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Microsoft opens up Mixed Reality Capture studios in San Francisco, London

Microsoft already operates a Mixed Reality Capture Studio in Redmond, but it's bringing the experience to two new cities. The tech giant announced today that new studios are coming to both San Francisco and London, giving local creators a place to create some interesting mixed reality experiences.

The new studios will be used to create mixed reality content that people can check out in full VR. From Microsoft:

These studios enable customers to create holograms that can be used for mixed reality experiences from 2D screens to fully immersive VR. Our goal is to make high-quality holographic captures accessible for mixed reality creators everywhere.

Microsoft says it is setting up its San Francisco location as a flagship location for not only the capture studio, but also its Mixed Reality Academy. The company is looking to bring together Bay Area developers and creators in an effort to come up with novel experiences, such as those it has already created at its Redmond studio with Reggie Watts, George Takei (opens in new tab), and Buzz Aldrin.

The London studio, on the other hand, is part of a licensed venture born from a partnership between Microsoft, Hammerhead, and Digital Catapult. Microsoft says it also plans to license studios in other countries around the world.

Dan Thorp-Lancaster is the Editor in Chief for Windows Central. He began working with Windows Central as a news writer in 2014 and is obsessed with tech of all sorts. You can follow Dan on Twitter @DthorpL and Instagram @heyitsdtl. Got a hot tip? Send it to

  • Sick, something new for Microsoft to shut down in a year
  • Yup, another awesome idea that they'll ignore and let google and apple take a commanding lead on.  
  • That's what I thought too. San Francisco is ridiculously expensive. I don't know why people who want to have a successful business would choose to out it there.
  • we want #askdan in MR :)
  • MS is serious about MR... MS is in the same position Google was with Android ten years ago.
    Simple concept...
    1. Supply the platform to other OEM'S first.
    2. Let other OEM'S make the platform popular.
    3. Bring a great device to market once the platform has matured, and gained popularity.
  • Cool