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Microsoft doubles down on education market with new partnerships and devices

Microsoft is finally seeing substantial growth in the education sector with growth last quarter.

According to Futuresource{.nofollow}, the worldwide education market grew 15 percent year-over-year. Windows sales grew 4.3 percent in the US on devices under $300 USD and 8.2 percent on devices over $300 USD.

That trend should continue, because today Redmond is announcing multiple new partnerships in education (opens in new tab) and science, technology, engineering and mathematics (STEM) fields.

Also, Minecraft for Education is getting a chemistry add-on; Lenovo and JP are announcing new, low-cost laptops for students; and augmented reality (AR) and HoloLens will get some new apps for students.

New, affordable laptops for students

Windows 10 places a heavy emphasis on inking, voice, and 2-in-1 laptop designs. Lenovo and JP (who makes devices for outside the U.S.) are announcing four new laptops that will offer these technologies to students at a price school districts can afford:

Lenovo education laptops:

  • The Lenovo 100e, a brand-new Intel Celeron Apollo Lake-powered PC, starting at just USD $189.
  • The Lenovo 300e, an affordable 2-in-1 convertible PC with pen support, starting at USD $279.

Two new devices from JP, who focuses on emerging markets:

  • The Classmate Leap T303 laptop with Windows Hello, starting at USD $199.
  • The Trigono V401 2-in-1 with pen and touch, starting at USD $299.

Those new devices join the ones announced last summer, including the HP ProBook x360 11 EE, which according to Microsoft, "continues to be one of our best-selling 2-in-1 devices in education at just USD $299". There's also the recently released HP Stream 11 Pro G4 EE PC starting at USD $225. Microsoft notes "they are all spill resistant and ruggedized to avoid accidental breakage, have long battery life to avoid charging wires all over the classroom, and have faster connectivity."

Teams, OneNote, Microsoft Learning Tools and more

Besides hardware, Microsoft is announcing new updates and partnerships for much of its software that does double duty in schools. Things like "Immersive Reader" (which is found in Microsoft Edge in the latest Windows Insider builds) is coming to Microsoft Word, Outlook, and OneNote for Mac, iPad, and desktop.

Microsoft detailed many of the new changes including a significant partnership with SIMS Capita in the U.K. and PowerSchool in the U.S. – two of the most popular School Information Systems around.

From Microsoft:

  • Microsoft Learning Tools improves reading, writing, and comprehension for all students, especially the one in five students who have a learning difference. Starting in February, we will introduce dictation in Office 365 to help students write more efficiently by using their voice. Immersive Reader functionality will also expand to Word for Mac, iPhone, Outlook Desktop, OneNote iPad, and OneNote Mac with support for many new languages.
  • OneNote Class Notebook, which has added more than 15 million new student notebooks since the beginning of this school year, will now include assignment and grade integration with the most widely used School Information Systems in the UK (SIMS Capita) and U.S. (PowerSchool).To further simplify classroom workflows, we are delivering on the number one request from teachers for Class Notebooks, enabling them to lock pages as read-only after giving feedback. In OneNote, we are also enabling Desmos interactive math calculators, a set of popular applications for STEM teachers.

  • Teams, a digital hub for the classroom, is now accessible on iOS and Android so teachers and students can now keep track of their assignments and classroom conversations on their phones or tablets. To enable language learners to engage in classroom conversations, our newest updates will also make it easy to translate any conversation or chat into another language.
  • PowerPoint will now allow teachers to record their lessons including slides, interactive ink, video, and narrations and publish to their Stream channel in Teams classrooms. This way, students can view from anywhere in advance of class, so class time can be used for conversation. Stream will also add automatic captioning to the videos to make them accessible to all learners.

The PowerSchool announcement in the U.S., in particular, should be essential for Microsoft. PowerSchool focuses on K-12, and with Microsoft partnering with the group it should get Windows into the hands of more students.

STEM, Mixed Reality, LEGO, and Minecraft are the future

Science, technology, and math all go well with Windows Mixed Reality and HoloLens, which is why Microsoft is working hard to get the gear into classrooms.

MakeCode is bringing its new Cue Education app first to Windows starting today. It joins MakeCode for Minecraft and MakeCode for micro:bit, also on Windows 10.

New screens from Minecraft 'Chemistry Update'.

New screens from Minecraft 'Chemistry Update'.

Perhaps in one of the most obvious applications of the popular Minecraft game, which turned into a tool for learning last summer, is the new Chemistry Update due this spring. Players already spend time crafting recipes to make new items in the game, so extending that model to chemistry seems like a no-brainer. Students will be able to build compounds and learn about isotopes, all within the fun, blocky world of Minecraft.

HoloLens and Windows Mixed Reality

There's a new HoloLens Academic Promotion that runs from January 22, 2018, to May 31, 2018. For qualified academic institutions they can purchase discounted Commercial and Developer HoloLens units at 10 percent off in select markets where HoloLens currently ships.

Microsoft also has three new partnerships around mixed reality to help mature the platform for high school and college students. From Microsoft's blog on today's announcement:

  • Pearson – the world's largest education company – will begin rolling out in March curriculum that will work on both HoloLens and Windows Mixed Reality immersive VR headsets. These six new applications will deliver seamless experiences across devices and further illustrate the value of immersive educational experiences.
  • We are expanding our mixed media reality curriculum offerings through a new partnership with WGBH's Bringing the Universe to America's Classrooms project, for distribution nationally on PBS LearningMedia. This effort brings cutting-edge Earth and Space Science content into classrooms through digital learning resources that increase student engagement with science phenomena and practices.

