It is no secret at this point that the Nokia name was going to be eventually supplanted by something else. Nokia lives on as a separate company, while Microsoft takes ownership of the Lumia brand and brings the new employees into the fold.
Speculation about the name change has been going for months but on October 21, Microsoft made it official by stating the new name will go from Nokia Lumia to Microsoft Lumia.
Tonight, the Conversations blog has more on the name change, including what it all means.
Speaking with Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft, Conversations reports that some big changes are starting this week. Quoting Rytilä:
"Our global and local websites are going through a transition as we speak and in the coming days our social channels will get a new name too – they will be called Microsoft Lumia."
"This work continues across our devices, packaging and retail, to name a few. It's all going as planned and we're excited that our integration in to Microsoft continues to be on track."
Perhaps the biggest question is when can we expect to see the first Microsoft Lumia device? Rytilä was mum on specifics, though she did have this to add:
"I wouldn't comment on future product announcements, but what I can say is that that we are looking forward to unveiling a Microsoft Lumia device soon."
Windows Central is not aware of any new Lumias that are nearing release at this time, making the "soon" part a bit of a mystery. However, there is a chance that AT&T could be the first to rename the Nokia Lumia 830 to the Microsoft Lumia 830, kicking off a newly focused campaign by Redmond for the holiday season. That phone is expected to launch on Friday, November 7 according our sources.
Rytilä confirms that Microsoft continues to "honor customer warranties and provide world-class care services as before". Finally, she notes that the Nokia name lives on, at least with "entry-level…phones, such as the Nokia 130."
As we have noted, this name-change is not a surprise. Still, waving good-bye to the Nokia smartphone brand is an epic – and sad – moment. Here is looking to a bright future at Microsoft.
Source: Conversations
Reader comments
A new Microsoft Lumia device is coming 'soon' as the Nokia name fades from Windows Phone
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it better be a new REAL flagship! 930/icon is lame!
Thankfully I own last "Nokia" branded phone Lumia 830 :)
Remember this? http://forums.windowscentral.com/general-microsoft-news-discussion/288326-rumour-nokia-mclaren-5-2-inch-monster.html
The renaming could be the reason why Microsoft shelved this phone which seemed to be a true flagship.
I forsee a Microsoft Lumia Mclaren or something like it on the Horizon and we all know it's still a Nokia:)
Surface Phone please!
Shut up and take my money! As long as it has the camera from the 1520, and the full desgin of the mock ups on the net.
Please be the 1030
It's difficult to imagine a world of cellphones without the name NOKIA included. It's feeling kinda weird.
This is true I just got my Lumia 1520 today from At&t and the Nokia logo is no longer on the back plate.
Daniel,
This may be tied to the absense of flagships and the lack of news.
If I was doing it I would make sure I had some premium devices to launch the "new" name with...
Oh I believe the dumb phones will continue being sold with Nokia branding,
Nokia will still be the name for the low end phones. Microsoft is only using Lumia.
Introducing the Microsoft Lumia Surface Phone Home and Business Edition Pro running Windows 10! :P
"...waving good-bye to the Nokia smartphone brand is an epic – and sad – moment." Ha! You don't think Nokia is going to get back into the handset market with some nifty new Android devices? They will. That legndary brand is not dying so fast.
Talk about confusion. Called the Nokia Lumia 830 but marketing it as the Microsoft Lumia 830. Doesn't sound quite right and completely confusing.
Cant wait to see what Microsoft will release next for WP. Surface like phone would look awesome. :)
who would like to have "Microsoft Lumia" in his pocket?! it sounds soo bad. The only thing that brought people to WP was "Nokia"... Now I'm gonna have to move to f**king android or something... my heart is broken :(
Half Life 3 confirmed!
Daniel,
This may be tied to the absense of flagships and the lack of news.
If I was doing it I would make sure I had some premium devices to launch the "new" name with...
Oh I believe the dumb phones will continue being sold with Nokia branding,
I really hope they market the new devices as just Lumia, and not the mouthful Microsoft Lumia. Microsoft did well with their Surface branding, always referring to the devices as 'Surface', even though the official name is Microsoft Surface. They should do the same for Lumia
Microsoft Lumia 1030 !!!
