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Microsoft reiterates HoloLens 2 product value amid reports indicating HoloLens 3 is dead

HoloLens and Microsoft Windows logo
HoloLens and Microsoft Windows logo (Image credit: Windows Central)

What you need to know

  • Multiple reports have cited trouble within Microsoft's HoloLens division, detailing that employees are leaving for rival companies as well as that Redmond canceled HoloLens 3.
  • HoloLens creator Alex Kipman told people "don't believe what you read on the internet."
  • Microsoft then pointed attention toward a Forrester report indicating HoloLens 2 is a successful device that provides a great value to businesses — a report that can be read on the internet.

The HoloLens saga continues, this time with a Microsoft-circulated Forrester report that emphasizes the value HoloLens 2 brings to businesses. Microsoft's message in no way, shape, or form, addresses HoloLens 3 or any of the associated negative news surrounding the headset line.

To provide context: Recent reports stated HoloLens experts at Microsoft have been hopping ship to competitors such as Meta, as well as that Redmond canceled HoloLens 3. Each report painted a picture of the company's HoloLens division being in bad shape. In response, Alex Kipman, the creator of HoloLens, told people "don't believe what you read on the internet," pointing to previously debunked rumors to back up his claim.

Now, while Microsoft hasn't directly refuted many of the aforementioned reports' specific talking points, it has elected to help circulate a Forrester report from November 2021 showcasing how much of a value HoloLens 2 provides to businesses. Microsoft commissioned the study that led to said report. "Find out how HoloLens 2 is delivering 177% return on investment (ROI) and a net present value (NPV) of $7.6 million over 3-years with a payback of 13 months," Microsoft's message reads.

Hololens 2 Stats

Source: Windows Central / Microsoft (Image credit: Source: Windows Central / Microsoft)

Forrester's report included the following qualitative HoloLens 2 benefit findings. The device:

  • Enhanced employee experience (EX).
  • Better attracted, hired, and retained employees.
  • Protected health and safety by minimizing exposure to work, travel, and infection dangers.
  • Bolstered disaster preparedness and continuity.
  • Ensured compliance with better inspections, audits, and data capture.
  • Furthered sustainability goals.
  • Enhanced outcomes for customers, patients, and students.

You can view the full Forrester report (PDF) for more details on the value HoloLens 2 provides. You can also view other reports for an idea of what may be happening with Microsoft's HoloLens division.

Robert Carnevale is the News Editor for Windows Central. He's a big fan of Kinect (it lives on in his heart), Sonic the Hedgehog, and the legendary intersection of those two titans, Sonic Free Riders. He is the author of Cold War 2395. Have a useful tip? Send it to robert.carnevale@futurenet.com.

13 Comments
  • It just seemed Satya Nadella doesn't care about augmented reality or Windows as a whole .
    He's just going to let them die a slow death
    Instead of making augmented reality glasses and a AR operating system for Windows so it can keep going.
    He's nothing more but a shareholder pleaser .
    This is why I'm still seriously considering dumping the Microsoft ecosystem and going to Apple instead
    AR glasses are the future and he doesn't seem to care . The only hope left for us Microsoft fans is that they will make the AR glasses a different type running purely on Windows 365 / edge browser. But my hopes aren't up
  • AR glasses are the future? Show me the proof. You can't of course because they are not
  • 1990 show me the internet is the future. you can't LOL
    2005 show me cloud computing is the future. You can't 😇
  • Sweet. So, hololens 3 is alive and well because hololens 2 is reasonably successful. Crisis contained. Phew. Thanks for the assurances, Microsoft. 😁😁😁
  • Maybe Windows Central can do an interview with the Hololens team? Maybe Microsoft is skipping Hololens 3 and making Hololens 4, just like they skipped Windows 9?
  • Well there was no Windows 9, at least nothing leaked about it. Windows 10 as we know it might have been Windows 9. It is largely based of from Windows 8.1 anyways. The "10" were just a marketing choice and aligns in the past that Windows 10 is ever evolving OS. So "stopping" at 10 sounds better than 9. Technically HoloLens 3 don't exist in marketing standpoint. It is just happening internally. So whatever successor to HoloLens 2 will be HoloLens 3 anyways. Unless they completely change the hardware, OS and its software that don't resemble the predecessor anymore.
  • Well the MR division having complications doesn't mean Hololens is cancelled. We lack the info and we might never know it. Now, something is clearly not working in there, but that doesn't mean they're disappearing or giving up.
  • True, there is indeed internal issues, likely management issues at least. The threat here is if this issue goes out of hand. The Samsung deal might have really causes more internal issues in regards to HoloLens development, especially from the hardware team. But like any big corporations, internal issues can happen and we just mostly don't hear about it. Only when some of those internal issues end up compromising the end-product we then also experience some of those issues.
  • I think HoloLens 2 is fine, but they cannot find the killer app for consumer.
  • CVS Health just also signed a hololenz agreement.
  • And NYPD and a bunch of other big customers signed contracts for thousands of Windows Phones, shortly before that platform's demise. Unfortunately that doesn't mean much to Microsoft these days...seems like once they make up their mind on something, it's made up for good.
  • I believe your timeline is incorrect. NYPD was already in the process of moving over to iPads and iPhones when MSFT pulled the plug on Windows Phone. That doesn't diminish the fact the cancelling Windows Phone was probably a bad decision. They didn't need 25% market share worldwide and, with the right leadership, they could have capitalized on mistakes made in the iOS ("Bendgate") and Android (Exploding Samsungs) communities. A 5% to 10% market share would have been enough, if it was the right customers (see Mac, Apple).
  • Personally I feel that us on the user end just aren't the audience Hololens is looking for. What would they update? If businesses prefer to make their own proprietary software than to make consumer software, they probably don't care if the thing doesn't have the absolute latest ray tracing graphics if they're just showing off kitchen remodeling plans.