A new Microsoft Lumia device is coming 'soon' as the Nokia name fades from Windows Phone

He means the name holds more prestige and he is right. Nokia has been known as one of the best phone manufacturer for a long time, whereas when you say Microsoft, must recognize it for Windows/viruses. Nokia was always the trendy and cool device, like the iPhone is today, Microsoft only just started gaining that "cool" trendy perception by its hardcore users such as myself and you but to the public, it's not there yet. Even though I love MS and Surface 3 is a great example of what MS is changing into, for the time being Nokia still holds more prestige in the device market.

How can Nokia hold more prestige as a phone maker when they don't even have a hardware arm anymore? Nokia is its own company. MS can't put their name on it.

Not sure. Nokia is especially known here for their dumbphones. My daughter's girl friend(15y) even said when she saw my daughter's Lumia: I did not know Nokia could be cool. So the name change also brings something 'new' so people do not associate Lumia's with 'old' Nokia dumb phones. As far as I'm concerned the Lumia branding is much more important.  

I agree. Lumia is so cool

That's prestige wore off decades ago. It was made known when Apple, Samsung, and even BlackBerry surpassed then in the mobile market decades ago.... Prior to Elop and Microsoft were even associated with Nokia.

decades ago? i guess you are american. blackberry never surpassed nokia in the mobile market. and nokia was still the second largest smartphone company in the world in 2012, that's 2 years ago, and in the top 5 phone companies in the world in 2013, that's one year ago. the reality distortion field is strong with you

You are so right about that man. I'm going to be pissed when the next lumia 1020 comes out and it says fucking Microsoft on it. I might just switch to Android when it gets a camera that trumps the 1020

Thank you!

It could be a great thing once they put out an outstanding product. Prestige or not,Microsoft is a a more familiar name overall and recognized more as a competitor to Apple and Google. I have no doubt that they can do it. You are correct. They have released some awesome products.

I disagree, Lenovo's newest yogapad is sleeker and an arguably more practical design.

Come now what does Lenovo Got to do With the name change from Nokia to Microsoft?

Yea, I've been waiting for a ThinkPhone with Windows phone 8.1 to match my ThinkPad

Hard to say. We are talking here about consumers' perception, not about hard set reality. We know that MS can and do create amazing products, but a lot of people out there are considering crappy Acer and whatnot cheap PCs running Windows as a Microsoft product, even if it isn't. In addition, lot of people are forced to use PC at work, so their sentiment toward MS is, at best, meh - even if, again, it is not MS fault. In short, MS is that much around us, it is so common that is might be hard to sell the band as premium, if you understand what I mean. A reason why Toyota is advertising (at least here in NZ) with slogan "Toyota - ordinary people", while their premium brand, Lexus, does not wear Toyota brand at all. Or Nissan and Infinity.

Breeding ground for MS fanatics? Actually, most of the early WP adopters were MS enthusiasts anyway. Don't get me wrong but this is Windows Central now, and before that, Windows Phone.. What's Windows Phone you say? Why, it's the operating system designed and published by MICROSOFT. Yeah, without Microsoft you wouldn't be here, you'd probably be over at some Lagroid Central discussing about camera filters. So you just have to accept, while Nokia was a big thing, most of us are here because of Microsoft. And personally, I'd love to see the first Microsoft phones rolling in and I have repeatedly said that my 925 is that my last Nokia device. So you should anticipate a lot more favour towards Microsoft here, than Nokia.

Well said

Yeah, most of us are here cause of Nokia, not ms, believe me. I would have never bought an wp if there was no nokia involved. As i will never buy a new one from now on. And i'm not alone. Quite at all. And this is not cause of branding, this is cause, even though they praise them selve as nokia hardware no mater what name, this devices that come will never be nokia. Under a totaly other administration, there will never be nokia quality, strategy innovation. Just some apple crap followers. What people don't see is simple. Nokia is not just a brand, Nokia brought almost everything we have now in mobile world. What will microsoft bring? Better spects and slimer phones? I'm sick of this so called innovatins. So don't come here talking like an ignorant.

So you say you'd never buy a (smart)phone again now that Nokia is out of the race? You do understand that the Microsoft Lumia brand is the closest thing to a Nokia smartphone out there from this moment on? Right?! No iOS or Android devices will even come close to offering you the smartphone expierince that you know you love from Nokia Lumia devices. So, your entire comment is bullshit! Becouse I refuse to believe you'd never buy an smartphone again, thats just not happening. And if your going to jump ship to Android or iOS for your new smartphone? Well then you'd never been the 'Nokia-fan' you claim to be. Becouse the Windows Phone and Nokia (Lumia) smartphone experience are as tied together as the iPhone and iOS smartphone expierince. So for your next smartphone to come as close as to your Nokia experience there is only one brand left for you and thats the Microsoft Lumia brand.  

1 - If you're a Nokia fan you WILL jump to Android. Because, in case you haven't notices, that's where Nokia now is (Nokia Z Launcher, HERE for Android currently) and will stay;   2 - Microsoft Mobile is NOT Nokia. And their phones will not be Nokia under a different name. Only Nokia can make Nokia phones. MM is as much Nokia as Jolla.   3 - You won't get a "Nokia experience" from Microsoft Mobile because, guess what? Exactly. They're NOT Nokia. Also, no, the WP and the Nokia smartphones aren't at all tied together as the iPhone and iOS are. That was actually one of the excuses Ballmer's Microsoft gave for the acquisition of the D&S division.

That's it. Bye MS I'll miss you. switching to my Z2 lagdroid. Atleast it wouldn't remind me of nokia everyday. But I'll keep all my nokias just to may be show them to my kids someday that look at these legendary innovations that ruled earth for years.

Go... We won't miss you. We'll still be busy enjoying our quality Windows products. No matter where you go,you won't get a Nokia. Microsoft hardware is still top notch. With or without Nokia. It'll only get better with the inclusion of Nokia's people. Stop jumping to conclusions.

I dont expect to be missed.

So you would jump ship because the name changed but did not jump ship when the ownership changed? That's some great logic you're using there.

+eleventybillion

You agian you always were against WP. How I wish Nokia would have gone completely android. You no why cuz they wouldn't have been able to gain any market share in the crowded android market and went bankrupt. then people like you would see that android was not the saving grace of Nokia so go switch to android with that stupid zlauncher nobody cares. I suspect you already use and android an come to this site to troll. Cuz you just cant take it in your little mind. That Microsoft bought out any part of you beloved Nokia but without Microsoft Nokia was dead and the were in bad shape long before Microsoft ever had anything to do with them.

Believe me, you don't wish Nokia had gone with Android more than I do. The difference is, if they had gone, Nokia would be thriving and WP would be long dead. So you can thank Nokia you still have an OS. And pray to all the Gods that Microsoft doesn't get sick of losing money on their phone division. Microsoft bought a division of Nokia, fired half the staff and is providing me better services on Android than they did on WP. I guess that's what annoys you the most. That I have now a better Microsoft experience on Andros than I did when I used WP as a daily driver.

Keep telling yourself that if it helps you sleep at night. But the truth of the matter is that Nokia if they went android would be dead the whole company. Not just the phone division. When Nokia chose to switch OS after meego or whatever it was they were already losing money hand over fist they simply didn't have enough resources to make a android phone and compete with the big boys in the android market the likes of Samsung,Sony,HTC and numerous othe android OEMs. They would have made a android Nokia it would have went nowhere and bankruptcy here they come but they chose wisely with Microsoft and thanks to Microsoft you still have a Nokia to worship but if you want to live on fantasy and thing android would have been a magic band aid be my guests truth is if Nokia chose android they would be no more Nokia period that the fact the truth and nothing but the truth so you Nokia fan boy should be bent over kissing Microsoft's a** and thank them for saving the little bit of Nokia that is now left.

Nokia would be thriving? When already established android OEMs were being blown out of the water by Samsung? What was nokias strategy anyways? Launching several exclusive phones, many low to mid spec, on only one carrier and praying the marketing worked? Nokia's demise is their own fault, and heck, they can share the blame on WP's lack of success too! What if the 920 was released on every carrier? What If the 1520 was? Why did they make the 8xx series slightly modified on every carrier and then drop support for the only t mobile exclusive "mid to high" they released? You really think Nokia would have excelled in the low spec arena with android? Gimmie a break. Their strategy failed and it would have failed even faster with android! OEMs are finally getting it, you need to release one flagship, across all carriers, and promote! HTC understood with the one, and if Nokia realized it sooner, they just might have succeeded.

It sounds like you are taking the stance that the U.S. market is where Nokia should have launched their phones on multiple carriers.  News flash:  The U.S. is NOT the largest smartphone market by far, nor was it ever Nokia's primary focus.  Nokia basically pulled out of the North American market mid-2000's, when they were basically supplying AT&T, T-Mo, etc., with their lower end flip phones.  All the good stuff was going to China and Europe, where they were on multiple carriers, and selling unlocked/unbranded phones at full price.  Bottom line, it didn't matter WHERE or to WHOM they released the Lumia line, they had already been bleeding deeply for a couple years. And don't forget about the magic word:  SUBSIDY.  We all know that the carriers are basically paying the manufacturers a hefty sum so that you can get the phone for $99, $199, when unlocked/unbranded these phones can easily be $600-$1000.  The carriers are betting on the manufacturer's phones, that the phones will bring in the customers.  AT&T, for one, didn't want to pay a lot for an unproven, little-known OS known as Windows Phone, even though the phones bore the well-known Nokia name.  So in order to make the phones cheaper, they hamstrung them and made Nokia remove features (like Qi wireless charging), and they insisted that extremely low prices on these new Windows phones would be the main way to entice customers to buy them.  So you could pick up the 920 for $99, the price quickly dropped to "free", and the 1020 soon followed suit.  Nokia's profit margin was very low on these, and they would have to have sold tens of millions of phones and very quickly to ever turn the company around. That's why the U.S. carriers didn't all carry the WP models, and they still don't, though we do have a wider selection now.  I was even involved in a phone launch back in 2012 where Nokia was about to launch the X7, a Symbian smartphone.  They had shipped a few thousand phones across the country to AT&T stores for AT&T employees to get familiar with, and then just days before the launch, couldn't come to agreement with AT&T, and they had to ship all of the thousands of X7 phones back to Nokia and scuttle all the marketing money spent.  This wasn't the only case where this has happened in the past few years.  So there you have a lesson in basic economics and business.  Take it from me, I have worked for Nokia for the last 7 years (I am still with "Nokia", the new technology company that they are becoming). 

Im taking the stance on where WP hasn't excelled beyond 4 percent market share while in Europe and other countries, they have had success in having more that 13 percent and in some cases, beating the competition. You want to explain economics to me, that it was more profitable and "wiser" for Nokia to build and promote 14 different models and accessories for the US when they could have spend the time making 3-4 devices and releasing them worldwide period? I'm not saying US is the biggest market but they sure as heck wasted alot of money here, why would that be if it wasn't important? I think its admirable that you feel the need to defend your companies' actions, I do the same, but that still doesn't change the facts. They went with an old strategy in the U.S. and failed and that led to theor demise. Hopefully MS took note and will not make the same mistake.

Just like how HTC, LG, Motorola, and Sony have thriving phone divisions while sticking with Android right? Your tears just provide a lot of comedy at this point.

I wouldn't call it thriving. I'd. Call it surviving. I mean Sony came out and said the lost millions on there android division. HTC ain't exactly setting records either. When you hear of a phone breaking records it always a iPhone/Samsung. So you Nokia would have. No chance in hell

Preach

:)

Don't be so sure on how Nokia would be thriving in android, apart from Samsung the rest are struggling

Yeah the new Nokia has some services on Android. But they dont have an Android device out there. All thoes services of Nokia now on Android have always and will always be on the Windows Phone platform. At Least when you buy and Microsoft Lumia device you know it will be designed and constructed by (former) Nokia engineers. That's more of an Nokia experience then you'll ever get with any of the other Android, or no Android OEM out there. But cuddo's to you and enjoy your Android ;-) you deserve every piece of it...

1 - they don't have an Android device because they can't. Still, the only service from Nokia you have on WP now is Here...and just FYI, the Android Beta is already better than the WP version and will keep being as Nokia announced WP will be placed in third place in their priority list. 2 - I can buy a Jolla and say the same thing. It will still not be Aa Nokia.
With a Microsoft Lumia the only guarantee I have is that I'll have Microsoft's shitty customer support and continued contempt for anything that isn't the USA. 3 - And thank you. I already am enjoying it. My Android is fast and snappy (without resuming screens), has a ton of features and apps, has Nokia services in them and even Microsoft ones which work better than they did on WP. You're right, I deserve it. It's about time I got a complete operating system where I can live without endless "coming soon"s and Betas. ;)

Let it go. Time changes and Microsoft Mobile = Nokia. Period.

If you think that's true, then You = stupid. Period.

Must be that time of month for you huh?

So you speak for every Nokia fan now? Get over yourself. I've been a Nokia owner and fan since the late 90s and throughout most of the 2000s and i will NOT go to Android.

BUTTHURT... Nokia fanboi .
 

It's spelled "boy" you illiterate oaf.

You need a comma after "boy," since "you illiterate oaf" is a parenthetical statement.

Lol!!!!!

+DJCBS  Stop trolling and return to your AndroidCentral. Good ridins hemroid boy!  Windows 10, and Universal Apps are coming soon, and in a big way! 

I have a Nokia phone because the build quality attracted me. I did not like the feel of Smasung devices in 2011, I had had several HTC devices, but the Nokia Lumia felt solid and reliable. The loss of the Nokia name on Windows Phone will not magically make a Samsung Android device feel solid and reliable. At its best, a brand is both a shorthand for a set of qualities and a social contract to maintain those qualities. What Microsoft bought was a group of people who knew how to create projects that embody those qualities. Yes, there are staff position eliminiations, but no objective observer really believe that Microsoft Mobile has lost the ability to continue to create great products embodying the qualities that Nokia brought to the market. As such, the task at hand for Microsoft isn't to learn how to make great phones (they bought that capability from Nokia), it's to agree to honor the shorthand for quality that Nokia, and to a lesser extent Lumia, achieved and then to educate the market so that consumers accept the transfer of desirable qualities from one brand to another.

Re: manicottiK,
Nicely said.

That's a real smart move. Jump to Android which is as far from a Nokia phone as you can get. How about see what they release before you assume? Smh.

What a bunch of drama queens. So instead of actually waiting to see what kind of product MS releases, you're just going to assume now (without ever actually seeing or using one) that it's going to suck. Talk about being a childish fanboy.

As I understood it, MS bought the Devices & Services division of Nokia INCLUDING THE EMPLOYEES. The exact same Nokia employees that designed your Nokia Lumia phone are going to design the MS Lumias. If anything they'll merge with the Surface team, you know, designers of the device that has gotten praise as an engineering marble this year for its ingenuity and great quality. I would give this merge the benefit of the doubt, at least.

Your comment is logical,, I think that is exactly what will happen. I am waiting to see what comes along, even though my contract has finished. Want flagship device, but it will have to match or improve on Lumia 820 experience.

They bought the Nokia devices employees...then laid them off!

I wouldn't say most of us are here because of Nokia. My first phone with a MS OS was the HD6, followed by the HD7, then the 8X. I currently have the 1520 because its a beast of a phone. Not because its a Nokia. As far as I'm concerned its a Windows Phone.

As i was saing, to pretend you are a disguised Nokia is not enough. Nokia wasn't just a phone maker, nokia had labs after labs of innovation and new ideas. Look at Samsung apple sony, and look at nokia since the release of firt crapple. Nokia= allot of reinventing. Crapple bigger screens, samsung pretty much the same, sony...meah. After microsoft aquisition i can say the same for the new nokia devices. 930? Which in fact is icon rereleased. 830 wich is a 930 with lowers spects and the rest of the gang that are full of: Nothing new. And this mobile world will stay like this a long time from now on. Nope, i did not said i will never use a smartphone. Blackberry is my safest bet or jolla if they will manage to go higher. As for blacberry, i really hope they stay their grownd, cause i'm getting one.

What ektosknot said, it's exactly how I feel. I had bought my first wp (lumia 800), because it was produced by Nokia. The OS had a great influence, but the fact that is was produced by Nokia was the main reason. And at this moment, I am not sure that after my 930 I will buy a ms wp, as I am quite sure it would not be the same thing as a Nokia. Hope, I will be wrong though, because given the fact that the alternatives out the are Android and iOS, I don't see myself buying something else.

Believe me I bought an unlocked 920 then 1520 just to support nokia. I have obsession with this name. Back in 2011 i had no idea what WP really was. I just bought it because it was a nokia. Not saying that WP isn't cool or anything but nokia mattered the most to me

And the reason i defend WP everywhere is because its put into a Nokia. People think you're crazy that you use a WP but i tell them that it has some cool features and a really good built and a super camera and its a NOKIA!

Perhaps it's better to avoid from blanket statement. I am an early adopter since the days of WP7. I selected OS first and then brand.

Same here. When Nokia would have gone android, I would have left them. Luckily there's no need :)

I'm sick of people like you who think Nokia is god. First off if Microsoft didn't buy the devises and mobile division of Nokia or whatever they call it. Nokia as a whole would have went bankrupt. Microsoft saved Nokia also as far as quality I don't understand what you getting at as the same people that insured the quality for the old Nokia phone will be doing it at Microsoft.for the new phones. Nokia was a good company but they were in trouble Long before Microsoft steped in everybody gets mad at ms but ask your self this were would Nokia be today without Microsoft. Without the cash infusions in the early days and the buy out in the later. Let me tell you they would be DEAD. At least now the Nokia name lives on as a separate company. So just get over yourself and realize that Microsoft ain't the bad guy here. And that the same quality product you got from Nokia. You will also get from Microsoft.

Nokia would have switched to Android and become today's samsung. Wake up! If there wasn't a nokia there would never have been a WP.

slook by the time Nokia looked at any alternative is to switch to after Mego. Samsung was already the market leader in the android market and Nokia was already in decline. If they would have went with android they would have lost more money trying to complete with Samsung and not gaining any ground.let see Samsung holds about 80-90% of the android market that would have left like 10-20% of the android market share left. So if Nokia switched to android they would have to complete with all the other non Samsung OEMs for that little 10-20% market share. Nokia already in decline by then would never been able to complete against the likes of Sony wicth is already lossing a bunch of money on android. Not to mention HTC and all the other OEMs fighting to be relevant. So no android would have not been a magic band aid for Nokia. What would have happend if Nokia went android is Nokia as a whole going bankrupt. Aleast now Nokia is still alive. Oh and thank Microsoft for that

That's some bullshit right there.

No way in hell they would have survived had MS not dumped millions and millions in before spending billions to buy. They only reason Nokia survived is due to the injections of cash. I love Nokia, but you guys live in this far off mystical place where Nokia was still relevant in any way. Also, I own a nokia because it has WP on it, not the other way around. Though I am glad i am not using a Samsung...

Well there's a fork into an alternate universe. I'd agree that there would likely be no WP without Nokia, but Nokia being successful with Android is a pipe dream. Nobody but Samsung is doing that now, and another OEM wouldn't change that. You see Samsung doesn't have to make money on their phones, they have TVs, refridgerators, wahing machines, and on and on. It's a division, not their whole life. Nokia android phones would have had to carry the company.  There are allready other companies making excellent hardware with Android on it, and they can't compete with the ability of Samsung to undercut prices with ultra-low margins. Note that throwing Android with Google services on a device, isn't substantially cheaper than throwing Windows on it..What people want, isn't 'free'. AOSP is free, and those that use that aren't doing gangbuster business, including NokiaX.

I'm not sure I under stand that part about android being cheaper for OEMs then windows. WP is free to OEMs now. If you use google the OEM. Has to pay Microsoft a royalty fee.so its actually a better deal to run WP price wise.

Jdholland 79 my friend. You have no idea what you are talking about. Ms practicaly destroyed nokia with the very own system you are right now using. Meego, if their wasn't the annoucement of killing it the day after the first device was announced, would have been way way way far by now. So far wp would never existed. Nokia is alive cause of ms? Nope my friend, Nokia is dead cause of ms. Nokia wasn't in any shit as everyone say before using wp. In fact Nokia was doing quite well, very well more preciesly. Yes they lost some market share. But that is quite normal with the blowing market of all sorts of OEM's but to go from 34% smartphone market share at the end of 2010 to none at the end of 2013 pretty much shows how much your ms money and their wp helped Nokia. Yeah it helped nokia to go down fast so they can buy them. Why ms never invested in this system before the aqisition? Why trollop killed two greater systems with one fire? Why only after it' announcement of killing them nokia lost grown in a matter of mounths? Why in 2012 even though the system was announced dead, and sales gowing down like their is no tomorrow, symbian, was still selling better then wp? Why did mr. trollop everything to kill symbian and it's services? And forced Nokia to invest allot of money in a pretty much still dead system? Wake up man and stop talking nonsense. M.s saved Nokia?:))). M.s. Killed it and that is why people are angry. And they have the right to do so.

WTF dude, you'r absolutely wrong. I brought Lumia because of Microsoft not only me a lot of my pals here also brought lumia because of Microsoft, nobody here want Nokia phones anymore, thats true.

Same here, it was because of Windows Phone that I bought a Lumia.

R.robin, yeah man? Then why don't you go for shamesung htc and the new crapp comming out? Why didn't you do it from the first time anyway? Why pay for nokia if you don't want nokia devices? Bullcrapp, just like your comments.

I'll say it. I'm here 100% because of Microsoft. Nokia was always secondary to me.

+ Microsoft Lumia 925 + 930 !

Nokia in innovation was so good that it tried and fail with four phone operating systems, and the camera tech I love in their phones wasn't really even heard of in the US until they began manufacturing Lumia phones with Microsoft's OS on them! So all of you delusional, die hard, fact ignoring Nokia sheep, leave now, and give us a break

If you don't know something in the US then it's probably because it doesn't exist or is a failure! It most definitely isn't because you're a bunch of self-centred ignorants. No. /s

DJCBS, you need to calm down. You are working yourself into a rage over the dumbest thing. Who pissed in your Cherios this morning?

Go see some mirrors. You may find the sheep your talking about. Nokia faild with 4 operating systems? Your ms flop faild to promote meego and symbian. But in fact killed them and destroyed Nokia in a matter of mounths with you wp. So, go accuse your mirror of sheepness. Cause their is a big one.

Dude... It's a name. Most of the people making phones now are still former Nokia employees. Microsoft makes premium devices. The Surface line is a line of quality. One that I'd pit against both my Lumia's in build quality any day. Where the hell are you going to move to? No matter where you go from here you won't have the Nokia name,brand or anything else you mentioned. Nokia was able to bring out the phones it did because of Microsoft the last few years. Besides. At least wait and see what they release before having a fit.

Microsoft "premium" devices leave a lot to be desired. I've had TWO Surfaces suddenly dying for no reason whatsoever. Not to mention problems with keyboards, webcams etc. I've moved to the next best thing: Sony. And I have Nokia products running there.
I'm not interested in seeing anything out of Microsoft Mobile. To me, Microsoft is Windows and Office. That's what they're good at, that's what they should stick to. I'm not using any Microsoft Lumia not even if I'm offered one. Thanks.

We have 2 Surfaces in our household. Very likely to have more soon. I've worked for 2 major electronics stores. I've seen issues with EVERY "PREMIUM" device. Nothing is perfect. You have fun over there on the other side of the fence.

Did your uncle touch you?

Judging by your homo ass comment,I'd bet your uncle probably did more than touch you...

Why so mad? My Comment wasn't even for you.

Wasn't mad at all. Just replying back. However since your comment wasn't directed at me,please disregard. The system email me and says that someone has replied to me. I appears that it links all the replies or something. It needs to be fixed

Correction without MS there would be know android. Why cuz there would be no google. It was Microsoft that put a PC in every house. With out Microsoft google wouldn't have got where it is today. It may still have been but on a much smaller scale.then it is today it took Microsoft to put the PC in every house to bring the rise of google. And it took the rise of google to bring with it android

You're right madam

I'm here because of Nokia's incredible hardware. If Nokia went with Android I would probably be there now. I would like to see what Microsoft can do, and Nokia's engineers are still making these phones, but software wise? I'll have to say BB10 is my favorite OS. Nokia just made the best hardware.

I agree 100%. If Nokia was Android that's where I would be.

You can talk all the S**T you want. But Nokia gave Microsoft Windows Phone life. Nobody cares about any other Windows Phone.(HTC, Samsung, ETC). Nokia was the phone with the best hardware. With out Nokia Microsoft would not be were they are now. Its that prestigious name that gave them a ❤ beat. Just remember that. Microsoft has the hardware now, so I hope they take this Phone & OS to the next level.

Great comment. Microsoft is a great company and the future is bright. RIP NOKIA

But there are also many that view Nokia as a dying/dead/cheap phone company. We may have gone through the era where the only phone in the world can take on Chuck Norris's fury, but the world is quite different nowadays.

"But there are also many that view Nokia as a dying/dead/cheap phone company"   Very true.

The Xbox brand is a pretty damn good brand and EVERYONE knows who sells it. And, Xbox is not where all the "tweens" are. That'd be with Sony and Nintendo, but mostly Sony.

This is very true, all the kids love PS, the more mature (imo smarter) gamers trend to gravitate to Xbox.

Do you have stats to back that up? Or are you just pulling it out of thin air?

You sound crazy

No this place is a place for Nokia fanatics who won't accept the fact that Nokia was already a failed mobile device company before Elop became CEO. This it's reflected by the fact that Samsung, Apple, and even BlackBerry had more market share than them. You guys also come into these forums complaining when the Nokia board voted to sell Nokia to Microsoft which to me proves Elop wasn't the troll to guys call him, because if the board had faith in Nokia as a devices company, they could have voted no and let Elop go as CEO like Microsoft did with Ballmer. Let the crying begin now that I've stated facts about a company I also loved..... Typed on my awesome green Nokia Lumia 1520.3. I'm a realist and accept facts and not speculation.

You mean windows phone was almost a failed OS until Nokia Phones saves there A$$

You mean windows phone was almost a failed OS until Nokia Phones saves there ASs

Omg55 boy, you talk so much crapp you actualy believe your self. End of 2010 nokia smartphones 34% market share. Is that lower in your head then blackberry and others? Wake up man. Nokia was killed by your trollop, not saved. You kids are so biased you just don't see wp has no traction in the state it finds it's self right now. Wake up kidos. Not everything that flyes can be eaten.

Most people I interact with daily aren't even aware Nokia makes smartphones. They still think of Nokia as flip phones and other cheap devices.

Lol.. Which planet are you from sir??!! (no offense, but that's funny)

Blacklac. And that is cause the most people you know are 9 and probably you are above 10.

True

You are aware that this is the place for everything Microsoft?.... Are you in the wrong place?

Its not a matter of preferece. They dont have a choice. The Nokia name doesnt not belong to them.

If it isn't a successor to the L1020 don't wake me up.

Yep... What he/she said. Give me that L1030.

We don't want anything else.

Has to be a 5-5.5" screen though. Other than that. Yes, come on 1030!

Yes my 4.5" screen is now too small for me. 5-5.5" seems perfect for an upgrade

For Microsoft to say, "we will be a high quality manufacturer and continue to stand out like Nokia did (particularily in imaging)", the first Microsoft phone has to be a flagship L1030 with a class leading camera.        

The 1520 is ALREADY a flagship.  With specs better than ANYTHING from the 'new' iphone. What you want is a NEW flagship.  I want a 1520 with the 1020's camera and dual simm sockets!

@Zybch - 1520 is a flag-ship phablet. But, like a lot of people here, I'm still waiting for a top-end model to come out. The 930 is missing microSD and only a niche amount of people want the ridiculously sized 1320 / 1520 mobiles. I want a flagship top-end model 4.3"-5", possibly 5.5" but no bigger WITH microSD which seems impossible, for some bizarre reason, in the 9XX and 10XX series so far.

Can you split the screen size, too? A dual-SIM, 5.25", with microSD, and the 41mp camera module would be a fantastic flagship phone (not phablet).

Need more than 41. Already have that.

Not every single parameter in an equation needs to change at once. Microsoft's phone engineers can add more while maintaining overall size, but then we sacrifice quality. They can main photo receptor size and increase count, but then the thickness increases and the optics become more complicated/expensive. The primary knocks on the 1020 were slowness, lack of expandable memory, and lack of wireless charging. If all of them are addressed and the screen gets a bit bigger without adding too much size, weight, or expense, would you really complain that it only had the best camera on a phone rather than the bestest? ;)

I'm not complaining now, but for me to upgrade my 1020 the new device would need to zoom further in. That is the killer feature for me.

Most likely not and instead the low end 5in device rumored by e.g. Nokiapoweruser (perhaps also WC, can't remember if they have reported on it yet)

Here too. My 1020 is kind of slow and need to be replaced. If there is no flagship coming, I'm probably getting an iPhone 6 and use it until MSFT reveals a new flagship. 

I think it would be disingenuous to tease a new Microsoft Lumia and have it just be a rebranded 830, so I agree. Or possibly the smart watch. Note that he said device, and nothing necessarily like phones.

Please be a flagship! My 920 is showing significant age!

Ditto!!

I read that as Flapship

I really hope this is true and not one huge Redmond Rick Roll like McLaren was.... "Redmond Rick Roll™"

Maybe it *is* the McLaren... The *Microsoft* McLaren. If so, I'm praying that Bell picks it up!

Why didn't I realized this earlier Microsoft Lumia and McLaren as a codename for flagship. ML....

omfg! That'd be amazing!

I really wish you guys ain't wrong! *_*

It's gonna be a new ultra affordable low end device. Presenting the Microsoft Lumia 430. 

At least it's possible now. I believe the 830 is the first Nokia phone that Bell has carried in about 5-6 years, if not more (including basic phones). There was a rumour that Bell and Nokia had some sort of falling out, and now that they're part of MS, it looks like that whole thing is a matter for the history books.  

my condolences

GOOD GRACIOUSNESS!!!!!! AT LASTTTTT FINALLLYYYYYYYY A NEW SMARTPHONEEEEE

Getting your hopes up for a flagship device wouldn't be a smart thing to do.

Perhaps this could be a "Microsoft Lumia Smartwatch"...  

No it is not. MS said that they will neither brand the watch as a Lumia nor a Surface.

Will my phone Nokia name will changed mysteriously overnight to Microsoft?

A Microsoft employee will break into your house in the middle of the night and paint "Microsoft" on the phone.

Will the current Nokia phones be sold as Microsoft or will they continue to carry the Nokia name??? Like Will Nokia Lumia 830 be sold as Microsoft Lumia 830? I'm talking off-contract...

Hahahahaha... And one more... Hahahahaha!!! #DreamOn

Lumia 1030 please!

Your speechless coz you speak your mind

MS should've let Nokia live on as a brand name, instead of purging it from existence.

Wow, I'm happy now.
 

I want Nokia on the front and Microsoft on the back. Just sayin ;)

Hmmm I seem to be the only one that doesnt mind havig Microsoft on the front.

You are not. People fails to see that Microsoft now OWNS Nokia's Mobile Division which means that all Nokia's engineers and "experts" are now Microsoft employees which means that the closest thing you will have to a Nokia's device is a Microsoft Lumia device. Even if Nokia comes back to the mobile market it will not be the same because Microsoft owns former Nokia's engineers! If you now want robust Nokia quality devices you will get it from Microsoft.

Sad day...gonna miss that Nokia name.

I actually like how the Microsoft name looks there instead.  Looks more modern and less dated.

True

+1

To be honest, I like the new brand more.

No. I'm not!!! Now just the thing I want is the windows logo on the back pannel such as iOS and blackberry!! That would be awesome!

I will also miss it a bit!!

Yep

Just put MSN on it and be done with it. We all know where this is headed.

Am gonna miss nokia. :'(

Same here

Allow me to ask you this: Where are you from?

He is from the internet.

No way! Really? I didn't have the slightest clue... However, I was asking that because I wondered if he/she resides somewhere in India (or that region). As far as I can tell, Nokia managed to make a name for itself there. It seems that not too many Americans are affected by this change and I for one am absolutely thrilled by it.

I am from India... Why sir?

Thank you for your answer! You'll find yours just above.

As I've been repeating over and over again, Americans don't look up at Nokia the way Indians and Europeans do, or did. Don't get me wrong though, but Nokia *had* its market impact on India like nowhere else and will take some time for people here to adopt the transition of the brand in question.

Yeah they do bro. Nokia is known internet-wide for making awesome phones. Microsoft is historically known for bugs and virus vulnerability. I'm American btw

Everybody does... :(

RIP Nokia, such a legendary name in phones but I hate the word "soon" because it's subjective. 

It will be great a Microsoft Lumia 1030

With an IR sensor and it downloads food from the internet... Haha.

My body is ready.

If you're female, can I have your ready body? Please don't ask for payrise, I'm a hardsofting male with plentiful testosterone in a midlife crisis.

Want a "windows logo" on the back of the phone.

Yes please! Microsoft Branding on front and Lumia branding on back plus bold looking windows logo either in black or white depending on contrast.

Im ready for this.

Yes, please!

With Dolby multi channel recording, 1080p video recording at 60fps, SD card support, 2-3GB of ram and a nice Snapdragon 805... That way I'd definitely update from my 1020... YES I am ambitious

Maybe an EQ for Bluetooth headsets... Not just 3.5mm plugins.

Please!! I would love that too!!!

Si senior y senioritos. Habla Amigas...

And maybe Verizon support. That would be a day one purchase for me.

Does "Verizon support" even exist? I thought about switching from at&t for the Icon, but they certainly made damn sure I will never consider that again! What a cluster they have made of it!

Not to mention glance and waterproof/dustproof. What's the point of being a tank if it dies from some water? I really don't like relying on a case when I want to take underwater photos or just out in the rain.

You forgot 1080p @ 120fps, 4K@30fps With a FHD or 2K display. Qi Wireless charging with 32GB and 16GB variants and an mSD card support for the latter... And a Windows logo on the back...

Yes please! Microsoft Lumia 1030.
With 1/1.3" sensor, Zeiss Optics, OIS, Six element lens, f/2, Super sampling, Rich Audio Recording, 4k @30fps, 1080p @120fps, 720p @240fps, SD810, 4GB RAM, 5" 2k display, Capacitive keys, dedicated camera key, Dual lens for depth recording plus faster laser focusing, dual led plus xeon flash, pureview branding, Dolby branding, 32/64GB with SD card slot. 13mp front camera with flash, dual front stereo speakers, metal side rims, removable polycarbonate Qi backs in cyan, red, orange, yellow, bright green, white, black, silver, gold, navy blue, pink, removable large battery, glance, water proof/resistant

And image coprocessor so it can take photos quickly.

