Nokia Windows Phone apps are now published under 'Microsoft Mobile Oy'

It had to happen sooner or later. Nokia apps on Windows Phone Store, including Nokia MixRadio, Nokia Camera, and others are now published by Microsoft Mobile Oy. Headquartered in Espoo, Finland, Microsoft Mobile Oy is the wholly owned subsidiary of Microsoft Corp formed after the acquisition of the devices business of Nokia Corporation.

Before the change, apps had 'Nokia Corporation' as the publisher name. While the publisher name has changed, the category listing for Nokia and recommended by Nokia apps still says ‘Apps from Nokia’.

Not all apps have been affected. The HERE suite of apps – HERE Maps, HERE Transit, HERE Drive+, HERE City Lens –​ retain the publisher name 'Here Europe B.V.', since the HERE division at Nokia wasn’t a part of the deal and remains with Nokia.

It'll be interesting to see how Microsoft addresses app branding now the company has control of the app collection.

Thanks, Clifford, and everyone else for the tips!

Abhishek Baxi
215 Comments
  • Oyyyy!
  • Any idea what OY means?
  • It's Ltd. But Finnish...
  • Oy stands for Osakeyhtiö (Finnish: limited company).
  • Oy stands for Osakeyhtiö, literally a "stock company", which is the Finnish equivalent of a limited company (LTD or LLC). Powered by Wikipedia :).  
  • y No bing??? :P
  • What has Bing to do with this?
  • Bing is a search engine which is meant to provide information to us :)
  • And wasn't developed by Nokia, hence it now not being MMO. Pay attention 007.
  • I actually Googled to find the Wikipedia definition :P  
  • Sad
  • Sound of breaking glass then a woman's scream of terror.
  • This made me realize the horror of my act.
  • Yip!,  All parts of the purchase will be tied up as part of that legal entity, which will limit Microsoft's liabilities into that entity.  It will also mean it will be easier to be able to sell those assets assigned to that entity in the future if they so wish. Similar as GmbH in Germany; B.V. in Netherlands; Ltd in UK; S.A. In Belgium; a/s in Denmark etc etc
  • It's Oh Yeah! :))
  • +Icon
  • Oy mate..
  • Oye! Yeh Kia Hua?
  • LOL!
    Jo bhi hua... This isn't good for Indian customers. (I'm talking about future devices)
  • Kuch to Hua.. :P xD
  • Oy in India is Same as "Oh" in English.
  • "Oh" is more likely English for "Oh Teri!" xD
  • no oy would be more like heyyyy
  • thank you
  • Oy!
  • Oy oy.. ;)
  • It means don't forget to call your mother.
  • I thought oy was Australian.... as in Oy! Whats going on over there?
  • Apps from Nokia? Why does it say Nokia collection here?
  • Same here.
  • Same but it will probably be updated in fw/os update.
  • Country/ region....  I also assume you never heard of airtel
  • Airtel? Never ever ever never ever never heard of it...maybe that's why it's different...but still, shoudn't MS replace Nokia with MM Oy?
  • Airtel is the most popular mobile operator in India (like those of AT&T, Verizon etc in US regions) except that it doesn't come with contracts.
    I think it's a matter of time, they'll soon update publishers name in all regions...
    @Arjunan
    WP store has nothing to do with Airtel. It's not play store or Symbian store. WP still doesn't support carrier billing here. So i guess it shouldn't be a matter ;)
  • I was talking about Airtel because I saw it in Abhishek bhai's screenshot.... I wanted to make my point clear by telling that I am from India...
  • Go to Nokia collection and see any app that starts with Nokia... under that it says Microsoft Mobile Oy.
    But when you go to more from MS Mobile Oy it says "sorry, no app are found"
  • The name is a bit awkward imo
  • Oy is the Finnish equivalent to Ltd. in the US.   https://en.wikipedia.org/wiki/OsakeyhtiB6
  • I might sound a little ignorant but if they're going international they should use English.
  • They can't, the headquarters of that subdivision is located in Finland, so it has to be registered under the Finnish Government. You can have it registered under the US but have it located in Finland.
  • Rest In Pepperoni Nokia devices division!
  • Yes, rest in Reese's pieces...
  • The division is still alive a Microsoft where they will have even more resources to continue making the amazing products many around the world have come to love.
  • Oy? Sounds almost Dutch ....Oy / Ojee... Stands for troubles
  • The Dutch are present already with B.V. - pretty cool :-)
  • This is true, however, B.V. (or even GmbH) look good when written, "Oy", not so much. Doesn't really have much appeal, I'd say.
  • In Dutch it would be pronounced O-IJ, not really Ojee......??!
  • sounds like "Oi" , is Hello in portuguese :p  
  • Only in Brazilian Portuguese ;)
  • In portugal it's used to :)
  • Not by people who speak proper Portuguese. People who speak proper Portuguese say "Olá". Kids used to say "Oi" but even that nowadays is being replaced with "hey". But then again, kids nowadays aren't speaking that much...they sound more and more like primates when they open their mouths =P
  • Make line sheep and get the flock outta here
  • Expect that "y" in Finnish is pronounced as the internation phonetic alphabet "y", more like a German ü or a French u.   http://en.wikipedia.org/wiki/Close_front_rounded_vowel So it doesn't sound like "Oye" at all :) And in fact it's even more weird than you thought, isn't it ^^
  • "Oy!" http://darktower.wikia.com/wiki/Oy
  • Next - Microsoft Mobile Oy Camera, Microsoft Mobile Oy MixRadio and so on
  • I hope NO :D
  • It will be just Camera, MixRadio and so on... *if* current rebranding of Bing apps is anything to go by.
  • So nokia camera,mixradio etc will be available to all oem or they will be limited to nokia only??
  • Probably they will be limited to Windows Phone by Microsoft only instead of being free to all WPs. At least that's how it should be.
  • I hope not... Nokia Lumia owner here.
  • Agreed.
  • That's unlikely seeing as Microsoft wants to provide any incentive they can for OEMs to build WPs.
  • I think mixradio will eventually disappear as standalone app and find its way into (Xbox) music...
  • And I'm sure it'll be a disaster if it ever happens.
  • Instead they should ditch the xbox music and replace it with mixradio.. Mixradio is much sexier.
  • +920!
  • I miss Nokia
  • Oyyy
  • Oy mate!
  • Oy oy.. ;)
  • Oy mate
  • Oy boy
  • Bye bye Nokia Corporation, welcome Microsoft Mobile Oy. :)
  • I didn't see any great 'Nokia or Microsoft Oy' App news since acquisition.
  • AhOY mates
  • Oy mate,
  • Oy is the Finnish legal name for a company, just like Ltd. or Inc.
  • Fact.
  • Will they be available for all devices now....
  • Oi, mate!
  • OyPhone!
  • Lol... Now thats called OYnnovation!!
  • Nadella is the new CEOy?
  • Lolzzzz, oy have to agree with ya.
  • Oy-ster
  • Now does everybody use this apps or not
  • My store still says Nokia Collection....and when I tap on more from Microsoft mobile oy it says NO APPS FOUND.
  • Patience my friend.
  • Yahh that's good
  • NOOOO
  • Oy Boy.. this joke won't get old any time soon
  • Today is oy day... Oy reckon.
  • Oy oyyyy
  • Wish here apps changed, they need updating big time. Traffic redirecting is a must have.
  • HERE Drive+ does that already.
  • Only in my commute, it should work in all parts of the program
  • It's faster oy!
  • Oy to the world!
  • Should have left the "Oy" out
  • It's Finnish for ltd
  • Nooooooooooooooooo!!!! Nokia always sounded better!!! I feel sad about the acquisition. It'll never feel right when I say I got a Microsoft Mobile phone. Either make it sound better ( Apple phone = iPhone) and don't tell me Xbox phone! Or buy the Nokia brand name and call the devices out of the US: Nokia, and call the devices in the US: Surface phone.
    I guess this would solve alot of problems with Nokia lovers.
  • They can't buy the Nokia name for smartphones ;) Anyway, I'll never ever refer to a Nokia as a Microsoft phone. They were NOT made by Microsoft so there's no reason to call them that. Only future phones will be Microsoft phones... And I'm not buying a single one of them anyway...
  • I believe several Surface phones are on the way.
  • I don't think so. But at any rate, I'd never buy a Surface phone. Not when I've already had enough problems with the lack of quality in Surface hardware. So to me the Surface-bridge is burnt.
  • Buy SameDung or High Tech Chaos (HTC) device then
  • LOL No, thanks. Samsung is crap and after seeing the display on a friend's HTC M7 went beserk for no reason, that's out of the list too.
  • Why not? Almost all the same Nokia employees are working on the phone they're all still in Finland...
  • It's not the same company nor the same corporate spirit. Just because ex-Nokia employees work for MM, it doesn't make their future phones Nokias. Otherwise Jolla phones would also be Nokia because Jolla is also made by ex-Nokia employees.
      I don't want nor trust Microsoft as an OEM. Software, fine. Hardware, no, thanks. Also, I will not support anything that was formed through the partial-destruction of my favourite corporation. The fact that I'm willing to stay with Windows Phone as long as Sony should already be good enough for Microsoft.
  • my oh my, you've painted yourself into a corner...    So, I wonder how long it will be before you either have to backtrack on what you've said, or get yourself an Android.... I am not going to discount MM's build quality before I even see an example of it.
  • Well then don't buy them..
  • It's happening!
  • .gif
  • I would like to see 'comment rating' (recommendation or upvote/downvote) feature here on WPCentral website. On the topic, I think Microsoft Mobile'd have been a better name.
  • Leave Oy OUT!!!!!
  • Oy is the Finnish equivalent of Ltd.
  • Oy don't think so mate.
  • Blasted full time IT job!!!! I noticed this morning when only one app had the name changed to Microsoft Mobile Oy and I was going to publish an article about it on MNB/GOG.........sigh. So many times....I have seen things before WPC or anyone publishes an article and I just don't have the time to write sooner rather than later.
  • People probably know before you. It just takes time before it gets publishes.
  • I agree, many people knew before I knew it. I'm speaking about not having the time that it takes to publish an article.
  • Where's DJCSB???
  • No idea who that is...
  • Have you got account on Phone Arena ?
  • Nop. Should I? I think I've only seen one of their "review" videos once and it was so biassed towards Apple that I never felt any will to return there.
  • I hope next is firmware updates directly from Microsoft Mobile Oy bypassing carriers... it's a dream -_-
  • THIS!! You read my mind.
  • Valid question, why doesn't this happen now anyway? Over WiFi connections (which most people are on right?)
  • Gift voucher is still Nokia
  • They could've used a throwback and named them the Windows Mobile division :p
  • How can I get Nokia Reading ?
  • Switch regions to the UK and you'll be able to download it ;)
  • I already have 4 stores. American, Greek, German and Chinese. I think 1 more store won't matter.
  • Oy vey!
  • Oooooo Yesssss. But isn't Oy used to shout to someone u see? In some of the Oy countries *^^*
  • My dad says Oy when I punch him in the stomach.
  • Why when I tap on "more from Microsoft mobile oy" it says"Sorry, no apps found" ?
  • It's gonna take a little time.
  • Does that mean that I have now a oy phone ;)
  • Yea niggaz
  • So since they are no longer Nokia apps, should I guess these apps are going to be available for ALL Windows Phones?
  • Hope not.
  • Why not? It will be great to increase another OEM sells.
  • YAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAYYYYYYYYYYYYYYYYYYYYYY
  • I really hope that these apps wont all go to non Lumia devices.
  • Me too
  • Why not? That makes no sense lol.
  • So people have a incentive to by Microsoft phone's.
  • Why not just let the consumer decide? I'd rather get the LG G3 with WP8.1, but I can't do that until they release the Nokia collection to all phones. If they don't like the Microsoft phone, why would you force them to buy a phone that they don't want? I'm sure Microsoft would rather have me buy their phone, but if I wanted to buy the G3, then I would have to buy an Android and I'm sure Microsoft would rather me buy a Windows Phone from one of their partners instead of an Android.
  • Microsoft under Nadella is more interested in selling you their OS than their hardware. So I do hope and expect that all these apps end up being made available to everyone.
  • Why not? It will be great to increase another OEM sells.
  • Because these apps have been with us since Lumia existent and other oem shouldn't benefit from them. Let those oem differentiate themselves their way without having to make Lumia devices less unique. It's bad enough here went to the others.
  • Then that'll be more work for them, and since they wont want to do as much as Microsoft, it'll be a sub-par experience on non-Microsoft phones, which is the exact opposite of what Microsoft needs.
  • Then find some other way without diluting the Lumia brand and what made WP popular as it is now.
  • The Lumia brand hasn't really been defined by some exclusive apps. Its been defined by the Nokia brand, amazing cameras, and great hardware. Making these apps available to everyone will tarnish nothing.
  • Nokia brand has been defined by these apps. Lumia phones were the phones you knew had the best app support along with the camera and hardware. The Nokia exclusives were why a lot of people went Lumia.
  • Except Nokia is gone from the OEM business until 2016. Now the apps are under Microsoft and in case you haven't noticed, Microsoft doesn't have exclusive apps for their Surface line. There's no reason to have them on their Lumia line either. Exclusive apps make sense when you have independent OEMs. When the OEM is Microsoft, the maker of the OS, any exclusive apps only serve to drive away the other OEM partners.
  • Do tend to agree...
  • AhOy everyone!
  • I'm not sure about this, but im sure it will grow on me
  • :/    are we really having AGAIN this OY comments??
  • Oh…
  • So if mix radio is now Microsoft's, does that mean I get free subscription?
  • Hehe... Would be awesome.. :P
  • Too sad!!!!
  • Now for the Microsoft made WP. A surface phone with 41MP? :D
  • Maybe a 103MP?
  • I would like a 69 MP.. ;)
  • meh ....surface phone....meh ;)
  • OY mean "oh yeah"
  • In venetian dialect "oi" is "hello" too hahaha
  • OY
    .
    .
    .
    .
    OY VEY
  • Anyway is the first word to sound better, listen..."Microsoft", oh yeah :)
  • Glad they are still in Finland, lets not rock the boat of such talented people.
  • Good bye Nokia :(
  • now make them available to everyone, I own HTC 8X 
  • Gud Name...
  • Microsoft should not make these apps available to all OEM's. They are one of the few things that separates Lumia's from other Windows phone out there.
  • And why do Lumia's need to be separate from a software standpoint? They set themselves far apart from a hardware standpoint. Why wouldn't Microsoft give these apps to everyone and boost the overall WP experience?
  • I ove my Lumia but I agree Microsoft Mobile apps should be open to all hardware now.  It gives me and other consumers more hardware choices to choose from.
  • Why does non Lumia device deserve any of these apps? It's not like the windows phone experience is different for them. I don't expect Samsung or HTC to make theirs available so why should Microsoft
    /nokia
  • Let's see if this works, the poms should be used to hearing this at the cricket...
    Aussie! Aussie! Aussie!
  • Interesting that Microsoft Mobile is now the publisher of App Folders. Almost makes it look like an official feature.
  • Will this mean that Lumia exclusive apps will now be available to all windows phones?
  • Hopefully no.
  • They shoud just drop the Oy.  You don't normally see MS stuff listed as Microsoft Inc. so no need for Oy.
  • Oy
  • But how will they rename the actual apps? Like Nokia Camera, Nokia Cinemagraph etc? These should remain exclusive to Microsoft, in my opinion.
  • Nokia camera needs an, up update too
  • What an awkward name...
  • Now please make it available to non-Nokia WP devices as well.
  • Ma Oy, Lombardi! LOL /brazilian inside joke
  • Why oy (oh why)?
  • Need I tell you that if it weren't for Nokia Microsoft would not have gained that much share in the market. Blackberry would have been on the third position, had Microsoft put their hopes on Samsung and HTC.
  • If it weren't for Samsung, Android wouldn't be where they are....your point?
  • So true
  • Seems faster.
  • So can we install these apps on other phones like HTC 8X, 8S, Ativ SE
  • Microsoft should integrate nokia's software into the main os and brand the Lumia software to the surface brand
  • Love Nokia :((
  • If Nokia phones wouldn't have boosted the Windows mobile market, there would not be so many titles available on the store.
  • I cant find any of these apps in the store. It just says not found
  • This is not good for, devices future nothing call oy to us in arab countries better if still Nokia Lumia not Microsoft (destroyer company and stupid)
  • No no no no no no!!!
  • Instead of Nokia Lumia 720 it will be Microsoft Lumia 720 ;)
  • Microsoft Mobile Owns you
  • Hopefully now they would make Nokia MixRadio available here in the Philippines now...
  • And what is WhatsApp under?
  • Cool...now that it is under Microsoft, could someone tell them to release the sister app for Video Director to the Microsoft Surface line? Without the sister app, the phone app on our Nokia devices is absolutely useless.
  • Oy!! Sounds like an angry Aussie.
  • Great, Not sure what OY means but looks like they're prepping an official launch soon for Windows Phone 8.1. They're also displaying that they have successfully acquired Nokia and made its mobile division official.
  • Wait...Nokia MixRadio is part of Microsoft now? Never knew that! Hope that's a good thing. :|
  • They're going to rename Nokia Here apps to Oy-er Here...
  • There goes my Childhood friend Nokia...
  • So much fun about the Oy. But I agree that Microsft should remove the Oy from the pubisher's name.
  • N-am vazut in viata mea o firma mai imprastiata ca Microsoft. Imi pare extraordinar de rau ca am luat Microsoft Lumia 535 Dual Sim. Momentan am probleme cu banii dar in toamna ma las pagubas de Lumia. Trec pe Android cu tot cu bagaje. Am mai avut sin-am avut atatea probleme nerezolvate.
  • Microsoft Lumia is the shit . Android is very good. Sorry I passed Microsoft.