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Kabam abandons Windows Phone development after releasing just one game

Windows Central has learned that Kabam, one of the biggest mobile game developers, has decided to stop making titles from the Windows Phone platform. This decision represents a complete reversal of Kabam's original plans to support Windows Phone after previously announcing a major push to release games for Microsoft's mobile OS, along with Windows 8.1

In June 2014, Kabam announced their plans to release many of their current games for Windows Phone and Windows 8.1. Here's what they said they would do in their original press release:

"As part of the deal, Kabam will deliver its lineup of hit games to Windows tablets and phones over the next year, including Fast & Furious 6: The Game, Dragons of Atlantis: Heirs of the Dragon and The Hobbit: Kingdoms of Middle-earth. Moving forward, Windows users will be able to play future Kabam games in the same timeframe as other platforms."

However, since that announcement, Kabam had been slow to fulfill that promise, to say the least. Indeed, it wasn't until November 2014 before the company finally released its first Windows Phone-Windows 8.1 game, Fast and Furious 6. Since that time, Kabam has not launched any further games for Microsoft's platforms.

Since it has been over ten months since that original announcement, we contacted Kabam to get a status report on their Windows Phone game release plans. We received an email response from their head of corporate communications Steve Swasey:

"Kabam is now concentrating development on AAA quality games for Apple and Android mobile devices and has decided not pursue development for Windows Phones. Kabam is concentrating its resources on the biggest market opportunity, which is Apple and Android devices worldwide."

This is obviously some disappointing news for Windows Phone gamers who had been looking forward to playing Kabam games on their devices. Hopefully the company might consider launching games for Microsoft's Windows 10 platform in the future.

307 Comments
  • Do these dummies know Win 10 with universal apps is just around the corner?
  • Hahaha, right...
  • Welll nobody of these developers care for whether win10 comin or not.!! Its just we guys who ha e got so much of a bet on win10 is comin things will change ......!!! Well things will change when more specifically info in April microsoft build will come up .!! When more widely open the program to the developers and advantages they can gain over other platforms app development we can hope there yess win 10 is comin but until nothing can be said for sure .!! :)
  • its lot of work for developers to release apps for win10 universal ... better have dalvik on WP and let users install android apps
  • Do you have specific information about windows 10 development being "a lot of work"?
  • yes sir .. watch channel9 videos about win10 development ... if your windows8.1 apps are in universal format ... there is no easy way to port them, speakers accepted the fact. and for regular apps it will require retargetting + re-releasing
  • here's a Channel9 video describing the process (they take a WP 8.x app as an example migration). it depends a lot on how the app was written and to what API. if you're a dev it's worth a watch. around 50 minutes. http://channel9.msdn.com/Series/Developers-Guide-to-Windows-10-Preview/03
  • That's Plan B and as heretic as it sounds it's a remote possibility if Windows Phone doesn't increase marketshare soon.  Where are all the OEMs that announced in 2014 that they were going to build Windows Phone devices.  I live in Mexico and all I see is a lot of money spent by Microsoft on the Lumia 530 on advertising.  Is this what Microsoft wants for us? A Windows Phone experience like the Lumia 530 instead of something like an iPhone 6 or a Galaxy Edge 6?  I'll never purchase an Android device supported by Google services, but I would purchase a flagship device if it comes powered with Microsoft services. Just my 2 cents.
  • Apparently not...
  • So?
  • That won't change a thing. Apps are going to keep leaving WP by the looks of it. It has been 5 years. Analysts and Microsoft told us back in 2010, that by 2016 it will cross the golden 10% mark. I don't see that happening. W10 won't change anything in 365 days after its launch.
  • hey why the negativity? despite lack of a proper flagship it still managed to gain 10% marketshare in europe according to latest kantar reports. windows 10 will only increase that across the world. just wait and see
  • it still managed to gain 10% marketshare in europe Nonsense. This is like me saying Windows Phone is the second most popular OS in America. Sure, in one South American country this is the case, but not in the WHOLE of America. In Italy, which is just ONE country in Europe, market share is high, but it certainly isn't in almost every other European country.
  • We have 25%WP in Lithuania
  • That's great. But is not representative of the rest of Europe, sadly.
  • But the EU 5 are. And with Windows Phone up month after month in the key European markets (France, Spain, Italy, Germany and the UK) Windows Phone holds over 10% in markets that together reprisent over 300 million EU citizens, or over 60% of the EU population. And in many of the smaller EU-memberstates the situation is simulair, or far better as Edvinas Sinkevicius pointed out with a 25% share in Lithuania. The (be)low share in the USA and the fact that Windows Phone is non excistence in China is what keeps the globalmarketshare so low. But in a lot of importand markets, as the EU5, the situation is actually getting better by the day!
  • "WAIT AND SEE" The Microsoft rallying cry for the last 5 years. Still waiting, still not seeing.
  • Yeah. Time to admit it: Windows phone is a dead end.
  • Agreed...I'm going back to Android when I can in June.  Is it perfect?  Not even close but at least I know that developers will be making apps for it into the foreseeable future.
  • I'll wait until we see what they do with the Windows 10 phones. I wouldn't go Android, probably, unless 5 is a huge improvement over 4. 4.4 totally blows.
  • FYI-October will be 5 years..
  • The ability to make games for several platforms with a universal app. Their loss.
  • WP's loss it seems. 
  • Well they stopped making them because it was a loss making enterprise so.......
  • only way to save WP is have android run time on WP and let users install android apps ... otherwise its sinking platform. 
  • Did that saved the Blackberry? No, that is bad decision.
  • You are wrong. Why would this affect games? As long as the game runs, who cares if it is natively written. Would you rather have web apps? get real
  • Then the point of using WP would be? What would be enticing to even devs if this happened? They'd just make Android and be done with it since it would just work on more hardware. Sure in the short run it might fill the gap, but the long run would just make Windows irrelevant to both devs and consumers.
  • any ways developers are not motivated a bit.... why do you think all this big developers ditching WP platform ? there is absolutely no revenue from WP ... its a small market of 4% ... Rubino had senseless argument with me on this comment.    with their every new release of windows and WP ... we have to port our application and again re-release it ... do you think it doesnt take our side of investment ? when I develop apps for android its just one apk file runs on new OS as well
  • You only have to do that if you want to use the new features of an update or if the update breaks your app otherwise it will continue to run just fine.
    I know this because my app is still built against WP8 but runs perfectly well on WP8.1.
    That being said, for them, not having released the apps yet and with Windows 10 around the corner, it would be stupid to get complicated apps released for W/WP 8/8.1 because almost everyone will be jumping to 10 and universal apps are different enough from 8.1 to make it not worth while to build it from scratch for 8.1.
  • I have apps by other developers from WP7 that run just fine on WP8.1 as well.
  • you are wrong ... 8 to 8.1 needed retargetting + rereleasing it ... 
  • Erm... no they don't. They work fine. All my apps target WP7 and run well on WP8 and WP8.1
  • And without apps, the point of using WP would be?
  • How many apps are you missing........the only apps that i dont have on my windows phone are HSBC Mobile, Verizon Fios mobile, and a bunch of crappy google apps that I dont really need anyways.  Then there are games - Was wiping my old Ipad so my 5yr old could use it, and was searching through the App store, other than some games, there is no app gap on tablets.  Windows tablets can do soooooooo much more than an Ipad / Android tablet.  I cant comprehend why people choose the latter over a Windows tab.  Also, Im no developer, but I cant see how porting games to different platforms would be all that different - are coding languages so different from one another that a game cant be ported easilly?  If you were a game developer, wouldnt you want to be on PC's as well?  I mean, id play subway surfers on my Surface if it was there. 
  • well there are many apps missing ... starting from FB, instagram, snapchat, BOFA, chase, games etc. long list ... dont tell me there are 3rd party apps ... they suck ... I like apps from direct manufacturer.   game porting is not that difficult ... problem is maintaining ... why should I spend my energy for 4% ? when i have 70% android audience ... most of the developers are group of 2 to 4 ... it becomes tough if platform doesnt generate revenue
  • Just wondering what do you mean by ASPDEV?
  • seriously that's your question ? 
  • Facebook and Instagram are on WP, something tells me you don't use WP and have just come in here to troll!!!!
  • you are a big troll ... I said official apps ... 
  • Um, the FB, and instagram apps ARE official, Mardi! MS developed the FB app, sure, but its official, and is developed with directives, of FB. Instagram, was developed by that company, so you full of shit ASPDEV.
  • No, you didn't. You stated, and I quote "well there are many apps missing ... starting from FB, instagram, snapchat, BOFA, chase, games etc." FB AND Instagram ARE available on WP!!!! Going on ASPDEVs post then FB on WP is a first party app as it's developed by Microsoft, Instagram is a third party app as it's not developed by Microsoft.
  • FB and instagram both are not even close to android apps. anyways happy with those apps enjoy 
  • Facebook IS shit on wp, as it's shit on android and guess that, it's shit also on iOS, dear dumbdev..
  • Truth
  • Yeah and one day that 4% will rise and you're going to need them, but it will be to late for those stupid companies.
