Microsoft’s Super Bowl ads will pull at your heart strings

Microsoft will be firing up advertisements to cover Sunday's broadcast of the Super Bowl and the company has enlisted the help of none other than former NFL player, Steve Gleason to help out. It's a notable appearance since he'll be featured in Microsoft's first-ever national Super Bowl advert.

Battling ALS (better known as Lou Gehrig's Disease), Gleason's appearance will be a special one due to his story and how Microsoft technology helps make his life easier.

Gleason is one of several people selected to showcase their story in the Microsoft advertisement during the game. Check out the two videos below from Microsoft that highlight how technology improves the lives of those with disabilities. 

Don't worry if you shed a tear. We certainly did.

Be sure to check out our top apps to get you through the games. Who are you backing this weekend?

via: GeekWire

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.

  • My eyes definitely watered up. Disabilities like those above suck, but it's encouraging to see people doing the best they can despite those setbacks. Happy to see technology make life a little more normal. 
  • Will you be my prom date❔
  • NO, he's mine!
  • You can have him.. I'm over it..
    He doesn't have that "lasting appeal".... Lol❕
  • Dayum straight, son.
  • What sort of language is this?! Guards! Take this man to the Tower!
  • He was trying to keep from saying damn.. Oh damn, I said damn... Damnations!❕❕❕
  • lol I know. ;P
  • 100% agree.
  • There's something in my eyes... Its... Its... Water? Uh, oh, am I melting?
  • No, but I'll be crying because Samsung, Apple, and Google will have ads,, but will we see anything for WP❔.... Most likely not... Pathetic❕
  • Guy, I would like to have your problems ...
  • I have no life...
    Wait❕... What's wrong❔ Maybe I can help..
  • This why I love MSFT and they will always have me. They cover everything from Science and Education, and to human needs. MSFT has always being there. Thanks MSFT.
  • This is nothing compared to what Bill Gates has done, is doing and will do for humanity.
  • I'd agree, not 100% on board with his politics, but, he and his wife are two of the most generous people around.
  • Unlike Jobs, who never gave a cent...
  • Suck it Batman. This is what a real billionare does.
  • This is the Microsoft I want and love. Not the "Scroogled" ads one.
  • Yup... that`s nice...
  • True, and these are lovely ads, showing the importance of technology and rising above the usual fanboy BS we see on forums. But are they really the right ads for the Superbowl? Just seems a little downbeat for the occasion.
  • No.  Not downbeat.  This is marketing gold. 
  • I think it's genius. A lot of people still view Microsoft as a big evil corporation from their dominant 90's and early 2000's era. These ads may show people that they are a changed company.
  • Not downbeat...empowering is the perfect word for it.
  • Well said!!!!
  • These and the Duracell's Derrick Coleman Ads are very inspiring.
  • Yeah. That's another great ad! Anyone interested can go watch it on YouTube. Warning you'll water up again. 
  • Lets see the Apple fan club try to trash these videos...
  • They can't. This goes on way above computing. What MSFT shows on these videos is for the better of mankind.
  • +920
  • I think its a great commercial, although I can for see others who will bring out the worst by saying Microsoft used Gleason and his disease to promote their products. I dont see it this way, I know others will , well, because it's Microsoft.
  • Microsoft truly changes lives!
  • Yes I agree.
  • Can't. Stop. Smiling. Being stared at by the family. I don't care. Worth it. This is why Microsoft will always be my nerd-crush. Those ads are beautiful.
  • Dang it, Microsoft. Having me wipe my eyes. Great job.
  • I love all of them.
  • Oh, I think someone is chopping onions...   Beautiful ad, well done Microsoft. Your work truly changes lives for the better.
  • Seahawks!
  • What are they trying to sell? Don't know so it fails as an commercial.
  • It's a fantastic way to not only support the work ongoing to help better the lives of those less fortunate than ourselves, but show the general public how Microsoft is getting involved. While you're not selling products, you're definitely selling the brand backing a powerful message. I think it's beautiful.
  • Agree. It is beautiful, Good work from MSFT.
  • They are showing how they've helped people with their products. It's not about a specific product I don't think so much as improving their image.
  • One of MS' biggest problems is their image problem. Enough of these ads, and people will start to think differently about MS. It's not about any specific product.
  • Some things are worth more than mere money and sales. When all is said and done, its nice to know that despite the retail competition, these tech companies are actually interested in pushing human advancement through tech and not just their margins. =[
  • They are selling the Microsoft brand by showing it's involvement as the driving force of technology. It's not about holding a tech appliance that looks like a piece of art or something you can buy in your local mall, it's about the practical applications that we can do with tecnology If you actually listened what the ad says instead of just looking at the pictures, you would know what the ad is.
  • Kind of makes all the moaning and whining about the start screen seem frivolous, no? Nothing like perspective...
  • +800
  • Ok I'll say it. No review forapp socil yet? I put it on hold for a couple mins. 4-3-2-1. Nope, and still no review yet. Ouch!
  • I agree! Why have 1 review when you can have 2.! Kudos to you!!
