Microsoft 'Snaps' lets you see the company and its people like never before

Some could argue that Microsoft previously has had a cold, austere identity. If someone mentioned the brand mid conversation, many viewed them as a boring company with products which focus on productivity-over-design and following trends, not creating them. This was in contrast to the likes of Apple, which has been (and continues to be) seen as a more trendy and connected brand.

Microsoft has dramatically changed its image over the last few years and now we're looking at 'Microsoft Stories: Snaps' to help consumers see the company in a different light.

Since Microsoft has been altering its image to rejuvenate both itself as a company and its products with consumers, this Snaps slideshow is a handy way for the public to see what life is like at Microsoft, and perhaps more importantly, the actual people behind the scenes, all in gorgeous imagery.

The full Snaps slideshow can be found over on the Microsoft website linked below and we think it goes a long way to humanize their corporate image. It's also good for a few laughs.

Source: Microsoft (opens in new tab), via: Twitter (@BenThePCGuy)

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • Microsoft's created trends, Apple just "invents" them.
  • But public perception here is key, not what actually happens ;)
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  • I agree. MS were way ahead of competition in most cases. Windows mobile, Kinect, x box sa complete media center, touch centric experience etc. all were ahead of the competition.
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  • Microsoft! :D
  • Reminds me of the Alpharetta E*Trade and State Farm Headquarters campuses. I had some great times at those places. Maybe I should apply for an IT job at Microsoft...nah.....I don't feel like moving again. Microsoft has several great work spaces and when the work environment is pleasing and comfortable, employee moral and teamwork usually fosters.
  • The most photo I liked was the Geek Xing :)
  • Anyone notice the white line going thru the picture @ the top of this article?
  • Yes right bellow the word snaps... If you scroll fast the line sort of blinks
  • added to favorites but they need to add more photos
  • White line, yeah what about it?
  • This was nice.
  • There should have been aa WP8 app for this.