John Lewis starts selling mobile phones to take on Carphone Warehouse

News
By published

UK retailer John Lewis aims to take on Carphone Warehouse by offering an alternative to the lack of competition found on UK high streets, now Phones 4u is no longer in business.

John Lewis will begin a pilot scheme at two trial stores, Oxford Street in London and Cheadle Manchester, rolling out the scheme to more stores if successful. The two stores will stock latest mobile devices and offer free insurance and two-year warranties on all handsets sold, including Apple iPhones, in a bid to stand out from the crowd.

As well as the free insurance and extended warranty, John Lewis will limit available tariffs on mobile devices to just two, further simplifying choice for consumers and streamlining the purchasing experience. Vodafone will partner up with John Lewis for the contracts, but to start things off 25 devices – not connected to any network – are available from the John Lewis website.

Source: John Lewis, This is Money

Rich Edmonds
Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.