  • That Android runtime crap all again? *snores*
  • Pfff no wonder! So many promises by microsoft, but only bad results
  • Unfortunately the win10 revolution isn't coming fast enough. We are looking at a big fat duopoly of Android v iPhone. Windows is going to end up being something different it seems. Wait for the Xbox streaming to iOS and Android and all the chips will be in the service bucket. The Nokia deal was about the bottom of the market it seems. Not seeing a follow up to my L1020.
  • The question to ask is why recently we have had a lot of departures from developers?  What does this really mean for the platform, is this the reason that we have not seen a Flagship phone.  I think there are a lot more questions on where Windows Mobile is going and can it survive.  
  • Obviously, but ms ain't helping the situation.
  • Go to hell those developers who doesn't want to support Windows phone. I don't care about your game and apps. I can live without your games and apps. Windows phone forever.
  • Windows 10 will not change a bloody thing regarding WP. IF anything, developers may see a benefit in releasing one game that works on both Windows 10 PCs and the Xbox One. Because THERE there's value to it as they no longer have to spend twice the money to create a version of the game for PCs and a version for Xbox. But that will have absolutely no impact whatsoever on Windows Phone as PC and Xbox One games will still NOT run on phones. "Windows 10 for Phones" isn't Windows 10. It's "Windows Phone 10". And it will remain so, regardless of *some* universal apps. Games won't be in that category as mobile gaming is radically different from normal PC/console gaming.
  • There are 10 times more Windows Phone owners than Xbox One owners. Just sayin'
  • But they don't pay $60 per game. Many of them don't even pay $1 for a game. They expect everything to be free.
  • But... 3% of smartphone owners own a Windows Phone, while around half of the console owners own an Xbox. See the difference?
  • Yup.  Xbox has 11 million potential customers.  Windows Phone has 100 million potential customers. larger market FTW.  
  • Simplistic and incorrect. 
     
  • and they all buy $49 phones and purchase very few apps.  Selling millions of cheap phones is a failure (and still being outsold 25:1 by android). 
  • Lol ;) Posted from my HTC desire 816
  • what % of mobile gamers will play the exact same games on their desktop? will any mobile gamers (just trying to kill time on the bus) start playing games on their desktop?
  • Which is precisely why developing the game for WP8.1 doesn't make sense. Developing Windows apps will be different from the current version of Universal apps. So releasing for 8.1 (even as a Universal) just means rewritting apps to take full advantage of the new OS and getting a piece of that Xbox pie. They're better off just waiting for W10 (assuming they even care about it). At the very least, you need to wait for /Build at the end of the month. We'll (publicly) be getting a lot fo the nitty gritty details about Windows app development at that time. It's not the end of the world, just this version of the OS. ;]
  • Exactly. Everyone is getting their panties in a bunch jumping ship each time a dev says they aren't supporting Windows phone. It is true, they aren't currently, but they will. It isn't just Phone and Desktop. It's phone and tablet and desktop. Those phones and tablets will run the same OS with regard to mobile games. Not sure why everyone keeps forgetting this. "who plays angry birds in their desktop?" "Win 10 won't change a thing..." Think harder. TABLETS are what will make it worth the developers while and will being then back. Chill, wait for Win 10 to actually drop. Wait for a flagship. Me personally, I just became the proud owner of a new Icon for a great price and that will hold me over.
  • Goodbyeee suckers!!!!!
  • Suckers yes, we are the ones who are sucking!
  • Im sad of kabam farewell :(
  • I love these ignorant comments. Posted via the Windows Phone Central App for Android
  • Don't want to make me games don't expect to get any of my pennies.
  • Seems like ios and android are the luckiest thing in the world, they do get thing so easily. Developer come to them, serve them with some good stuff. :( not wp. Whyy? :'(
  • *cough* market share... *cough*
  • It's kind of hard to expect anything from you when they aren't even attempting to sell you anything.  Lol.  Please, make sense.
  • Smart rats, but rats nonetheless.
  • No Courtesy assholes..!!
  • Kabam can go Kabam!
  • Don't be sad, W10 will deliver great stuff like Wasteland 2, Divinity Original Sin etc.
  • I want pvz2 so badly :(
  • That stuff won't do anything for Windows phone though.
  • At least for Windows tablets with touch screen support and that's enough for me ;-)
  • Was their actual news theses titles would become universal apps. I would be shocked Indies would step away from standard x86 Steam models unless MS was footing the bill
  • If stuff from id@xbox will come to windows 10 mobile then this system will be better for gaming then iPhone.
  • Its a bit early to assume that. Maybe to PC. Unless MS makes it seamless and devs need little to no time support the mobile parts of universal apps like device specific bugs there will be a rush at launch then a pull back if they are spending too much time. If they can do only PC and Xbox they most likely will. Its our best chance in a long time though. Here's to hoping!
  • DX12 will be available on Phones too, not only PC and Xbox One.
  • The PS4 is also outselling the XBox One by a pretty substantial margin, so they aren't necessarily performing miracles there, either.  I rather get a Vita to pair with my PS4 than stream games to a Touchscreen Phone that was built predominantly for... NOT gaming; than buy into that crap.
  • Windows phone is dead after W10. Everything becomes universal apps. Don't worry, they'll be back after they realize what 'Universal apps' means.
  • Universal apps are apps that have the ability run on all Windows platforms, yes. But to enable that ability, optimizations are required. Optimizations require some work, and not every app on PC can run on phones. So, what if developers don't want to optimize their apps for phones?
  • Agree Johnny5point6.  When they realize that they have just abandoned a 85% to 90% market share for their app sales, they'll come SCREAMING back to Microsoft BEGGING for help in developing their game apps!  STUPID, STUPID, STUPID!!!
  • No, they won't, because Windows 10 won't make a difference.  At all.
  • Indeed.. Ppl are believers and they really believe that w10 will make huge difference and make all devs come up to.. Ppl need to get real and deal with it...
  • Read my comment below.  Market share is EVERYTHING to developers.  They go where the money is and believe me the market share for Windows 10 is going to be HUGE and that is where the new money will come from, whether you agree or not!  Doubters will doubt.
  • Doubters will doubt and believers will always believe.. No matter what I know myself and others should do that is a waste of,time 'complain' until its release. Only after and so er can be sure.. Ur numbers are just,numbers for past ones.. No one can set % for new one since its still in development also we all know that FOR DEVS WP isn't worth at all and I agree.. I have release some for and well better feedbk from them. Well I still using WP and always will but it doesn't change that all of u are holding hope in one thing that may fail.. Don't put to much expectation.. Fall may be big.
  • Excuse me if I prefer to be optimistic.  If you want a clearer image of what I'm talking about, look at this video: https://www.youtube.com/watch?v=dDhHIkWKoWw Microsoft is not stupid.  They are placing the entire future of their company into this next OS.  They are taking feedback from millions of current users (like myself) and actually injecting that feedback into the development of Windows 10.  Fail?  I think not. 
  • I got ur point in just not that optm as u or some others. If W10 save the system will be kool and I'll be glad for. I like to dev to WP and if become better will be amazing. No matter what on videos or so ppl should stop daydreaming.. We can be sure only after the release and some,months later to see how it goes. I'm realist, I don't dream about I just expect that to be amazing how ppl wants but I'm not get into till it get 'real' .. No point in talk about cuz (don't get me wrong I'm not being rude) ppl like you (fan of something) will always defend,no,matter what.. For,the last I hope w10 change the table at least about WP subject, I really do but if not I wont be surprised about. But for those optm if it not happen will be like hell.. That's the difference. I don't disagree with you at all.. Just have a safer pov :)
  • Thumbs up, Friend!
  • They already access the PC market through steam.  You don't need the windows store to tap the W10 market.  Who cares about 3-5% of the phone market when that 3-5% is comprised entirely of low disposable income users who don't/can't purchase apps. 
  • Dude, you can't be serious! Windows 10 will be a FREE upgrade for all prior Windows OSs and Windows Phone 8.1 devices. Consider this: Current market share for Windows OSs: Windows XP - 16.94% Windows Vista - 1.97% Windows 7 - 58.04% Windows 8 - 3.52% Windows 8.1 - 10.55% Windows Phone 8.1 - 4.95% That’s a total of 95.97% global market share for Windows platform (for one platform)   Current market share for Mac OS, iOS and Android: Mac OS X – 1.61% iOS - 41.97% (down from 48.34% in May 2014) Android  - 47.51% (up from 41.58% in May 2014)   Combined these three OSs have 91.08% market share (from various markets).   Given the above information, even if only 65% of Windows users upgrade to Windows 10 (but I think that is a very conservative number) that is a 62.38% market share which is still greater than iOS’s 41% or Android’s 47% market shares.   Developers CANNOT ignore a market share this huge!  And if you really think that at least 65% of previous Windows users will not upgrade to Windows 10, then you’re either an Apple supporter trying to start stuff, or you’re just plain ignorant of what you are talking about.  Microsoft released the Technical Preview to receive feedback from users to ensure that the majority of people will like Windows 10.  From most of the articles I've read and being a Technical Previewer myself, I have to say they are doing a GREAT job!  Cortana integration into the Spartan Browser is AWESOME!  Return of the start menu while keeping metro app usage (one app for all Windows 10 devices) is GENIUS!  This is ONLY a Technical Preview so far, so no one can actually pass judgement on this OS yet, but in my opinion, what they have accomplished so far is far superior to any previous OS EVER!
