It's finally here! The official app is now available for Windows Phone, the Indian affiliate of is an online marketplace offering customers a vast selection of products with a world-class e-commerce platform. While the Amazon app has been in the Windows Phone Store for a long time now, Amazon India customers had to wait until today to access the storefront from their Windows Phone devices. The Android and iOS apps for had launched last year.

The official app allows customers to browse, search, and shop from a selection of 17 million products across a broad range of categories from anywhere on their Windows Phone devices.

The Amazon app allows customers to browse and search for their favorite products and brands, view recommendations and customer reviews, and add to wish list or the shopping cart. Once you've completed a purchase, you can track the status of the orders from within the app, and also check out your previous order history. The app also supports barcode scanning for quick price checks. You can pin the barcode scanner to your phone's Start screen and access it with a single tap.

The app features a neat and modern user interface, and although the app offers a broad catalog and a lot of features, the user experience is intuitive. While new customers can sign up for an account from within the app, existing customers can use their credentials and their order history and account details would carry to the app.

Amit Agarwal, Vice President and Country Manager, Amazon India, had this to say about the launch of the app on Windows Phone:

Our vision is to provide our customers in India with the most convenient and trustworthy shopping experience anywhere. We see mobile as a very important part of our growth strategy and are committed to offering the best experience to our mobile customers. Customer response to our Android and iOS apps have exceeded our widest expectations, and we are excited to extend the same on- the-go shopping experience to our customers on Windows Phone.

Download the app, titled Amazon App, for free for Windows Phone 8 devices from the Windows Phone Store. Give it a whirl, and let us know how you like it.

QR: Amazon App

Abhishek Baxi