New data shows Microsoft doubling its smartphone market share in the UK

We recently covered Microsoft making headway in the US, but the company is also growing in the UK as well as the rest of Europe. Sales figures reported by Kantar Worldpanel reveals that the platform has effectively doubled its market share from 4 percent to 8.4 percent in the UK. Android remains in the dominant position, occupying 56.9 percent of the market.

It's also interesting to note that BlackBerry's market share has plummeted by almost 60 percent, even with the launch of its latest OS and hardware. Domonic Sunnebo, global consumer insight director at Kantar, had the following to comment on the new data:

"Android and iOS continue to take the lion’s share of smartphone sales in Britain. However, Windows phones are becoming increasingly popular with consumers."

There's no doubt that Nokia is behind the majority of Windows Phone growth in the UK. The manufacturer has poured countless resources into marketing and promotion of its Lumia family of Windows Phones. The Lumia 925 was revealed in London last month, which will be available later this year to provide yet more choice for consumers.

Source: Mobile-ent; thanks, David, for the heads up!

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.