Pearson is a massive name in the book-publishing and school-curriculum industries. Adding six new applications distributed through their services that leverage Windows Mixed Reality and HoloLens headsets is a significant win for Microsoft and its emerging next-generation technology.

Finally, there is even a Microsoft partnership with BBC Worldwide Learning. The goal is to bring the BBC Earth natural history film Oceans: Our Blue Planet "to classrooms and museums around the world" starting in March.

What this all means

Microsoft has a lot to lose if it can't maintain a stronghold in the education market. Google is undoubtedly the most significant rival there, with the growing popularity of its Chromebook line, which offers low-cost devices, simple manageability, security and ease of use. The threat is real, and today's kids who grow up without Microsoft technology will turn into tomorrow's adults who see little need to adopt it.

Multiple partnerships with BBC, PowerSchool, SIMS Capita, WGBH, MakeCode, and new low-cost laptops from Lenovo and JP show the full efforts of Microsoft to keep the education segments.

Also, Windows itself, which some have suggested is veering away from consumers, is gaining some impressive features for schools. Microsoft Teams, OneNote, Word, Microsoft Learning Tools, and PowerPoint make a robust suite of software that will help teachers, administrators, and students.

Finally, the push for Windows Mixed Reality and HoloLens – both of which are still nascent – is evidently catching on in schools. While the consumer play is riskier, students in elementary school through graduate and medical schools, have specific use scenarios for the technology. With Pearson's six new AR programs and curriculum Microsoft finally has an official way into classrooms versus Google's efforts.

Whether Microsoft will continue to dominate the education sector in the U.S., Europe, and emerging markets remains to be seen, but today's announcements make a good argument that the company is serious it.

Daniel Rubino
Executive Editor

Daniel Rubino is the Executive Editor of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft here since 2007, back when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, Microsoft Surface, laptops, next-gen computing, and arguing with people on the internet.

18 Comments
  • It's a bit late, Microsoft. Google owns the education space where I am. My kid's school uses Google Classroom and Chromebooks and kids have Chromebooks too. I honestly doubt an 11 year old would want to try to maintain Windows 10 on their laptop. No doubt, someone will shout me down for that, but compare the simplicity of the Chromebook, which just works, while Windows suffers with anti-virus software, drivers, updates that can break the OS, long, slow updates etc. As ever, Microsoft is late to the game.
  • "I honestly doubt an 11 year old would want to try to maintain Windows 10 on their laptop."
    Windows 10 S goes a long way to fix that. Windows Core OS goes even further. It's really about the inking/2-in-1 concept and eventually WMR that gives Microsoft the long term advantage. We'll see though. They need a few good quarters.
  • Chromebooks are basically non-existent in most regions of the world. While that can always change, it's not there yet, so there is plenty of places where Microsoft is not too late.
  • So I'm guessing stodge thinks Google is late to the market too! I mean, no one uses chrome books here either!
  • That simplicity isn't going anywhere.
  • Why on Earth would you send your children to a school that forces Google on them? That's basically child abuse. Oh hey kids let's use products from the largest advertising company in the world and shun the largest software company in the world that almost all companies use. What are they going to do when they try to enter the workforce, fumble around not knowing Windows or Office? Insane.
  • Good summary Dan. Microsoft has a lot to lose OUTSIDE the US. More than 90% in fact.
    Google is advancing very aggressively with education institution, offering unlimited Google Drive to them, without them knowing that Google still scan their files for ad and content suggestion (go read the terms, dude).
    Anyway, since Google has good public image, people usually won't mind them.
    Microsoft weapon to counter Google, I believe, is the 'PRODUCTIVITY' only. They have to use it well.
    From me who grew up using Microsoft technology. I used to use Google tools but found out that it does not suit my needs. I wanted to exceed expectation with my work and only MS tools can provide me that.
  • One can always extend their scope and do more with Windows.
  • Well there's this fun thing known as privacy protections (at least in the EU) that pretty much forces Google out of the education market here. For example our university (and many others) has the 10TB free OneDrive for education deactivated.
  • Hmm this is interesting. As an incoming grad student, I find the Pearson connection to be interesting. It does make sense, but I wouldn't have expected it.  I hope this works out for Microsoft. It seems like there's the potential for at least some of it to work.
  • Any dates for the new laptops?
  • I'm from Brazil and in my college is full Google products and it just works. I believe it's takes a lot of time until Microsoft brings the competition here. Until there Google is making money effortlessly.
  • I'm a main programmer in a major game studio.
    We creators (e.g. programmer, game programmer, planner, designer, music composer, etc) need powerful HW to run Adobe, 3dsMax, Unreal, VisualStudio, SVN, Git, Office, Reason, Komplete, Local Server typpa applications. But other than those, our ticket system, project manager, chatroom, etc are all web based. People in business department (e.g. CS, Cooperate, International Business, etc), use Office (UWP version available), and they also work on the web too. My GF, as a APAC manager of a US IT firm, works on the web with virtual teams @ home or in the coffee shop. Gmail maybe but no one's using Google Docs in our office (4000 + more worldwide)... it's unfit for a lotta things.
    But I suppose... if you are doing small business or something simple, GDocs is enough...
  • Great job by Microsoft... nice article @Daniel
  • Fingers are crossed but MS has a lot to lose if they apply the same lack of care in the consumer space with education. Our BoE was deciding whether to go Apple, MS, or Google and I reached out to MS for help to make their case but only heard crickets. I didn't expect anything more, which doesn't say much for them.
  • Dunno what you are referring to, but take WinPhone for example, it's not lack of care, it's just meaningless and cutting it is a better choice.
  • Office 365 can possibly be cheaper if you include updating office apps. Schools get massive discounts for full office software through 365.
  • The Trigono V401 looks interesting.