This phone would be the most expensive phone to ever come out on market. But I'm sure I would even buy it!

Yes please!

Microsoft it's a bad and boring mobile name.. What do you have? Microsoft 1570. Yeah!!!

Lumia.

no, Lumia 1570. does sumsung, Motorola, HTC really sound any better? you are buy a galaxy phone, not a samsung phone.

Laughing over that sumsung

LOL me too!

Didn't notice. Now you made me laugh as well.

Atleast Microsoft sounds better than SameShit and iShit

You nailed it! :P

AndShit would be appropriate too

Microshit..!! ;) jst kidding.. ;)

Ishit, youShit, weShit sam(e)Shit....
....a microShit.

Call it whatever you want. Apple sold more iPhones in a weekend in a handful of countries than Microsoft sold worldwide in a quarter. 

Go home Assh**e, you'r drunk.

So is downup

It will be a Lumia 1528. Feel free to quote me.

I don't care the name, I just want a quality device.

Agree... these debates are pointless. I dont care what name is on it. The only thing that matters is that it is a great device.

Exactly.

^^^^^this.

Words of wisdom, words of wisdom... dude. :)

lol

If they work with the Surface team, then you will be getting some high quality shit.

I don't think so, because Microsoft still have Nokia's team, but I like the new surface ;)

Well we've seen enough low end phones all year. Maybe it's the 1020 successor. One phone to rule them all!!!

Definitely this. Microsoft needs a phone that everyone talks about.

That is most probably going to be the McLaren that they pulled as they wanted it to have the Microsoft name on it!!

Unfortunately not

...and if this one phone shows up on Verizon only, DOA just like the icon.

Nope likely the low end 5in device that e.g. Passed certification in Indonesia already

Hopefully a flagship device. For Microsoft to truly compete against the likes of Apple, Samsung, Motorola and HTC, they need to release a flagship. The 830 is great, don't me wrong. But more people are attracted to the device that is the best of the best in comparison to the affordable substitute. Who knows? Maybe Microsoft will lead the way and ship it with a Snapdragon 808.

I certainly prefer the most high end device that I can get, that's why I'm using the Icon. However, I don't think the same applies to the general market. If you refer to all the articles about the market share of each windows phone, none of the flagship devices are on top. All of them are cheap or mid range. I do agree though that they should always have a current flagship, to meet the demands of the part of the market that desire it. But when it comes down to it, the cheap phones are the ones that are selling. Just look at Verizon, not even a year into the Icon and it's done for.

Does any of the apple's iPhones come anywhere near Lumia 930 & 1520.

Apples iPhone 6 is on par with Lumia 920 that came out last year... some even say it's comparable to the 820. 930 & 1520 smash it completely.

You are very right, guys who should keep on demanding for flagships are iphone users not lumias. A phone like 1520 has everything needed in wp, I don't understand when somebody says it's specs are outdated. How many years will apple take to match the specs of 1520??...at least 2yrs from now!

Hmmmmm. Interesting news indeed. It would be surprising to see a new device this year. If so Microsoft has definitely been VERY tight lipped about it. I could be VERY wrong but I doubt MS will release a High-End Flagship this year. Frankly I believe it would be suicide.
With the massive iPhone 6 and 6+ launch and with Samsungs S5 and Note 4, not to mention al of the other OEMs Android devices, Windows Phone just hasn't reached that critical mass, where enough consumers entertain a Windows Phone as an option when looking for a new device.
Insanity has been described as doing the same thing repeatedly but expecting a different result.
Microsoft/Nokia has released High-End flagships year after year, like when they declared "The Beta Test is Over" Lumia - 900, "Nothing Else Comes Closer" - Lumia 1020, "Best LowLight Camera"- Lumia 928, 6" Phablet - Lumia 1520, the High-End Lumia Icon and Lumia 930. Attempt after attempt we were squashed by the competition in sales. Things were so bad many carriers were left with EXPENSIVE HIGH-END UNSOLD STOCK!
That's costly for Microsoft who knew they'd take a hit this year in reduced revenue in thier mobile division by dropping the licensing fee on devices under 9". And it has failed(offering high end devices head to head with rivals at about the same price to consumers) to garner much attention/response from consumers.
So instead of risking another financial blow with investments in high in specs in high end devices at high end prices which consumers would likely pass up, just as they have in ALL previous years, ESPECIALLY with Apples HUGE, record breaking year this year Microsoft changed its strategy. To keep doing what it had done would have been insanity. They want a different result, so they're trying a different tactic.
The Lumia 830.
NO UBIQUITOUS HIGH-END PHONE FOR 2014; IS MICROSOFT INSANE? NO! :-)
http://jltechword.wordpress.com/2014/10/22/no-ubiquitous-high-end-flagsh...

So basically what you're saying is that MS shouldn't bother releasing new phones because everyone is buying an iPhone, sorry but it doesn't make much sense.

You're truly portraying the Microsoft Dilemma, but who's to blame? Microsoft! I wouldn't want to pay a high end price for a truly high-end phone on paper, but functionally a low-end phone. As a long time user of mobile Windows, Microsoft really shot itself not only in the foot, but also in the eyes by trying to copy the iPhone. Even if I hate Google, but they have been quite brilliant with their strategy. Why can't I have the versatility of the Windows Mobile and the smoothness of Windows phone? Functionally speaking, Windows phone is retrogression for me. A lot of things I could do with my Casio Cassiopeia of blessed memory with Windows CE 1.0, I can't even do with a modern Windowsphone. I remember in the days of the XDAs when Microsoft and HTC used to bully Developers, especially ROM cookers on xda-developer.com. Now they are trying to woo Cynamogen. So Microsoft, when will I be able to send files -irrespective of the format- on Windows phone? Wenn will I be able to download files without any hitch with IE10?
I am not on WP because I love Microsoft, but because Google messed up big time with their refusal to serve me because I'm on Windows phone. I hate ungracious people and companies even more. And Google is an assholically ungracious company. If not, I would be rocking a Samsung PhoneBlet. A company that knows how to copy properly.
Enough said!

ATT trade-in campaign: Nokia Lumia 1520 for Microsoft Lumia 1520 with Denim and Qi Charging...*wakes up from dream* dag nabbit

And hardware fix for the touchscreen thing

Mine gets more annoying everyday...

Its a design flaw, Nokia Australia rep talked tk me on the phone after I got angry that I had to replace 1520 three times and all had same issue.

I wonder if the new green one that just came out has the same flaw...

The green 1520 does have the same problem. Bought one for my wife and she complains about it constantly. It's a great device, obviously, but the screen problem is disappointing.

I bought my wife the green one and the first thing I did was disable the screen sensitivity normal and the problem is less annoying for her, we live in the tropics so high screen sensitivity is not a problem.

Didn't Daniel write an article on this, how it was the glass screen actual flexing ever-so-slightly from the display due to prolonged stress from sitting in one's pocket? Can't remember, but if so: The 1520 has been suffering from #BendGate since before it was cool. It's so hipster, man. :P

Yeah, I remember that article... It didn't help though.

Hey my 1520 is free from that touch bug, I think people exaggerate it.

It depends on when you got it. Majority of 1520 users had this issue. So don't put blame on us smartass

Accept you are poor in touching, everything!

Yeah, they're making it all up. Pffffft

I occasionally experience it. Find that scrolling on the left side works better for me. I originally had the sweet looking white, but the device kept rebooting and rebooting needed a phone so had to go with the plain old black and slapped the white amzer pudding case back in February. That case is now grey. I digress. The scrolling problem is microscopic in comparison to the phone continuously rebooting.  

:'(

First Microsoft lumia should be cutting edge so it shows what MS is capable of. And shows MS got interest in high end market.

I completely agree. Would like to see a high end Windows Phone from Microsoft to replace my venerable 920. Pretty impressed with the reliability and durability of this phone, but will soon be time to upgrade.

Well overdue for a replacement of our 920s!

Most likely won't be. The 5in low end one is more likely.

Feels like a breakup on "good terms"... even the good ones are sad, and you know the two will always be part of one another in some capacity. /corny_metaphors>

I've got the two last great Nokia phones, the 1020 & 1520. Unparalleled quality.

That Microsoft logo doesn't look bad though ;)

It actually looks sexy and sleek :)

I know, right? :-)

Indeed. The new Microsoft logo with the Segoe font is fantastic! Way better than the ugly old logo.

Please not let it be another mid-tier phone. We need a phone to compete with note 4. Be serious I have the highest end WP on T-Mobile: The Lumia 925 with 1gb ram and dual core CPU. What the tech?

I have a 1020 running on tmobile. If you're going to fault Microsoft for something, at least make it something that's actually their fault.

I'm talking about a phone that's actually for T-Mobile. I'm not faulting them for anything, I'm just saying don't leave the high end market out

Right, and my point was that there are high end phones out, but even if there were some new flagships, tmobile probably wouldn't get them. (OT rant: I hate the reply system on mobile. The email link to the app never works properly (worked once a really long time ago), the reply button almost never works in the browser on the mobile site, and even if I go back into the app and scroll through all the comments to get to the one I want to reply to, the reply button is so tiny I have to hit it at least 8-10 times to hit the correct area to respond. Maybe my phone is broken and maybe my fingers are fat (I'm a slim guy), but it's super annoying).

I would still like to call 'Nokia lumia'

I would like to call it "Microsoft Nokia Lumia Windows Phone Mobile"

Lololol!!! Love it!;

Sad day . :(
Planning to buy 730 , will its name change to MS Lumia 730 or stay as Nokia Lumia 730 ?
 

No the 730 is already out with nokia branding,it will be nokia lumia...but from now on the upcoming devices will be named as Microsoft Lumia.

Well the 735 will be released at a later date in the states maybe that's the first Microsoft branding phone.

Really... name is really important for you to buy a phone

Yes it is . #nokiafanboy .

Whatever the new device is I hope it bends so I can be cool like my apple buddies.

I think that you should not do this to nokia.... And I'm sure that by doing this people in india will stop buying this bcz in India NOKIA is a brand of service plus assurance so by doing this you are just exploiting your own market....

I'm pretty much concerned about that, too, but Microsoft can't survive just by relying upon sales here in India. On the other hand, Nokia's recognition is just the opposite in US to that of India (from what I've heard).
It's about time. You can already watch Lumia ads ending with Microsoft logo on TV. And, from what I've learnt from people's opinion on this transition on flipkart.com, it ain't bad either. People are slowly knowing what's going on. Whether the hardware quality remains the same or not, won't take long for people to find out.

Also, Nokia is a separate company. MS can't use their name forever. All the people saying this is a bad decision need to understand that this isn't really a choice.

Yeah, it had to happen some day.

Nokia is famous among people here in India right?? So that's why it's the 4th most sold brand in India..Let it die..!!

True that, these budget class Android devices have significantly captured the market lately. But don't say stuff like let it die... Lets hope Nokia rebirths by the name of Microsoft once again! :P

@Aman2901, it's 4th because it does not run Android. Even if you do not agree; this is the truth.

First of all the person above has edited his comments!!
Secondly,,Even iPhone stands at 3rd(Non-Android)
Thirdly,,Android or not..It could have stood out even with WP!!

I'm absolutely not interested in any new device unless it is the true successor to my Lumia 1020.  If this "new Lumia" is nothing more than a re-branded 830...fail.

For a second... I dreamed of a high end Microsoft Lumia on Verizon... just for a second. I'll probably wake up Nov. 7 an AT&T customer though.

You guys got the 930 and HTC one before anyone else in the world. I'm here on tmobile with an unlocked 1020 because the best we got was a 925 (which got retired like the icon). The best tmobile WP I can buy now is the 635. Trust me, Verizon could be doing a lot worse.

