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Nokia highlights how anonymous data collection helps improve HERE apps and services

Nokia has gone into some detail about how the company uses anonymous data collection from consumers who utilise its location services to help improve the overall HERE experience offered. A number of data sources are relied upon to maintain and update mapping, as well as innovative tools that can detect changes and trigger action points. Sounds like the creation of the Matrix, right?

Based on internal statistics, the blog post over on Nokia Conversations states that around 1 billion devices (smartphones, cars, computers, etc.) are using HERE services, which is what's helping the company shape its backend infrastructure, as well as improve the front-end experience to offer a top quality location service solution. This front-end what we all use and love on Lumia Windows Phones.

A team in Berlin has been making sense of data collected through HERE by visualising it on maps. The results are awesome.

WP Nokia HERE Hightlight

Data intensity displayed on a map of Los Angeles.

"More and more of our connected devices are able to sense the real world around us, taking the ‘personal’ to new levels," explains Nokia's Pino Bonetti. "Nowadays, every smartphone has GPS and other sensors to help integrate the real with the virtual world. This is why, to build our location services, we don’t just capture an index of streets, buildings and parks to create a rich model of the real world."

It gets even more advanced than that as the data collected from consumers can even help the teams understand how the population of larger countries are distributed. When you're connecting and using Nokia's HERE services on your Windows Phone, did you know that you're also informing the company which technology your device is utilising (GPS, Wi-Fi, Cell-ID)?

WP China Nokia HERE

All Windows Phones with language set to "Chinese" in Eurasia.

The results shared by Nokia are impressive. It's exciting to see data visualised on a map to see how and where the general public use their mobile devices. Here's what Nokia CEO Stephen Elop had to say when visiting the campus in Berlin:

"What was particularly exciting is that you could see a dramatic change over just a year’s time. Through this data, you could see a clear growth pattern for Lumia. Consumers are lighting up the world with Lumia, and the data is a powerful visualization of that momentum."

Be sure to check out the full article over on Nokia Conversations for more images and details.

Source: Nokia

Rich Edmonds
Senior Editor, PC Build

Rich Edmonds is Senior Editor of PC hardware at Windows Central, covering everything related to PC components and NAS. He's been involved in technology for more than a decade and knows a thing or two about the magic inside a PC chassis. You can follow him over on Twitter at @RichEdmonds.

  • awesome
  • I always enable anonymous data collection on all MS, Nokia services. Sure I am paying for their products but I also feel like I am silently contributing in some way. Glad to know that such info is put to good use
  • I totally agree with you! Never had that feeling with Android, but MS and Nokia.. They are my little contribution more than worth!
  • Google is a great company because they go ahead and enable that for you :)
  • That comment made my day.  Thanks 
  • :) hahaha
  • Lmfao
  • And take away the anonymous part
  • Thanks Nokia
  • Epic stuff.
  • Wow! Great work, Nokia!
  • How do we check to make sure we have anonymous data collection enabled?
  • On my 920 here are the steps... Open Maps, tap the elipse (...), about, improvement program.
  • I can't find this setting on my 620, anyone got a clue about this?
  • I use my here map all the time love it I'll keep allowing them to take my info
  • When I'm home, Here maps give me my own address as what would be about a block and a half away, an address that does not physically exist. On the map my location is dead on, but it identifies me as being further west than I am. It bugs me that there is no way for me to correct that. (or is there?) Anyone at Nokia listening? I've sent you email regarding this and other technical issues but you never respond. Here Drive is excellent otherwise.
  • You need to let Navteq know:
  •    Thanks for the info. I've been given some wrong information while using Here as well and I was hoping that there was a way to have them update it in their systems.
  • You can also go to and click on map-creater (beta). Some places we still can't edit ourselves, but if you right-click on where the change needs to be, you can still report the change. It's so much easier to report on the website than it used to be to report on the navteq website. I'm glad Nokia is moving away from that Navteq site.
  • But when my Lumia leads me astray (only happened once), can I report map failure like I could with Google? I haven't found a way. Making that a more obvious option would help make their maps better.
  • You can report discrepancies to Navteq
  • Why is it that months and months ago Nokia and people here were criticizing google for having an inferior GPS system but as of late, many people are complaining about HERE? Did many people realize the beta tag really means that it's not ready for prime time? Aka not ready to compete with google maps? What's going on with this?
  • Putting a stupid word like "beta" at the end of every software is a good excuse for all the programmer errors, bugs, unfinished or not implemented features. I would say that is the new hype in the IT industry currently, dont finish anything properly, just rush out to the market, and dont care about quality. Makes me wonder, whether all the experience we -as the whole IT community and industry- gained in the past 20 years about software development and quality, was just flushed down the toilet.  If I were to put a "Beta" at the end of the title for all documents I am working on and submit halfway finished to my customers, I would find myself on the street very soon.
  • Mobile radiolocation ala batman... What are u really doing Nokia?
  • hunting Joker ;-)
  • I'd be a LOT more impressed if they showed how corections submitted to Navteq were updated into the GPS databases they produce (Nazteq is owned by Nokia).  I've submitted a dozen correctionnotices over the last 5 years about three locations - two of which are Three digit Interstate highways in teh US that Navteq doesn't have on their maps, and one household address that is about 200 yards off.  I still have to find my ownway when trying to use those highways, while Drive keeps going mad, wildly ordering me to take non-existant exits and to stop driving thru swamps at high speed!
    Its pathetic really
  • They need to share that information with phone networks so they know where to put cell towers.