I've always had a soft spot for MobiTV because, in addition to powering several carrier's mobile TV solution, they - you know - don't do it exclusively through one carrier or another. All you need is a supported phone and an internet connection.
So this new deal they've recently announced makes me smile a little - kudos to NBC for recognizing that making is possible for more people to get your content means that more people are likely to get your content. Seems simple, doesn't it?
NBC has partnered with MobiTV to bring full-length prime-time TV shows to mobile phones. TV shows such as The Office and Heroes will be available for streaming for US$1.99 for a 24-hour period after the show has aired on traditional TV.