Finally :( the day has arrived when we say good bye to the legendary device makers Name... Hope Microsoft provide same type of devices and after sales service for which we will remember Nokia forever.
RIP Nokia, you taught me what a smartphone is.

Will surely miss Nokia and i surely believe Nokia will start building phones again from 2016 and it may be running Android. We will have two different brands one Microsoft Lumia running Windows phone and Nokia devices running Android. Looking forward to 2016

Not gonna happen...

With what facilities, engineers, and design parents?

By then, Nokia would have aggregated the whole GDP of Finland to buy Microsoft. Then, we would have names like Nokia Microhard Lumia with DoorsOS mobile, Nokia Macrosoft Office, Nokia Doors etc. pp.

Yay! No more Nokia name! Here's to Microsoft's reign!

1525 please

1528

Name, shmane, who care what it is called? What I want to know is: Did Microsoft obtain the rights to the "Nokia tune" that has been my ringtone for as long as I can remember. I don't plan to give it up either.

Good question bro

That epic tune... :)

I remember hearing back at the time of the purchase that Nokia kept the tune.

Which phone do you have? I got a Lumia 1540
What brand? Microsoft Mobile
When did they start making phones? The day Nokia died

I heard my momma cry

Its brand name is Microsoft Lumia not Microsoft Mobile. The group or department though(not the brand) is Microsoft Mobile Oy. ...and NOKIA Is Not Dead.

I've been ready for this moment since the day the acquisition was announced... September 3rd last year...

Come on Mc. Lauren

Not even close.

Y can't a n***a dream

Good riddance.

Quiet.

Microsoft Lumia Watch

Oh so true. I feel like this is exactly what she was referencing.

I thought so too

I'd buy one.

Exactly, everyone is focusing on smartphones which we have no info about. We do have news on the smartwatch coming soon however.

Nokia is doing just fine, just posted a nice big profit for the quarter today and are not missing the phone hardware business one bit. New chapters, bring on the Microsoft Lumia's.

Miss you Nokia!

Nokia. That legendary name and device, I'll never forget you. Keep growing.!
Though I want to know, will I be able to use MixRadio, Beamer, Creative Studio, nokia tune etc

Hmm....i doubt they would release a Microsoft Lumia this late into the fall season, right?
I preordered an IPhone 6 to finally try something new and no new Lumias were hitting Verizon anytime soon, but dare I say this new Lumia is like the Surface Phone we've all been waiting for I will send my iPhone all the way back to Zimbabwe

No need in doing that you can send it to me here in Nigeria. Lolz

Looking forward to a successor for my 1520 which still reigns supreme IMO.

1520 fails hard IMO because it's a phablet. I'm still waiting for a 920 or 1020 successor, with microSD. 830 is interesting, but being dubbed "mid-range" just makes me want to wait for a top-end (non-phablet) model

Banner says Windows Phone Central...

Yeh... Why is that? This isn't WPCentral. Must be in the wrong page, I was looking for Windows Central.

I am looking forward to this so badly.. I really wanna uupgrade from this HTC Radar already.. And I want a real flagship/1530. :/

Not holding my breath on this one. They probably wont release anything appealing to me till about June 2015

YAY!  That logo looks much cleaner and sexier!   It feels lighter and friendlier and less corporate like the dated Nokia logo.   I hope the first 'Microsoft Lumia' is a beast to show what they're made of. 

Sooo frm now onwards all lumias available in this world would be rebranded as Microsoft???

No.  It's Microsoft Lumia.  The only thing changing is "Nokia" to "Microsoft".  It's still Lumia product line.

Why does it have to be on the front? I wish Microsoft would just put it on the back, regardless of what brand it is.

As much as I like WP I think Nokia could have lived on handsomely if they would have chosen Android. I still don't get why MS paid Billions for it. They could have just manufactured their own phone line as they did with Surface.

As reported by many, many others, so far only Samsung seems to be able to make a decent profit on Android phones, so the idea that Nokia would have been successful is a dubious claim at best. As to why MS bought them, it's because Nokia controlled a huge percentage of the WP market, and losing Nokia to bankruptcy or to another buyer would have been a death blow to the platform. Buying Nokia's phone business was the only good way to keep the bottom from dropping out of the platform. Given the numbers just posted for the last quarter, it was clearely a good idea for both companies, though I personally wish it hadn't been necessary.

RIP
Nokia

RM-1089 and RM-1090 Daniel?

Exactly what I had in mind. This RM-1090 was cleared at the FCC recently and had no NOKIA name on the documents.

Off topic Daniel any news on Whatsapp update? Thanks

In IT the only constant is change. LET'S DO THIS!!!

Nokia can still make phones in the future right? I bet they'll take the Android route now.

Technically yes in 2016, but they lost every employee and patent so they really would be starting from scratch.

They didn't lost their employees. Nokia employees will be dismissed from Microsoft

False. Some were/will be let go, mostly because Nokia needed restructuring anyway. Obviously the good ones will stay.

Pretty sure they still have all the patents that matter.

Really?  You think MS is going to pay what they did for Nokia and let them keep all the good patents?

They paid a very small amount, and Nokia has already told the press that they expect to be able to monetize their mobile patents better now that they don't need to cross-licence. There was also something about patent licensing in the MS-Nokia -deal. So likely Nokia has kept all the technical patents, but sold the design ones.

Im happy I picked up the Nokia Lumia 830. Could be the last device to ever have the Nokia Logo on it. I've had a few nokia devices and they designed and made great hardware. Long live Nokia. 

I really don't like this move by Microsoft. Even though they fully owned Nokia, Nokia is not a forgotten phone brand name. It is still a word of mouth in many. I don't think they can still keep their old Nokia customers because of this re-branding. And, I'm one of them for sure. Since they fully acquired and will totally removed the Nokia name from their next phones, my Nokia Lumia 1520 could be my last because it bears the brand, Nokia. This one, for sure, is for keeps!

They lose rights to the Nokia name in 2016. That's why they are changing it.

About time I mean I liked the Nokia logo but Microsoft sorry I like it more just my opinion then again as long as the OS is the same I'm cool

LOL lol LOL lol

Lumia smart watch?

I think so too.

I hope just one Flagship model to end all other confusing Nokia models. One that's truly has all the latest features and work across all carrier.

Stop the tease and launch a goddamned flagship already MS ffs

+1020

I don't know why, but I honestly rather not see microsoft branding on the Lumia phones. I don't see "Microsoft" on my Surface or Xbox. Please, please don't put it on my Lumia

Hopefully just the logo, like apple does.

I beg to concur.  Samsung is doing so well because of brand awareness and their logo front and center (same with Nokia in it's good days).  They need the Microsoft logo front and center on everything until people know these awesome devices belong to Microsoft.

I agree with you, the XBox has no "Microsoft" word printed on it...

Teasing a new Lumia until it is considered an outdated Lumia is not a business plan that will stop the bleeding.

Hinting at a new Lumia when the last announced Lumia is still not released world wide is not a good business plan either.  I hope their next round of layoffs include heavy numbers in their marketing and planning divisions.

Good, now maybe I can get my windows 8.1 update for my Lumia Icon. I've been waiting WTH!!!

I am waiting for the next 1520

Nokia 1620 aka McLaren

I would love to see LUMIA as brand moniker instead of Microsoft.

No one puts the product name or line on the front.  If anything that goes on the back.  Everyone puts their company name on the front.

Gonna miss Nokia... But full of excitement for Microsoft first release. Hope the design concept is different.

Looks kinda "Surface" grey to me

Hmmm... well that's smart. Hold off on a true flagship to reignite a brand with that flagship everyone has been waiting for.

Let's hope it's that 925/1020/1520 flagship follow-up that everyone has been hoping for. Even though WP8 (and soon 10) can run on devices with very low-end specs, Microsoft should release a device with ridiculous specs (I'm talking 4GB ram, octa-core processor, QHD screen, 48 mp camera, etc.) just because they can. Is it practical? No. But it would make every fanboy and tech media outlet take notice and generate the kind of buzz that hasn't been seen in these parts in a while. I know it will never happen but it's fun to speculate.

I. NEED. A. 1520. REPLACEMENT ;)

I LOVE IT.  I love how it'll match with all my hardware (mouse, keyboard, etc.) that have the same logo.  :D

The soul still burns...

I love my Nokia Lumia 635

Ok ok

I've loved Nokia for nearly 20 years and have been aware of this name change for a while now.... But I've had two double fireballs and Dr Pepper just now and can feel a strange wet sensation occurring in my sight spheres *sniff* must be *sniffle* dust caught there or something :'(

i think i like Microsoft logo on the phone more than nokia logo it looks great i can't wait for the new phones

Plz 1030

A renamed, carrier-specific version of the 830 would be SO disappointing considering the quote. Fingers crossed for a no-holds-barred 1030...!

Lumia watch.

Do u thing ppl is going to buy a phone with Microsoft name and it lol let see what happens when it come out

Going to purchase a phone with a similar mass to that of the 5110. Would like to know the last phone with the name NOKIA, may buy it if its interesting. 

Nokia feature phones like the Nokia 130 will live on for many years come. Otherwise the Nokia Lumia 830 would be my guess. Unless somehow Nokia starts making Android phones in a couple years.

And my way going back to Android but I like my 520 long live Samsung galaxy

Here in Windows Central are biased toward flagship as you American and we Italians we can afford it and we are fans: We simply wants to have the best WP experience. As a matter of fact I own a 1520 and as soon a HTC m8 comes out in our market I will buy it, even though I don't need it. But...but the market share shows that big numbers are on the low side: 520/630/635 and so on. Nevertheless if a new 1030 comes up I will ditch the m8 and buy that one. So...let's hope for the future...

I hope they release a Lumia flagship that is not tied to a previous number scheme to represent the start of a new era of MS devices. No 1030, no 1530,etc. Microsoft Lumia 1000 running Windows 10 in April 2015 anyone? My Lumia 635 can tide me over for 6 months for that!

Everything is good which us depended upon exceptation to be a flagship device and m serious about it.

Can anyone translate this?

'Nokia' will disappear only from Lumia phones. e.g suppose nokia realease its Android phone, that phone will have Nokia imprinted in it :/

Nokia won't be releasing any phone for a while...2016 at the very earliest

I know, am just telling :)

I would expect the first 'Microsoft' -phone to be a flagship, but I'm guessing it isn't as soon as people here might think. Likely more of a "normal person" soon, so within 6 months, likely 4.

Hopefully this isn't a Blizzard kind of "soon."

Man I can't wait to have a phone that's labled "Microsoft" on it...

It was a good brand, it will be missed

im ready Microsoft. But will miss nokia and their revolution.

They started it all bro

Forgot to complete my sentence. I think Microsoft is the worst company if we are talking about marketing and communications practices. Nokia was the reason lots of people, most of them, bought a Wp. In Italy we have a great WP market share and this is because there are people who has always bought a Nokia and now they will change it. I fear this. I fear Microsoft is going to loose a lot if opportunities with this MSN apps, lumia only devices and so on, without the Nokia brand in it...

You realize that Nokia owns the name Nokia, right? Not Microsoft.

But they can of course license it.... No?...

No

Now of course is late. Should have thought about it before. Buy also the Nokia name and use it...like Nokia the mobile division of Microsoft. Again, the only right thing about branding in msft is "surface" but I expect them to change name and call it anything else. ( no comment on the surface marketing strategy). In Europe Nokia brand is the reason behind 10% of market share. And only after comes the OS. They should have wait to gain at least 20/25% and then, when the OS would really appreciated, ditch the Nokia brand. I don't know if is it true that Nokia can sell android, but if they do, lots of WP owner will follow Nokia name and buy it= I heard many times the story: "I've always had Nokia and I'll always have it"... So said I do love the OS and don't give a s**t about nokia, just to be clear

They don't have a say in keeping the name Nokia. What are they supposed to do?