41MP Rear Camera Carl Zeiss Optics (OIS), Xenon Flash, Dual Led Video Light,
5MP Front Camera Carl Zeiss Optics (OIS),
3GB DDR3 RAM,
64bit QuadCore Processor,
4.5 inch Display with 1600x900 Resolution,
64GB Internal Memory with SD upgrade to 128GB,
3.400mAh Battery,
Solar and Wireless Charging Back Cover,
2x Big High Quality Stereo Speakers,
FM Transmiter,
Micro HDMI,
USB On-The-Go,
WaterProof,
Cmon man - just give us the Surface Phone already..........while your at it, throw an Atom processor in it, give us a phone dock that connects to an external display and lets us boot up x86 software on it - now that would be a "GAME CHANGER"...............but too many people are so hard pressed against this idea, for which case, I have no idea. I would buy a phone that could do this in a heartbeat. I would literally thow my Icon on the ground, crack the screen, take the insurance hit, get a brand new one from MS store, sell it on ebay the instant they released it.
correct me if im wrong , but wont an atom processor prevent the phone from running windows phone apps ?
We dont really know this - Windows 10 is supposed to unify the code / stores, so who knows. MS is keeping this one close to the vest......but we do know that they filed a patent for this very device a few years ago, and we have yet to see it.
What microsoft needs is a new high end phone with windows 10. I'm fine if they dont launch a new phone until windows 10 is released as long as windows 10 is worth it. New phone brand , new device , new os , new start. Come on microsoft , you are one the best software companies on the planet , show the world how a mobile OS is supposed to be not to mention having a great take on hardware design (surface line). Lots of hope for the new line-up and windows 10.
I'd like to think Microsoft pulled the McLaren for this reason. So they could release it as a Microsoft Lumia debut. Fingers crossed people.
I hope they don't put any logo on the front of the device, like Apple, Nexus devices, and Motorola phones.
I just hope MS doesn't buy NOKIAN and then try to convince us that they make good winter tires
...if they do
they can just keep the M&S classification and shorten it to MS.
Bitter truth:
1. I bought a windows phone only because it was produced by Nokia.(if Nokia was survived because of windows phone OS then why no other OEMs are able to sell like Lumias???!!)
2. Microsoft gives better app services to other OS's and has no intention to keep any of their good apps(including Cortana!) 'exclusive' for WP, while we still don't have an official gmail or YouTube app.
3. US citizens please try to understand that there is a world outside your country. Where people don't have to depend on carriers for update and new device launches. Accept the unfortunate fact. MS don't promote their hardware products in other countries like they do in your country.
4. I've never used android in my life but if Nokia ever produces one I'll definitely try it. Because in other parts of the world Google products dominates the web. Be it our personal or professional life.
5. In my part of the world, the only people who knows about One Drive will be Lumia users! Every one else use Google drive even though we use windows OS PCs.
6. None of us can predict what would have happened if Nokia went the android way. But have you ever thought what would have happened to windows phone OS then?
"3. US citizens please try to understand that there is a world outside your country. Where people don't have to depend on carriers for update and new device launches. Accept the unfortunate fact. MS don't promote their hardware products in other countries like they do in your country"
non-US citizens please try to understand that the average US citizen has ABSOLUTELY NO SAY in how carriers and manufacturers act. We don't like exclusives and varied versions across carriers either. Also, they barely promote their hardware products in our country so you really aren't getting that much worse attention.
sadly, just like WP, these devices are coming out too slow. I have to say the windows phone platform has effectively imploded and it's over. time to move on.
Well, surprisingly, my experiences have been a littel mixed. Nowadays, I see that people associate Nokia with only dumbphones and on the other hand, they associate high end WP phones with the name Lumia. Hence the brand name Lumia is crucial in selling WP phones. In time, Lumia will catch up to Nokia brand name pretty quickly, IMO. I, for one, will miss the Nokia brand, but as long as MSFT keep releasing phones that stick to the Lumia design philosophy, i will think that Nokia still remains hidden and alive inside MSFT.
Microsoft should have left it alone and keep the phones with the Nokia branding.
