes for me.... Do you have the latest version
  • Running redstone? I get crashes for many stuff apps including central on newest build. Instagram so far has held up though. Maybe she's born with it, maybe it's Lumia 950xl
  • Had it for weeks... That's wat u get wen Mark buys u over :(
  • He kinda owns Instagram since ever.
  • #blah
  • Maybe Rudy will fix this in the fabled Windows 10 update.
  • Speaking of Ruyn, when will 6tag become a Universal app?
  • Ugh.. He's Huyn.
  • Screw it up like Facebook.
  • Does the new Instagram get on time notifications , and on time notifications from DMs ?
    Sent from Nokia 1020 W8.1
  • Yep!
  • Noice!
  • Why can't we choose which algorithm we want to use? Say 'classic' or 'personalized'? That seems like the best solution.
  • It'll probably work like it does on Facebook: you'll have the option to pick whatever order you prefer, but the backend will gleefully reset the order back to the new ordering by the time you visit again. Because why would anyone really want to view anything in a constant, expected order that they can rely on? But you know, the system knows what's best for you.
  • I guess they feel people have a attention span of a goldfish.
  • When was that. I checked on the Store and saw that my Instagram up to date already.
  • Nothing to do with your app. It's through Instagram itself.
  • Aah, This Earth is becoming worst day by day ! ... Am opening a new breach to Earth 69 (wish me luck)
    -Posted from Lumia 520XL
  • When was that. I checked on the Store and saw that my Instagram up to date already.
  • They destroyed Facebook for apps and then fan pages that drew in a bulk of their users with grossly unfair advertising. Even big YouTubers are complaining about it, when you one of them needed to spend over $1m on just one post to reach all 200k of their fans, now that's crazy, and shows how greedy fb are.
  • My timeline got re-ordered about 2 weeks ago and as a result, I've used Instagram less and less. My favorite accounts are buried and it drives me up a wall to see "12 hours ago" then "45 minutes ago" then "2 hours ago" on my feed. I hate everything about it and I hate it more that they won't give us the choice. And since it's a backend change, 6tag is also suffering. Unless Rudy can force chronological order through the API, we're screwed.
  • Call me crazy, but I follow people when I want to follow them. If I didn't want to follow them...then I'd unfollow. This is the whole explanation of "following" someone on social media played out. I simply don't see what an algorithm is going to do, except make me miss things and potentially see events and the like totally out of order. Stupid. Might work if you follow a million people and never actually come close to seeing all of their posts...but I don't follow that many, and I look at every post!
  • Off topic : I wanna say dat ms shud focus on the speed of opening of app dat animation screw up the phone quality
  • This is terrible. I hope it doesn't hurt my account like I think it will. Posted via the Windows Central App for Symbian
  • I wish Rudy Huyn updated 6Tag to UWP . The app is really slow to load on W10M. Even the official Instagram app is faster. I like 6tag because of the ability to save photos and REGRAM !! Please Rudy, if you're reading this, think about it ! You're the best !! ☺
  • This application is crashing down, frequently any one experiencing same....
  • It does crash all the time on my L550.
  • I always thought Instagram was the "Uber" for ordering weed. #Disappointed