  • NOLATechy, you're assuming that after the update to W10 desktop users will suddenly start caring about modern apps and feel the urgent need to use those instead of browsers and x86 software, as a direct result, developers will see a big opportunity in W10 and will start making apps. That sounds quite delusional to me. The greater chunk of W10 market share will be made of desktops, companies, institutions, professionals who often rely on very specific and feature rich x86 software to run their businesses. I don't see many chances of them adopting modern apps, I think that's just not going to happen. As a consequence, developers will continue to develop for Android and iOS since the Windows Store will be pretty much useless for most of W10 users.
  • Doesn't matter, Windows will still have the dominant market share which may make developers think again.
  • And you're assuming that after the update to W10 that "businesses" won't use apps.  I believe just the opposite.  The OLD way of doing business with X86 programs is fading out.  Look at Office.  Latest version of Office is for BOTH X86 systems and mobile devices.  I have Office on my Lumia Icon.  Businesses will use apps as an extension of their X86 program.  When they send sales personnel out into the field with mobile devices that won't run X86 programs, their "app extension" software will be able to add a second level of business to their X86 software yet still use a Windows device.  The mobile device app will sync with the cloud data which will be pulled in by the X86 software.  This is the direction Microsoft is heading and this is where businesses are heading.  To think businesses will continue to do business the old fashion X86 program way is more unrealistic (and unsustainable) than being optimistic about increases in W10 apps.  That's my opinion anyway.
  • I see your point, but almost all the companies I've worked with have developed mobile apps for ipads for their salespeople working on the go. Office? Yes, when they're out (for those businesses that send people around) they can use the mobile version, which is already available on the other platforms, as an expansion of the x86 program (so the "old" way of doing business is not going anywhere, just getting enriched, in specific cases, with mobile experience) how is this going to make developers code for W10? Plus, Office is not a very specific software, it's not tailored specifically for every company that uses it, it's almost the same for everybody. That changes with software like SAP, and there's no way they are going to rewrite an extremely complicated software like that to run as universal app for very simple reasons, it would cost a lot of money and would be of use for nobody since something that manages productive process of a factory or things like that can't run on mobiles. Again, little to nothing would change for businesses, and they are the largest chunk of the pie when it comes to Windows market share, so the real user base for apps in the store is not going to increase much. Without a great increase of possible users developers are simply going to ignore the platform like they've been doing for the past years, and it looks like they're happy with it. Of course, just my 2 cents!
  • Exactly, they've developed apps for iPads for their salespeople because there wasn't a possibility to create "universal apps" and development for iPad was easier then trying to create for an ever-changes Windows world.  This will now change with Windows 10.  It's a new environment.  With iPad, the app must reside on an OS (iOS) that is NOT compatible with Windows OS.  This makes communication between app and X86 a bit more cumbersome.  With a universal app, what you enter into the W10 universal app on the phone, phablet or tablet will immediately be visible on the universal app on the desktop or laptop in the office.  No "syncing" required as the app will be more "cloud" based (hence Microsoft's vision of a "cloud based" OS).  Also, it's not just about redeveloping an app from iOS to W10.  It's about market share.  Once again I reitereate the incredible increase in market share that W10 will provide to developers.  Developers aren't in the business of creating apps for "convenience."  They are in it for money!  A market share that huge will provide developers a whole new market to pitch their wares, granting them a whole now opportunity to make a LOT of money on app sales.   Do you really think app developers will ignore this market just for the sake of saying "we already have an app for iOS or Android?"  Answer: The developers themselves will work to convince the companies that they will do well to develop a new app for W10 instead of using the "old iOS/Android" app just so the developer can make money creating the W10 app. Also, did developers say we won't develop Android apps because we already have an app for iOS in the early stages of Android?  New HUGE market share + new chance to make money = NEW W10 APPS ARE COMING!  Of course, just my 2 cents!  :-)
  • Not trying to rain on your parade.. But isn't the free upgrade from win7+ ?
  • That is what was originally decided, however I think that might have changed.  According to the video I posted earlier (link below), on minute 4:15 in the video he clearly states that "Windows 10 will be a free upgrade to users which will dramatically increase the adoption of Windows 10, especially for Windows 7 and Windows 8 users..." https://www.youtube.com/watch?v=dDhHIkWKoWw
  • Keep dreaming, my friend. PC market share is different from smartphone market share, that simple. Who will put "Windows 10 PC" into a pie chart of smartphone market share? No, in that chart, "Windows 10" is "Windows 10 on phones" and it will still show up as 3-4%. Don't be too optimistic, be realistic.
  • I think that is the problem everyone seems to keep having.  You are still separating PC from mobile device.  That is what Windows 10 changes.  There is no more PC vs phone vs tablet for app developers.  Windows 10 will be the same operating system that runs on ALL devices.  One app created for Windows 10 will run on ALL devices.  Therefore, instead of a PC market share and a separate Windows Phone market share, there will be ONE Windows 10 market share for app developers.  If you create a Windows 10 app for the phone, you are also creating it for the PC, tablet, phablet, xbox, halolens, etc.  With Windows 10, the device no longer matters.  Apple has Mac OS X and iOS, two separate operating systems.  Create an app for iPad and you can't use it on the Mac.  Create a program for Mac OX and you can't use it on the iPad.  That is why they have two separate market shares.  With Windows 10, there will only be the ONE market share because any app created will be used on ALL Windows 10 devices and that wide range of devices is what will establish one of the biggest market shares for Windows 10 that developers will want to tap into.  It is a market share they would be stuipd to ignore as the potential for making a lot of money will be there.
  • I see what your talking about its like the store on an rt tablet comparing to a windows tablet, one tab uses ARM the other Intel yet some apps in the store can run on both but the graphics are poorer on the RT tablet so if that's the case windows 10 might be able to scale down apps from the store and if that's the case greater market share since apps can be universal and run on all platforms and I hope that is the case
  • EXACTLY!  Finally, someone who understands what I'm talking about.  Windows 10 is a whole new OS, built from the ground up but based on the Windows 7 and Windows 8 architecture.  Its a "merge" of the two OSs yet with improvements.  Better security and a lower threshold for system resources.  I am currently "dual-booting" my laptop with Windows 10 and Windows 8.1.  I have examined the system resources being used by both OSs and can assure you that Windows 10's system resource requirements are significantly reduced, yet some of the same apps I run on W8.1 run better on W10. Another thought is that Windows 10 is being designed to "recognize" what type of device it is being installed on.  Does it have touch screen, what type of processor, what type of RAM, what peripherals are attached, etc.  It is an "intelligent" OS capable of "morphing" into whatever OS it needs to be for that device.  For example, W10 can tell when the Surface Pro type/touch cover has been removed and automatically adjust the screen for better usage with touch.  It can tell when it is being installed on a system with an Intel Core i7 processor and allow x86 programs to be installed or when it's being installed on a phone or phablet and only allow apps to be installed. In my opinion, its the second part of this that makes me believe developers will develop for W10.  For the companies who sell x86 programs who will want their product to extend into ARM based devices, apps can (and probably will) be developed as extensions to the W10 OS on ARM devices.  For instance, Intuit makes Quicken x86 based software.  They may develop an app based version so people can use their Quicken or Quickbooks on tablets and phones to manage their business finances.  They may already have an iOS or Android version, but with an W10 version, they would have direct access to the W10 x86 software without having to deal with two separate operating systems (iOS /Win/ Android = communication headaches).  With a cloud-based infrastructure (which is where Microsoft is going), one click on your Quicken app on your phone will automatically send that information to every other Microsoft device you have the app AND the x86 program installed on.  Log onto your laptop when you get back to the office and that entry will already be made on your Quicken account.  No syncing, no messing, no uploading, no downloading, just done!
  • What's the rate of major devs leaving to major devs joining at this point? MS might as well rebrand WP 8.1 and Win 10 as the hotspot for indie app and game developers because that's all we're going to have. Win10 will not save them.
  • I'm starting to think Windows 10 isn't going to save the mobile division either. I'm so sad that I feel like this ship it's sinking.
  • This happened right before windows 8 was released. We had a lot of devs stop developing or OEMs pulling out. Then windows 8 came, and we had an influx for a while. I suspect the same will happen with windows 10 except this time, I believe the windows phone market share will grow
  • There's a slight difference in these situations. 7.5 to 8 was an architecture change so I can understand devs pulling their old Silverlight apps then coming back with new WinRT xaml apps. This would be like pulling your 8 app just to reupload for 8.1.
  • Not quite. Windows 10 apps can be universal. You have to repurpose your app to take advantage of this. Its not as simple as a 1.0 app update. They would have to pull the app and republish as an universal app. I dont see bank of America, kabam games, snap chat, instagram et al... Ignoring the potential of that
  • 8.1 apps can be universal too and you don't have to repurpose at all. Open your app in VS, upgrade to universal, and resubmit your phone app. The app also DOESN'T have to be universal. Open the app, upgrade to the new .net framework, test and resubmit. I've upgraded a test app from 8 to 8.1 universal and it was very simple. MS has also said you don't need to pull your app either.
  • Sinking it is, but don't jump just yet. We still have plenty to survive. If by end of 2015, things don't make a U-turn, anyone sane should re-think how they've wasted half a decade of technological advancements.