  • That was wonderful. Such great ads. There needs to be more of these.
  • I am not sure who asked what Microsoft is selling, I think the image of a better Microsoft is the selling point of these commercials. For a  very long time, Microsoft was perceived as this company that makes lot of money and engaged in monopolistic activivies. Still today some people still refer as Micro$oft and I think that commercial is fixing how people perceive the company. There are already douzen of Surface commercial outthere. The image of Microsoft is more important. It is like Google having a commercial on privacy or like Appple makes you happy. Microsft's changes life and this is actually true the way that we use technlology.  
  • Dartfish is the company behind the software used in the "Making Strides" story. While our app was chosen for the launch of Ipad Air, we are very proud of this one. Our professional software rely on windows OS and its powerful tool set & distribution
  • My father used to take advantage of Dartfish technology when he ran a sports performance facility. Unfortunately the economy collapsed and we closed. R.I.P. Velocity Sports Performance of Rancho Cordova
  • I've been curious about Velocity as I found one not a mile from my house here in New Orleans. Is it an All-Sports facility or just football...? I'm a cyclist and was wondering what it offered as far as what I do.
  • It's focused on all-sports. I only took the Youth and D1 classes when we used to have it as I was pretty young. I think the Youth and Adult classes are an hour and the D1/D2 classes run for an extra half hour. If you have other questions I'd be happy to answer.
  • Unfortunately, a sad commercial doesn't fix a product lagging against the competition.
  • Nor is it suppose to.
  • Thank you, Mr. Ben the end of the day, "if you want to help someone, help yourself," right? #Scrooged :)
  • Exactly how are either commercials sad? Did you even watch one?
  • Awwww
  • There are some more videos part of the same Advertising series on their Youtube Channel which focus' on Microsoft Technology doing amazing things. All of them uplaoded today  Surgeons: Operate With Kinect Hal Lasko: Painting With Technology Mystery Skype: Connecting Classroms Around the World
  • Steve Gleason is my new hero.  God Bless that man's example.
  • Wow. It's these stories that encourage me to look for more I can do with the healthy body I have. Inspiring.
  • Good commercial, but its just advertisement and Microsoft products sure changed his life alright, wonder how much this guy I never heard of got paid Posted via the WPC App for Android!
  • That guy you never heard of is very well known unless you're outside the US.
  • Team Gleason all the way with a huge Who Dat!
  • Wow. I thought I would just watch them and say, "how touching", but here I am at my desk at work, tearing-up. Very moving.
  • Those videos are just... Wow! I'm speechless, while wiping my eyes. Amazing, MSFT!
  • Very cool ads and technology. Is Microsoft making this available to these people and programs for free? I couldn't tell if this was a philanthropic endeavor or a heartwarming way to demonstrate their technology. Just wondering.
  • The point of these ads was that Microsoft's products was involed in creating the technology to help these people. It's only limited to what the user can think of with this technology and Microsoft will always be involved with how we use it.
  • Well those two are balls knocked right out of the park.
  • Truly inspiring. Doesn't matter if its Microsoft or not, it is good to see companies doing good for others. It kind of makes me feel a little better about owning Microsoft products. Is that what part of the intention was with these commercials?
  • Why it's so dusty in eyes...gotta go and do something about this dust.
  • There's another one about hearing implants, pretty good too.
  • Very touching videos. It is what makes a person proud to be an Engineer
  • There are 4 more videos:
  • Amazing stories, somtimes you have to look at what other's have to go through to make you put what really is important into perspective.  Thankfully we have companies like Mircosoft and countless other's developing technology that help people have some quality of life.   These are ads that show the true Microsoft though, forget the scroogled campaigns and put these out.  Definetely gets you where their supposed to.
  • Great ads. It's Microsoft showing how technology can improve the quality of life of people.  I love seeing the R&D MS is doing regarding this sort of stuff. I know they're in it to make money but it's hard work and determination of people at MS making a positive difference the lives of people. I think Bill Gates would firmly stand behind these. :)
  • +928
  • Microsoft has always been in it to make money in order to keep the company going so they can make this type of technology a reality. One of Bill Gates's problems with technology was that it's stil not progressing fast enough. He's disappionted that we are still using pen and paper in our daily lives.
  • This clearly shows why I love Microsoft as a company: it is people-driven as a technology company to better people's lives. Thank you, Microsoft!!
  • Those were pretty decent. Hard to reconcile them with the same company that runs those awful Surface + NFL ads, where they've got players "writing" on the lock screen as an example of "professional" use, and a man who needs a haircut all alone in a bar as an example of awesome "personal" use. Newscasters and NFL players hiding ipads/printouts behind those Surfaces aren't helped by the type of image portrayed by "writing" plays on a lock screen. :/ I'm not sure who's in charge of their ad campaign for the whole NFL + Surface, but they're really, really bad at their job.