The Nokia Theater in Los Angeles is no more as Microsoft has bought the naming rights to the location, and has rebranded it as the Microsoft Theater. In 2007, the L.A Live complex, which included a mix of retail and entertainment buildings, officially opened in downtown LA. The center of L.A. Live was the 7,100 Nokia Theater, which has hosted a ton of music concerts, TV shows, award events and more over the years. Now that same location will be under the Microsoft name.
In addition, the 40,000 square foot plaza outside the Microsoft Theater will be rebranded as well to Microsoft Square. Specific terms of the naming rights deal between Microsoft and L.A. Live's owners, AEG, were not revealed. The press release adds:
"Microsoft will also contribute cutting edge technology and expertise to AEG's upcoming refurbishment and renovation of many of the public and private spaces of Microsoft Theater that will begin this fall as well as other signage, marketing and business opportunities."
Source: Microsoft Theater
