Microsoft Hardwear clothing line draws criticism for high prices

Microsoft Hardwear clothing
(Image credit: Microsoft)

What you need to know

  • Microsoft recently launched a line of "hardwear" clothing inspired by Windows.
  • You can order t-shirts, hats, jackets, and even "tech pants" through the online Xbox gear shop.
  • The articles of clothing are rather expensive, with baseball hats costing $45 and t-shirts coming in at $60.

The Hardwear name is a play on words of hardware and streetwear. The line is designed by Supervsn Creative Director Gavin Mathieu.

"We are dedicated to our craft. It's not how we dress, it's what we do that makes us authentic," said Mathieu.

The new clothing has drawn criticism online, largely for the high prices for each piece.

For comparison, a license for Windows 11 costs $139, or roughly the cost of two designer Hardwear t-shirts. Alternatively, you can get a Hardwear shirt ($60), jacket ($135), tech pants ($150), and hat ($45) for about the price of a Surface Go 3.

While the pieces are expensive, they provide a unique way to show off the history of Microsoft and Windows.

Microsoft Hardwear Collection | From $45

Microsoft Hardwear Collection | From $45

If you're a Windows enthusiast, you can show off your passion for the operating system with Microsoft's new Hardwear line of clothing. T-shirts, hats, jackets, tech pants, and more are available, all with designs inspired by Microsoft and Windows.

Sean Endicott
News Writer and apps editor

Sean Endicott is a news writer and apps editor for Windows Central with 11+ years of experience. A Nottingham Trent journalism graduate, Sean has covered the industry’s arc from the Lumia era to the launch of Windows 11 and generative AI. Having started at Thrifter, he uses his expertise in price tracking to help readers find genuine hardware value.

Beyond tech news, Sean is a UK sports media pioneer. In 2017, he became one of the first to stream via smartphone and is an expert in AP Capture systems. A tech-forward coach, he was named 2024 BAFA Youth Coach of the Year. He is focused on using technology—from AI to Clipchamp—to gain a practical edge.