Microsoft Store removes Windows 10 Mobile upgrade mention from BLU Win Jr LTE listing

Microsoft's decision to revamp the list of Windows Phones that can be upgraded to Windows 10 Mobile has already affected the listing of one of those phones on the Microsoft Store. The 512MB-based BLU Win Jr LTE, which previously was sold with "Upgradable to Windows 10 Mobile when available" on the site, has now removed that mention entirely from the store.

The removal was spotted by a Reddit user (via WinBeta), who was not happy with this development.

We have already reported that Microsoft decided to remove some phones from the Windows 10 Mobile list, particularly those with just 512MB of RAM, due to feedback from Insider testers who found that updating those phones proved to be problematic.

However, this kind of situation is not unique for Windows Phones either. Motorola originally said their Droid Ultra, Maxx, and Mini smartphones, launched in 2013, would be updated from Android 4.4 KitKat to Android 5.1 Lollipop, but earlier this year the company announced that was not going to happen. Motorola also launched the low-end 2015 Moto E smartphone with Android 5.1, just a few months before Google officially released Android 6.0 Marshmallow, but there's no indication that the Moto E will be updated to Marshmallow either.

While this kind of behavoir from companies is unfortunate there are complexities in play too that change the originally intended direction. In an attempt to please customers who were begging them for update guidance Microsoft clearly jumped the gun on what they could deliver. Such a situation is perhaps why they prefer to keep those details private until they are ready to release the update.

In the future, should Microsoft try to answer customers about upgrades by prematurely claiming compatiability or just remain silent on the matter until they are ready? Let's discuss!

John Callaham