  • Windows is already available to roughly 90% of the market worldwide, so even if half of those users upgrade, developers will already have access to a MUCH larger user base for Windows, which inturn should make things more interesting for them when developing Universal apps. The fact that MS seems to have also majorly toned down the panoramic interface for apps, making them more inlign with iOS/Android, should also make things more interesting for devs as they don't need to develope a completely new app for Windows, they could just port it.  Incase you haven't noticed, ever since the announcment of Win10, it has constantly been on the news and on blogs and it hasn't even released yet nor have they shown all it's features; this is a good sign that MS is ramping up their marketing and PR. ​I believe one of the biggest mistakes MS did, was let news leak that it is considering the use of Android apps on Windows. Such news gives devs who are already having a hard time believing in Windows apps [or being lazy] even more reason to pull their apps because if were up to them, they couldnt give two sh*ts about any ecosystem, all they care about is making money and if handicapping Windows apps means MS using Android apps, then the devs win since they don't need to worry about developing or porting for Windows EVEN IF there are "successful gains" for the ecosystem.  That's obviously just my opinion but I personally believe Win10 will make a difference and there will be some major app announcements at the event where they unveil the next flagship Lumia's and  Windows for Phone.  
  • Here's the issue we have: You're equating DESKTOP Users to MOBILE Users.  You think just because someone uses Windows on the Desktop, they will use Windows on a Phone.  I have a Windows Notebook, and iPhone, and an iMac PC (and an M8 Android Smartphone).  They all run dispirate/completely different platforms. Universal Windows Apps are basically the equivalent to Universal iOS Apps.  Windows Modern Apps are still Tablet Apps.  The fact that you cannot resist Microsoft's Distortion Field is your personal problem, but not everyone is so easily fooled. Apple can put iPad Apps on the Mac, and I still would go to the Mac App Store and use proper desktop Apps on my iMac, becuase iOS Apps aren't that usable on a Desktop Machine. I use Windows For Video Analysis and Audio/Video Editing.  There are no usable Apps that exist or can exist as a Universal apps.  What is possible with the APIs Microsoft makes available for those Apps simply makes it impossible.  The reason why a Lot of people like the idea of Windows 10 is not because of Universal Apps, but because Microsoft finally makes it very, very easy to IGNORE the Metro components of the OS, instead of going out of their way to force us to use it. WinRT Apps are still Tablet/Phone apps.  They will still have the same issue that Metro Apps had in Windows 8.  They are solving no problems there, and they are still trying to find ways to get more people to use Universal Apps on the Desktop to try to give reason for mobile developers to develop more Tablet and Phone apps.  That's all.  And I don't think it will work that well. Metro Apps are just terrible on the Desktop and Software Prices in general have fallen to the point where people aren't going to pass up paying $59 for Sound Forge Audio Studio to use a $4.99 Metro Audio Editor, Lol.  That just won't happen. Universal Apps are great for very simple things nad mobile games, but the point of using Windows - especially if you can afford a Mac, is in its vast Desktop Software ecosystem.  If you need Tablet and Phone "Universal Apps" you already have a much, much better ecosystem to get that: iOS. Yes, Universal apps are worth getting excited over provided you have a Windows Phone (so I'm not opposed to people, here especially, being excited about them - only to the outlandish sorts of assumptions they make because of them).  However, most people don't, and most people don't really want one even given the "promises" that app model proposes.  So, there still is no incentive to really target that "platform" for a AAA developer. I still expect some Indies to target the platform.  It's easy money for them, when they are developing on extremely small budgets and can hit profitability so easily, when so many other developers avoid it and leave so many corners open.
  • Take a chill pill, no where in my comment did i say GUARANTEED SUCCESS. My point was that the market share of Windows COULD HELP increase development of apps and bring across existing ones.
    ------
    The casual ppl who will use tablets such as Surface etc will likely want to download games and apps such as instagram and whatnot (as its a tablet as well), so with the existing large user base of Windows, developers would be stupid not to bring apps to Windows and when they do, it WOULD make sense to have them as universal apps as they have nothing to lose but everything to gain from it. Whether WP grows or not, wont matter as long as Windows is getting apps WP users COULD have access to them. This is similar in some ways to Appstore where iPhone has the userbase and apps yet the small marketshare of Macs can use those apps as well.
    -------
    Like it or not, not everyone is using desktops these days, people are moving on to more mobile devices such as Surfac, Yoga etc ...Win10 is not OSX, its been made more touch friendly, so using modern apps on Win10 is not like using iOS apps on OSX.
    -------
    I completely understand what you are trying to say but you're also clearly not seeing the emphasis of MS's One OS for everything, one store for everything. Win10 is a much bigger step than you seem to realize and it has potential to bring devs on boards and possibly sort out the app gap situation ...that's obviously not for certain but it's also definitely not out of the question.
  • Since every desktop will have Win10 (it will be free), MS is banking that it will save them. The phone market will get developers by default since devs only need to create for the desktop space and phones will reap the benefit.
  • There will never be seem less integration between tablet and phone. Devs (myself included) will always have to split logic/UI/device capability between the two. So this is simply not the case. And regardless, WP needed a turnaround a year ago at least, now it is getting too late. End of the year, the ship will be at the bottom of the sea. Widows 10 will not change anything.
  • This is actually why Win 10 won't save them. There's no imperative for devs to create a specific app for Win 10 when every desktop and tablet will have a desktop with a browser. Apps will become a second thought except for mobile and Xbox. WinMo 10 is going to need heavy indie/3rd party dev support.
  • Did you not see the demonstration they did recently of a normal web page accessing OS level APIs through javascript in Project Spartan?  In order to get that access the page has to be submitted as an "APP" but it sure makes it easier to get some support into the store. A bank COULD do mobile deposit over their mobile web site with this functionality.  At least for WP users.  
  • Or they can develop normal Apps for Android/iOS and forget Windows Phone, while developing much simply Web Apps that aren't dependent on OS/Browser-specific code?  I mean, that's precicely why a lot of developers ignored IE and Microsoft was forced to drop it and use every browser name under the sun in its user agent for Spartan...  Right? Developers won't develop "Apps" for your platform just because you tried to bait them by switching from one app model to another.  I mean, they're already probably tired of Microsoft "changing directions" as it is.  As a consumer, I'm quite exasperated with the constant "resets" myself.
  • ^this
  • Well done, Kabam. Just repeat what everyone else is doing : Leaving Windows Phone Developpement.
    It's not like there are a billions worthy games on WP, like you can't have any benefit from making a good game here. I know WP is "only" in the third place in the market position (Once again : it's not like we were millions of users), but I'm sure there's a damn high percentage of users owning a wp buying apps than there are users not buying any. (EDIT : Ofc this is all sarcasm.)
  • I spent to much on Xbox. Less on phone apps now.
  • They would have evalutated all these factors before deciding to abandon wp.
  • What/who is kadam games? Never heard about it/them lol
  • Yeah this really isn't a big loss.
  • That's pretty blatant. "Biggest market opportunity"
    Some developer group this is driven by profit first and then enthusiasm.
  • Strange, that!
  • :D
  • What's strange?
  • Another slap in the face. No respect for windows phone. Of the app developer doesn't apply to you doesn't mean we don't need them. Damn. Floundering...
  • Another one bites the dust. Let their stomachs get filled with it.
  • On lack of Windows Phone 7 apps, response was wait until NODO, then it was wait until Windows Phone 8, now it is wait until Windows 10.  Windows Phone is a massive failure.  Microsoft just hasn't realized it yet.  Day after day I keep reading how what few developers there were are adandoning Windows Phone.  My current phone is a Lumia 1020 and it will be sad day when Microsoft finally kills Windows Phone.
  • They know it's a failure. They just haven't given up yet. You gotta give them credit for persistence!
  • Their biggest mistake was trying to emulate Apple and be all consumer-centric. Wp7 had nothing in terms of enterprise functions compared to it's predecessor. Not to mention the idiotic idea to tie your msd card to your phone (encrypting it in the process) so you can't use it any of your the devices unless they were able to read secured msd cards (not many devices). Landscape support was woeful, several key features was (some still are) US centric. The list is endless.... Which is just sad.... Given the amount of time and effort they put into it. Personally I feel that was due to the lack of foresight (they would have known their implementation of hubs would need an o/s update to address changes made by facebook for example) and a persistent direction (jumping from productivity to content first). However with Windows 10 there is a clear goal and the potential is huge, it is even more efficient. Presuming they are able to implement the same or better efficiency on phones. The performance increase will be nothing short of mind-blowingly awesome and frightening at the same time.