Honestly I think Lumia should be reserved for medium-low end phones. Develop a premium flagship on the Surface brand.
Please be a flagship and not a rebranded 830, that does not count MS. Say updated device not new.
All, it's easy to have opinions about the change from Nokia to Microsoft but I am sure MSFT knows the prestige of Nokia and have no intentions of ruining it. We can only hope for the best in that regards. Yes, we know if Satya Nadella was CEO at this time last year, MSFT wouldn't have bought Nokia but Ballmer, in my opinion, did the right thing to try to keep WP alive. MSFT has an opportunity to make their Lumia brand phones a premiere brand while keeping other manufactures onboard to make phones. The main focus should be the OS and the ecosystem across all form factors of Windows. Windows 10 needs to be successful in order for the Phone to remain viable. WP will never be mainstream but it can be a niche phone with tight integration with your pc or your Xbox or your Surface. 3 screens and a cloud (really 4 screens but who counts the tablet and the pc separate?), cloud and mobile first with one app store for all form factors, enterprise and personal. That's what going to make the Microsoft Phone brand work.
I assume it will be a Microsoft Lumia 430, a cheaper more affordable version of the Lumia 525. I would love to see a 1020 successor, or an ATT version of the Icon. Hopefully they release something for the holidays.
Long live Nokia
Pretty sad +925
I would prefer if y'all not change the name Nokia is known for good phones and Microsoft is known for software.. That's why went to Nokia over everyone else..
I'm ready for a Microsoft Lumia 1030 - I think it will be killer
Time to find a new Brand...that blackberry passport looks really promising.
I know we heard rumors of a Microsoft Surface Phone but I really see that those rumors could have been true. Look at the direction they are going.
Okay. Can someone tell me why everyone "is" so in love with nokia but wasn't there when nokia needed them most. I have only owned nokia and am a great fan boy. But just like blackberry, Nokia must say bye because they didn't keep up and were very comfortable in there position. I love windows now more than nokia and i will buy a HTC m8 for windows in a heart beat. I am sad that they are gone but Microsoft is the were the legacy of Nokia will live on. in bright colours, great camera, great build quality and in the name Lumia. Good luck Microsoft, I Wish you well and im not going anywhere. Im buying a XBOX Have laptop and Phone. Will buy a tablet soon (all running windows, loving office. Cortana and OneDrive) Peace
Damn, so much drama on the top part of the comments, let's just respect everyone's choices. I love my Nokia 920, and Windows Phone. The Nokia (that makes phone) will be missed, to stay or to go is everyone's choice, Still staying because of WP and partly by the Nokia legacy. Also, I just wish of any high end WP, a Z3, OnePlus One..etc with WP would be great :)
Well this sorta sucks. I was so disenchanted with the new Windows Phones I bought a Note 4. If they release something new and actual flagship worthy I'll be sad.
"Soon" *sigh*
Now I'm really confused! .. I just saw in another blog a leaked picture of a Lumia phone with the Microsoft brand in the back, and for me that's so very wrong .. Microsoft should use the "Lumia" brand the same way is using the the "Surface" for the tablets. Does the Surface has the Microsoft logo in the back? ... No IT doesn't ... Please use the Lumia logo replacing the NOKIA in the Back... PLEASE!!!
Whatever it's "named" let it be a decent product that does what it's intended.
Microsoft needs two new flagships, like Apple. A regular phone with great power and camera and an updated 1520. New processor, better camera, (maybe active stylus). And whatever new and unique cool stuff Microsoft can pull out of their research dept. Like the Surface Pro 3, stop playing catch-up.
I just hope that it will be available in whole world not just in few selected markets like Surface and Xbox.
1030 with all features of a 1520
or a 1530 with all features of a 1020
either way the camera needs to be 3 times as fast.
I am no longer optimistic about Lumia device sales, "Microsoft" is a name that does not resonate well with people around the world (excluding the US).
It should have just been called "Lumia", just like the "Surface".. It is a sad, sad day indeed.
I'll bet it will be a Lumia watch/fitness tracker.
I hope their "big news" isn't a just name change and yet another low-mid level phone.
