We interview Vivino's CEO about their new Wine Scanner app for Windows Phone

A few days ago, Vivino Wine Scanner made a triumphant return to Windows Phone. Although an app for Vivino had come out a few years ago, it hadn't been updated in a long time, and the company wanted to start from the ground up. The new app is designed for Windows Phone 8 and beyond, bringing with it a highly polished UI and enhanced user experience.

If you're not familiar with Vivino, they're the largest service for finding and logging your wine collection, including ratings. Their cool scanner device though is the real attraction, as all you have to do is scan a bottle's label and let the service fetch all the necessary data through its image-recognition technology. It makes logging your wine a whole lot of fun.

With the recent launch, Mobile Nations writer John Callaham had an opportunity to ask Vivino CEO Heini Zachariassen a few questions about their service and the new app.

First, for people who may not be familiar with Vivino, can you give us a quick history of the company and the app?

"Vivino started in 2009 in Copenhagen, Denmark. I love wine, but was frustrated about how hard it was to find simple information on the wine I was drinking. This triggered the first plan: to build a wine database similar to that of the movie database IMDB. I was joined by Theis Søndergaard and in true entrepreneurial spirit, we decided to go bigger and not only build a database, but a tool to help everyday wine drinkers track, discover and share wines. And that is Vivino.""In 2011 the beta version of Vivino was out, and in April 2012, the real app hit the market."

Vivino released an app for Windows Phone 7 a few years ago, but the company didn't update it. Why was that decision made?

"We had a limited number of resources and our ability to update the previous Windows Phone app was delayed enough times that we simply decided to do it right starting with Windows Phone 8 and 8.1."

Why has Vivino made the move to launch a new app for Windows Phone 8 and 8.1?

"The constant outreach from the WP community to add a WP app, plus the growth WP is seeing in key regions (Brazil) really pushed us towards this launch."

Vivino for Windows Phone 8

What are some of the features that Windows Phone users can expect to access when the app is released?

"We've greatly improved the accuracy and speed at which we return matched results from wine label photos. The quality of the data for wines, wineries, and grapes has been improved significantly. Another feature that can't be overlooked is the 4.5 million users who are contributing reviews and ratings that will help shape your wine experiences."

How hard was it to develop an app and did Microsoft provide any assistance?

"Developing the application had it's own quirks and challenges, but nothing out of the ordinary or that gave our team great fits. Microsoft provided assistance all along the way covering most areas of development and design."

How does Vivino feel about the Windows Phone ecosystem in general? Is there room for a third mobile platform to compete with Android and iOS?

"In general we feel like the ecosystem is coming together, and showing promise. As more users pick up WP devices and that user base grows, developers like ourselves take notice and start to support those devices. Because we have a large international footprint, the WP ecosystem looks even better. We believe there is room for a third platform and the competition is just heating up."

Does Vivino plan to update the new Windows Phone app after it is released with new features around the same time as its iOS and Android counterparts?

"Yes, our current plan is to update the WP app soon after iOS and Android updates have gone out."

Is it possible that the company will release a Windows 8.1 version of the app and make it a universal app with its Windows Phone version?

"Yes, that is something we are definitely looking into. We built the app knowing that we might make the transition, so if the platform takes off we will be there."

Finally is there anything else you wish to say about the Vivino app release?

"We're excited to bring Vivino to the Windows Phone community, please give our application a try and let us know what you think."

Our thanks to Heini Zachariassen and the Vivino team for the interview and their new app for Windows Phone.

Don't have the Vivino app yet? Go get it now as it's completely free and just in time for summer! Let us know in comments what you think of it!

QR: vivino

Daniel Rubino

Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007, when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and watches. He has been reviewing laptops since 2015 and is particularly fond of 2-in-1 convertibles, ARM processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.