  •   The use of external storage in Windows Phone 7 wasn't even supported or endorsed by Microsoft, so I am not sure why in the hell you are complaining about that.  Talk about pulling the crazy out of left field. The lack of features, especially enterprise features moving to Windows Phone 7 WAS an issue.  Also, their "update story" turned out to be not much better than Android, who was already getting to a point of maturity and polishing its usability at that point.  The the whole debacle about dropping support for 7.0/7.5 devices moving to 8.0. Universal Apps won't matter.  iOS and Android still offer more capabilities for what can be done in Mobile Apps than Universal Apps have on Windows 10, and the performance of Universal Apps on PCs is still behind that of Native Apps (noticeably, though I do expect *some* improvements in Windows 10).  Even if they bring the performance of those apps to par, they still won't be able to match the functionality of proper desktop software because the Universal Apps are ultimately limited by the capabilities of Windows Phone 10 - which includes *much* weaker hardware and less system resources and power to depend on. Why do you think the devs are leaving?  No one is using or buy their apps.  They aren't really making much money.  Because while the apps are decent smartphone or tablet apps, they're horrible desktop apps and most of Microsoft's users are on desktops and do things that smartphones or tablets cannot handle well via WinRT code. No one on a Windows Machine will buy the crappy Audio Editors available on the Windows Phone Store (or available as WinRT/Universal) when they can get Audacity for free and get more performance while performing 10x more functionality without a hitch on their PC.  Same can be echoed in many other categories of apps. Even most of the built-in apps are terrible, nad perform terribly compared to desktop apps that come as part of 1-3GB install packages.  It's just astounding how well desktop software performs compared to these mobile apps.  What people expect from Software on a Desktop does not mirror what they expect from Software on a smartphone, so the idea that Universal Apps will drive Windows Store Revenue (which is needed to get Devs to pay more attention) or even drive excitement for thier smartphone platform...  I just don't get it. The first thing a Dev will have to consider when developing for Windows 10 is:  Should I develop a Desktop App or a Universal (i.e. Mobile) app, and "What Desktop Apps are currently available in that space, how much do they cost, and how reputable/ubiquitous are they." It's not like I'll ever seriously use the Universal Coach's Eye App when I can afford Dartfish and even if I can't, Kinovea does 500% more for free with higher performance. Windows Universal = Tablet and Phone (with Windows RT gone...  It's almost (but not quite since they still do sell tablets, but their own tablets try hard to avoid selling themselves on the "Apps" and instead focus on how they can replace notebook computers with a keyboard and touchpad/pen, lol) lost on me why they'd put so many eggs in that basket), not Desktop and Phone.
  • It was a failure the day it launched in a market saturated with 95% owned between two major players. But it has been fought for 5 years. Yes half a decade and they are hoping to put up another big punch this year. That won't knock out any of the big boys, but it should hopefully make things better for Microsoft. There is plenty of cash to be thrown around to keep this going for at least another 5  years. clue: Xbox.
  • It might finally be the time where folks have tried android they have tried ios and say what the hell give me something fresh and oh it works like my PC,my tablet,and my xbox
  • This is a good point.
  • That's a terrible point, if you have 5 years worth of App, IAP & Media Purchases on platforms like Apple and Google's - especially when you realize that niether of those support Windows Phone and therefore the experience in reusing that content is made as difficult as possible for the user. The reason why you don't give the competition that much time is becasue people become invested in other ecosystems and that serves as a natural form of lock-in, where users just find it to be too much work to work around all the issues that brings. And there's more people who own Playstations instead of Xboxes (and the PS4 is selling quite a bit better than the XBOne) so in many cases even that won't be much of a selling point.  They'd rather get a ChromeCast or $69 AppleTV instead.
  • It will also be a time where people have for 5 years more invested into iOS or Android apps and games as well already settled into the ecosystem. Moving them to a new ecosystem would even be difficult because that means that have to start over again with new ecosystem, new purchases, new environment. Why would they do it? What's so compelling? Lack of apps on WP? Lack of flagship phones? Availability of all the apps and services on iOS and Android already? No exclusive benefits of WP? What's compelling anyone to "try" WP? Perhaps only "it looks same as my PC or Xbox".
  • The simple reason of the os simply being better. I handle bad android phones and upset customers that feel like they are being ripped off, that they cant have a smartphone unless they pay 400+ on one. Then when I demo the 640, they simply say, I cant believe the sales didn't even show me windows. The market of android is saturated with 70% low end crapdroid, who the majority of all androids install a total of 7 apps. Think about that. I have 195 apps on my 930
  • Spot on but how do we fix that
  • That's your opinion.  If WP was so much better I think word would have gotten out by now, and you wouldn't have to use your own opinion as some sort of fact (when it is no such thing).
  • Darn, I was so looking forward to Contest of Champions :(
  • I hope they all get herpes
  • Statistically, 50% of them already have them.
  • What a hideous cycle. Not enough apps so people dont use windows phone so developers dont make apps for WP so people dont use WP etc etc etc.
  • Yes, so when developers complain about small users base, they are slapping their own face with their own hand. Because they don't bring their apps to the platform and the user base won't increase! Developers are too dumb! I'm also a developer but I'm wide and open and willing to support as many platforms as possible.
  • So google by themselves fixed the app gap when they took years to hit 300k apps. Or perhaps devs say opportunities even when google had 1% market share. Sadly people are brainwashed into a duopoly nothing more.
  • What's their email address?
  • Lol
  • contact@kabam.com
  • Windows phone is growing everyday (for exemple : 15% of the market here in France, 21% only for IPhone) and the upcoming Windows 10 will boost this value !
    It's a bad choice for the developper to leave Windows phone at the moment....
  • We cant say 'yet' that the upcoming win 10 will boost the value. Let win10 come on our devices first!
  • True but at least they shold haul their arses to Build and see what MS can offer. :P I assume developers will get what they need to start developing for W10 very soon.
  • National market share isn't meaningless, it proves that there are certain regions that Microsoft should be focusing on instead of the US.
  • This is ridiculous.  The US is the most profitable market.  Europeans make less and spend less as a percentage of income.  You succeed in the US or die in handsets.  Perhaps China is a different story, but WP doesn't even rate there. 
  • Only time shall tell wen all of these developers will come crawling to Microsoft, remember Microsoft is fully aware of their strategies
  • As they turn away some of the biggest pc indie games will find their way into all windows 10 devices... So yeah that's okay with me :)
  • First time I hear about they...
  • I left Kabam right after they took Edgeworkd off of Yahoo games.
  • Their press release was insulting and pompous. Did they seriously just use the words "AAA" to describe iPhone and Android mobile games? Okay, Kabam...
  • Yeah I laughed a bit when I read that.
  • I'm not really sure that their only game for WP could be counted as AAA.
  • In my opinion Microsoft just doesn't care for any developers to leave this platform. Their goal is to gain more market share ,with their low end phones in India or in Chine , where people truly need that low budget phones,, and after that , after a 1 year old development , they will announce their new holoLens , and Flagship lumia , with great OS and everything will be Alright
  • ... And then he woke up...
  • And everything went better than expected. Windows is the top dog and news everywhere about it for years to come :)
  • Haha i heard first time this shit kabaaaaaaam name, who cares suckers
  • Their lost.
  • How is that their loss?
  • Most of their games are F2P and any company that wants to make money will get their products everywhere.
  • I hope they're just waiting for windows 10 in a business view it makes sense hold of development until the next os is in place and then release without any possible rework.
    Sad all the same.
  • WC should open a new section about abandonment
  • We should start placing bets on how many apps will be leaving the platform per week
  • I don't even know Kabam before reading this article. No gaming for me at all, so no upset at all.
  • Why would I want to "play" these "games" on a freaking cell phone anyway?  That's why I have a Vita and a 3ds, real gaming platforms with PHYSICAL BUTTONS.
  • There are some pretty good touch-based games too, though, like Mirror's Edge (WP) and Zuma's Rvenge (WP).
  • Did Microsoft fitted a bomb under them which exploded the kabam with a kabam! Sound?.... I think so.... That's why they are abandoning windows platform.... They have fire in their tail.... Poor fellows.....
  • Totally understandable
  • Are these devs going to focus on blackberry as well? That's a joke.
  • That's what infuriates me about devs, they say that WP market share is too small to bother developing for yet they have no problems developing for a platform that has, AFAIK, less than one percent of the market!!!
  • Windows Central needs to stop reporting this. We get it, developers lately are leaving the platform. But reporting some gaming developer that by the looks of things no one has heard of is pointless. The less negative press the better. Why don't you focus on the positives. The last few Lumia conversations posts have highlighted awesome new games and apps, with hardly any of those getting show cased here. Get on top of it win central!!
  • Start your own blog then.
  • It is all about what brings the most clicks. On here, any news brings the clicks. As long as something is written people put 400 comments on it in no time!
  • Devs = we need users before we commit apps to the platform.
    Users = we need apps before we commit to the platform. The ongoing saga of windows phone...
  • That is not true.  Apple fans lined up to purchas iPhone even before they knew what it was and before it had many apps.  People flocked to Android phones before it had many apps as well.  
  • Yet some of those devs will develop for Blackberry, get your head around that one.
  • There is only one solution for this simple problem: Open up the damn os...let US decide how it looks and feels!!
  • That doesn't bring new apps or games. OR users.
  • Definitely new user..and with that bigger market share --->developers
  • Only a few users care about customization. Most don't even change their default wallpaper for months or even years! As long as apps and games are in the market and they can have what their friends have, they are happy. But WP lacks there. They often can't have the app or games their friends are using! Having apps 2 years after 95% of smartphone users have used it = fail.
     
  • Well most people I know don't care about WP because they think its boring and no customization..the apps aren't there because people don't buy WP
  • So being able to customise a phone will bring more users? Even if there is no official SnapChat? No updates on Whatsapp since a year? No updates to Facebook since half a year? No updates to Twitter app since 4 months? No official Google apps? No official Pebble apps?
