Microsoft makes top four best global brands in 2018 Interbrand report
Microsoft follows Apple, Google, and Amazon to take the number four spot.
Interbrand this week revealed the results of its survey of the top brands for 2018, and Microsoft managed to score the number four spot. According to Interbrand, that's largely due to a 16 percent surge in Microsoft's brand value, leaving the company behind only Amazon, Google, and Apple.
Interbrand measures several factors for brand strength, ranging from differentiation and authenticity to engagement and consistency. For Microsoft, Interbrand identified the company's clarity, relevance, and responsiveness as its top performing factors in 2018.
In a sitdown with Interbrand, Chris Capossela, Chief Marketing Officer at Microsoft, credited the company's success in recent years with its focus on empowerment and making its customer's stories the focal point going forward.
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Dan Thorp-Lancaster is the former Editor-in-Chief of Windows Central. He began working with Windows Central, Android Central, and iMore as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl.