MSN was second biggest English-language news site on Earth in September 2021
Only one outlet topped MSN in global visitor counts.
What you need to know
- MSN scored second place in the race to be the most-visited site on the web, as of September 2021.
- It managed 960.5 million visits during September.
- The BBC's websites beat it with a collective 1.1 billion visits.
Microsoft makes the Windows operating system that promotes its browser Edge, which in turn advertises its news vehicle MSN. That trickle-down of Microsoft products is one of the ways in which the tech giant has managed to get msn.com to the coveted number-two spot on the "most visited sites in the world, as of September 2021" list (via Press Gazette).
The only thing able to beat out msn.com was a tag-team of BBCs: bbc.co.uk and bbc.com, which combined managed a whopping 1.1 billion visits in September, while msn.com "only" managed 960.5 million. CNN came in at a distant third with 583.8 million visits.
New top 50 ranking of biggest English-language news websites globally: BBC dominates with Daily Mail and Guardian making the top ten https://t.co/SXcs6j29BN pic.twitter.com/Dtq40oqmcRNew top 50 ranking of biggest English-language news websites globally: BBC dominates with Daily Mail and Guardian making the top ten https://t.co/SXcs6j29BN pic.twitter.com/Dtq40oqmcR— Press Gazette (@pressgazette) October 26, 2021October 26, 2021
As mentioned above, it's not like MSN rose to that spot all by its lonesome. It had the power of Windows and, by extension, its default browser Edge to help claim the number two spot. If you've ever looked at Edge's default landing page, you'll notice it's filled with little boxes promoting stories about celebrities, movies, politics, and everything else under the sun. That's all MSN. And you landing there is part of how it gets its gigantic viewership figures.
MSN is a big-enough deal for Microsoft that it's helped spawn the likes of Microsoft Start and got a not-so-indirect shoutout during Microsoft's most recent quarterly earnings report. In that report, wherein the company stated it managed $45.3 billion in revenue for the quarter, it was mentioned that "search and news advertising revenue excluding traffic acquisition costs increased 40%." In other words, Bing and MSN were big business for Microsoft, building off of Edge and Windows as part of one large, synergistic family.
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Robert Carnevale is the News Editor for Windows Central. He's a big fan of Kinect (it lives on in his heart), Sonic the Hedgehog, and the legendary intersection of those two titans, Sonic Free Riders. He is the author of Cold War 2395. Have a useful tip? Send it to email@example.com.
A second point is that the bulk of tbe population has more immediate, local, issues to be concerned over.
(Cough*MSNBC*Cough). Which used to be massive while MS ran it and plunged once NBC took over.
Likewise: FOX is mostly US (and Australia), yes, but ABC, NBC, and CBS are nowhere to be found.
(Dilution, most likely, since all three report exactly the same things, with the same slant, as CNN. FOX has the "virtue" of reporting different stuff. Counterprogramming. Plus they are actually *good* on non-political stuff, especially business and SciTech.)
And, amusingly, FOX refers to NYT and WP almost daily, sending traffic their way. 😇 MSN doesn't surprise me because (yes, the UI is meciocre, especially the apps) they do maintain a pretty good semblance of balanced coverage, aggregating content from FOX as well as the...non-FOX sources and specialty sources like SPACE.COM, ENGADGET, etc. For a week or so they even tried a couple of Chinese sources but they didn't last; the pieces were too blatant propaganda from the MIRROR UNIVERSE™. Basically they substitute for the front page of most of tbeir sources and send viewers there.
(And, unlike Google News, tbey *wilingly* pay tbeir sources which gets them paywalled stories.) Don't think they mind being second to the BBC.
Being stealthily good is very Nadella.
Bing? No. Google still holds the lion's share of the search market.
News? No. As stated in the article above, there are a number of viable competitors in this space.
Advertising? See "Bing" answer above.
Edge? No again. Chrome is still king of browsers, with Firefox also taking a big chunk (though technically you could include Edge in the Chrome stats as it is based on Chromium) There is clearly no "Monopoly" here that I can see (though I'm ready to be proven wrong). Microsoft is doing what any smart company would do and leveraging the services within their ecosystem to keep people in that ecosystem. You know who else does this? Google. And they hold a far, far greater share of the market than Microsoft and I don't hear you complaining about THAT "monopoly".
They're by defintion, eeeevile!
Because they didn't roll over and play dead for IdiotPoliticians™.
Probably for the best... :-D