Real question is whether or not this new Microsoft Lumia Device will launch with Windows 10 and the one OS integration!!!! Fingers crossed!!!!
LULZ, I'd be so pissed if he went and said "new phone soon," and it was just the same turd 830 as always, just with a different name on the front.
my previous phone :) (in the article image)
Jesus lord 3 pages of comments and all of them are about some butt hurt guy leaving Windows Phone just because the word "Nokia" isn't on it.
As for this article, the word "soon" might not be sooner enough for all of us, we're at the end of October unless they unveil it next week then good luck selling that in the holiday season. Of course we still have great phones like the 930, 830 and 1520.
**OFF-TOPIC**
I'm sure the 830 will sell very well simply because it's a mid-range phone WITH A REMOVABLE BACK, a lot of people love buying a 2nd battery just in case the one in their phone died, that's why people here in Canada (babyboomers anyway) love Blackberry. I wish all phones would have removable backs but oh well.
My hope
+ much simpler branding
+ launch a new flagship device on all carriers, launched at the same time before this Christmas season
A later question asks about "existing device support", and she comments that current devices such as the 830 will continue to be supported. So that would make the 830 current, not new. So there is hope.
I'm guessing the Microsoft Lumia Icon for Verizon which would explain why the Nokia Icon halted so abruptly.
it would be cool if in front of the Nokia brand remains there , and behind microsoft
it would be cool if in front of the Nokia brand remains there , and behind microsoft. Haha...
I like the plan/idea of promoting LUMIA alone ( like google prints NEXUS in very bold letters on rear of the phones/tablets) but not Microsoft logos and only 3 or 4 series (low to high end) of LUMIA devices, not carrier variants but similar specs, look and feel across all carriers.
As someone pointed out before.
XBOX - game console
SURFACE - tablet/hybrid
LUMIA - phones/phablet
XXXXXXX - wearables
YYYYYY- VR headsets ....
.....
I love my Nokia Lumia and Nokia X3-02 haha
How frustrating... Look its the 830..... coming eventually.......{830 not out everywhere yet}.. hint hint new phone announcement possibly coming soon. Come on Microsoft! Do you want me to buy the 830 when it comes out in November or not! (assuming it is even coming out on the 7th in the US, you still haven't said anything official) Do you want me to pass it by and continue to wait for whatever this new mystery device you are hinting at now? Seriously learn how to market! Announce a phone... relese said phone,,, then later announce the new stuff. Don't announce, then make us wait, continue to make us wait, and then hint at new phones before the last one you announced is even released all over the world.
As for the other discussion here, I bought my 900 because of the Nokia name and reputation. I stuck with the phone even after my contract is up and they haven't released anythign worthy of upgrading it to yet as I like the OS waaaay better then the other two major options. MS doesn't have the same quality reputation as Nokia in my opinion, but, seeing as much of the MS phone team used to be the Nokia phone team I'm absolutely willing to give them a chance and show me what kind of product they are now making.
I really hope this is a high end device. I'm considering getting a 1520 possibly when my contract is up next month, but im also trying to hold out to see if a new device will be leaked or announced. this is good news now dont disappoint and allow this to be a highend/flagship device.
Did any of you guys try to buy something with your phone via NFC?
R.I.P Nokia....I will really miss this NAME as I started my Phone Carrer with it and till now even after 20 years it's my first Coice :)
No matter what flagship Microsoft release, I'll still call it Nokia Lumia. Point blank period.
Meh.
And maybe gdr2?
Maybe we aren't expecting a phone this fall because it hasn't leaked... Microsoft might be trying to control leaks. The surface pro 3 was barely leaked and was a surprise that time.
So we can expect a flagship phone this fall, right? 1030?
Really hoping for a high end device, but instead it will probably be the ATT varient of the Nokia Lumia 830 changing to MS Lumia 830.
Still... it would be cool to see a 935 with at least glance support, though an 801 processor and SD support would also be cool. Or releasing the much rumored 1525 with a 801 or 805 processor and possibly an updated 1440p display. Even an updated 1030 with a super fast and snappy camera expierence would be awesome... though that would not be one for me to buy as I don't take all that many pictures.
