Latest Cortana ad shows Siri having 'Dot View' envy
The latest Windows Phone ad not only pits Cortana against Apple's Siri, but shows off some of the features that the optional HTC Dot View Cover can do on the Windows Phone-powered HTC One (M8) for Windows. The ad starts with Siri looking in the mirror, admiring her prettiness, and goes on to the One (M8) for Windows showing off the features of the Dot View Cover, like activating Cortana, receiving notifications, and answering calls. In terms of similar cases for the iPhone? The fun stops there as it looks like other iPhone covers just muffle up Siri.
The best part is that from now through January 31, 2015, HTC is throwing in a free limited edition Dot View Cover with the purchase of the One (M8) for Windows.
Thanks to James for the tip.
Windows Central Newsletter
Get the best of Windows Central in your inbox, every day!
Chuong's passion for gadgets began with the humble PDA. Since then, he has covered a range of consumer and enterprise devices, raning from smartphones to tablets, laptops to desktops and everything in between for publications like Pocketnow, Digital Trends, Wareable, Paste Magazine, and TechRadar in the past before joining the awesome team at Windows Central. Based in the San Francisco Bay Area, when not working, he likes exploring the diverse and eclectic food scene, taking short jaunts to wine country, soaking in the sun along California's coast, consuming news, and finding new hiking trails.
Google Now seems to be a far more polished product. Until Cortana is better than that, I think MS should switch their advertising approach (along the lines of the National Geographic Lumia ones).
Products sell when they become aspirational. Tacky adverts like this one definitely don't help Windows Phone achieve that end goal (IMO)....
(I say that as a 1020 owner and a Google loather! But you've gotta hand it to Google; they are just better when it comes to search related tech)
By Microsoft pitting Cortana against Siri, its akin to taking on a school yard bully. If Microsoft can convince the masses that Cortana is superior to the digital assistant that rules the minds of the masses, they indirectly beat Google Now in the minds of the masses as well. Just as if a school yard bully is taken down, his cronies and everyone else who witnesses it all take notice and have a new found respect for the one who put the bully in his place.
Google knows this. That's why there has been an influx of Google Now advertisements since Microsoft launched this Siri vs Cortana blitz. Microsoft has been killing two birds with one stone. Google's now trying dodge those stones by putting its assistant out front. They're REACTIVE ads are telling.:-) Microsoft and Cortana are gaining mindshare.
Additionally Siri's "personality" makes a better backdrop to showcase Cortana.
Also, Google Now is VERY capable. Microsoft is smart to attack it indirectly. It's a more effective approach than going head to head in ads. Google could easily come back with some strong rebuttals. Where Cortana clearly beats Google Now is the personality which is key to inducing user engagement.
Finally Cortana is a 7 month old beta, and she's already playing hard ball in the big leagues!
I say, keep'em coming.:-) http://jltechword.wordpress.com/2014/07/02/microsofts-cortana-is-the-fut...
Destroy Apple, at any cost.
(No idea why my original comment is showing as belonging to WPenvy. I think the WCentral app on Android may have overridden something...).
Nice to see dot case in action.
Left 4 Dead
Killing Floor Call of Duty Serious Sam Warcraft 3 tower defense games and other mods
League of Legends Rise of Nations
Age of Empires II
Age of Empires III
Command and Conquer games Dungeon Siege II/III co-op