Microsoft promises 'mind-blowing demos' at Ignite 2021
Microsoft Ignite will blow people's minds with its demos, according to Microsoft.
What you need to know
- The Microsoft Ignite keynote will be held on March 2, 2021.
- Microsoft promises "mind-blowing demos" and opportunities to fly a drone at the event.
- Registrations for Ignite are open now.
Microsoft Ignite is only a few weeks away. The keynote for the event kicks off on March 2, 2021. Microsoft corporate vice president of AI and Innovation Marketing, Mitra Azizirad, will deliver the keynote titled "Envisioning Tomorrow."
Microsoft doesn't want to share any spoilers about Ignite, but it does say that "There are mind-blowing demos, opportunities to fly a drone and a chance to win a special edition Microsoft AI flight jacket!". The company also gave five reasons that people should virtually attend:
Reason No. 5 You'll learn from Azizirad how Microsoft approaches innovation. Together, we'll explore advances in how we develop and collaborate with AI systems, how biotechnology will revolutionize the way we understand healthcare – and much more!Reason No. 4 You'll also hear from Microsoft researchers and customers about breakthrough innovations and how, from seeing the world from an alternative perspective, they are making these innovations real.Reason No. 3https://myignite.microsoft.com/get-help Of course, if you're curious about what it takes to bring innovation to life, we won't just tell you about it, we'll show you how it works!Reason No. 2 Okay, we aren't just showing you either. We want you to participate, and you'll have the opportunity to interact with these innovations. You'll be able to fly a drone, challenge an AI model or even make it snow on Azizirad –we're not joking!Reason No. 1 And the most exciting reason you should be there? You're going to be blown away by all the innovation that we're going to share with you AND you may even win a special edition Microsoft AI flight jacket!
Microsoft Ignite runs from March 2-4, 2021. You can register for Microsoft Ignite now.
All the latest news, reviews, and guides for Windows and Xbox diehards.

Sean Endicott is a News Writer at Windows Central, where he covers Windows 11, Surface hardware, Microsoft 365, AI, apps, and the broader PC ecosystem. Since joining the site in 2017, he has written well over a thousand articles across the Microsoft landscape, covering breaking news, analysis, and feature reporting.
He writes Windows Wrap, a weekly column covering the biggest stories in Windows and the PC industry, and what they mean for the platform going forward.
Before joining Windows Central full-time, Sean worked in journalism and media production after earning a First Class degree in Broadcast Journalism from Nottingham Trent University. Outside of tech, he is an award-winning American football coach based in Nottingham, England, and was named BAFCA Youth Coach of the Year in 2024.