  • Those developers don't care ...i wouldn't ...im not gonna make an app for 13 people with a windows phone ...that's not how it works ..Microsoft has to figure a way to get more users -->users will attract developers
  • What exactly do you want to customize on WP that you cannot already customize? You can already arrange your Start screen any way you want. Same with the Lock screen. You can change the background pictures, color of tiles, transparent tiles, etc. What else is there that you want to change?
  • We have like 20 colours ,60% I'll never use ..and background is only available in wp10 preview ....after 5 years MS realized its a big mis ...and have you seen how ugly the long row of apps is when you swipe to the left ..have you seen the gigantic fonts in apps and settings ..sometimes it doesn't even fit on the screen ..i want to customize everything ...it took MS 5 years just add a stupid background so I don't have to stare in to this big ,black hole behind my start screen and app list..its ridiculous
  • Android already exists for that 
  • That's why they are kicking ass and WP is dying
  • I'm not optimistic in this :/ WP will die at this rate :'(
  • Windows Phone is not dying but it is in a unification process when Windows 10 is released. Do you believe in what Android-biased users like rashberry, Toan Le and DeCarvalho83 are saying? I totally don't believe in the bullsh*t they're saying! I also use a Android phone, a Redmi Note to be exact and formerly a Samsung Galaxy SII and to tell you the truth, TouchWiz is the worst and most bloated UI for Android EVER even with all Samsung and unwanted Google apps uninstalled and MIUI is not technologically advanced yet to allow app moving to a memory card while Windows Phone 7.x allow OEMs to make phones that use a memory card as internal storage and WP8.1 started to play the catch up game against Android by allowing apps to be stored in a memory card provided the app is compatible to be installed in it. Lastly, about app and game developers, if a game or app developer just release one app and leave developing more for Windows Phone thereafter, I call them a bullsh*t developer who doesn't care about WP at all and we don't need their more empty-than-Microsoft's own excuses. What Microsoft themselves and we WP users need are app developers who commit to the mobile OS by not just releasing more apps but to also keep commiting to WP by providing continuing updates to them no matter how long it takes.
  • Don't let the lockscreen hit ya on the way out, Kabam...
  • I still think developers are being paid by other "companies" to remove their apps from windows and only support their platforms. Maybe they are all trying to force the android apps on windows thing by leaving the platform as well. One thing is for sure, MS has screwed themselves by being lazy and slow with WP. They are making it worse for WP by releasing everything for other platforms. And windows 10 will not change a thing as far as smartphone market share.
  • That's what I'm thinking, especially as market share doesn't seem to be an issue as some of the devs have apps on Blackberry Appworld yet they seem to be finding any excuse to stop WP development.
  • I love my 920, but this is becoming ridiculous. As I have been with windows phone for years now ( Had a Titan, Titan II, and 920), I am also tired of hearing it will get better with this or that. Windows 8 was supposed to bring an onslaught of prime apps and developers the the platform. Now its Windows 10. I love my phone, but honestly, at some point I am going to have to move onto something that is more supported. Right now, I am "making" it work for me, and really, I shouldn't have to do that.
  • For me it will be iPhone. What will you jump to?
  • I blame WP downfall on iPhone and Apple lovers/MS haters so as much as I hate Android also, I'd choose android based on the lesser of 2 evils. But I would only make the switch should MS ever turn off WP. I don't care at all about the app situation. WP caters for my needs as is so as long as MS is providing the OS and phone I'll never be making any switch.
  • Probably the same, as it just works. I know its an iPhone, but it will be nice not worrying if X app will be available or if X is dropping support. When i see an add in TV or in a magazine, it will actually be one available for my device. Would really be nice.
  • For me, I'm probably going to buy the coming-soon Xperia Z4. I'll still keep my Lumia 1020 as my secondary phone; the camera's too good to abandon. :P
  • Honestly I don't blame these game developers. As a customer I wish we had more WP choices (though lately I don't really play games besides poker, hearts and backgammon), but the rational side of me acknowledges that the overall market share of WP doesn't necessarily justify resources when many of these firms can't hire enough developers for the core market of iOS and Android. I feel slightly different about the financial apps and wish they did their best to support all of their customers.
  • Another apple sheep. Kabaamm..pfff
  • If Microsoft wants this platform to succeed they need to put in more work, its obvious these developers like kabam don't care, and don't want to make any effort either. They need to have in-house mobile game development teams for their first party apps and also let xbox one developers of indie games commit to developing games and apps for windows phone and desktop. There are so many good indie games on xbox one. That will be very suitable for windows phone. Where is gears , forza and halo for. Windows phone. Why not sell windows phone to the millions of xbox gamers out there. Its clear they are not marketing wp properly. And worst yet they are not dedicating enough resources to the mobile team.
  • An unfortunate trend this...
  • Little fuss really. So a game developer sticks to what they know. No loss really. UK market is pretty healthy for for win phones. Perhaps with people who use their phones. Kids buy android more in my experience. They use games but do not follow the adverts and actually buy stuff. So many games are free on android so they make money of adverts that get no actual revenue. At some point they will work this out......
  • Kabam? LoLz.. What's that? I support Gameloft! Coz Gameloft supports me.. Android and iOS market are flooded with Cracked Games.. So, even if they do earn money, it still a lost.. Hahahaha.. Goodbye suckers!
  • I had played f&f6 for like a few mins. Then the min. It asked for money I uninstalled. When will devs understand not everyone wants this model some of us are willing to pay upfront to do away with these limiting revenue models
  • Kabam? LoLz.. What's that? I support Gameloft! Coz Gameloft supports me.. Android and iOS market are flooded with Cracked Games.. So, even if they do earn money, it still a lost.. Hahahaha.. Goodbye suckers!
  • Just think... just ONE universal app game with Windows 10 would open them up to all the XBox One owners out there, plus HoloLens, Windows Phone, tablets, laptops, desktops, surface hub, etc. Their loss. Considering the the ROI for a game to cross over to an actual gaming platform like XBox One would be more than enough of ROI, and then adding the rest of the platforms that it would reach, they are nuts if they don't do Windows 10 Universal. I don't feel sorry for people who are blind to the future.
  • Keep in mind the "write once, run anywhere" platforms are rarely as easy to develop with as one might think. You still have a lot work to do to get UIs for each target platform. Most though, won't put in that kind of effort, and like Java and the web before it, you'll end up with sub-par products across all platforms. 
  • Why would ppl switch to windows when they r getting every damn Microsoft app on android n ios... No user base gonna increase...
  • Makes sense
  • Kabam? LoLz.. What's that? I support Gameloft! Coz Gameloft supports me.. Android and iOS market are flooded with Cracked Games.. So, even if they do earn money, it still a lost.. Hahahaha.. Goodbye suckers!
  • Yeah. We got it the first 2 times...
  • Even Microsoft is jumping ship ...they realized WP is dying ..thats why they took their apps to Android and IOS...and no ,nobody cares if they don't have office on their platform..that wont make them switch to WP
  • I understand why they are doing this but fuck them for promising to deliver their games and then backtracking on their promise. And not even give us an announcement.. "Just let them wait and maybe they'll forget about it.." Pricks..
  • Jesus Christ...
  • ... Superstar!
  • While there is certainly something to both the idea that we gain more apps than we lose each day, the dreaded "app gap" is the elephant in the room and has been since the first iPhone back in 2007. I'm a Microsoft die hard and resist anything Google or Apple as I've seen failures on both platforms on the business side of things. However, today's consumer and game-player is now tomorrow's business decision-maker. It's easy to forget that. We have yet to truly see how Apple's dominance in the mobile and app store will affect business decisions in the future. Microsoft MUST leverage their capital made from their business dominance to make their app store a true player. That means offering outrageous things like allowing the devs of "pay" apps to keep most or all of the revenue from those apps. It means paying Chase bank more than Apple would pay to bring back their app and then pay them bonuses to subsidize development everytime it is updated with new functionality and otherwise kept in line with the iOS and Android variant. When one is as far behind as Microsoft on apps, with Windows 10 around the corner, it's time to back up the money truck to the app developers' door and to the corporations' loading dock. Offering Windows 10 as a free upgrade helps, but not if we keep losing major apps and there is no incentive for a developer to launch apps and keep them updated for our platform.
  • Totally agree. And they need to make partnerships, offering enterprise price cuts, to get companies to push a WP app. And most of the companies are not even devs. They merely pay a dev outsourced, to build apps for them, and that does not typically include WP. That is what Microsoft have to change. I think there are enough indie one-man devs like myself, loyal to the platform but that is not where the problem lies. I love the idea of devs getting 100%... Besides being a great prospect, I really think it is necessary too.
  • Yes, good to hear from someone who is actually a developer and can speak to this from an informed perspective. I also agree with what you say regarding offering Enterprises like Chase Bank an incentive on the software licensing side to keep (or hell, even FAVOR) a Windows Phone and Windows 8.1 universal app. That's something that big business actually cares about-- as Microsoft has ALWAYS received tons of money from them from software licensing. Heck, it's a good chance that the these companies are even a bit jaded against Microsoft for this very reason-- so give them a break there in exchange for market share opportunity.