My baseless speculation: The new "Lumia" device will be the smartwatch thing.

No,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no,no... And NO.... huge mistake...

If you didn't see this coming you wasn't paying attention, it's all according to the plan

What an article. New Lumia? Well it could just be the 830 rebranded...... Seriously Dan.

Seriously.

Wth

1530 or 1030, PLEASE!!! It's been over a year since a new flagship was launched!!!

I love the size of 1520 but I want one with the new design of the 930. 1530!!!!!

That could be interesting. Or just something in the 5.5-5.7" range. Canadian carriers don't like taking risks with a WP as big as the 1520.

Reality check: The flagship is the 930. Launched in the Summer.

With the exact same hardware specs as a phone released 6 months earlier. Reality checked.

and what else do you think you would have got instead o the 930? if the specs were so old? a 801 over 800? the ram would still have been 2 gigs, the gpu the same, the camera the same, the screen reolution the same cause microsoft doesn't support QHD yet. it's the same reason  a 1530 isn't available yet, it doesn't justify its existence. and i remember the time people were begging for 1520 specs in a 5 inch screen format. when they got it the moaning begun. frakkin entitled spec whores

I got my 1520 last Dec and I'm still content with it. However, had MS released a new flagship I would have gladly upgraded by now. Android users get the courtesy of a new Galaxy S or Note every year with improved specs. Apple users get iPhone refreshes every year too. Don't loyal WP users deserve the same treatment? You can try to ignore the fact that people buy phones based on specs alone but it definitely exists. My gf was looking to switch from an iPhone 5s 4 months ago. I sold her on WP and she set on the 1020 (since that's been the best WP available in Canada since the 920). She came home with an S5 because she decided she wanted whatever the "best" phone was. Best being top specs.

Am I the only one who wished that the 830 was released with the Microsoft name instead?

no you're not the only one i was hopping the same thing

I want to buy a new phone but not with an obsolete name.

I love MSFT... But I can't own nothing but Nokia...

Okay fine. I'll wait till the end of November, and if nothing amazing is released by MS Lumia, I'm getting the Nexus 6 to hold me off till their first flagship is released.

All I want for cristmas is a Microsoft Lumia 1030 :)

Want nokia .trust it blv it

I am happy

I read these comments and don't know whether to laugh or cry. Nokia isn't dead, the company the one with the name on its doors continues. Its profiting because it's getting out of branded hardware and focusing on the backend and services. It's making money from liscensing and patents, it's cool. Nokia the phone was going to have to go away, I mean I'm sorry but this site wasn't about Nokia, it's about Windows Phone and we got the put the old flag down. Microsoft is a global brand just like Nokia. I get it, Nokia was mobility it was the smartphone, but we are now in new waters. And as for the first Microsoft branded device I wouldn't expect something high end so soon. Windows 10 for mobile has even been teased and I think any high end device will come with it.

This is what I hopefully be waiting for!  

My preference: Nokia Windows 920 Keep the Nokia brand & drop the Lumia brand. I also prefer Windows over Microsoft. #My2Cents

If legally they could keep Nokia name most likely they would. I would not drop Lumia name because windows phone is known by Lumia name. To be fair "Nokia Windows" doesn't sound good to me.

/tears.

I think they should have just called it Lumia (Lumia sign on front and windows logo on the back panel plus could've put sign by Microsoft)

Windows 10 logo spotted! The Windows logo next to Microsoft is not the slanted Windows 8 "window" logo. Windows 10 for phones to be announced "soon" on a device that will be available in the coming months....spring 2015. ​ ​ ​ ​

I'm sorry if there is no new flagship device in the coming months its back to android for me the note edge is calling me, and the problem is carrier exclusives you have the icon but only Verizon gets its smdh 1520 and att only smdh Microsoft is killing themselves

Bye Nokia! Good luck with Android

WOW ..

Does this mean Nokia will stop making the Lumia phones altogether???

Nokia had already stopped producing them. The 530, 830 and 73x were already produced by Microsoft.

Well, as long as one of their new high-end phones end up onT-Mobile...

Perhaps like the fitness band rumor and then it was killed off and now it is back, the McLaren device will suddenly resurface? We can only hope :)

my ocd is gonna kick in big time when these non Nokia phones come out, with me having a Nokia Lumia Icon in all. It's like driving a Datsun after they changed the name to Nissan

Who cares what its called . Its still the same phone at the end if the day

Let's hope it is.
Microsoft can change everything or kill everything.

Miss you Nokia

Daniel its a 5 inch device already testing going in India... Here is the details http://www.nokiapoweruser.com/2014/10/14/the-new-lumia-rm-1090-already-g...... It's a mid range device between 630&730 ... Pls confirm about the news....

Oh then it would be lumia 680 .... Lol

Willing to bet it will be called the ' Microsoft Lumia One'

PAWN STORES... After 30yrs my son will be selling it in pawn store as last Lumia with nokia branding for $10,000/-
Lolzz

I want the top bezel of my 1520 to say Microsoft :/

Microsoft Lumia Icon. Eh? EH?

Microsoft should definitely kick off the new name change with a flagship device

"definitely".... wow

Why couldn't they just remove the "Nokia" and leave "Lumia" as a stand alone name

Goodby Nokia :(

And I just ordered a 1520. I haven't even received it yet.

Bought the phone for the OS not hardware brand. MS don't fail me.

Soon™

Definitely going to switch phones Windows Phone Rocks!!!!! BYE BYE !!!!!!! Android XD

Might be 1530

Looks a like a phablet to me...

Yay! Another mid tier phone.......Or maybe even lower! *Yawn*.

Give it to me babe. Aha aha... +1030

Liked your voice. ;)

I'm just glad I owned the entire Lumia flagship series 900, 920 and 930, bring on the future!

So Lumia 730 and Lumia 830 will now come with Microsoft branding?

No. Those still come with the Nokia brand.

Microsoft Hardware, hmm. Will it bend?

Judging by my Surface.. Yeah, it will bend the Earth if dropped.

Don't bend your brain with thoughts like this :)

I doubt Apple allowed them access to the patent on 'a method for adapting to the curvature of a persons arse'... :)

Impossible 1030. Recent leaks shows a 480p display

No.... I just upgraded to a 930

All I want is a Microsoft/Windows logo on the back, no more colourful abominations, give something to the people who like it sleek.. Nokia can go on with their mapping stuff.

Microsoft Lumia it just doesn't roll of the tongue like Nokia lumia

Nokia will become a legend in future :( I will never sell my Nokia Lumia!!!

Full agreement, same here

It's a name.. Only iSheep focus on name and logo, while rest focus on actual product.

Names are very important, and the following behind iOS is respectable (I don't own one, and probably never will, but user them at work) mainly because of the ecosystem that ties them (iOS devices) together. And that's what MS hopes to accomplish by having One Core OS and probably just two sub versions based If OEM/users please for it, the name change will (is) be pivotal to that role - I just hope that Nokia high quality standard set for Lumia devices does not suffer in the long run (I don't expect it to)

I need a successor to 1520 before January, otherwise I'll get the iPhone 6+ and give that one a spin. But keep the 1520 as main device.

1520 is a beast untill now!!!! I don't think we need it's successor because it is a successor!!!!!

Thinner bezels, 1020-like camera, bigger battery, and smoother corners/edges.

As soon as possible, I'm waiting for it! But I will miss Nokia as a name..

Microsoft Lumia 1525 is comming

What a terrible name should be just lumia

Regarding that part with "looking forward to unveil a new Windows Phone soon" I would say it's just marketing speech, nothing more, nothing less. A politically correct public statement. I wouldn't get too excited over that.

I doubt it'll be a fkagship device. The time from announcement to market has been to long of recent. If they did announce a new device it wouldn't be available in time for the holidays..

Its a low end

We all love Nokia but it has run its race and now a Microsoft branded phone is what's needed to push closer to the finish line, hopefully this gets it closer to the other "2"

for more than 10 yrs, i've always been a nokia user. i could still recall my first 5110 in grade school. i was the envy of our class! lol.
anyway, i look frward to msft lumia. but i would still buy a 730 soon. :)

Instead of 'Microsoft' on the front of the phone, i wish 'Lumia' was used on front side instead of Microsoft. And may be Windows logo on the back.

That's right!

Did you see Samsung put galaxy brand name in front or xperia instead of sony or one instead of HTC ?

Nope. Because unlike Microsoft, Sony and Samsung are popular brandnames outside US in the hardware category. And rather than just showing off their brand power after taking over an already fanbased brand, they should've wisely chose the naming decision. Outside US, not every windowsphone owner is a huge fan of MS. The word LUMIA has less letters than the word MICROSOFT. Lumia word will look better since the previous brand name was NOKIA which also has the same number of letters and if you ask me it will also look similar in the same font may be? Disclaimer: All these are my personal opinions and my opinion may differ from yours. :)  

And then they should use Guerrilla marketing through out the world with the phrase 'MICROSOFT LUMIA' instead of just saying Lumia and showing MS logo at the end of TV ads. They should promote the word 'MICROSOFT LUMIA' all over the place(web,print,TV etc). Finally people should say "alright folks we get it." But who am i kidding, if MS was good at marketing, windows phone and MS hardware would've been a huge success outside US years back. Will miss you Nokia.

I hope for a Lumia 940!

'coming soon'......Microsoft's long standing motto. I'm sure it will still be 'coming soon' a year from now too

Nokia, I "21 Gunshot Salute" ya... Let's see when u guys will be back with new innovative handsets stating your name on them... ...till next 10/15 years hopefully launching WP (not Android)...

I hope it to be a low - mid range with a "d"ucking flash. I'm tired of people that I suggest to buy a Lumia and they don't want cause it hasn't got flash!! This Microsoft is blind!

I don't like this. Nokia should have stayed there.. I have always thrusted nokia brand but from now on i just cant go and buy nokia lumia anymore.. Well im glad i have Nokia lumia 1520 and im proud of it! One of the last Nokia lumias made and i will keep it forever.

Nokia equals candy bar phones for quite sometime now. Good they ditched it.

I think its good idea millions people think nokia is already gone don't like nokia brand

True

Not excited I learned that we can't get excited as it will be low end or something exclusive.

I just don't get it. If you don't like a Microsoft Lumia smartphones, continue shopping. There is a lot more than Microsoft Lumia out there. The only thing I now want from Microsoft is a dust/waterproof long battery high end smartphone. Maybe some additional SD card storage, but current spec are just fine. All those 4K display are just fine, but will consume battery life, so why bother. I am looking forward to what Microsoft will offer on this segment. Aren't the same Nokia designers still involved in the process of the phone devices?! It's because my L920 fell in a pool of water but still functioning I'm willing to replace my current L920. Other than that just working flawless.
Maybe my next device is the L930 or the soon to be revealed ML940. Dust/waterproof, SD card, 3300mah battery, onscreen key, 64GB mem and 20mp cam, 2GB work mem, bitlocker enabled. That should do it for me. ;-)

They should just put "Lumia" 

Good bye Nokia. 

Why?!! Please don't :'(

Because they do not own Nokia brand name time to move on

We are waiting MS

Well I purchased the Nokia name as Nokia is quality & reliability as I see it would I have purchased a Microsoft phone ????

Have you seen surface pro 3 besides Nokia teams now working with Microsoft so you will get the quality & reliability you used to have and it could be even better

Except for the Surface RT, which was a bit let down by that tegra chip, The Surface 2, Pro 2 & 3 and Lumia 2520 are all excellent quality tablets. I think its great putting two excellent hardware teams under the same roof.

