Microsoft launches the Mixed Reality Partner Program
At Build 2016, Microsoft launched what was at the time called the HoloLens Agency Readiness Partner Program to help give partners a leg up with technical training for the HoloLens. Now, just over a year later, the company has announced it is launching the "Mixed Reality Partner Program", which expands the HoloLens Agency Readiness Partner Program to include new partners.
Over the past year, the HoloLens Readiness Partner Program has already expanded to include 30 partners around the globe, helping the likes of Lowe's, Stryker and the PGA Tour create interesting mixed reality experiences. Under the Mixed Reality Partner Program moniker, the program will expand systems integrators (SIs) and digital agencies, Microsoft says.
Companies and organizations that were already a part of the HoloLens Agency Readiness Partner Program will be grandfathered into the Mixed Reality Partner Program, Microsoft says. As for new partners, Microsoft says that those eligible can take part in a "multi-week readiness program that consists of both in-depth technical training on mixed reality solutions and sales and marketing readiness." From there, partners will have access to Microsoft engineering support, marketing and sales assistance, and joint business planning with the Mixed Reality extended team.
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Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl.