Nokia "Amazing Everyday" for Madrid and Barcelona show off giant Windows Phone [Videos]
Not a week goes by without Nokia getting some exposure via their "Amazing Everyday" campaign. This week we get two new videos, one from Madrid (Marquesinas Autobus) and Barcelona (Marquesinas Metro) with the latter being especially pertinent as we're on the cusp of Mobile World Congress 2012 which occurs in that very city starting in one week.
In these new videos we see a four-foot interactive Windows Phone that allows passerbys to take a few minutes to try the amazing UI. Come to think of it, this is a great idea as many of you will agree that the Metro UI is one of the key selling points of Windows Phone (and by extension Nokia). So allowing users to play with a giant phone while waiting for the subway or bus seems like a great way to get folks to experience the new design.
We've said it a million times already and we'll say it again, it's great to have Nokia out there pushing Windows Phone.
Source: BensonSenoraProd (YouTube); Thanks, Ellis B., for the tip!
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Daniel Rubino is the Editor-in-chief of Windows Central, head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and for some reason, watches. Before all this tech stuff, he worked on a Ph.D. in linguistics, watched people sleep (for medical purposes!), and ran the projectors at movie theaters because it was fun.
I mean, the 50+ foot WP was clever, but it was such a waste of money (that could have gone to better ads) and impersonal. But with these smaller WP, by being placed in places with such high traffic, ensures people get a personal, first hand experience of what this new platform has to offer.
Also, was I the only one that would love one things I saw in the video? In the second video they showed a "video" tile playing a video in what is, seemingly, the homes screen. I know this is all for illustration purposes, but it would amazing if you could have a videos playing as actual live tiles. I know it's impractical, but, hell, imagine showing such a thing to an iPhone/Andorid user, their jaws would drop. I know I would lol.