MS has ALWAYS made excellent hardware, always, no exceptions as far as I know, and I've been using different MS hardware for a very long time, across all categories. I challenge anyone to mention any MS hardware he's personally used that may be remotely described as inferior from personal experience. Be it mice, keyboards, the awesome Zunes, Surfaces. The MS brand is in no way cheap or a pushover! They will succeed, they only need to consistently push, and if there's one thing I know MS for, it's tenacity, the ability to keep moving, learning and adapting against great odds! Bring on the Lumias! I hope 5-10 years down the line, it would be a staple name in the mobile space!

I'm honestly heart-broken. It was even going to better if they had left it as just Lumia, to signal some Nokia and Microsoft typa connection.

Microsoft is always flop. Nokia will back soon in 2016 with Jolla.

I like windows OS because of Nokia uses it.

after nokia symbian era i had a blackberry then after with windows UI attracted me to buy Lumia

Lumia should be up Microsoft should be in back the name on front is way to big.

Still love ❤ Lumia and Windows phone hope Microsoft will not disappoint us.......

They really should've just bought the whole company and continued the Nokia brand but since they went the cheap route this change was inevitable. Microsoft just doesn't look or sound as sexy as Nokia on a phone though. It will be very interesting to see how a MS Lumia device will be received worldwide. Whatever it is I hope it will be a better effort than the 730 and 830 and come in more colors then orange and green. Cyan, yellow, and red need to make a comeback.

Cool! Looking forward to seeing Microsoft branded Lumias. Hooray!
Nokia losing branding on smartphones is indeed sad but it is time to move on.
There is a new player in town and the name is Microsoft. If Surface Pro 3 is anything to go by, I'm very excited for what is to come next for Windows 10 touting Microsoft Lumias.

So its finally done than said. Nokia brand soon to be lost in oblivion as far as high end phones are considered. Its tough for adopting to the missing NOKIA brand emotionally than anything else(at least for some). For it would have been less MS than Nokia, if the latter would have gone to the android.
Whatever may be the case, bottom line is what it is.
P.S. what about sailfish, though?? Food for thought, I assume.

The name Lumia is enough ! And also to include windows logo on back door

I'm probably the only one here glad the Nokia name is gone, not for anything but I believe the name is a sunset name and that the best is already behind it. I also hope the Lumia brand is dropped for a better one. The reason being that for a lot of first timers (that included me during the WP7 days), Lumia is hard to remember and people tend to say Lumina instead - that is NOT the hallmark of a good brand name. Outside of the small market share of WP, people actually still continue to make the same mistake and say Lumina instead of Lumia. I like the Microsoft name on the face of the phone but at the back, use only the Microsoft logo as it's already recognizable enough to use by itself.

-1520

I'm glad that Nokia name is gone. , like untill when Microsoft will still branding their phones with Nokia? , but i totally disagree with droping Lumia name ....

Although I'd like very much a flagship or a 1030, for MS to start BIG, I guess we'll have a 720p low-mid range phone...

Think we may be jumping the gun here....reads to me like it may just be the 830. Could be wrong but that's how it looks to me.

Would like to think I was lumia 1030 because I'm due my upgrade on Nov 7, but it looks like a rebranded 830 to me.

Next device will be the watch won't it? I imagine that'll be a Lumia branded product.

Yup maybe

Good Bye Nokia   RIP !!!

Microsoft Give me Lumia 1030! Or my upgrade probably goes elsewhere! I really don't have the patience to wait on ms development anymore!!

I reckon a 1530 and a 1030 are what's needed. On 1530 id like to see 64gb storage, snapdragon 801, that ludicrously good 41mp camera, maybe slightly longer battery.. Although my 1520 battery is good. Last I'd like a slight improvement on the screen... That's the only criticism I have of 1520.. It's great pic quality but touch can be a tad sensitive sometimes. 1030 should be same but maybe 5" screen, maybe 32gb if 64gb not possible and of course smaller battery, both should support MicroSDXC and Qi. MS if you are reading... Just email me the URL where I can preorder both :-) As for the branding, I don't mind it being MS and its not as though they could continue to use Nokia. I've purchased 2 Surface tabs for me and another 2 for family, they have been excellent and rock solid hardware. Is sad to see Nokia name disappearing, but putting the Nokia Lumia team with the Surface team can only result in amazing things imho

Agreed , but I have some additions , waterproof and finger print scanner. For both. , and the 1530 should have 805 "hopefully" and at least 3 GB ram

I'm gonna cry..

I am glad new phones will have Microsoft branding on the handsets. That is cool! iPhones have Apple logos. You don't hear of Nokia iPhones, so Microsoft phones for Windows OS makes sense. I just hope their first handset has micro SD, removable battery, 1080p screen and between 5" and 6". Am so close to buying the Lumia 1520 but am patiently waiting for Christmas new handsets.

I suggest they write Microsoft and "its logo" on the back

What is going to happen with Nokia's stores?

Stop asking for Supers High End phones, Windows Phone still doesn't get there. It doesn't sell!

Some android and iPhone users want a true flagship to switch , stop whining !

"some" it does not worth the money.

To me looks like low end , figured that from the green plastic or polycarbonate cover , it covers the whole phone , that means there is no metal frame = no flagship :( , all of that applies if it just was a real phone , not just a silly picture ....

I hope the new device will be a successor to the 1020.

If I try and point non tech people towards a phone I always pointed out the Nokia brand, outside of the inward looking USA Nokia still to this day carries weight and a certain guarantee of quality, If I try and point non tech people to a Microsoft phone I will get blank or confused looks, Microsoft has this inherent desire to be American outside of America, maybe its an unavoidable cultural thing but whatever the reason, loosing the Nokia branding from devices will impact there sales, Lumia as a brand name is nothing and cannot carry devices like Nokia

Lol

We're at a point where there probably won't be flagship coming before w10, and as that's not happening for a couple of months so I'm not all that excited yet. (feel free to prove me wrong any time, MS)

will it blend?

I'll just say something now that Daniel mentioned the word marketing: Microsoft's marketing sucks! I see Apple and android ads everywhere I go but nothing from Microsoft. Is that the way they wanna compete?

I feel like the 830 might be the "first" Microsoft branded Lumia. An amazing phone but probably not the move most want. Although there is still news of a watch in the coming weeks so maybe we'll see some new devices to help leverage that tech. I also remember seeing Microsoft has one more event lined up in November but all I can find is the server side of things.

Now that the Nokia name is gone, I think I'll wait till 2016, I like WP, but this is something I'm not looking forward to

What the what?

I hope the new Lumia is as high end phone my contract is coming up

Maybe gdr2 too?

Hopefully the new device is not another "affordable flagship."

A new Microsoft Lumia DEVICE. It could be Microsoft's smartwatch.!

Many people look my phones and says, that's nokia Nokia already dead!!!

I remembered seeing Nokia's Lumia way back 2012. What made me love it was Windows Phone 7.5. The OS was beautiful! Even after more than a month's use and noticing some features not present or as mature as my GS3, I still loved my Lumia 800 better than the Galaxy.

Oh well, sales will go down to the bottom in Europe then. I'm going for 1+1, it's cheaper than this Moto G clone twice the price, which they call Lumia 830. See ya.

I wonder if the Nokia stores will also change name to Microsoft stores. This will require a drastic change of the physical stores and training of the staff, which should take some time.

Solo tired of this Nokia dick riding. The company fucked up people! Get over it. MS is what we're here for. Can't wait for my MICROSOFT LUMIA phone.

1020 camera, 1520 chasis, qi, glance, SD card and on Verizon?

Everyone, get over it. Accept the fact that from now onwards it will be Microsoft Lumia.

Why is everyone worrying? It's just like when Lenovo bought the ThinkPad brand from IBM. Does IBM still exist? Yes. IBM even sent the original engineers to work at Lenovo. Nokia still exists.

Sounds completely non committal. I'd say nothing new for 9 months.

Microsoft is love. Microsoft is life. All heil Microsoft.

I'm actually happy. Because I'm a Nokia fan and most of the people I know; when they use WP, they badmouth Nokia. It is painful, because of Microsoft's OS's limits. Now people will bash the real culprit Microsoft instead.

This is a great move for North America. They should have done it immediately. The Nokia name just doesn't have the same meaning in here that it may have in europe. Next lets ditch the model numbers, that is also a European thing that doesn't work as well in the US. ​

Numbers dont work here in the US?!?  Thats news to me.  I thought the iPhone 3,4,5, and now 6 did quite well.  Same for the Samsung Galaxy 2,3,4, and 5.  What non-numbered phones are you referring to that do so well here in the US?

In my opinion, using"Microsoft" in front of lumia may not be the best move. I expect them to begin to make the name "Lumia" more popular. Lumia in front of their smart phones will look smarter, unique and will definitely sell better. They can add at the back of each device" windows logo, by Microsoft" Simple.

Goodbye Nokia. Hello Microsoft. Looking forward to a new Windows 10 Microsoft Lumia device next year.

I have never had any problems with Microsoft or product's always associated them to laptops hardware never mobile phones I have only bought Nokia but the Lumia has changed my perception on things,my first Lumia was the Nokia l610. Now I wouldn't have any other phone than a Lumia, I hope people understand what I'm trying to say.

Really hoping for a high end device, but instead it will probably be the ATT varient of the Nokia Lumia 830 changing to MS Lumia 830. Still... it would be cool to see a 935 with at least glance support, though an 801 processor and SD support would also be cool.  Or releasing the much rumored 1525 with a 801 or 805 processor and possibly an updated 1440p display.  Even an updated 1030 with a super fast and snappy camera expierence would be awesome... though that would not be one for me to buy as I don't take all that many pictures.

Maybe we aren't expecting a phone this fall because it hasn't leaked... Microsoft might be trying to control leaks. The surface pro 3 was barely leaked and was a surprise that time.
So we can expect a flagship phone this fall, right? 1030?

And maybe gdr2?

Meh.

No matter what flagship Microsoft release, I'll still call it Nokia Lumia. Point blank period.

R.I.P Nokia....I will really miss this NAME as I started my Phone Carrer with it and till now even after 20 years it's my first Coice :)

Did any of you guys try to buy something with your phone via NFC?

I really hope this is a high end device. I'm considering getting a 1520 possibly when my contract is up next month, but im also trying to hold out to see if a new device will be leaked or announced. this is good news now dont disappoint and allow this to be a highend/flagship device.

How frustrating... Look its the 830..... coming eventually.......{830 not out everywhere yet}.. hint hint new phone announcement possibly coming soon.   Come on Microsoft!  Do you want me to buy the 830 when it comes out in November or not! (assuming it is even coming out on the 7th in the US, you still haven't said anything official) Do you want me to pass it by and continue to wait for whatever this new mystery device you are hinting at now?  Seriously learn how to market!  Announce a phone... relese said phone,,, then later announce the new stuff.  Don't announce, then make us wait, continue to make us wait, and then hint at new phones before the last one you announced is even released all over the world. As for the other discussion here, I bought my 900 because of the Nokia name and reputation.  I stuck with the phone even after my contract is up and they haven't released anythign worthy of upgrading it to yet as I like the OS waaaay better then the other two major options.  MS doesn't have the same quality reputation as Nokia in my opinion, but, seeing as much of the MS phone team used to be the Nokia phone team I'm absolutely willing to give them a chance and show me what kind of product they are now making.

I love my Nokia Lumia and Nokia X3-02 haha

I like the plan/idea of promoting LUMIA alone ( like google prints NEXUS in very bold letters on rear of the phones/tablets) but not Microsoft logos and only 3 or 4 series (low to high end) of LUMIA devices, not carrier variants but similar specs, look and feel across all carriers. As someone pointed out before. XBOX - game console SURFACE - tablet/hybrid LUMIA - phones/phablet XXXXXXX - wearables  YYYYYY- VR headsets .... .....

it would be cool if in front of the Nokia brand remains there , and behind microsoft. Haha...

it would be cool if in front of the Nokia brand remains there , and behind microsoft

I'm guessing the Microsoft Lumia Icon for Verizon which would explain why the Nokia Icon halted so abruptly.