I have never had any problems with Microsoft or product's always associated them to laptops hardware never mobile phones I have only bought Nokia but the Lumia has changed my perception on things,my first Lumia was the Nokia l610. Now I wouldn't have any other phone than a Lumia, I hope people understand what I'm trying to say.
Goodbye Nokia. Hello Microsoft. Looking forward to a new Windows 10 Microsoft Lumia device next year.
In my opinion, using"Microsoft" in front of lumia may not be the best move. I expect them to begin to make the name "Lumia" more popular. Lumia in front of their smart phones will look smarter, unique and will definitely sell better. They can add at the back of each device" windows logo, by Microsoft" Simple.
This is a great move for North America. They should have done it immediately. The Nokia name just doesn't have the same meaning in here that it may have in europe. Next lets ditch the model numbers, that is also a European thing that doesn't work as well in the US.
Numbers dont work here in the US?!? Thats news to me. I thought the iPhone 3,4,5, and now 6 did quite well. Same for the Samsung Galaxy 2,3,4, and 5. What non-numbered phones are you referring to that do so well here in the US?
I'm actually happy. Because I'm a Nokia fan and most of the people I know; when they use WP, they badmouth Nokia. It is painful, because of Microsoft's OS's limits. Now people will bash the real culprit Microsoft instead.
Microsoft is love. Microsoft is life. All heil Microsoft.
Sounds completely non committal. I'd say nothing new for 9 months.
Why is everyone worrying? It's just like when Lenovo bought the ThinkPad brand from IBM. Does IBM still exist? Yes. IBM even sent the original engineers to work at Lenovo. Nokia still exists.
Everyone, get over it. Accept the fact that from now onwards it will be Microsoft Lumia.
1020 camera, 1520 chasis, qi, glance, SD card and on Verizon?
Solo tired of this Nokia dick riding. The company fucked up people! Get over it. MS is what we're here for. Can't wait for my MICROSOFT LUMIA phone.
I wonder if the Nokia stores will also change name to Microsoft stores. This will require a drastic change of the physical stores and training of the staff, which should take some time.
Oh well, sales will go down to the bottom in Europe then. I'm going for 1+1, it's cheaper than this Moto G clone twice the price, which they call Lumia 830. See ya.
I remembered seeing Nokia's Lumia way back 2012. What made me love it was Windows Phone 7.5.
The OS was beautiful! Even after more than a month's use and noticing some features not present or as mature as my GS3, I still loved my Lumia 800 better than the Galaxy.
Many people look my phones and says, that's nokia Nokia already dead!!!
A new Microsoft Lumia DEVICE. It could be Microsoft's smartwatch.!
Hopefully the new device is not another "affordable flagship."
Maybe gdr2 too?
I hope the new Lumia is as high end phone my contract is coming up
What the what?
Now that the Nokia name is gone, I think I'll wait till 2016, I like WP, but this is something I'm not looking forward to
I feel like the 830 might be the "first" Microsoft branded Lumia. An amazing phone but probably not the move most want. Although there is still news of a watch in the coming weeks so maybe we'll see some new devices to help leverage that tech. I also remember seeing Microsoft has one more event lined up in November but all I can find is the server side of things.
I'll just say something now that Daniel mentioned the word marketing: Microsoft's marketing sucks! I see Apple and android ads everywhere I go but nothing from Microsoft. Is that the way they wanna compete?
will it blend?
We're at a point where there probably won't be flagship coming before w10, and as that's not happening for a couple of months so I'm not all that excited yet. (feel free to prove me wrong any time, MS)
If I try and point non tech people towards a phone I always pointed out the Nokia brand, outside of the inward looking USA Nokia still to this day carries weight and a certain guarantee of quality, If I try and point non tech people to a Microsoft phone I will get blank or confused looks, Microsoft has this inherent desire to be American outside of America, maybe its an unavoidable cultural thing but whatever the reason, loosing the Nokia branding from devices will impact there sales, Lumia as a brand name is nothing and cannot carry devices like Nokia
Lol
I hope the new device will be a successor to the 1020.
To me looks like low end , figured that from the green plastic or polycarbonate cover , it covers the whole phone , that means there is no metal frame = no flagship :( , all of that applies if it just was a real phone , not just a silly picture ....
