Following the #FutureUnleashed keynote in Mumbai, India, Microsoft CEO Satya Nadella charted out agreements with e-commerce companies JustDial, PayTM and Snapdeal. The collaboration will see the companies leveraging Microsoft's cloud technologies to deliver a better customer experience. Also announced was a smart city initiative that sees Microsoft providing Azure access to local startups delivering innovative solutions.
Here are the highlights of the collaboration between the e-commerce companies and Microsoft:
- Justdial and Microsoft will explore the use of Bing and cloud-based analytics to provide and enhance customer experience.
- Paytm and Microsoft are working on three core areas of partnership. The companies will integrate the Paytm app and Paytm Wallet into Cortana to enable consumers to pay for their utility bills and carry out mobile transactions easily. Paytm will use Office 365 for their merchants' inventory and account management. Lastly, Paytm will facilitate and support Microsoft service sales via their merchant network.
- Snapdeal will work with Microsoft cloud platforms to create a digital automotive dealership that is expected to change the way customers make automotive buying decisions. Snapdeal and Microsoft will use Skype, Bing and Cortana to provide new engagement platforms for Snapdeal customers.
Microsoft has mentioned that it will work with local startups to deliver solutions aimed at modernizing infrastructure:
More information on the smart city initiative can be found here.
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Harish Jonnalagadda is a Senior Editor overseeing Asia for Android Central, Windows Central's sister site. When not reviewing phones, he's testing PC hardware, including video cards, motherboards, gaming accessories, and keyboards.