'Boyfriend, get me a beer': New Xbox One ad humorously shows off the power of voice (and relationships)

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Microsoft has released a new advertisement for its Xbox One console. The video shows a young couple who have the next-gen console set up with multiple accounts. As well as showing exactly how easy it is to switch between profiles in a real environment, the ad also injects some humour with the boyfriend being ordered around with "Xbox" commands.

Are you grabbing an Xbox One, if so will you be commanded to go fetch the beers?

Source: YouTube (Xbox)

Rich Edmonds
Rich Edmonds
Senior Editor, PC Build

Rich Edmonds was formerly a Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him on Twitter at @RichEdmonds.