Stop asking for Supers High End phones, Windows Phone still doesn't get there. It doesn't sell!
Some android and iPhone users want a true flagship to switch , stop whining !
"some" it does not worth the money.
What is going to happen with Nokia's stores?
I suggest they write Microsoft and "its logo" on the back
I am glad new phones will have Microsoft branding on the handsets. That is cool! iPhones have Apple logos. You don't hear of Nokia iPhones, so Microsoft phones for Windows OS makes sense. I just hope their first handset has micro SD, removable battery, 1080p screen and between 5" and 6". Am so close to buying the Lumia 1520 but am patiently waiting for Christmas new handsets.
I'm gonna cry..
I reckon a 1530 and a 1030 are what's needed. On 1530 id like to see 64gb storage, snapdragon 801, that ludicrously good 41mp camera, maybe slightly longer battery.. Although my 1520 battery is good. Last I'd like a slight improvement on the screen... That's the only criticism I have of 1520.. It's great pic quality but touch can be a tad sensitive sometimes.
1030 should be same but maybe 5" screen, maybe 32gb if 64gb not possible and of course smaller battery, both should support MicroSDXC and Qi. MS if you are reading... Just email me the URL where I can preorder both :-)
As for the branding, I don't mind it being MS and its not as though they could continue to use Nokia. I've purchased 2 Surface tabs for me and another 2 for family, they have been excellent and rock solid hardware. Is sad to see Nokia name disappearing, but putting the Nokia Lumia team with the Surface team can only result in amazing things imho
Agreed , but I have some additions , waterproof and finger print scanner. For both. , and the 1530 should have 805 "hopefully" and at least 3 GB ram
Microsoft Give me Lumia 1030! Or my upgrade probably goes elsewhere! I really don't have the patience to wait on ms development anymore!!
Good Bye Nokia RIP !!!
Next device will be the watch won't it? I imagine that'll be a Lumia branded product.
Yup maybe
Would like to think I was lumia 1030 because I'm due my upgrade on Nov 7, but it looks like a rebranded 830 to me.
Think we may be jumping the gun here....reads to me like it may just be the 830. Could be wrong but that's how it looks to me.
Although I'd like very much a flagship or a 1030, for MS to start BIG, I guess we'll have a 720p low-mid range phone...
I'm probably the only one here glad the Nokia name is gone, not for anything but I believe the name is a sunset name and that the best is already behind it. I also hope the Lumia brand is dropped for a better one. The reason being that for a lot of first timers (that included me during the WP7 days), Lumia is hard to remember and people tend to say Lumina instead - that is NOT the hallmark of a good brand name. Outside of the small market share of WP, people actually still continue to make the same mistake and say Lumina instead of Lumia.
I like the Microsoft name on the face of the phone but at the back, use only the Microsoft logo as it's already recognizable enough to use by itself.
-1520
I'm glad that Nokia name is gone. , like untill when Microsoft will still branding their phones with Nokia? , but i totally disagree with droping Lumia name ....
The name Lumia is enough ! And also to include windows logo on back door
So its finally done than said. Nokia brand soon to be lost in oblivion as far as high end phones are considered. Its tough for adopting to the missing NOKIA brand emotionally than anything else(at least for some). For it would have been less MS than Nokia, if the latter would have gone to the android.
Whatever may be the case, bottom line is what it is.
P.S. what about sailfish, though?? Food for thought, I assume.
Cool! Looking forward to seeing Microsoft branded Lumias. Hooray!
Nokia losing branding on smartphones is indeed sad but it is time to move on.
There is a new player in town and the name is Microsoft. If Surface Pro 3 is anything to go by, I'm very excited for what is to come next for Windows 10 touting Microsoft Lumias.
They really should've just bought the whole company and continued the Nokia brand but since they went the cheap route this change was inevitable. Microsoft just doesn't look or sound as sexy as Nokia on a phone though.
It will be very interesting to see how a MS Lumia device will be received worldwide. Whatever it is I hope it will be a better effort than the 730 and 830 and come in more colors then orange and green. Cyan, yellow, and red need to make a comeback.
