A new Microsoft Lumia device is coming 'soon' as the Nokia name fades from Windows Phone
It is no secret at this point that the Nokia name was going to be eventually supplanted by something else. Nokia lives on as a separate company, while Microsoft takes ownership of the Lumia brand and brings the new employees into the fold.
Speculation about the name change has been going for months but on October 21, Microsoft made it official by stating the new name will go from Nokia Lumia to Microsoft Lumia.
Tonight, the Conversations blog has more on the name change, including what it all means.
Speaking with Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft, Conversations reports that some big changes are starting this week. Quoting Rytilä:
Perhaps the biggest question is when can we expect to see the first Microsoft Lumia device? Rytilä was mum on specifics, though she did have this to add:
Windows Central is not aware of any new Lumias that are nearing release at this time, making the "soon" part a bit of a mystery. However, there is a chance that AT&T could be the first to rename the Nokia Lumia 830 to the Microsoft Lumia 830, kicking off a newly focused campaign by Redmond for the holiday season. That phone is expected to launch on Friday, November 7 according our sources.
Rytilä confirms that Microsoft continues to "honor customer warranties and provide world-class care services as before". Finally, she notes that the Nokia name lives on, at least with "entry-level…phones, such as the Nokia 130."
As we have noted, this name-change is not a surprise. Still, waving good-bye to the Nokia smartphone brand is an epic – and sad – moment. Here is looking to a bright future at Microsoft.
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.
With a Microsoft Lumia the only guarantee I have is that I'll have Microsoft's shitty customer support and continued contempt for anything that isn't the USA. 3 - And thank you. I already am enjoying it. My Android is fast and snappy (without resuming screens), has a ton of features and apps, has Nokia services in them and even Microsoft ones which work better than they did on WP. You're right, I deserve it. It's about time I got a complete operating system where I can live without endless "coming soon"s and Betas. ;)
I'm not interested in seeing anything out of Microsoft Mobile. To me, Microsoft is Windows and Office. That's what they're good at, that's what they should stick to. I'm not using any Microsoft Lumia not even if I'm offered one. Thanks.
With 1/1.3" sensor, Zeiss Optics, OIS, Six element lens, f/2, Super sampling, Rich Audio Recording, 4k @30fps, 1080p @120fps, 720p @240fps, SD810, 4GB RAM, 5" 2k display, Capacitive keys, dedicated camera key, Dual lens for depth recording plus faster laser focusing, dual led plus xeon flash, pureview branding, Dolby branding, 32/64GB with SD card slot. 13mp front camera with flash, dual front stereo speakers, metal side rims, removable polycarbonate Qi backs in cyan, red, orange, yellow, bright green, white, black, silver, gold, navy blue, pink, removable large battery, glance, water proof/resistant
With the massive iPhone 6 and 6+ launch and with Samsungs S5 and Note 4, not to mention al of the other OEMs Android devices, Windows Phone just hasn't reached that critical mass, where enough consumers entertain a Windows Phone as an option when looking for a new device.
Insanity has been described as doing the same thing repeatedly but expecting a different result.
Microsoft/Nokia has released High-End flagships year after year, like when they declared "The Beta Test is Over" Lumia - 900, "Nothing Else Comes Closer" - Lumia 1020, "Best LowLight Camera"- Lumia 928, 6" Phablet - Lumia 1520, the High-End Lumia Icon and Lumia 930. Attempt after attempt we were squashed by the competition in sales. Things were so bad many carriers were left with EXPENSIVE HIGH-END UNSOLD STOCK!
That's costly for Microsoft who knew they'd take a hit this year in reduced revenue in thier mobile division by dropping the licensing fee on devices under 9". And it has failed(offering high end devices head to head with rivals at about the same price to consumers) to garner much attention/response from consumers.
So instead of risking another financial blow with investments in high in specs in high end devices at high end prices which consumers would likely pass up, just as they have in ALL previous years, ESPECIALLY with Apples HUGE, record breaking year this year Microsoft changed its strategy. To keep doing what it had done would have been insanity. They want a different result, so they're trying a different tactic.
The Lumia 830.
NO UBIQUITOUS HIGH-END PHONE FOR 2014; IS MICROSOFT INSANE? NO! :-)
I am not on WP because I love Microsoft, but because Google messed up big time with their refusal to serve me because I'm on Windows phone. I hate ungracious people and companies even more. And Google is an assholically ungracious company. If not, I would be rocking a Samsung PhoneBlet. A company that knows how to copy properly.
Planning to buy 730 , will its name change to MS Lumia 730 or stay as Nokia Lumia 730 ?
It's about time. You can already watch Lumia ads ending with Microsoft logo on TV. And, from what I've learnt from people's opinion on this transition on flipkart.com, it ain't bad either. People are slowly knowing what's going on. Whether the hardware quality remains the same or not, won't take long for people to find out.
Secondly,,Even iPhone stands at 3rd(Non-Android)
Thirdly,,Android or not..It could have stood out even with WP!!
RIP Nokia, you taught me what a smartphone is.
What brand? Microsoft Mobile
When did they start making phones? The day Nokia died
Though I want to know, will I be able to use MixRadio, Beamer, Creative Studio, nokia tune etc
I preordered an IPhone 6 to finally try something new and no new Lumias were hitting Verizon anytime soon, but dare I say this new Lumia is like the Surface Phone we've all been waiting for I will send my iPhone all the way back to Zimbabwe
Microsoft can change everything or kill everything.
anyway, i look frward to msft lumia. but i would still buy a 730 soon. :)
Maybe my next device is the L930 or the soon to be revealed ML940. Dust/waterproof, SD card, 3300mah battery, onscreen key, 64GB mem and 20mp cam, 2GB work mem, bitlocker enabled. That should do it for me. ;-)
Nokia losing branding on smartphones is indeed sad but it is time to move on.
There is a new player in town and the name is Microsoft. If Surface Pro 3 is anything to go by, I'm very excited for what is to come next for Windows 10 touting Microsoft Lumias.
Whatever may be the case, bottom line is what it is.
P.S. what about sailfish, though?? Food for thought, I assume.
So we can expect a flagship phone this fall, right? 1030?
+ much simpler branding
+ launch a new flagship device on all carriers, launched at the same time before this Christmas season