'Boyfriend, get me a beer': New Xbox One ad humorously shows off the power of voice (and relationships)

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Microsoft has released a new advertisement for its Xbox One console. The video shows a young couple who have the next-gen console set up with multiple accounts. As well as showing exactly how easy it is to switch between profiles in a real environment, the ad also injects some humour with the boyfriend being ordered around with "Xbox" commands.

It's a unique take on advertising the entertainment console, bringing in the girlfriend who rocks on in Dead Rising 3. Aptly titled "Xbox One: His and Hers," Microsoft attempts to really drive across instant switching and how quickly everyone can view their personal "stuff" on a console.

Are you grabbing an Xbox One, if so will you be commanded to go fetch the beers?

Source: YouTube (Xbox)

Rich Edmonds
Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.