Still love ❤ Lumia and Windows phone hope Microsoft will not disappoint us.......
Lumia should be up Microsoft should be in back the name on front is way to big.
Microsoft is always flop. Nokia will back soon in 2016 with Jolla.
I like windows OS because of Nokia uses it.
after nokia symbian era i had a blackberry then after with windows UI attracted me to buy Lumia
I'm honestly heart-broken. It was even going to better if they had left it as just Lumia, to signal some Nokia and Microsoft typa connection.
Well I purchased the Nokia name as Nokia is quality & reliability as I see it would I have purchased a Microsoft phone ????
Have you seen surface pro 3 besides Nokia teams now working with Microsoft so you will get the quality & reliability you used to have and it could be even better
Except for the Surface RT, which was a bit let down by that tegra chip, The Surface 2, Pro 2 & 3 and Lumia 2520 are all excellent quality tablets. I think its great putting two excellent hardware teams under the same roof.
MS has ALWAYS made excellent hardware, always, no exceptions as far as I know, and I've been using different MS hardware for a very long time, across all categories. I challenge anyone to mention any MS hardware he's personally used that may be remotely described as inferior from personal experience. Be it mice, keyboards, the awesome Zunes, Surfaces. The MS brand is in no way cheap or a pushover! They will succeed, they only need to consistently push, and if there's one thing I know MS for, it's tenacity, the ability to keep moving, learning and adapting against great odds! Bring on the Lumias! I hope 5-10 years down the line, it would be a staple name in the mobile space!
We are waiting MS
Why?!! Please don't :'(
Because they do not own Nokia brand name time to move on
Good bye Nokia.
They should just put "Lumia"
I just don't get it. If you don't like a Microsoft Lumia smartphones, continue shopping. There is a lot more than Microsoft Lumia out there. The only thing I now want from Microsoft is a dust/waterproof long battery high end smartphone. Maybe some additional SD card storage, but current spec are just fine. All those 4K display are just fine, but will consume battery life, so why bother. I am looking forward to what Microsoft will offer on this segment. Aren't the same Nokia designers still involved in the process of the phone devices?! It's because my L920 fell in a pool of water but still functioning I'm willing to replace my current L920. Other than that just working flawless.
Maybe my next device is the L930 or the soon to be revealed ML940. Dust/waterproof, SD card, 3300mah battery, onscreen key, 64GB mem and 20mp cam, 2GB work mem, bitlocker enabled. That should do it for me. ;-)
Not excited I learned that we can't get excited as it will be low end or something exclusive.
I think its good idea millions people think nokia is already gone don't like nokia brand
True
I don't like this. Nokia should have stayed there.. I have always thrusted nokia brand but from now on i just cant go and buy nokia lumia anymore.. Well im glad i have Nokia lumia 1520 and im proud of it! One of the last Nokia lumias made and i will keep it forever.
Nokia equals candy bar phones for quite sometime now. Good they ditched it.
I hope it to be a low - mid range with a "d"ucking flash. I'm tired of people that I suggest to buy a Lumia and they don't want cause it hasn't got flash!! This Microsoft is blind!
Nokia, I "21 Gunshot Salute" ya... Let's see when u guys will be back with new innovative handsets stating your name on them... ...till next 10/15 years hopefully launching WP (not Android)...
'coming soon'......Microsoft's long standing motto. I'm sure it will still be 'coming soon' a year from now too
I hope for a Lumia 940!
Instead of 'Microsoft' on the front of the phone, i wish 'Lumia' was used on front side instead of Microsoft.
And may be Windows logo on the back.
That's right!
Did you see Samsung put galaxy brand name in front or xperia instead of sony or one instead of HTC ?
Nope. Because unlike Microsoft, Sony and Samsung are popular brandnames outside US in the hardware category. And rather than just showing off their brand power after taking over an already fanbased brand, they should've wisely chose the naming decision. Outside US, not every windowsphone owner is a huge fan of MS. The word LUMIA has less letters than the word MICROSOFT. Lumia word will look better since the previous brand name was NOKIA which also has the same number of letters and if you ask me it will also look similar in the same font may be?