    Then, just as you said-- give incentives to the app development companies that make it lucrative for them to ask the business "What about us getting you a Windows Phone app at the same time that we get you one for Apple and Android? I hear that Windows Phone users are very loyal and have boycotted companies that won't bring an app to their platform!". Yeah-- you want them doing your marketing for you and making that point until the Windows Store is a player. Your move, Microsoft. Ignoring this troubling trend is tantamount to writing to death sentence and negative press for Windows 10 before it ever reaches RTM. Windows 10 won't reverse this trend on it's own any more than Windows 8 did-- yet the success of Windows 10 DEPENDS on the quality of the Windows Store. I'm a loyal Microsoft consumer and business owner-- recommending Microsoft products almost every day to big corporate and to SMB. However, I'm not an ostrich and I won't insult my clients by asking them to stick THEIR heads in the sand. I WANT BADLY to be able to show every client that we have WHY they should choose Windows Phone over iPhone.
    The world of software is the old world. The new world is a world of apps and the cloud integration of those apps with software and service.
  • I think its got to do with less OEM for WP...less OEM meaning less choices= less phones = less consumers = less apps.
    Windowsphone hasn't yet caught with android (although i like WP over Android)...However with Win 10, WP will b at par with android, if not better....But still MSFT must allow OEMs to have their way with the OS (only in some features like appearance etc) so that atleast the devices will look different...Then hopefully WP will gain market share
  • "biggest market opportunity, which is Android and Apple devices worldwide"..... But it isn't. In some countries WP is leading or in second. Maybe they mean global share, and not on a case by case basis, but still....that seems like a weird way to look at it. But alas, that's how most look at it. Actually, I don't think that's even fair. I think most just look at US and assume that represents the world or the best opportunity. I hate to burst everyone's bubble, but there is a lot more on this globe besides the USA and 75% of it is water.
  • How is WP selling well in a few countries bigger than the worldwide numbers for ios and android? Doesn't make any sense at all.
  • The US is where handset makers and devs make money.  More disposable income, higher spend rates.  Pushing low end phones in random countries is a losing angle. 
  • This show the backward ness of windows phone
  • Ahhh the sky is falling, yeah right... Who cares they stopped development for 8.1 and windows phone... I don't...they will regroup for Win10... Business is all about making money and capitalizing on opportunity.... Opportunity is coming with Win10 universal apps..
  • I don't give a shit
  • I think the dead horse has been beaten so severely that he's just a pile of dust.... When are we ever going to get some good news for a change?
  • I enjoy my Windows Phone experience more and more each day, this news changes nothing for me and even if gameloft went, id say the same, triple A game titles on a phone aren't ever as good as I want them to be on any device anyway, so as long as my phone does the things I want it to, which windows phone does better than any other OS, ill stay and buy the beautifully cheap devices (because they strive to get them into our hands more than Samsung, iphone etc) so bye bye kabam and screw you to the next leavers.
  • Sorry, but anyone wasting their lives playing games on a small form-factor device like phones needs to seriously think about life in general. Nothing better to do? What would these people have done 10 years ago? Hit their heads against a wall?
  • Well said, games on phones are lacking a lot by default.
  • So only TV screens are suitable for games? Poor excuse, try harder.
  • You don't get the point. WP is a business phone and has the best business apps and the best integration with desktop systems. Kids running around with android systems are just not a target market for MS and I doubt they'll ever be - unless the can connext XBOX and WP - so a play-everywhere thing. I doubt that anyone buying a WP does it because it is superior to others for gaming. So why bother ... look at the kids playing those games - future zombies. They come and go with a trend. Same for games - hype today, dead tomorrow. So why bother ... it's like watching movies on mobiles ... ever noticed the difference with a real movie theater or home entertainment?  
  • Sorry to say this but just because YOU only use your phone for business doesn't mean that everyone else is the same as you. We all use our phones for different things and you just berated gamers for playing games on what you consider to be a business only device.
  • WP is losing badly in the business space and MS's apps function very well on iOS.  Moreover, handset gaming is a very lucrative business.  Just not on WP. 
  • Match 3 style are awesome, low commitment games that are shitty on a big screen though...
  • Well, it's not the fact that they aren't doing it, it's the thing that they said they will and now that they won't. IDK, makes no sense. Anyway, good luck to them on android/ios markets..
  • Wow, lot's of negative Nancys on this post!  So what if some are leaving?  I think they would pull an app in favor of devoting their windows teams to creating universal apps on Windows 10.  Let's say even that isn't true and they are just pulling away from Windows all together.  That means as a company they decided that the screen most people spend 8 hours a day working on should not have the ability to use their app.  Let's salute them for that level of ignorance by marking this as the point at which their failure began.  Everyone thinks we will all just live on phones and tablets and our work computers are just going to fade away but I think the recent market total still has windows running on over 90%.  I also know that anecdotaly, many in my family have Androids and iPhones and tablets running whatever but we all still have Laptops and Desktops in our house that we go to all the time and act like the 'main' computing device we use.
    Furthermore - Apple has been plugging away at the desktop/laptop market with under 10% since the nineties (maybe earlier).  Should they have given up?  I think at the very least Windows Phone should hold on as a niche player - but I still think it will eventually replace Android because Google just gives me the heeby jeebys as a tech - so I think the general populace will get that feeling too soon enough.  
  • Well said! ;)
  • Another
  • If you think about it, it makes sense from a business perspective. I'll sight Autodesk as an example. Many years ago AutoCAD was available on PC Unix (many flavours) and Mac. Unix died away leaving only PC and Mac... Autodesk then dropped Mac for many years. Not enough users. Only recently have they started making AutoCAD again for the Mac. But not the main products like Revit or Civil3d. However they make apps mostly for IOS and Android with very little WP apps if any. Businesses build software for prevalent platforms. If they are smart they branch out as users demand. AutoDesk for example is listening and is Beta Testing new WP apps. So toward thinking company's respond, but closed minded do not. Example is Snapchat, they are closed minded.... Screw them.
  • Don't care! I will survive, and so will WP... I'm pretty sure they aren't the only ones making games.
  • Quite honestly, who cares, I would rather spend money on a upfront purchase, than more of this free to "play" crap.
  • I'll just wait for Win10. If nothing changes (about apps), then I'll buy an Android phone. This is really sad.
  • I hardly play games on my phone. I don't buy phone for games. I chose WP because of the OS security and the way it is, UI etc. The way I see it is like WP is more business oriented the the other OS's.
    I think MS must release its on games to rival those released by these quitters.
  • Windows Phone is NOT dead! People need to stop saying that. It is that attitude that ruins any kind of intelligent discussion. Per the latest Kantar Worldpanel market share study for the 3 months ending on Feb 2015 maret share for WP is 4.8% in the US and higher in many European countries: France - 14.2%, Italy - 14.4%, Germany 8.8%. (source: http://www.kantarworldpanel.com/global/smartphone-os-market-share/) This equals millions of people. It is not only percentages that matter. The sheer number of potential customers matters too. Who wouldn't wany millions of people to have access to their app? The ones who don't are who I don't want to support. Who thinks Rudy Huyn has not made any money from Windows Phone apps?
  • This is a devastating blow to our platform. I really hope that windows 10 changes the minds of DEVS because I would hate to see windows phone become a novelty item
  • Devastating blow? It is a free to play studio, their whole business model is churning people through a repetitive game and hopefully convincing a healthy percentage to pay for upgrades. Most users leave in a few months so they need a large install base. If anything I think it shows WP users aren't that gullible.
  • Windows Phone Windows Mobile IS NOT DEAD! Stop saying it is people. Its dead when Microsoft says they are no longer pursuing mobile market share so stop feeding the negative press monster wp Scooby snacks
  • So they introduce a bug-riddled game, and then cry when they get slammed in the Store and nobody wants to pay for their turd? Good riddance!
  • Same ol story, different day. At least the Blue Devils won. GO DUKE #L1520
  • Go Duke! (class of '01)
  • It's not disappointing, it's frustrating. I hate to join the bandwagon, but after my contract is up, I'm switching to Apple.
  • I guess most developers want windows phone to fail, so that they dont have to make extra efforts developing for a third platform.
  • I hate to agree with this statement, but I think there is some validity to this. Why would the masses of people care if there are three viable mobile OS? Would it matter if there were 4 or 5? Why must there only be 2? I do understand the degree of difficulty a developer has to take on to develop for all the platforms, but there is more marketshare for WP than most sites lead on. It is 4.8% in the US and in the 14 percentile in some European countries. This equals millions of people. Why not develop for millions of potential cutomers? If I had the skill to do so, I would develop for any and everything I could or at least hire others to do what I could not handle on my own. Leave no penny unearned! 
  • If this developer wanted WP to fail, they wouldn't have made a game for it. Fast & Furious 6 has only 325 reviews on the WP store, and over 1 million reviews/10 million plus downloads on Google Play.
  • One by one everything is leaving windowsphone platform
  • Ah whatever. I just love WP. Thats it.
  • Without apps, users will not flock to an ecosystem, especially a new one.  Unfortunately, today, apps come first.  Users follow.  Microsoft's only hope of getting their mobile platform off the ground is to somehow get Android apps running on Windows Phone while not having Google pursue legal action.  People will go where all the apps are and that is not Windows Phone.  This is a huge problem.
