We interview Vivino's CEO about their new Wine Scanner app for Windows Phone
A few days ago, Vivino Wine Scanner made a triumphant return to Windows Phone. Although an app for Vivino had come out a few years ago, it hadn't been updated in a long time, and the company wanted to start from the ground up. The new app is designed for Windows Phone 8 and beyond, bringing with it a highly polished UI and enhanced user experience.
If you're not familiar with Vivino, they're the largest service for finding and logging your wine collection, including ratings. Their cool scanner device though is the real attraction, as all you have to do is scan a bottle's label and let the service fetch all the necessary data through its image-recognition technology. It makes logging your wine a whole lot of fun.
With the recent launch, Mobile Nations writer John Callaham had an opportunity to ask Vivino CEO Heini Zachariassen a few questions about their service and the new app.
First, for people who may not be familiar with Vivino, can you give us a quick history of the company and the app?
Vivino released an app for Windows Phone 7 a few years ago, but the company didn't update it. Why was that decision made?
Why has Vivino made the move to launch a new app for Windows Phone 8 and 8.1?
What are some of the features that Windows Phone users can expect to access when the app is released?
How hard was it to develop an app and did Microsoft provide any assistance?
How does Vivino feel about the Windows Phone ecosystem in general? Is there room for a third mobile platform to compete with Android and iOS?
Does Vivino plan to update the new Windows Phone app after it is released with new features around the same time as its iOS and Android counterparts?
Is it possible that the company will release a Windows 8.1 version of the app and make it a universal app with its Windows Phone version?
Finally is there anything else you wish to say about the Vivino app release?
Our thanks to Heini Zachariassen and the Vivino team for the interview and their new app for Windows Phone.
Don't have the Vivino app yet? Go get it now as it's completely free and just in time for summer! Let us know in comments what you think of it!
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.
Wp8 now. Thanx..