Disclaimer: All these are my personal opinions and my opinion may differ from yours. :)
And then they should use Guerrilla marketing through out the world with the phrase 'MICROSOFT LUMIA' instead of just saying Lumia and showing MS logo at the end of TV ads. They should promote the word 'MICROSOFT LUMIA' all over the place(web,print,TV etc). Finally people should say "alright folks we get it."
But who am i kidding, if MS was good at marketing, windows phone and MS hardware would've been a huge success outside US years back.
Will miss you Nokia.
for more than 10 yrs, i've always been a nokia user. i could still recall my first 5110 in grade school. i was the envy of our class! lol.
anyway, i look frward to msft lumia. but i would still buy a 730 soon. :)
We all love Nokia but it has run its race and now a Microsoft branded phone is what's needed to push closer to the finish line, hopefully this gets it closer to the other "2"
Its a low end
I doubt it'll be a fkagship device. The time from announcement to market has been to long of recent. If they did announce a new device it wouldn't be available in time for the holidays..
Regarding that part with "looking forward to unveil a new Windows Phone soon" I would say it's just marketing speech, nothing more, nothing less. A politically correct public statement. I wouldn't get too excited over that.
What a terrible name should be just lumia
Microsoft Lumia 1525 is comming
As soon as possible, I'm waiting for it! But I will miss Nokia as a name..
I need a successor to 1520 before January, otherwise I'll get the iPhone 6+ and give that one a spin. But keep the 1520 as main device.
1520 is a beast untill now!!!! I don't think we need it's successor because it is a successor!!!!!
Thinner bezels, 1020-like camera, bigger battery, and smoother corners/edges.
It's a name.. Only iSheep focus on name and logo, while rest focus on actual product.
Names are very important, and the following behind iOS is respectable (I don't own one, and probably never will, but user them at work) mainly because of the ecosystem that ties them (iOS devices) together. And that's what MS hopes to accomplish by having One Core OS and probably just two sub versions based If OEM/users please for it, the name change will (is) be pivotal to that role - I just hope that Nokia high quality standard set for Lumia devices does not suffer in the long run (I don't expect it to)
Nokia will become a legend in future :( I will never sell my Nokia Lumia!!!
Full agreement, same here
Microsoft Lumia it just doesn't roll of the tongue like Nokia lumia
All I want is a Microsoft/Windows logo on the back, no more colourful abominations, give something to the people who like it sleek.. Nokia can go on with their mapping stuff.
No.... I just upgraded to a 930
Impossible 1030. Recent leaks shows a 480p display
Microsoft Hardware, hmm. Will it bend?
Judging by my Surface.. Yeah, it will bend the Earth if dropped.
Don't bend your brain with thoughts like this :)
I doubt Apple allowed them access to the patent on 'a method for adapting to the curvature of a persons arse'... :)
So Lumia 730 and Lumia 830 will now come with Microsoft branding?
No. Those still come with the Nokia brand.
I'm just glad I owned the entire Lumia flagship series 900, 920 and 930, bring on the future!
Give it to me babe. Aha aha... +1030
Liked your voice. ;)
Yay! Another mid tier phone.......Or maybe even lower! *Yawn*.
Looks a like a phablet to me...
Might be 1530
Definitely going to switch phones Windows Phone Rocks!!!!! BYE BYE !!!!!!! Android XD
Soon™
Bought the phone for the OS not hardware brand. MS don't fail me.
And I just ordered a 1520. I haven't even received it yet.
Goodby Nokia :(
Why couldn't they just remove the "Nokia" and leave "Lumia" as a stand alone name
Microsoft should definitely kick off the new name change with a flagship device
"definitely".... wow
Microsoft Lumia Icon. Eh? EH?
I want the top bezel of my 1520 to say Microsoft :/
PAWN STORES... After 30yrs my son will be selling it in pawn store as last Lumia with nokia branding for $10,000/-
Lolzz
Willing to bet it will be called the ' Microsoft Lumia One'
Daniel its a 5 inch device already testing going in India... Here is the details http://www.nokiapoweruser.com/2014/10/14/the-new-lumia-rm-1090-already-g...... It's a mid range device between 630&730 ... Pls confirm about the news....
Oh then it would be lumia 680 .... Lol
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