  • They should pull back fast and furious 6 also,because their only game launched on wp also don't work.shame on kabam
  • I still think there is a good posibility that Kabam, some of the banks, and others who published or promised to publish apps and then walked away took incentives in some form from MS and then reneged on the deal. Its not like MS could take them to court even if the other party was in breach of contract. The PR cost would be huge. I can see the headlines: "Microsoft sures to force xyz to develop apps for their failed phone platform.".
  • Windows phone has it developers not trying
  • If you look at the app updates on Android now they look like windows phone apps.
  • Windows 10 won't change everything but lets just hope that it will change something.
  • If only we could get something close to 100% of the Windows for phones user base to download apps and games from these major publishers when they finally dip their toes into the Microsoft waters. Yeah, it's a small pond yet, but if EVERYONE in that pond downloaded your shit, wouldn't you and other developers reconsider the meaning of market share? I think we should all download the game right now. See how many votes we can get for them to stay. I was hoping to see Middle Earth...
  • "As part of the deal..."  What's this deal they were talking about?  We're missing some information here.  Who reneged on what that they decided to abandon WP?
     
  • I don't know the specifics but, from that quote, it sounds like they're contractually obligated to release at least 3 games over the course of a year on windows phone from whenever that presser went out.  Are there more details on this?  
  • All this negativity. There are more phones selling now than ever and more opportunities for those that do support the platform to be the ones making the sales. The odd app here and there won't change anything and when there are enough phones they'll be back.
  • Who plays these feeemium games anyway? The less of this garbage in the store the better.
  • I am sorry.  I love MS, always hated Apple and Google.  But, WP is not going to make it.  Most people hate the tile interface.  If they had released their first iteration of Windows Mobile 7 way back when, they would have kept Google at bay.  Since they already had a market, and people were familar with WM.  But they canned their icon interface, took a long vacation and let Google take their place. Until MS gets rid of the tiles, no one will use their products.  Look, they added tiles to windows mobile, it died.  Then to Windows PC's, they are suffering.  Then XBox One, it is running behind Sony.  The tiles were a very bad idea.
  • You're a bad idea
  • Windows mobile wan't tiled, and it wasn't going to win against iPhone. Tiles are brilliant, but there have been some rough transitions on the desktop side of things. The phone and microsoft band show the power of a tile based interface, it's easy and a pleasure to use.
  • You hate the live tiles? I think that's the best part of Windows Phone. Granted, the PC version isn't up to snuff on Windows 8.1 or 10. I can't wait until people are happy when Microsoft just throws in the towel and makes a forked version of Android.
  • I didn't say I hated the tiles.  But, most people want their phone OS to look like Windows 95.  When I had windows phone and showed how much better the OS was than Android, people would comment that they didn't like the tiles.  And the tiles made it too hard to understand.  Most of the people I know who have Android, leave the phone as it came out of the box.  Never realize they can remove or add icons, and widgets.  Hell, most never even figure out how to change the background...You wouldn't believe how many I work with, switched to iPhone because they thought Android was too complicated.  That is what MS is up against.  They don't stand a chance....
  • Yet HTC and Samsung aped the tiles idea.
  • Don't want their stupid games anyway
  • Then make Fast and the Furious 6 that I don't need a net connection to play the game if your going to abandon Windows Phone, Kaboom !
  • It is expensive to develop and support an application on any platform. When companies make these decisions it's generally because the risk of losing money is too high. A few companies can afford to run in the red in hopes for profits down the road, but most app developers probably can't. The only fix to this solution is to gain market share. I agree that Windows 10 provides an opportunity for developers, but mostly for those where the app makes sense on a Tablet and/or phone. If it only makes sense on a phone, Universal apps won't matter in the decision process, only the market share of the phone. I will be amongst the users that support Windows Phone, I think it's way to good and important to abandon. Not having any competition except for Google and Apple will not turn out well. Microsoft is the only one that respects their customers by making their services available on all platforms. I personally will rely on Microsoft Ecosystem to prevent lockin.  
  • I wonder if anyone in Microsoft is actually aware that developers are running away from their products
  • The strategy of releasing 200 version of the same low end phones for low-disposable ncome customers is not having the wild success everyone predicted? 
  • Facepalm, a big facepalm. Yes, Windows 10 is one OS for all device. Universal apps have the ability to run on all device, theoretically. Compatibility? Optimization? Do you really think that you can get things like COD, Halo 5, Battlefield or Forza Horizon on your phone? Nope. That's about compatibility. Developers can write one universal app for Windows PC, but it will NOT immediately be compatible with phones. It requires optimization. Universal apps mean that one app can have scaled versions to run on all devices, not just one version for all. In short, it-requires-optimizations, and that's up to the developers.
    About market share... Have you ever seen iPads in a mobile market share chart? Yeah, they run iOS, same as iPhones, basically similar to that of Windows 10. So what? Smartphones are smartphones, PCs are PCs, they run same OS, but different versions, and are different types of devices. Make it clear. OS may be the same, but PCs will never be the same as phones.
    If you still don't get it, or don't want to get it, then keep believing.
  • fuck Kabam
  • I was a hardcore android user for 5years...I switched to windows this year hoping that sumthing new and gud will be there..but everyday I read ur posts I find only sad news...seriously..I was waiting for the game fast n furious legacy on windows.. Posted via the Windows Central App for Android
  • You may want to go back to Android. The next step is to make Android apps and games available to Windows Phone through some adjusting. That is if Windows 10 doesn't do what it's intended.
  • I'vve said it before and I'll say it again.  I don't need the latest apps!  I love the Windows Phone experience, and yes I have owned both Android and IOS devices.  What matters to me is hardware.  I want a nice phone, with a kick ass processor and decent battery life.  If MS keeps producing budget phones that deliver on price but not on specs, they will lose this customer.  My 1520 is getting a little long in the tooth, but I have yet to see hardware from Andriod and Apple that steals my heart.  (The Galaxy s6 comes close though, even with the TouchWiz devil!)  Hey MS, I hope somebody's reading this.  I need a good flagship soon!
  • Why do you need a processor for, with no desired games or apps? That's kind of like saying, "I want a nice hot girlfriend but I don't want to see at her."
  • Lol aspdev is such a troll, just trolling comments to spread negativity sad little man
  • Don't give a fuck about shitty mobile games, LOL
  • Geez, I guess I'm an old foggy. I have a few games on my 1020, but that sure as hell isn't why I got it. I got it for the camera, the ease of access Exchange and office, and the very good social media (FB, Twitter, 6tag, etc).
  • Maybe because Windows OS has 2 platforms: phones and PCs. This makes it harder for them to release the games for both at once. They want to gain as many commercial benefits as possible. Also that we have many screen sizes, amount of RAM... makes the developers put more effort on releasing the apps, and they just give it up. Just my guess. I will still be loyal to this OS. \m/
  • FOLKS THINGS WILL CHANGE FOR THE BETTER FOR WINDOWS DEVICES BECAUSE NOW YOU CAN BUY A  7  TO 10 INCH WINDOWS TABLETS AT PRICES AS CHEAP AS ANDROID CHEAP TABLETS. MORE AND MORE PEOPLE ARE BUYING WINDOWS TABLETS AND ARE FINDING THEM OK TO USE. I THINK THAT MICROSOFT MAY HAVE TO CREATE A  LARGER IN HOUSE DIVISION OF PROGRAMMERS TO MAKE WINDOWS APPS AKA UNIVERSAL APPS INCLDING GAMES.FOR MICROSOFT DEVICES. FOLKS IF I MADE PAST APPS FOR WINDOWS SMART PHONES i WOULD NOW LEARN HOW TO MAKE THE NEW ''WINDOWS APP'' INSTEAD OF ANY OLD TYPE WINDOWS 8 PHONES APPS BECAUSE A 'WINDOWS APP' CAN BE MADE TO RUN ON ALL WINDOWS DEVICES INCLUDING A WINDOWS SMART PHONE WITH A FEW MODIFACATIONS. I THINK  WHY DEVELOPERS LIKE TO MAKE APPLE AND ANDROID APPS IS BECAUSE IT IS EASIER TO MAKE THEM RUN ON A SMART PHONE OR TABLET
  • I think windowsphone is dead with those matket share numbers and guys trust me experience on competitive platforms is much much better we shouldn't be a blind fanboy. Posted via samsung galaxy S4
  • bitches...they shouldve at least try to be nice with their statement
  • Not for nothing people I see 3 times more games and apps being introduced or updated then being removed from the store.
  • no they will not consider launching games for Microsoft's Windows 10 platform in the future....the platform is at a dead end it seems...almost 5 years and instead of rising is declining without stopping...i bought nokia 1520 last year ,i was hoping that windows store will grow more with apps and games ,but instead it grows with game guides,game walkthroughs etc etc.....i barely see anyone ...except me... have a windows phone and even if you see anyone it will be a 520/530/630 ...thats it. Just  3% global market share ??? who is going to write an app or even worse a good  game for the platform from now on...i hope gameloft to keep their games on windows store at least.
  • Time to admit it: Windows phone is a dead end. P/s : download game bigool 2015 for mobile