A later question asks about "existing device support", and she comments that current devices such as the 830 will continue to be supported.  So that would make the 830 current, not new.  So there is hope.

My hope
+ much simpler branding
+ launch a new flagship device on all carriers, launched at the same time before this Christmas season

Jesus lord 3 pages of comments and all of them are about some butt hurt guy leaving Windows Phone just because the word "Nokia" isn't on it. As for this article, the word "soon" might not be sooner enough for all of us, we're at the end of October unless they unveil it next week then good luck selling that in the holiday season. Of course we still have great phones like the 930, 830 and 1520. **OFF-TOPIC** I'm sure the 830 will sell very well simply because it's a mid-range phone WITH A REMOVABLE BACK, a lot of people love buying a 2nd battery just in case the one in their phone died, that's why people here in Canada (babyboomers anyway) love Blackberry. I wish all phones would have removable backs but oh well.

my previous phone :) (in the article image)

LULZ, I'd be so pissed if he went and said "new phone soon," and it was just the same turd 830 as always, just with a different name on the front.

Real question is whether or not this new Microsoft Lumia Device will launch with Windows 10 and the one OS integration!!!! Fingers crossed!!!!

I hope their "big news" isn't a just name change and yet another low-mid level phone.

I'll bet it will be a Lumia watch/fitness tracker.

I am no longer optimistic about Lumia device sales, "Microsoft" is a name that does not resonate well with people around the world (excluding the US). It should have just been called "Lumia", just like the "Surface".. It is a sad, sad day indeed.

1030 with all  features of a 1520 or a 1530 with all features of a 1020 either way the camera needs to be 3 times as fast.

I just hope that it will be available in whole world not just in few selected markets like Surface and Xbox.

Microsoft needs two new flagships, like Apple. A regular phone with great power and camera and an updated 1520. New processor, better camera, (maybe active stylus). And whatever new and unique cool stuff Microsoft can pull out of their research dept. Like the Surface Pro 3, stop playing catch-up.

Whatever it's "named" let it be a decent product that does what it's intended.

Now I'm really confused! .. I just saw in another blog a leaked picture of a Lumia phone with the Microsoft brand in the back, and for me that's so very wrong .. Microsoft should use the "Lumia" brand the same way is using the the "Surface" for the tablets. Does the Surface has the Microsoft logo in the back? ... No IT doesn't ... Please use the Lumia logo replacing the NOKIA in the Back... PLEASE!!!

"Soon" *sigh*

Well this sorta sucks. I was so disenchanted with the new Windows Phones I bought a Note 4. If they release something new and actual flagship worthy I'll be sad.

Damn, so much drama on the top part of the comments, let's just respect everyone's choices. I love my Nokia 920, and Windows Phone. The Nokia (that makes phone) will be missed, to stay or to go is everyone's choice, Still staying because of WP and partly by the Nokia legacy. Also, I just wish of any high end WP, a Z3, OnePlus One..etc with WP would be great :)

Okay. Can someone tell me why everyone "is" so in love with nokia but wasn't there when nokia needed them most. I have only owned nokia and am a great fan boy. But just like blackberry, Nokia must say bye because they didn't keep up and were very comfortable in there position. I love windows now more than nokia and i will buy a HTC m8 for windows in a heart beat. I am sad that they are gone but Microsoft is the were the legacy of Nokia will live on. in bright colours, great camera, great build quality and in the name Lumia. Good luck Microsoft, I Wish you well and im not going anywhere. Im buying a XBOX Have laptop and Phone. Will buy a tablet soon (all running windows, loving office. Cortana and OneDrive) Peace

I know we heard rumors of a Microsoft Surface Phone but I really see that those rumors could have been true. Look at the direction they are going.

Time to find a new Brand...that blackberry passport looks really promising.

I'm ready for a Microsoft Lumia 1030 - I think it will be killer

I would prefer if y'all not change the name Nokia is known for good phones and Microsoft is known for software.. That's why went to Nokia over everyone else..

Pretty sad +925

Long live Nokia

I assume it will be a Microsoft Lumia 430, a cheaper more affordable version of the Lumia 525. I would love to see a 1020 successor, or an ATT version of the Icon. Hopefully they release something for the holidays.

All, it's easy to have opinions about the change from Nokia to Microsoft but I am sure MSFT knows the prestige of Nokia and have no intentions of ruining it. We can only hope for the best in that regards. Yes, we know if Satya Nadella was CEO at this time last year, MSFT wouldn't have bought Nokia but Ballmer, in my opinion, did the right thing to try to keep WP alive. MSFT has an opportunity to make their Lumia brand phones a premiere brand while keeping other manufactures onboard to make phones. The main focus should be the OS and the ecosystem across all form factors of Windows. Windows 10 needs to be successful in order for the Phone to remain viable. WP will never be mainstream but it can be a niche phone with tight integration with your pc or your Xbox or your Surface. 3 screens and a cloud (really 4 screens but who counts the tablet and the pc separate?), cloud and mobile first with one app store for all form factors, enterprise and personal. That's what going to make the Microsoft Phone brand work.

Please be a flagship and not a rebranded 830, that does not count MS. Say updated device not new.

Honestly I think Lumia should be reserved for medium-low end phones. Develop a premium flagship on the Surface brand.

Microsoft should have left it alone and keep the phones with the Nokia branding.

Well, surprisingly, my experiences have been a littel mixed. Nowadays, I see that people associate Nokia with only dumbphones and on the other hand, they associate high end WP phones with the name Lumia. Hence the brand name Lumia is crucial in selling WP phones. In time, Lumia will catch up to Nokia brand name pretty quickly, IMO. I, for one, will miss the Nokia brand, but as long as MSFT keep releasing phones that stick to the Lumia design philosophy, i will think that Nokia still remains hidden and alive inside MSFT.

sadly, just like WP, these devices are coming out too slow. I have to say the windows phone platform has effectively imploded and it's over. time to move on.

Bitter truth: 1. I bought a windows phone only because it was produced by Nokia.(if Nokia was survived because of windows phone OS then why no other OEMs are able to sell like Lumias???!!) 2. Microsoft gives better app services to other OS's and has no intention to keep any of their good apps(including Cortana!) 'exclusive' for WP, while we still don't have an official gmail or YouTube app. 3. US citizens please try to understand that there is a world outside your country. Where people don't have to depend on carriers for update and new device launches. Accept the unfortunate fact. MS don't promote their hardware products in other countries like they do in your country. 4. I've never used android in my life but if Nokia ever produces one I'll definitely try it. Because in other parts of the world Google products dominates the web. Be it our personal or professional life. 5. In my part of the world, the only people who knows about One Drive will be Lumia users! Every one else use Google drive even though we use windows OS PCs. 6. None of us can predict what would have happened if Nokia went the android way. But have you ever thought what would have happened to windows phone OS then?

"3. US citizens please try to understand that there is a world outside your country. Where people don't have to depend on carriers for update and new device launches. Accept the unfortunate fact. MS don't promote their hardware products in other countries like they do in your country" non-US citizens please try to understand that the average US citizen has ABSOLUTELY NO SAY in how carriers and manufacturers act.  We don't like exclusives and varied versions across carriers either.  Also, they barely promote their hardware products in our country so you really aren't getting that much worse attention.

I just hope MS doesn't buy NOKIAN and then try to convince us that they make good winter tires ...if they do they can just keep the M&S classification and shorten it to MS.  

I hope they don't put any logo on the front of the device, like Apple, Nexus devices, and Motorola phones.

I'd like to think Microsoft pulled the McLaren for this reason. So they could release it as a Microsoft Lumia debut. Fingers crossed people.

What microsoft needs is a new high end phone with windows 10. I'm fine if they dont launch a new phone until windows 10 is released as long as windows 10 is worth it. New phone brand , new device , new os , new start. Come on microsoft , you are one the best software companies on the planet , show the world how a mobile OS is supposed to be not to mention having a great take on hardware design (surface line). Lots of hope for the new line-up and windows 10.

Cmon man - just give us the Surface Phone already..........while your at it, throw an Atom processor in it, give us a phone dock that connects to an external display and lets us boot up x86 software on it - now that would be a "GAME CHANGER"...............but too many people are so hard pressed against this idea, for which case, I have no idea.  I would buy a phone that could do this in a heartbeat.  I would literally thow my Icon on the ground, crack the screen, take the insurance hit, get a brand new one from MS store, sell it on ebay the instant they released it.

correct me if im wrong , but wont an atom processor prevent the phone from running windows phone apps ?

We dont really know this - Windows 10 is supposed to unify the code / stores, so who knows.  MS is keeping this one close to the vest......but we do know that they filed a patent for this very device a few years ago, and we have yet to see it.

Microsoft Lumia 1030 !!! 41MP Rear Camera Carl Zeiss Optics (OIS), Xenon Flash, Dual Led Video Light, 5MP Front Camera Carl Zeiss Optics (OIS),  3GB DDR3 RAM, 64bit QuadCore Processor, 4.5 inch Display with 1600x900 Resolution, 64GB Internal Memory with SD upgrade to 128GB, 3.400mAh Battery, Solar and Wireless Charging Back Cover, 2x Big High Quality Stereo Speakers, FM Transmiter, Micro HDMI, USB On-The-Go, WaterProof,

I really hope they market the new devices as just Lumia, and not the mouthful Microsoft Lumia. Microsoft did well with their Surface branding, always referring to the devices as 'Surface', even though the official name is Microsoft Surface. They should do the same for Lumia

Daniel, This may be tied to the absense of flagships and the lack of news. If I was doing it I would make sure I had some premium devices to launch the "new" name with... Oh I believe the dumb phones will continue being sold with Nokia branding,  

who would like to have "Microsoft Lumia" in his pocket?! it sounds soo bad. The only thing that brought people to WP was "Nokia"... Now I'm gonna have to move to f**king android or something... my heart is broken :(

Half Life 3 confirmed!

Cant wait to see what Microsoft will release next for WP.  Surface like phone would look awesome.  :)

Talk about confusion. Called the Nokia Lumia 830 but marketing it as the Microsoft Lumia 830. Doesn't sound quite right and completely confusing.

"...waving good-bye to the Nokia smartphone brand is an epic – and sad – moment." Ha! You don't think Nokia is going to get back into the handset market with some nifty new Android devices? They will. That legndary brand is not dying so fast. 

Introducing the Microsoft Lumia Surface Phone Home and Business Edition Pro running Windows 10! :P

Nokia will still be the name for the low end phones. Microsoft is only using Lumia.

Daniel, This may be tied to the absense of flagships and the lack of news. If I was doing it I would make sure I had some premium devices to launch the "new" name with... Oh I believe the dumb phones will continue being sold with Nokia branding,  

This is true I just got my Lumia 1520 today from At&t and the Nokia logo is no longer on the back plate.

It's difficult to imagine a world of cellphones without the name NOKIA included. It's feeling kinda weird.

Please be the 1030

Surface Phone please!    Shut up and take my money!  As long as it has the camera from the 1520,  and the full desgin of the mock ups on the net.

Remember this? http://forums.windowscentral.com/general-microsoft-news-discussion/288326-rumour-nokia-mclaren-5-2-inch-monster.html The renaming could be the reason why Microsoft shelved this phone which seemed to be a true flagship. I forsee a Microsoft Lumia Mclaren or something like it on the Horizon and we all know it's still a Nokia:)

Thankfully I own last "Nokia" branded phone Lumia 830 :)

it better be a new REAL flagship! 930/icon is lame!